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S**t happens…

There’s a lot of discussion in the press after the hacking of Burger King’s Twitter account, and more recently the same has happened to Jeep, as it has many brands before. What are the implications?

It’s time for brands to step up

The talk now of course is about security, protecting brands that use Twitter enabling multi-factor authentication (as Facebook do) and so on. We need to make it *safe*. Haha – Are you kidding me, aren’t we missing the point? Do brands need armbands and guarantees before they feel safe in the murky and uncontrollable world of social media? This issue of security is symptomatic of the bigger problem, I feel.

Let’s be clear here, it’s not Twitter’s ‘fault’, they provide a free service for us all to use, if they can provide additional free features, then great (paid ones if we want them too), but let’s get real and not expect it. Brands seriously need to evolve if they’re going to use these tools, to train people effectively and have processes for when things go wrong (they will always go wrong – everything only ever changes), such processes are as important to help things go right, in the most part. Isn’t this the case for any other grown-up marketing channel or tactic?

It seems to me that in social media there’s so often blaming of the tools, in this instance it’s about security, not the way in which those tools are managed. Brands recoiling at the lack of control in comparison to paid media formats. In similar ways we see brands clutching at data, leaning on it like a drunk to a lamppost - for support not enlightenment. I wish I could claim that as my quote, alas I heard it elsewhere.

Burger King hides behind a rock

Or maybe it was more a “hands over the eyes” scenario, I don’t know. What’s funny is that, throughout the ‘ordeal’ for Burger King, their following rose from around 70,000 to 112,000. Everyone loves light entertainment (or a train crash) depending on the individual.

From the hacking at 11am with the Tweet “We just got sold to McDonalds! Look for McDonalds in a hood near you,” to the account being disabled an hour or so later, and then eventually re-activated later in the evening, the offending tweets stayed live whilst Burger King branding was removed. A weird game of very bad hide and seek?

And the first tweet back? “Interesting day here at Burger King, but we’re back! Welcome to our new followers. Hope you stick around!” Please Burger King, if the ‘ordeal’ teaches anything it’s that people are intrigued – so develop some personality – entertain, join in the fun even if today it’s at your expense.

A lesson from Oreo

Let’s remember…

We are part of the real-time conversation and things will go wrong. Whether it’s security issues, hacking, people tweeting the wrong thing or posting at the wrong time, bored lunatics keen to lash out, angry customers or ex-employees taking revenge – who knows – it will happen. The measure of the brand though is how they deal with it. Of course, you need to monitor and  review brand social mentions  and have in place an idea of how you will respond to a crises. But crucially, being human things go wrong is most important – you can’t define that in a social governance policy!

My very simple thinking for getting in right in social (I think Oreo understand this better than I do)

Move robotic people into robotic departments

Employ sociable people with personalities, people who love your products already and can use social media tools

Provide great training on your brand’s ethos, beliefs, history and of course products so that they understand the context

Plug those people into a real-time environment where they are free to interact, and express themselves on behalf of the brand

Empower those people to make decisions, to offer give-aways, promote great content from the marketing dept., and generally add value in the socialsphere

Monitor, rinse and repeat

For all that digital marketing can be measured and calculated, we’re all people at the end of the day. I hope we see big brands wake up to their phenomenal potential.

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The Complete Guide To Marketing Real Estate On Social Media

Still, when it comes to marketing real estate on social media, there are certain strategies and tactics that can maximize the reach of your message. This guide will outline the best practices for using social media as a real estate agent, brokerage, or firm.

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.

Benefits of social media for real estate

Real estate is a highly competitive industry that requires agents to be constantly on their toes. With 90% of agents promoting their real estate listings online, cultivating an online brand that stands out is essential.

Leveraging social media real estate opens up countless opportunities for your brand, including:


Want more eyes on your listings? More faces at your open house? Social media for realtors is one of the best ways to turn views into sales. Not only can you unlock access to thousands of new potential clients, but you’ll also remind past clients why they worked with you, and why they should again.


While an online listing may get a few dozen views, a strategically managed social media account can reach thousands of potential customers. It’s true, vanity metrics can be shallow, but don’t underestimate the power of social media engagement for your real estate brand.

Lead generation Networking

Real estate might feel like a solo game, but networking and community are integral parts of growing your brand. Social media makes it easy to meet and interact with like-minded agents, brokers, and firms. Not to mention, strategic social media collaborations can do wonders for your organic reach–so don’t be afraid to team up with relevant agents online.

Targeting Cost

Organic social media is an incredibly cost-effective way to market your real estate business. Most social media platforms are free to use, and while paid promotion can be beneficial, you don’t have to spend a lot of money to reach your desired clientele.

#1 Social Media Tool for Real Estate

Grow. Create. Engage. Schedule. Publish. Measure. Win.

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Social media strategy tips for real estate agents and firms

Ready to get started? Here are a few tips to help you create an effective social media strategy for your real estate business.

1. Plan ahead

Social media strategies are what set great accounts apart from their competitors. It’s not enough to think up clever posts on the spot–you need a long-term plan for consistently building your following.

You can start building a social media strategy for real estate agents by creating a marketing calendar for yourself and breaking down your posts into batches. Block off time to create content, update your calendar, and review analytics each week. As well, don’t forget to also plan ahead for holidays or special occasions that may be relevant to the real estate industry.

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Use it to easily plan your own strategy, track results, and keep your team in the loop.

2. Identify your target audience

Before you start developing a real estate social media strategy, you need to know who your target audience is and what they’re looking for. Are you targeting first-time home buyers in a certain area? Are you a luxury real estate firm looking to reach relevant buyers?

Let your target audience determine your channels and your wider real estate social media strategy. For example, older clientele might be more active on platforms like Facebook, while young influencers and content creators love YouTube, TikTok, and Instagram.

What’s Next – You’re Invited

— Sotheby’s International Realty (@sothebysrealty) April 26, 2023

3. Be your brand

Branding is important in any industry, but especially in real estate, where client-agent relationships are built on trust. But branding isn’t just about your logo, font, or colors. It’s about the overall experience you create for your clients.

Consider how you want to be perceived by prospective and current clients. If you’re a luxury firm, posts about travel, cars, and upscale dinners will be appropriate. If you’re marketing to first-time home buyers, consider sharing personal life milestones like engagements, home purchases, and family events.

Above all else, know your values and exude them online. Your clients will appreciate the authenticity more than you know.

4. Create stunning visuals

The real estate world is all about the wow factor. From beautiful homes to amazing views, it pays to showcase the beauty of your listings in a visually appealing way.

Create stunning visuals for your social media channels, such as videos of property walkthroughs and photos taken from different angles or perspectives. You can also create virtual home tours that give potential buyers a better sense of what each property is like.

Similarly, don’t forget about video-centric platforms like TikTok, Instagram Reels, and YouTube. In the U.S., 62% of users access YouTube daily, and TikTokers use the app for an average of 1.5 hours every single day. Standing out on these channels is a great way for real estate agents to reach more users and build their brands.

Check out these real estate social media post ideas to get your creative juices flowing.

5. Uplift your neighborhoods

Of course, listings are an important part of your social media real estate. But polluting your client’s feeds with constant listings may lead to lost followers and engagement.

Data from the National Association of Realtors found that 46% of buyers want their real estate agents to give them knowledge about their search areas.

Consider mixing up your real estate content with local events, neighborhood hangouts, new restaurant openings, festivals, museums, sporting events, and more. Your audience will appreciate content that has a personal touch and gives them new insights into their city.

By creating engaging content that goes beyond just your listings, you can keep your followers engaged and build relationships with them over time.

6. Be a technology front-runner

Social media for real estate is a fast-moving field. Platforms like TikTok and YouTube have completely changed the game, and new tools are constantly popping up.

Don’t forget, platforms are constantly changing their algorithms and features. Keeping up with these updates can help you uncover new tactics that get your content seen by more people.

7. Prioritize customer service

With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service — and manage all of your social media messages in one place. This includes:

Private messages and DMs

Public messages and posts on your profiles


Emoji reactions

… and more.

The all-in-one dashboard makes it easy to

Track the history of any individual’s interactions with your accounts on social media (across your accounts and platforms), giving you and your team the context needed to personalize replies

Add notes to customers’ profiles

Handle messages as a team, with intuitive message queues, task assignments, statuses, and filters (this feature is particularly useful for larger brokerages)

Track response times and CSAT metrics

Free demo

Plus, Inbox comes with handy automations:

Automated message routing

Auto-responses and saved replies

Automatically triggered customer satisfaction surveys

AI-powered chatbot features

Check out our social media customer services tips to inform your strategy.

8. Educate and inspire

For many people, real estate is a black box. It can be intimidating to commit to a mortgage, neighborhood, or home sale if you don’t really understand the process.

Your clients will appreciate the effort, and it will help foster trust as they journey toward their purchase.

One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media. Not only can strategic investments get your content in front of more people, but you’ll be able to target your best customers directly.

Set targeting parameters by location, age, demographic, and interests to ensure everything you post is seen by the most qualified audience.

Hootsuite Ads lets you manage paid campaigns across networks with ease. Plus, build comprehensive reports that show you what’s working, what’s not, and where you should target next.

10. Build community

While your followers might initially come to your content for real estate information, they stay for the community. Your social media pages can be a place where audiences come to explore new cities, learn about specific real estate markets, or even connect about issues that matter to them.

Consider how your real estate and social media strategies are built to foster long-term connections with your followers. You never know which one of these people will become your best client later on.

11. Stay consistent

Consistency is key on social media, where the competition is fierce, and attention spans are short. Real estate agents that plan ahead, post regularly, and have clear strategies for their content have a better shot at standing out.

Learn how often to post on every major channel in our comprehensive guide. Once you know what kind of posting schedule you want to follow, batch, schedule, and track your posts using Hootsuite.

Real estate social media strategy template

Building a real estate social media strategy from the ground up is never easy, so we created this extensive template to help you get started.

Simply make a copy of this document and tailor it to your needs. Then, you’ll be ready to take the realtor social media world by storm.

Inspiring examples of real estate social media marketing

Still wondering how to market real estate on social media? Here are some of the best real estate agent social media campaigns we’ve seen.

1. Graham Stephan

With over 4.1 million subscribers, real estate YouTuber Graham Stephan is one of the best-known names in real estate social media. But, you’ll be surprised to see much more than simple listings and walkthroughs on his channel.

Graham knows that his viewers are interested in growing their wealth, so he gives tips, tricks, and insights into his own life, and how he became a multi-millionaire at twenty-six. Graham’s content is a good reminder that it’s not only clients that come to your channels. Consider how you might use content to inspire the next generation of realtors. And, grow your personal brand at the same time.

2. Oakwyn Realty

The best brands know that you don’t need to slap your logo on something in order for people to recognize it as yours. Oakwyn Realty, a real estate firm in Vancouver, BC, knows this better than most.

Instead of posting home walkthrough videos, or agent achievements, Oakwyn focuses on promoting its values, inspiring its agents, and cultivating a strong vibe with its social media content.

Take this post, for example, which offers a simple, natural visual, paired with an inspiring quote. Does this have anything to do with real estate? Maybe not. But, it does paint Oakwyn as a brand that cares about its agent’s health and success–and that’s something buyers, sellers, and agents will want to get behind.

Oakwyn is a great example of how focusing on content, rather than sales, can level-up your realtor social media marketing.

3. Engel & Völkers

Buying a home is about more than just a stunning property. Homes mean memories, big life events, security, and more.

When real estate brokerage Engel & Völkers makes property walkthrough videos, they go beyond simply showing off the bedrooms and bathrooms. They show you what your life would look like if you lived here, from weddings, to raising children, and everything in between.

Use your real estate social media content to place your clients in the home, and see how fast those sales come through.

4. West Haven Group

We’ve already talked about the importance of educating real estate clients through social media. One of the best ways to do this is through regular market updates, like this one from West Haven Group.

Market updates help people buying and selling real estate gauge whether now is the time to invest or sit still. They also position your firm as experts in the real estate field.

You never know when a potential client will need a nudge in the right direction, so be sure to share your knowledge and industry insights widely.

5. Miranda Caldwell

Video platforms like TikTok and YouTube Shorts thrive on short, snackable content. So, why not use them to show off the best, most interesting features of your house?

Miranda Caldwell does real estate TikTok right with these short, intriguing videos that keep her viewers watching. Consider how you might leverage unique or different features of your property on social media

Real estate social media FAQs What social media is best for real estate sales?

The best social media channels for real estate agents depend on who your target audience is. According to the National Association of Real Estate Agents the majority of home buyers are older millennials and Gen Xers. These audiences are more likely to use platforms like Facebook, Instagram, Twitter, and LinkedIn.

Source: National Association of Real Estate Agents

How is social media used in real estate? What should a new realtor post on social media?

New realtors should focus on creating content that showcases their expertise in the field, provides helpful tips and insights to potential buyers, and promotes their listings. As well, it’s important to share content from other realtors or industry professionals in order to build relationships within the community.

Get Started

Get new clients and close more deals with Hootsuite, the #1 social media management tool for real estate agents.

Get Real Business Results From Social Media

“by the way, ignoring pre existing medical conditions=boon for cancer drug companies. Things r not always wut they appear 2 b”

“2 for 1 tuesday. buy any lrg specialty get medium 1 topping free. $12 value”

The answer: All of the above. The Twitter posts are from Naked Pizza in New Orleans, which serves pizza with 100 percent natural ingredients. As you can tell from the tweets, Naked Pizza uses Twitter to send followers special offers. The company also tweets to converse with customers in a way that mixes humor with social and health consciousness–qualities that reflect Naked Pizza’s brand identity.

So far, Naked Pizza’s social media efforts are paying off, big time. At this moment, just one Naked Pizza exists. By summer 2010, as many as 50 franchises should be open throughout North America, according to cofounder Jeff Leach. He credits Twitter with playing a significant role in the company’s growth.

The mandate for small businesses is clear–set up a Twitter account, establish a Facebook page, and start talking. What isn’t always obvious, however, is what you should expect from your social media efforts. Do you need a formal social media strategy? And perhaps the murkiest question of all: How do you measure success?

Social Media: Low Cost, Potentially High Impact

Twitter had 54.7 million unique visitors worldwide in August 2009, up from 4.3 million in August 2008, according to ComScore. (However, some research suggests that Twitter’s popularity surge has weakened.)

According to Nielsen Online, the average Facebook user spent 5 hours, 46 minutes on the site in August 2009, far exceeding the average for the number-two online time-drain, Yahoo, at 3 hours, 14 minutes.

Marketers are turning to social media as a low-cost, potentially high-impact way to promote products and services. So far in 2009, 66 percent of marketers used social media in some form, according to the Association of National Advertisers. That’s up from just 20 percent in 2007.

Judging from that data, you’d think small businesses everywhere were fired up about social media. At the moment, that’s apparently not the case, according to a recent Citibank survey of 500 U.S. small businesses (consisting of 100 employees or less). The survey shows that 75 percent of small-business executives aren’t using social media for business. They’re hyperfocused on generating sales and managing cash flow to survive the recession, so things like social media outreach have fallen down the to-do list.

Setting Your Social Media Expectations

“It’s unrealistic to think that because you join a social network, your entire business will change,” says Ben Parr, coeditor of Mashable, a leading social media blog. “You have to find people who are interested in what you do and respond to those who are talking about your brand. It should be an ongoing part of the marketing you do. And like anything worth doing, developing your social media profile takes time.”

Once you amass a sizable, loyal following for your Facebook updates and your tweets, you might expect to experience a number of benefits.

Enhanced customer service and customer relations: “One negative blog post or tweet about your company can cause a lot of damage,” says Parr. But you can turn it around by responding quickly to the complaint. Cable TV giant Comcast is the gold standard for companies that use social media to respond to their customers. When Comcast gets wind of a complaint about its service on Twitter, the company will usually respond right away to the customer, asking how it can be of help.

Valuable market research: Chris Lindland, founder of the quirky online-only apparel company Cordarounds, tracks what people are chatting about by using Twitter, viewing Google Alerts, and reading blogs. The blog and Twitter conversations sometimes inspire new Cordarounds products.

“Within a few weeks, we’d sold 500 pairs,” he adds. “It was the greatest impact we’ve had so far in the shortest amount of time.”

Lindland also tracks conversations on Twitter and in the blogosphere after a product launches, to get feedback. Cordarounds responds directly to many tweets, but always in a way that’s personal and–in keeping with its brand–offbeat, Lindland says.

Improved search engine optimization: When you’re creating buzz on social media networks, chances are high that bloggers, journalists, and other parties will link to your Website. External links pointing to your site–especially those from authoritative, relevant, and highly trafficked sites–can boost your site’s ranking in Google and other search engines, says Adam Lasnik, Google’s search evangelist. “Those links tell Google your Web page is likely more relevant and more important than others [without similar-quality links],” he says.

Devising a Social Media Strategy

Once you’ve settled on some realistic expectations for your social media efforts, it’s time to develop a social media strategy.

Start with clear goals and objectives. What are you attempting to achieve? Who are you hoping to talk to? Are you trying to drive more traffic to your site? Manage your company’s reputation online? Boost sales? Without specific goals, you won’t know whether you’ve been successful.

Tie your social media goals to your brand and to your company’s larger marketing strategy. “If you’re a fun consumer brand like Cordarounds, your social media conversations should reflect that,” says Parr.

Measuring Social Media ROI

When businesses ask if social media can deliver a return on investment, the example often discussed is Dell.

Dell’s U.S. outlet store started tweeting special offers to its followers in June 2007. The company recently said that sales generated from its tweets have added more than $3 million to its coffers.

Inevitably, the next question is: How do you measure social media ROI? The answer, depending on whom you ask, ranges from “you can’t” to “it’s extremely difficult.”

“There’s not really a formula or set of standard metrics you can use to measure the ROI of social media,” says Jeff Zabin, vice president and customer management technology analyst for Aberdeen Group. “The whole area of social media is experimental and everyone’s still trying to figure this out.”

“There’s no killer app for this yet,” Parr adds.

For example, you can include a Twitter-only discount code for a product and track it, suggests Naked Pizza’s Leach. “We’ve added the Twitter discount codes to our point-of-sale software, so we can track their use,” he adds.

You might also see how often your Twitter posts are retweeted (when someone tweets about your tweet). Retweets are at least one indication that something you tweeted about is of interest to other people. You can follow retweets in your Twitter stream, or you can use sites such as Retweetist, Retweetradar, or Tweetmeme to track retweets on a larger scale.

Without a blockbuster, affordable tool (à la Google Analytics) that provides data on how your social media efforts are meeting your goals, you may need to use several other kinds of tools and do the math yourself. The entrepreneurs and analysts we interviewed recommend several.

—SocialToo is a largely free service for Twitter and Facebook users. It lets you create social media surveys, monitor your social networks, and get analytics for your social media accounts.

How Far Do You Take Social Networking?

Keep in mind that you don’t need to turn social media into a huge project, nor do you have to hire expensive consultants. Once you’ve figured out your goals, your strategies, and your methods of measuring success, you’ve done the heavy lifting. From there, you might not need to spend more than 30 minutes every day or so on new tweets, blog posts, or Facebook updates.

“We’re in the business of changing minds about the food supply from plow to plate,” says Naked Pizza’s Leach. “We spend a lot of time thinking about that, and communicating what we think. We encourage our employees to talk about us on their social networks.

“The fact is,” Leach says, “we’re a social media company that happens to sell pizza.”

PCWorld Contributing Editor James A. Martin recently launched a blog about social media and search engine optimization . He’s the coauthor of Getting Organized in the Google Era .

Building Brands In The Competitive World

The Covid-19 has changed the world drastically and the business practices have been changed and revolutionized the most. Where hundreds of businesses went bankrupt during the pandemic, thousands also made millions in the same situation. So was the pandemic the real reason behind their failure or not? No, the real reason was automation and digitalization.

Businesses that managed to have most of their processes automated and invested in top-notch Atlassian products succeeded even in the worst market conditions. Where those who did not know how to leverage the tech benefit went out of business.

Get This First

Getting information on time is the old formula of success, now you can google everything and get the answers anytime, it is the skill-learning and better adaptation to digitalization that hold the secret to success.

Old businesses have managed to keep their business systems running the old way and they have done it really well but now with the better technology and automation, they have better choices but cannot turn their course rapidly as compared to small companies or startups.

This is like a big ship taking more time and area to turn, whereas a small ship cruise around quickly without spending much time turning.

How To Adapt Digitalization And Automation?

This is the real problem as most CEOs know the better and more efficient options in the market to streamline their business processes but they do not know how to adapt the system and then implement it.

One thing you need to know is that through digitization and automation, you will have to sacrifice the employment of some of your workers but you must know who to replace with automation.

Conduct meetings and proper discussions before adopting an automation system to your business model. Know the pros and cons of both sides. Investigate and understand what the employee was bringing to the table and what the substitute will add to the business value.

Your number one priority should be your customers, and if the digital alternative is improving the customer experience, don’t waste time anymore and adapt that option.

How To Improve Your Business Model?

The usage of digital technology may facilitate customers’ interactions with customer service. For example, digital support and guidance instant messenger put a great amount of accessible material at consumers’ fingertips, minimizing the possibility that they will need to call a professional to address a problem.

Unified Communications (UC) systems provide you the option of communicating via a phone call, text message, video conference, or videoconferencing. Customer relationship management (CRM) software saves your sales team time by centrally tracking a prospect’s status.

Final Thoughts

There are many amazing stories of new firms generating a lot of money rapidly, but the reality is frequently very different. It typically takes years for fledgling businesses to figure out how to generate a profit if they can even stay open.

A successful business does not happen by accident. A strategy, as well as precise data, methodologies, and resources, will be required. There is little doubt that automation is the key to today’s corporate culture, and it is only the beginning. More technical breakthroughs will transform the world, and we have seen a revolution in every industry, accelerating the process of automating every operation.

Long-term productivity is impossible to achieve without a supportive and appreciated corporate culture. It’s either now or never. Businesses must invest in automation to be competitive, or they may go bankrupt in the near future.

Top 3 Social Media Mistakes Brands Must Avoid In 2023

Since the world confronted lockdowns, individuals restricted themselves into the four walls of the houses, raising the quantity of time that they had been spending on social networking platforms and supporting their displays, but this was not always a terrible thing.

Social media maintained the world joined if the harsh reality of this new ordinary kept everybody.

This gent growth in screen-time introduced brands and organizations a chance to contact their viewers like never before.

In exploring the landscape ahead for social websites, I talked with social and entrepreneur websites specialist Brandon Mimms. Brandon has assembled over 10 million followers united over different pages on Instagram.

“Knowing social marketing is all about understanding your own followers,” says Brandon. “What do they wish to see? What are you really passionate about?

Folks are more varied and culturally conscious in this electronic era. Audiences now look for manufacturers that are busy on social media and take part in real time.

Also read: 30+ Loan Apps Like MoneyLion and Dave: Boost Your Financial Emergency (#3 Is Popular 🔥 )

Not scheduling your content

If you do not app something, it likely won’t occur in time. Nowadays can get active, and the last thing you need is to your social media pages to go quiet since you don’t have any clue what you may post. “Sit right down and make a content calendar and stick with it,” says Brandon.

Ignoring your followers


“If folks are speaking and participating with you, you need to respond. Not only will the jumps turn away followers, but it might also cost you in prospective sales.”

Also read: How to Start An E-commerce Business From Scratch in 2023

Staying silent on important issues

Millennials and Generation Z, in particular, are changing the way we examine social issues and activism. They’re the most ethnically diverse production and see the changes society is going through as a great thing.

“2024 brought with it lots of unrest and hard discussions but what Millennials and Generation Z have demonstrated is that they will align themselves with businesses that care,” states Brandon.

“Whether it is poverty, human rights, the environment, followers will take your silence as an attack on the long run. When it’s something that your followers care about, then you probably should also”

There’s absolutely no limit to the incidence social media will perform in our business plans going forward. Nobody doubts that although 2023 proved to us that the medium is constantly evolving, and we must raise the bar on the way we approach it.

As we change from more conventional channels and continue into social media, we must take into account the interaction platforms such as Facebook, Instagram, YouTube, and TikTok demand.

Maintaining these 3 factors in the forefront of your thoughts is able to help you avoid a social media debacle in the year.

Improving Your Social Media Campaigns Using Graphic Design

How to increase engagement for your Facebook posts

In this post, I’m going to take one skill from the list I curated in my article ‘The Ultimate Guide to becoming a great Social Media Manager’ and demonstrate to you exactly why it is essential for a Social Media Manager – that skill is graphic design.

How to improved the design of a Facebook Post in 10 minutes

So, let’s start with an example. From a social marketing point of view, how effective do you think this Facebook post is?

You might think it’s not too bad. You might think it’s terrible. You may also be thinking about a similar post that you shared and how this compares to it. But the answer I’m looking for is – it could be improved…

You will probably never create ‘the perfect post’. That’s just the way it is. Companies spend thousands on trying to create viral campaigns. Some of course succeed, but they are never perfect.

So how do we improve this post? Let’s try using our graphic design skills to improve three specific things:

1. EdgeRank score: EdgeRank is the Facebook algorithm which decides what is displayed and how high on the News Feed. Learn more about EdgeRank.

3. Virality: How many people will create their own ‘stories’ about this content.

A strategy I like to use with Facebook marketing is to replace posts that are only text-based and use images to deliver the message. This automatically improves 1. on our list because images hold more weight than text with EdgeRank.

Here is the improved post which I came up with in about 10 minutes.

Which one would you be more likely to engage and interact with?

I won’t bore you with any design tutorials because as I mentioned, I’m not a graphic designer. I’m also sure you could find quality resources online if you wanted (I’ve even gone ahead and found a good starting point for you to improve your graphic design skills in 55 free lessons). The focus of this article is on implementing basic graphic design skills to enhance your social media campaigns.

Can you see how the second example post I provided would improve our other two factors of 2. engagement and 3. virality? Let me quickly explain the theory behind it...

Firstly, people don’t like to read long text posts. It’s not a very scientific statement, but it’s true. Images grab attention much quicker and convey messages in a matter or seconds. Text-based messages usually involve the user having to read through the entire message before they understand the call to action.

What will be the actual change in performance? Here’s a nice graph to highlight the engagement difference between different types of Facebook posts:

As you can see, the difference in performance is large. And all you need to do is have at least some knowledge in graphic design and a little creativity. This can be translated into many wider aspects of your social marketing, rather than just concentrating on Facebook.

Note, I’m not a Graphic Designer. My graphic design skills are somewhat limited, but in my view, the important thing is that I know the basics. It’s also important to note that I know how to implement my somewhat limited graphic design skills in order to improve social media campaigns.

Which platforms do you think social campaigns could be improved upon by implementing some graphic design knowledge?

I’ll give you a clue… it’s a trick question.

Thanks to Stuart Davidson for sharing his thoughts and opinions in this blog post. Stuart is a freelance digital marketing consultant who enjoys creating compelling content about social media strategy. He is a keen networker and likes to contribute to the online community by providing helpful resources and thought leadership publications. You can follow him on Twitter or connect on Google+.

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