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3 Ways to Fix USB-C to HDMI Not Working Get your USB-C to HDMI adapter working in no time

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If your USB-C to HDMI adapter is not working, the issue might be linked to the dedicated driver or problems with the adapter itself.

So we recommend updating the USB to HDMI driver using a specialized tool.

Recently installed Windows updates may also lead to problems with the connection.

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USB to HDMI adapters enable users to connect their desktops or laptops to secondary display devices via HDMI, even if they don’t have an HDMI port on their devices.

I am using HP-21 Pavilion all in one desktop. My machine is not having VGA or HDMI port. On this machine (Windows 10) I was using display link USB-HDMI Display Adapter to connect projector and Second Monitor. It worked very well. But after windows 10 anniversary updates it stopped working. I tried with latest Display Link drivers. When I insert USB adapter in USB port built in screen becomes black.

Why is USB-C to HDMI adapter not working?

If this issue occurs, it’s possible that your HDMI port isn’t working, so test it with a different cable to ensure everything is in order.

Many are using docking stations to circumvent this problem, but sadly, a few users reported that Windows 11 is not detecting docking stations.

This isn’t the only type of cable that has issues, and many reported that USB-C to DisplayPort cable isn’t working, but that can be easily fixed.

Depending on your use scenario, you’ll most often encounter this problem on the following platforms:

Windows 10 : The issue is common for Windows 10 users, and our solutions caters to this iteration of the OS as well.

Windows 11: Usually it happens on newer devices with last-gen hardware

Mac: Some Mac users complained about problems with USB-C compatibility

Android: This can happen to any Android device, ranging from smartphones and tablets, to vide projectors.

Sometimes, the incompatibility can also be related to a device manufacturer or a certain hardware device. Here’s some common scenarios:

USB c to HDMI not working on HP laptop: Many users encountered the error with HP laptops. In most cases, the devices didn’t support the functionality they were looking for.

USB-C to HDMI not working on Samsung: Samsung devices, too, are prone to this issue. And it’s usually the driver to blame.

USB C to HDMI not working on monitor: Some users could not connect the monitor because USB C to HDMI was not working.

USB C to HDMI not working on TV: It usually happens with Android TVs

Does USB-C to HDMI always work?

Usually, yes. Depending on your use scenario, you can get pretty good audio and video quality through it. But sometimes you might bump into some issues mainly related to the relevant driver for the adapter or the link itself.

And in most cases, these are easily fixable. However, if you are facing issues with USB-C to HDMI connections, the solutions below should help get things up and running.

How do I know if my USB-C supports video?

There are usually small symbols next to the computer’s USB-C port that indicates whether it supports video transmission or not.

If you see a Lightning symbol or a D (Display port) logo, the USB-C port can connect to an external monitor or TV.

How do I fix my USB-C to HDMI adapter if it’s not working?

Before trying out the slightly complex solutions, here are a few quick checks that should fix trivial issues when USB C to HDMI is not working:

First, connect the USB-C to the HDMI adapter to another port on the computer.

Next, check for damage to the cable; if there’s any, you might have to replace it.

If you have another computer with a USB-C port, connect the adapter and verify if it works. If it does, the problem lies with the initial computer, and the solutions below would help.

1. Press the Windows+ R to open Run.

Expert tip:

5. Select Search automatically for drivers.

The USB-C to HDMI driver in Windows 10 can often be why it is not working. So make sure to install the latest version of it.

You can manually install the latest driver using the built-in tool called Device Manager. However, remember that the manual method is not always practical and might not work for all cases.

Update drivers automatically

You can download the latest driver for your USB to HDMI driver from the company’s website. With a bit of research, you should find the correct driver.

Sometimes, malfunctioning drivers can cause multiple system errors.

If this happens to your PC, you may need to update or reinstall certain drivers entirely. As the process is not quite straightforward, we recommend using a reliable driver updater for the job. Here’s how to do it:

Download and install Outbyte Driver Updater.

Launch the software.

Wait for the app to detect all faulty drivers.

Now, it will show you all the malfunctioning drivers listed to select the ones to Update or Ignore.

Restart your PC to ensure the applied changes.

Outbyte Driver Updater

Secure your Windows PC with Outbyte from various errors caused by problematic drivers.

Free trial Download now

Disclaimer: this program needs to be upgraded from the free version in order to perform some specific actions.

2. Scan for hardware changes

If USB-C to HDMI is not working on the laptop, scan for hardware changes, and it should get the functionality up and running again.

3. Rollback to the previous Windows build

Some users have said that their USB to HDMI adapters stopped working after installing Windows build updates, and reverting to the previous version helped. You can always perform a System Restore if the Get Start option is greyed out.

These solutions should fix USB to HDMI adapters for most users, but not everybody. As a result, some might need to change their adapters.

Also, these would fix things for users if Anker USB-C to HDMI is not working. Are you having other USB-related problems? Here is a helpful article dedicated to fixing the USB-C if it’s not working correctly on your device.

Users with adapters still within their warranty periods can also return them to manufacturers for repairs if they don’t work.

Still experiencing issues?

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Failed To Find Steam Error: 3 Quick Ways To Permanently Fix It

Failed to Find Steam Error: 3 Quick Ways to Permanently Fix It Check for lack of permissions and misplaced files

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Failed to find Steam error will prevent you from playing your favorite games, but there’s a fix for it.

You can fix this problem by copying the missing DLL files to the game directory.

Corrupted game files can also cause this problem, so be sure to check your game’s installation.

Failed to find Steam error on Windows 10/11 also occurs due to system variables, especially if their values are incorrect.

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Steam is a popular gaming distribution platform, but many users reported encountering the Failed to find Steam error on their PC.

The error shows up when you try to launch a game on Steam and prevents it from opening. The worst part, the error box doesn’t list the underlying cause or the possible issues leading to the problem.

This aspect makes troubleshooting the error slightly tricky, but we have the best set of solutions that have worked for most users. Read the following sections to find out.

Why does my game say Failed to find Steam?

This issue occurs if you choose a custom installation location for Steam. As a result, the environmental variables will become incorrect.

Also, compatibility issues when running a game not supported on your device can also lead to the Application error Failed to find Steam issue. So make sure to check the minimum requirements for the game before installing it and verify that your computer matches these.

Besides, if Steam doesn’t have the required permissions, the error may show up. In this case, launching the application with administrative privileges did the trick for many.

The error can affect various games, and we have already covered a couple of them:

Jade Empire: Failed to find Steam error [Solved]

Vampire The Masquerade Bloodlines failed to find Steam

Call of Duty 2

Rome Total War Failed to find Steam

Republic Commando

Flatout 2 Failed to find Steam

Deus Ex Failed to find Steam

Shattered Union

Now that you understand the problem, let’s head to the common solutions for it.

How do I fix the Failed to find Steam error? 1. Use the chúng tôi file

Press Windows + E to open the File Explorer, paste the following path in the address bar, and hit Enter:C:Program Files (x86)Steam

Select the chúng tôi file, and press Ctrl + C to copy it.

Now, go to the following path where Game Name is the one you are facing trouble loading:C:Program Files (x86)SteamsteamappscommonGame Name

Press Ctrl + V to paste the file here.

This is a quick and easy solution, and if you’re getting the Failed to find Steam error, be sure to try it.

2. Modify the Path environmental variable

The path to Steam for most users is the following:C:Program Files (x86)Steam

Unless you manually choose a different one while installing the program. In which case, use the path on your computer while executing the steps.

Once done with the changes, restart the computer and check if the Failed to find Steam error is fixed.

3. Verify game cache

Sometimes your game installation might be corrupted, causing the error, but this solution should fix that.

That’s it! One of these methods must have fixed the Failed to find Steam error in Windows 10/11.

In case the error persists, you have no option but to uninstall the app, download Steam again, and then install it with the default settings.

Also, find out what to do if Steam games won’t launch in Windows.

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3 Ways To Connect Computer To Wi

Are you ready to cut the cable? Do you still connect your computer to your Wi-Fi router with an ethernet cable? Maybe you have an older desktop or laptop without Wi-Fi capability. If you’re ready to get rid of those cumbersome cords that tie you down to one location, then we can help.

There was a day when having a wireless connection was cutting-edge technology. Connecting to the internet with a network cable—or even a phone line and a modem—was the norm. Now, it is quite the opposite. We connect most computers via wireless connections, rarely seeing that blue or yellow cable running from the back of our laptop.

While there are still some valid reasons to hook your computer up with a cable, it might be you’re unsure how to move to a wireless connection. If you are still using a wired connection and want to get rid of the cable, you can. It’s easy and affordable, and we can show you how.

Why Do You Want to Hold On to Your Cable Connection?

Aside from not knowing how or just not taking the time, there are some good reasons to remain attached by network cable. With an ethernet cable, you can get much higher data speeds. Connecting directly to your router is often more reliable, allowing you to get internet in areas your Wi-Fi won’t reach.

I admit it: I still use a wired connection on my work laptop. As a software engineer, I need to transfer extensive amounts of files and data. I’m also constantly on voice and video meetings. Cable internet is more reliable; it helps ensure my connection isn’t dropped when uploading or downloading large files.

That said, wireless is much more convenient. I do have a wireless option on my work laptop, so I can disconnect from my docking station when I need to. If I move to another room, it’s sometimes worth sacrificing speed and reliability for convenience.

There are some things to consider before cutting the cable. It may be wise to keep your cord available, but going wireless is preferred by most.

Most of today’s wireless speeds are fast enough for audio, video, and most data transfers. Unless you often transfer large amounts of data, you seemingly won’t even notice the speed difference when going to a wireless connection.

What Are My Options?

If you’re ready to go wireless, here’s where to start.

First, you need a wireless router. If you don’t already have one, prices range from very affordable to high-end. You’ll also need some type of Wi-Fi adapter for your computer.

There are three basic types of adapters: built-in, PCI, or USB. Let’s take a brief look at each.

Built-in

Most computers made in the past decade have a Wi-Fi adapter built in. You may already have the hardware you need. If you’re unsure whether yours has one, find out how to check later on in this article.

If you have built-in Wi-Fi, it may still be worth considering one of the next two options. Most built-in adapters are of low quality. They tend to fail or have issues; unless your motherboard is new, it might not be using the latest technology. You can always try your current built-in and, if you’re happy with it, you’re good to go.

PCI

This type is a card you add internally. It usually works best with a desktop because they’re fairly easy to take apart and add manually. With a PCI card, you will have the ability to purchase and install the latest and fastest wireless technology available.

USB

The USB option is the most versatile because you can add it to any system with a USB port. It works well on both desktops and laptops. No worries about opening up the computer—simply plug it in, and you’re wireless in no time. You might not get the leading-edge technology and speed than you would with a PCI card, but these adapters are fast enough for most users.

A great benefit to USB is that you can also use the adapters on other devices. Just unplug it from one computer and plug it into another.

Next Steps

If you need to add a PCI card or a USB plug-in, here’s what to do.

1. Decide which adapter will work best for you

Figure out what kind of interface makes sense for you. If your priority is speed, then PCI is the way to go. If you want convenience, then consider a USB.

2. Do research

There is a wide range of adapters available on the market. Do some research and find one that performs well and fits within your budget. Take a look at our articles on the best Wi-Fi adapters if you need any help.

3. Purchase the device

Once you know what you want, purchase your hardware, and patiently wait for it to be delivered.

4. Install the adapter

Now it’s time to install. Follow the instructions for your new device. Many are simply plug & play. If no instructions are included, a simple Youtube search normally takes care of the issue.

5. Get connected

Once the hardware is installed, its software may install automatically. The manufacturer might provide a CD, DVD, or weblink to install the software and set up the device. In most cases, it will even get you connected to your network.

Ensure you have a network setup with a wireless router in your home, office, or wherever you plan to use it. Know the name of the network (network id) and its password. You will need it once the device’s software is installed and it attempts to connect.

Checking for Existing Wi-Fi Hardware

If you are unsure whether your computer already has the proper hardware, whether it be a built-in or PCI adapter, you can always check. Here’s how.

Use the following steps on a Windows machine:

1. Open the Device Manager.

2. Expand the Network Adapters section.

3. Look for the “Wi-Fi” adapter.

If you have a Wi-Fi adapter, you will see a device. See the image below.

4. This verifies you have a Wi-Fi adapter of some type.

Use the following steps for a Mac:

Getting Connected

If you have purchased a new Wi-Fi adapter, then hopefully, the installation software that came with it will get you connected. If not, there are a few steps you can take to get hooked up. If you already have the proper hardware, but it couldn’t connect for some reason, you can use these same steps.

You may also check to see if your computer has an external switch, button, or key you need to hit to turn the Wi-Fi on. It will often have a symbol like the one below.

This is one common reason a system doesn’t automatically connect to Wi-Fi. If you don’t see the button, you can always do an internet search on your make and model to see if there is an external way to turn it on but keep in mind that not all systems will have this.

To enable Wi-Fi through your operating system, you can follow the steps below for a Windows 10 machine. You can use a similar method for earlier versions of windows.

Connecting in Windows:

For a Mac, use the following steps:

Once you have your Wi-Fi enabled and connected, you should be ready to go. No more cable tying you down. You’ll be free to roam about your home or office!

Usb 3.0 Ports Aren’t Working? Here’s How To Fix Them

In this troubleshooting guide, we are going to offer a number of tips for when your USB 3.0 ports aren’t working. Usually, there are only a few different causes for a faulty USB slot – we hope that these tips will help you to fix it by trying to solve each of these causes step by step.

The tips we offer will be straightforward for you to try for yourself, regardless of your computer literacy. Just make sure to read each suggestion carefully and follow the steps we recommend.

Table of Contents

Hopefully, once you have finished reading, you will have pinpointed the issue and will have your USB 3.0 ports working again.

Make Sure Internal Cables are Connected

The first thing to consider is whether the internal cables are connected to your USB 3.0 ports. This will only matter if you have a PC and you are trying to use the front USB ports.

If you are struggling with USB 3.0 ports on the back of your PC or on a laptop, you can skip this suggestion. You will need to open your case to access the motherboard. Switch off your PC first and unplug it from the wall.

The image we have above, provided from ASUS, showcases what a USB cable looks like and where it needs to connect. The text ‘USB 3’ Usually, you will find this at the bottom of your motherboard. Make

If not, you should be able to find the loose USB 3.0 cable and connect it. If you can’t find one that looks like the image shown above, it may be because your computer case does not have USB 3.0 ports on the front.

Install the Latest Drivers

There’s a small chance you may need to update your USB 3.0 drivers. First, you must find out which drivers your PC actually needs. You can visit the device manager to find out. Follow the steps below for guidance.

text to expand it

Next, look for your USB 3.0 or 3.1 driver name

In my case, it was the Intel USB 3.1 eXtensible Host Controller. Now that we have the driver name, we can search google for it. This lead me to an Intel website with the download link for Windows 7.

If there isn’t an available link for your operating system, it may be because that manufacturer doesn’t offer driver case, you can check for updates by following the steps below.

Windows 10 may return a search for a new driver, or it may tell you that you already have the best driver installed. In that case, move on to the next step below.

Update to the Latest BIOS, or Check USB 3.0 is Enabled in BIOS

In many cases, your motherboard will be responsible for software issues related to your USB 3.0 ports or any other ports on the motherboard. For this reason, updating to the latest BIOS may fix things.

To do this, you must first find your motherboard name so that you can locate the newest BIOS drivers on the internet.

First, you can locate your motherboard name by following the steps below.

In my case, you can see which product and manufacturer I have. So, I need to search for a new driver for the MS-16P7 motherboard from Micro-Star International (MSI). It’s quite simple to do – each manufacturer will have their own website for their products and there will be support pages for each motherboard.

In my case, I had to search for the specific laptop that used my motherboard when searching MS-16P7, but it didn’t take long to find.

Before you download, once again make sure you Download the BIOS.

Before we install the new BIOS, you should check to make sure you don’t already have the latest BIOS. To do this, follow the steps below.

for BIOS Version/Date

In the Value field, take note of the date listed and compare it to the date on the BIOS manufacturer website. If the latest BIOS on the website is a more recent date, you can install it.

It is now time to install the new BIOS. For this step, you will need a USB drive. Locate the recently downloaded BIOS update on your PC. Extract it if it’s an archive, and drag the containing files onto your USB.

This is important: You must make sure the files are at the root level. They cannot be in any folder.

When you download a BIOS update, you will be given a PDF or .txt file that explains the steps for installing the new update.

As you can see from the image above, this file, included in the BIOS archive, provided me with the steps I needed. The reason you need to read this is because each BIOS will have different steps, but overall the process is similar.

You must switch off your PC, then switch it back on. During boot up, enter the BIOS by pressing a certain key as your PC is turning on, then look for the update BIOS option. You can find the right key in the support material or on-screen as you boot up. If you need guidance, please read the materials provided from your manufacturer.

Summary

That brings us to the end of our guide on how to fix USB 3.0 ports. I hope that you have found this guide useful. If you are still having issues with your USB ports, please let me know and I’ll try to

3 Ways To Recover From A Back Injury

This can be difficult when you have pain throbbing up and down your spine, as it may seem to come from every part of the back; however, with an injury there should be one main focal area. Press gently along your spine with your fingers, starting with the lower back and moving upwards. You may need someone to help you do this; some areas of the spine are difficult to get to.

If you are in so much pain that you cannot walk or are finding it hard to feel your legs, get somebody to take you to the hospital. Do not try to take yourself there; if your back worsens and you find you cannot move you may end up stuck somewhere on the way, and you possibly may end up in danger. You may also want to seek immediate medical attention if you develop the following symptoms:

Assuming your back injury is not severe enough to warrant going to the hospital, allow yourself some rest time at home to see if your back pain improves. You may wish to spend the first few days in bed until the pain becomes more comfortable. Watch some DVDs or some TV, read a few good books, and keep yourself entertained. Do not spend too long in bed though, because this can make your back stiff, which can slow the healing process.

Especially during the initial stages of your injury, it is important to take it easy and to not do anything that worsens your back pain or could possibly further the injury. Take time off work if needed, and file a workers compensation claim if the injury was sustained at the workplace. Or, if you cannot take a “leave” from work, perhaps ask your boss if you can have alternate duties such as a desk job for a while as you recover (if your usual job consisted of heavy lifting or other manual labor).

If you are in a good deal of pain while you are healing, you could try applying ice or heat. Ice will help control inflammation, and is especially effective right after the incident (for an acute injury). Heat should not be used until around three days after the injury has been sustained, as it can contribute to inflammation during this time. After those three days however it is effective in relaxing painful muscle spasms and relieving tension in the ligaments and muscles.

There are two types of back pain: acute and chronic. Acute is a type of injury that is there for a few days and then goes away, best described as “coming and going.” Symptoms are often reasonably intense and heal in around four to six weeks. Chronic pain is more of a persistent pain that lasts between three to six months, or longer.

Sometimes an “adjustment” is needed in your back to help you heal. Seeing a chiropractor or an osteopath for an assessment is an excellent idea if you find that your back pain is not getting better on its own.

If you are suffering from ongoing back pain, it might be worthwhile to consider buying a new mattress (if you are finding your current one uncomfortable).Another option to consider is sleeping with a pillow between your legs. For some back injuries, this can diminish the stress put on your back while sleeping and thus reduce pain.

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Pay attention to proper posture and lifting techniques. Once you begin resuming basic activities of daily living, make sure that you are paying attention to proper posture. Keep your back straight when sitting, making sure you take frequent breaks and move around at least once every 30 to 60 minutes. When getting out of bed, make sure you practice proper techniques. To start off, lie on your back and keep your knees bent and feet flat. Then roll to the side, slowly moving your legs over the bed. From this position, use your arm that is against the bed to help slowly push you up into a sitting position. When lifting, make sure you use your legs. If you are going to lift an object, make sure you keep it close to your body at all times.

3 Ways Top Websites Personalize On

Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too?

The best websites convince potential customers to continue their journey and ultimately convert with high-quality, conversion-friendly, personalized content.

This requires a solid understanding of your audience and their behaviors both on and offline.

In this article, you’ll see how three top websites use personalized on-site content to turn prospects into customers.

We’ll also share how small businesses can implement realistic and affordable solutions that accomplish the same goals.

1. Netflix Uses Data to Dominate Streaming Services

With 209 million subscribers, how can Netflix offer such personalized, curated content just for you?

From recommending titles specific to your family profile to sending a binge-worthy list of films straight to your inbox, it all starts with data collection.

Netflix understands not only who its customer is but how that customer interacts with its platform.

3 Ways Netflix Masters Personalized On-Site Content

1. Personalized Recommendations

Netflix may have an army of data analysts and a sophisticated algorithm that learns about its audience via a combination of human and AI-driven programs, but small businesses can gain handy insights too by using free or premium software. See the examples below to help you offer personalized, dynamic content.

2. Trends

Netflix gains insights from third-party data to build relevant content for its website and viewers.

Small businesses have access to similar software, including the options listed below, to keep on top of trends within their respective businesses.

3. Original Content

Netflix found its place in the oversaturated world of T.V. and film by offering original content on its streaming service with original series like “House of Cards,” “Narcos,” and “Orange Is the New Black.”

You can create original content that includes all of the same elements as a nail-biting television series: well-written copy, informative content, an engaging narrative, and a memorable takeaway or call to action.

Tips and Tools for Small Businesses

Create Personalized and Dynamic Text, Images, and CTAs

There are affordable tools that you can use for your website like:

Hyper.is.

Google Optimize.

Personyze.

Optimizely.

Right Message.

Track What’s Trending in Your Industry

You can use these tools:

Google Trends.

Buzzsumo.

Quora.

Reddit.

Ahrefs.

Create Original, SEO-Friendly, and Engaging Content

This requires the skill of an experienced writer. It’s an investment that will offer a significant ROI if done correctly.

You can then utilize one of the personalization tools mentioned above so your high-quality copy, videos, or images adjust depending on the user’s behavior and demographics.

2. Aveda Creates an Interactive Experience by Using Quizzes and AI

According to Epsilon, 80% of consumers are more likely to shop for brands that provide a personalized experience.

Many successful beauty brands, such as Aveda, Bumble & Bumble, and Sephora offer customers personalized, on-site expertise by learning about each customer’s individual needs.

Aveda offers customers “tailor-made” products by asking a series of questions to keep the visitor on the website longer, guide them towards purchasing the right product or service, and conveniently merge an in-store and online shopping experience.

Quizzes and AI tools make for an effective lead generation tactic.

In most cases, the shopper will have to enter their name and email address to get their results. But even if the customer doesn’t make an immediate purchase, you can use their results to send personalized emails and retargeting campaigns to nudge the customer along their journey.

3 Ways Aveda Masters Personalized On-Site Content

1. Interactive Quizzes

Consumers demand personalization and will share their information to get it. Ninety-one percent (91%) of consumers are more likely to shop with brands that provide offers and recommendations that are relevant to them.

Aveda’s quiz asks several questions about the user’s hair, for example. Once the results are ready, Aveda will offer the best products and services for the user’s hair type and concerns, as well as highly relevant blog articles and resources.

2. AI

Try-on tools driven by sophisticated computer programs and artificial intelligence are popping up on sites across the web.

For Aveda, this meant a 220% jump in try-on tool traffic and a 5x increase in salon locator visits vs. site average.

While the technology is currently in its infancy, expect to see an explosive growth of websites in all industries using try-on technology over the next few years, allowing for more affordable solutions to arise.

3. Personalized Retargeting and Remarketing Campaigns

Aveda strategically uses its on-site data to lure off-site traffic back to the site.

Before you dive into either of these, it’s best to understand the difference by reading, Remarketing vs. Retargeting: Are They The Same Thing?

Aveda and other companies use multiple forms of retargeting and remarketing, such as:

Off-Site Retargeting.

Cross-Channel Retargeting Ads

Email Retargeting Ads

Dynamic Retargeting Ads

Google Remarketing Ads

TikTok Retargeting Ads

On-Site Retargeting.

Cart abandonment messages/popups relating to the products in the customer’s cart.

Blog and product recommendations based on items the shopper viewed.

Tips for Small Businesses and Tools to Use

Include Quizzes on Your Site

Gain visitors’ confidence and improve your lead generation by including impressive and affordable quizzes on your site.

Here are some tools worth exploring:

Ceros.

Jebbit.

Interact.

OutGrow.

LeadQuizzes.

Qzzr.

Riddle.

Create On-Site Try-on Experiences

The average business doesn’t have the resources to hire a team of engineers and developers to create artificially intelligent virtual shopping experiences.

But don’t let that deter you from exploring the following options that offer business owners the ability to create their own on-site try-on experiences:

YouCam.

Modiface.

Facestyle.

Quytech.

Looking for the right tool to help with your retargeting efforts?

Here’s a list of popular SAAS companies offering solutions for businesses of all sizes and budgets:

SharpSpring Ads.

MailChimp.

ReTargeter.

AdRoll.

Finteza.

Criteo.

Fixel.

3. Adidas Embraces an All-Encompassing On-Site Personalization Strategy

Before on-site personalization became the standard, Adidas created a functional website that:

Allowed customers to curate and save products to wish lists.

Implemented attribute-based and collaborative filtering product recommendations for new customers.

And began offering behavior- and interest-based recommendations for repeat customers.

In addition, Adidas developed a phone app and loyalty program to complement consumers’ on-site interactions to create an even more integrated and personal relationship between Adidas and its followers.

3 Ways Adidas Masters Personalized On-Site Content

1. Proactive Listening: Give Them What They Want

Adidas sends personalized messages to its users.

Even more impressively, Adidas taps into its Salesforce data to deliver a dynamic homepage with copy, images, and videos specific to each user.

Adidas puts its brand in its consumers’ hands and adapts its message and brand accordingly.

2. Creators Club Loyalty Program

Adidas learned early on that it would have to put the consumer first with V.I.P. treatment to develop a loyal fanbase. Today, the Creators Club loyalty program offers attractive members-only benefits.

3. Adidas Mobile App

With Google’s focus on mobile-first indexing, expect significant growth of brand-developed applications. Mobile apps bridge the gap between brands and consumers by tracking them across their customer journey on multiple devices.

For example, the Adidas mobile app provides users with an exclusive shopping experience. In addition, the app delivers personalized content such as news and blogs after learning about the user’s style preferences and analyzing their behavior on the app and website.

Tips and Tools for Small Businesses

Implement Dynamic Content on Your Website

Create and use data-driven product or service recommendations, site search with dynamic content, dynamic CTAs, smart popups, dynamic on-page copy and images, and dynamic on-site banners.

Find the solution that works best for you and your audience — here are some to try out:

RightMessage.

If-So.

Personizely.

Omniconvert.

Utilize Loyalty Programs

Here are some programs worth exploring:

Open Loyalty.

Tada.

Yotpo.

FiveStars.

Smile.io.

TapMango.

LoyaltyLion.

AI Trillion.

Talkable.

Invest in a Mobile App

Add value to your brand by developing a mobile app. Plan carefully and work with app developers who understand your objectives.

If you start small and take on this task yourself, you can try one of the tools below:

Bubble.

Appypie.

GoNative.

iBuildApp.

Content Personalization Drives More Exceptional Experiences

This article covered ways top websites personalize on-site content, and we’ve only scratched the surface.

The next time you are on your favorite brand’s website, look beyond the product and note what they’re doing to create an exclusive, personalized experience for you.

Better yet, ask yourself how you can apply those lessons to your own website.

More Resources:

Featured image: Leonid Zarubin/Shutterstock

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