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WordPress is open-source software that helps general people to create their website without any prior knowledge of programming.

There is a lot of reason that explains why WordPress is the best platform to get started. Interestingly, it is a free content management system under the GPLv2 license that helps its users to modify the software for commercial and individual usage.

But a fully-features packed CMS can be overwhelming for the WordPress beginners.

Significantly, you want to build your site and make use of it to expand or grow your business. Well, this is where we can help you do that with some techniques that you must follow before and after your site’s setup.

Your sidebar isn’t your hall closet

People generally make a mess when it comes to the sidebar section of the site. Adding essential widgets is ok but people add unnecessarily widgets in the sidebar which doesn’t help them add more people to their site.

Make it easy to find what’s in your library

Uploading media files to the site is an important part of your website setup. And managing the media file after a certain time can become a tedious task if you don’t manage it now.

For instance, you want to buy two different books but the library is categorized into two building and each building has one book that you want.

So, you have to go to two different building that makes it more time-consuming. In the same way, it’ll be easy for you to manage all your media files in one folder.

Clean up your permalinks

The aim is to create a highly structured permalink that tells search engines about the post and helps the algorithm to figure out significant keywords for which your website is known.

Maximize impact with targeted titles and descriptions

It is one of the most important WordPress tips that most people neglect in the initial stage. These tiles and descriptions are the first things that your site visitors look at when your site appears in the google search query and decide whether to land on your page or not.

Put your images to work for you

Images make your site’s appearance beautiful and interesting for your end-users. But is there a way that images can help the crawler to know about what your site is known for? Yes, adding the alt text to your images helps the search engines to know what this image is about.

Focus attention and spark a response with a landing page

Choosing the right theme helps your site visitor to take specific actions in less time. The landing page plays an important role in the business site.

Don’t forget the lowly footer

The footer section is the most forgotten aspect of the newly developed site. This section is ideally used to show the copyrights detail and terms and conditions of your online business.

Make sure you show your site visitors what they want to see as a potential consumer for your business.

Choose Your Hosting

It is essential for success to find the appropriate hosting provider for your WordPress domain. Your website can not live on the internet without hosting.

Your hosting company needs to supply you with sufficient resources to control your website traffic, prevent failure and downtime, and speed up the site.

Watch Theme Demos

It is a good idea to use theme demos when you choose your subject. So, before you participate in it.

Your theme is the foundation for the design of your website, so it is important to choose one that will fit your project and will be of great interest to you.

Sure, you can fully customize the WordPress site, but it’s good to start with a correct theme unless you’re coding skilled or work with a developer.

Install an SEO Plugin

The success of any website is critical to SEO. Your site is not high in the search results without SEO-it is not ideally suited to increase your audience. You would need an assistant hand with your SEO unless you’re a real tech pro and maybe even then.

The installation of an SEO plugin can facilitate your life and improve your site. These plugins analyze your content keywords and manage for you all technical things, such as sitemaps and robots.txt.

Just go to the plugin directory for WordPress and find your SEO plugin. It has over five million active plants and more than 25 000 five-star reviews. We can not recommend Yoast SEO high enough. There are many happy customers!

Pick Your Theme Carefully

Read the reviews always, choose a review appropriate for your project and do not be afraid to pay for a higher price for your subject theme. If you don’t, you’ll have trouble with Google and give your potential users poor online experience. So, It is very important to pick the theme carefully.

Compress Your Images

Rapid websites are like the biblical website grail. Accelerating your time of loading can bring new life to dead pages, and a fast loading site is a love for both visitors and search engines.

Therefore, your photographs and videos must be continuously compressed. You have tons of online tools, for example, chúng tôi ImageResize, Optimizilla, for compressing your images for free.

You just need to upload the image and then you can download the compressed image.

Put Safety First Get an SSL (Secure Sockets Layer) Certificate

SSL certificates encrypt information, including payment details and logins, passes through your website. Visitors are told not to use insecure websites because Google is going to block those pages without SSL.

Backup Your Site Regularly

The loosening of data over the web is inevitable. See your website regularly in a safe and secure manner. Some plugins can provide this function to help you with this.

See the plugin list for thousands of choices. If something goes wrong with your WordPress site, backups can have your back – if someone hacks into your site or unintentionally cancel half of your code, you will be relieved with relief that your website has been backed up.

Install a Security Plugin

Simply select and install a trustworthy security plugin on your web. With an all-round security service, WordFence is popular and highly rated on the official WordPress plugin site.

Use Title Tags and Alt Text

Pictures can make a site. They keep readers engaged, emphasize key points, and usually take a page out of unhappiness and into the light.

But they don’t just look good-behind the scenes.t, they can work hard for your website. Make sure that any image that you upload must contain the alt text. As it helps the visitor know what the image is about

It might sound odd in the beginning, but it should not be too difficult to get hung up. Alt text tells visitors what the image will display if they don’t see the image for any reason – perhaps if the image is not loaded or if they use a screen reader.


What makes WordPress stand apart from other CMS is its evolution from the starting to provide more user-friendly experience for WordPress beginners. We hope the WordPress tips and tricks for beginners help them succeed.

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5 Essential Tips For Gesture Typing In Android Or Ios

Typing with a swipe? Sounds intimidating, I know—and yes, it certainly takes some getting used-to. But if you give swiping your Android or iOS keyboard a serious try, there’s a good chance you’ll never go back to tapping.

Android users have been able to swipe to type for a few years now. Thanks to iOS’s (relatively) new support for third-party keyboards, iPhone and iPad users can finally type with a swipe, too.

Setting up a swipe-to-type (or “gesture”) keypad on your handset takes only a few minutes. Getting the hang of typing with a swipe takes somewhat longer, no question about it.

But once you’re comfortable with swiping from one letter key to the next, I think you’ll find that composing text messages, email, and just about any other document on your touchscreen handset feels 10 times easier—and depending how good you get, maybe even 10 times faster.

Read on for 5 gotta-know ways to get started with gesture typing, starting with…

Try loops instead of zigzags

Once you’ve installed a gesture-friendly keypad on your Android or iOS and you’ve started swiping the keys, your first inclination may be to zig and zag from one key to another. That’ll work, but all the stops and starts will slow you down, and you might begin to wonder if swiping is actually saving you time versus plain-old tapping.

Ben Patterson

Instead of zigzagging back and forth between keys, try tracing your words with smooth, looping gestures.

Instead of zigzagging back and forth between keys, try tracing your words with smooth, looping gestures. When I’ve got a good gesture-typing rhythm going, my fingertip will start doing graceful figure eights around the keyboard, rarely pausing as it glides from key to key.

Be patient

If you’re a novice gesture typist, don’t be surprised if your muscle memory fails you when it comes to swiping your first words. Indeed, that’s why beginning swipe-to-typers often resort to zigs and zags, with long pauses as they search the keypad for the next key.

Don’t panic. With practice, your fingertips will remember the standard QWERTY layout (or DVORAK, or your layout of choice), and you’ll again be zipping from one key to another without having to think about it. Just hang in there.

Don’t hit the space bar between words

Here’s another easy mistake that beginning gesture typists commit: stopping between words to tap the spacebar. Don’t do it. Ben Patterson

The only time you should be touching the space bar while gesture typing should be when you’re double-tapping it for a period.

Instead, as soon as you’ve traced a word and lifted your fingertip from the screen, go ahead and starting swiping the next word. Any gesture keypad worth its salt will automatically add a space between the words you’ve typed, saving you the trouble of an extra tap.

Indeed, the only time you should be touching the spacebar should be when you’re double-tapping it for a period.

Tap a wrong word to change it

Even when you’re swiping and looping with ease, you may occasionally look back and find an auto-corrected word that’s woefully out of context. Luckily, there’s no need to hit the backspace button and retrace your words.

Ben Patterson

Just tap the wrong word and tap one of the suggested words displayed along the top of the keyboard.

Instead, just tap the wrong word and tap one of the suggested words displayed along the top of the keyboard. When you do, the word you picked will smoothly take the place of the wrong word.

Don’t see the word you want in the suggestions displayed along the top of the keypad? If not, just double-tap the word to select it, then swipe in a new word.

Disable all your other keyboards [iOS only]

Unfortunately, iOS’s implementation of third-party keyboards is less than perfect. One of the downsides, strangely enough, is that it’s a bit too easy to switch from one keyboard another. All you have to do is tap the little globe key that’s sitting (typically) in the bottom-left corner of the keypad—and boy, if I had a dollar for every time I hit that key by accident…

Ben Patterson

Also, iOS has a nasty habit of forgetting which keyboard you last selected. Even if, for example, you were using Swype while replying to some Mail messages, there’s a decent chance that the standard iOS keypad will appear the next time you need to type. Ugh.

The solution, I’ve found, is to disable all your keyboards—including the iOS keypad—save for the one you want to use.

If you ever have a change of heart, just go back to the Keyboards screen, tap Add New Keyboard, then tap a third-party or “other” iOS keyboard that you want to re-enable.

9 Tips For A Seamless Transition To Data Science For Absolute Beginners!

Are you looking for a career transition to data science? Wondering how to navigate through the numerous obstacles ahead? The demand for data scientists has been on the rise and it is really important for beginners to start on the right note and the right plan. In this article, we will go through 9 of the top tips, we have for absolute beginners that will help you navigate through this obstacle-filled career path better and efficiently and begin the transition to data science effortlessly.

1. Understand if You Can Become a Data Scientist

Data Science is not everyone’s cup of tea. It is a culmination of various skills and preferences. The question- ” How to become a data scientist?” is a function of learning path, planning, and consistency. The real question that needs answering is should you become a data scientist or not.

So to calm your impulses and think practically, ask yourself the following questions and determine if data science is meant for you or not-

Do you love number crunching and logical problem solving – i.e. puzzles, probabilities, and statistics?

Do you enjoy working/handling unstructured problems?

Do you enjoy deep research and can spend hours slicing and dicing data?

Do you enjoy building and presenting evidence-based stories?

Do you always find yourself questioning people’s assumptions and are always curious to know ‘Why”?

Do you enjoy problem-solving and thrive on intellectual challenges?

The depth of the responses to these questions will help you understand whether to enter the realm of data science or not.

2. Understand the Career Opportunities in the Data Industry

A lot of folks entering the industry get confused amongst the various job roles in the data industry and think of it as a part of data science. Comprising of diverse and interrelated job roles, it is pretty easy to slip into this confusion and derail yourself from your actual career option.

Also Read: Top 8 Job Roles in Data Science Industry That You Should Know!

3. Plan your Learning Journey

Charting a path for yourself is really important to become a data scientist. And staying on the path is even more important. Many people get stuck here. They are just not able to understand to plan it ahead.

The  Certified AI & ML BlackBelt Plus Program program does the charting for you. Its intense 18-month structured roadmap has been built by industry experts with relevant experience to make sure that you get a reasonable time to understand a concept and proceed at your pace.

4. Don’t Get Derailed by Ph.D.

No! You do not need a Ph.D. to become a data scientist!

To understand this, let’s broadly divide the role of a data scientist into two categories:

Applied Data Science Role

Research Role

It’s important to understand the distinction between these two roles. Applied Data Science is primarily about working with existing algorithms and understanding how they work. In other words, it’s all about applying these techniques in your project. You DO NOT need a Ph.D. for this role.

Most folks fit into the above category. Most of the openings and job descriptions you see or hear about are for these roles.

But if you are interested in Research, then yes, you might need a Ph.D. Creating new algorithms from scratch, researching them, writing scientific papers, etc. – these fit a Ph.D. candidate’s mindset. It also helps if the Ph.D. adds to the domain you want to work in. For example, a Ph.D. in linguistics will be immensely helpful for a career in NLP.

5. Should I Get a Certification?

Well, there is not a definite answer as there are many ways to become a data scientist.

In simple words, certifications definitely matter but because of the skills you have gained as part of the certification and not because of the certificate itself.

Over the decade, many data science certification courses have popped up leading to the generalization of these courses. Now anyone can just take up a certification and claim to be a data scientist but it doesn’t work like that when you apply for a job.

The thing to note here is, recruiters weigh your projects and skillset more than the certificate earned.

In the end, it all boils down to the interview process. The interviewer will test you from each angle possible. So make sure you practice as many projects as possible and have good clarity over the fundamentals.

Now if you go for a certification make sure you take into account the factors like- Time, Skills Taught, Mentors, Prerequisites, Mentors, and cost.

The Certified AI & ML BlackBelt Plus Program program is one of the unique courses that stress foundational understanding. The course includes 100+ hours of live classes and weekly to 1:1 mentorship sessions to make sure you understand everything easily.

6. Be Good at Programming

With multiple languages in the frame, it is really important to be a good programmer in at least one language.

If python is your language, then to be a good enough data science professional in this vast space, you must be well-practiced with base Python and its operations, its basic machine learning libraries like Pandas, NumPy, Scikit Learn.

Also, you should be able to smoothly write custom functions, generators, and so on. Even if you can’t optimize your code at this stage that is fine. You should be able to transform your well-thought operations into a code.

7. Make sure your Statistics is strong

Statistics is the grammar of Data Science.

Yes, Yes, Yes!!! You need to know statistics in order to land a data science job.

But don’t be afraid. You do not need to have a background in Statistics. But make sure the statistical topics relevant to data science is at your tips as it is a part of the foundational knowledge. Some of these topics include.

Descriptive Statistics (mean, median, mode, variance, standard deviation)

Inferential Statistics (hypothesis testing,  z test, t-test, significance level, p-value)

Statistical analysis (linear regression, forecasting, logistic regression)

This is a rough and basic list of topics that you must master and this won’t take much of your time if you find the right resources.

8. Start Participating in Hackathons

Data science is more about practical intuition than theoretical understanding. You need to have a notion of the best algorithm, the best data cleaning technique, etc once see the data irrespective of whether you have an in-depth theoretical understanding or not. And Hackathons help you build this intuition.

Data Science Hackathons are an excellent stepping stone in your data science journey. You get to practice your skills on a dataset, showcase it to the world, and even stand a chance to win prizes.

These hackathons and competitions have increased multi-fold in the last few years as more and more people want a piece of the data science cake. Most aspiring data science professionals include these competitions in their resumes.

Make Kaggle and other hackathon platforms your permanent playground. Also, do have a look at Analytics Vidhya’s hackathon platform- DataHack

9. Hone the Necessary Soft Skills

You cannot be more wrong if you think making a model analyze and predict the future is more than enough for you to become a top-notch data scientist. There are several soft skills surrounding this domain that needs to be honed for effective model building and usage across departments.

Let’s have a look at some of these soft skills-

Communication Skills – We just cannot stress enough how important this skill is. The insights from your model need to be communicated effectively to all the stakeholders and a raw data science model cannot be used for communicating with non-technical people involved in business decision making.

Storytelling Skills – The way you communicate the insights from data also determines your ability as a data scientist. One of the examples of good storytelling skills is to depict the per-day box office collection of a movie for a bar graph and not in detailed numerical form. The former one just makes it easy to analyze when the ticket sales soared and when they dropped.

Structured Thinking – Thinking of the problem from myriad perspectives and breaking down the problem is any data scientist’s prized possession. It helps data scientists factor in the relevant thoughts about the data and the objective from multiple viewpoints.

Curiosity – You as a data scientist are required to keep on asking questions. Questions about which algorithms, the problem, ultimate objective from the standpoint of various stakeholders, etc. This will enhance your understanding of the problem and help you better chart the model.

Data Science Roadmap 2023

Take Your First Step to Data Science Transition

In this article, we have discussed 9 of the most important tips that will seamlessly help you transition to data science. Hope this article clears some of your doubts. You can find Certified AI & ML BlackBelt Plus Program as one of the most unique courses that have practically incorporated all the above tips and serve as a single stop to help you become a data scientist.

Here are links to some additional resources that will enhance every beginner’s understanding of the data science spectrum:


Java Tutorial For Beginners, Part 2

A method to the madness


public void sayHello() { System.out.println("Hello!");


public String sayHello() { return "Hello!"; }

This is ‘returning’ a string and so it is a ‘public string’. That means that we can use the method as though it were a string, so:



Normally, we would include some more code in the method that would manipulate the string in some way. For instance, we could return the day or the time. You can return mostly any type of data. You could just as easily use public int sayTheTime() for examplle.

Finally, we can use the brackets in order to ‘feed in’ variables that can be used within the code inside method. So for instance, we could send a number in, perform a sum on that number and then return the result:


public int timesTen(int numberToChange) { return numberToChange * 10; }

Remember that you can also access methods from other classes, as long as the methods are ‘public’ rather than ‘private’. And the method is ‘static’, then that means that you don’t need to create a new instance of the object in order to access it. This is mainly a matter of organization, so don’t worry right now if you don’t understand everythin. But you’ll see methods used constantly and it’s useful to know their role.

An introduction to arrays

As well as discussing classes, part one also discussed variables. Gary described variables as being like ‘containers’ for information; information in the form of numbers, strings and more. These variables are what enable us to manipulate our data throughout our code. For a much better and more detailed explanation of all this, be sure to check out the first post.


String ShoppingList[] = {"apples", "oranges", "pears", "milk", "eggs"};


for(int i=0; i<ShoppingList.length; i++) { System.out.println(ShoppingList[i]);


for (String element: ShoppingList) { System.out.println(element); }

In the foreach loop above the variable element (which is of type String) takes the value of each item in the array, sequentially. So the first time around the loop element is equal to “apples”, on the next iteration it is “oranges”, and so on. Next time I’ll talk a little about using ‘maps’, which allow you to look up specific information in a much more dynamic manner.

Conditional statements

So we already know how to use loops to perform the same task over and over. You might remember this from last time:







; i<=


; i++) { System.



"i is: "

+ i);


for(int i=1; i<=10; i++) { if(i == 5) { System.out.println("Halfway there!"); } System.out.println("i is: " + i);


for(int i=1; i<=10; i++) { if(i == 5) { System.out.println("Halfway there!"); } else { System.out.println("i is: " + i); } }

But what if you want to test more than one statement in order? In that case, else if comes in handy:


for(int i=1; i<=10; i++) { if(i == 5) { System.out.println("Halfway there!"); } else if(i==10){ System.out.println("Finished"); } else { System.out.println("i is: " + i); }


String User = "Adam"; System.out.println("Hello " + User); }

Essentially, and and or act like ‘logic gates’ as used in electronics – but you don’t need to worry about that!

Comparing variables

Next time…

Google Tag Manager Tutorial For Beginners

Are you new to Google Tag Manager but want to learn what GTM is all about and how to use it?

Google Tag Manager is a powerful tracking tool that is used by almost all digital marketers. 

Let’s dive in!

How Google Tag Manager Works

Google Tag Manager is an all-in-one Tag management system that allows us to integrate all our tracking needs into one user-friendly interface without constantly implementing various codes on our system. 

You can install the scripts manually by adding pixel code to the website. These are known as the marketing Tags. 

You can also access your code editor to customize the script according to your needs. You can also have an overview of all the codes installed on your website from this code. 

However, Google Tag Manager eliminates this need to implement various codes. You can simply install the central snippet of Google Tag Manager on your page.

After implementation of the code, all your Tags can be managed through the graphic interface of the Google Tag Manager system. 

You simply need to configure the data that you wish to track and create triggers for each data set. Triggers are the rules that define intervals or times at which your Tags get fired. 

Finally, you can configure the Tag and send it over to the marketing vendors. After successfully deploying the Tag, GTM implements your tracking codes in the background. 

You have a version control system that allows you to control any published changes on your website, a preview mode to test your Tags before they go live, and a management function that helps to monitor everything. 

Overall, this is a more flexible and granular way to organize your marketing Tags. 

We’ll learn about more of such functionalities as we move forward in this guide. 

GTM Overview

Let’s learn the basic overview of GTM with the help of an example. 

Before we start with the example, let’s understand the prerequisites for setting up GTM Tags. 

As we mentioned earlier, we’ll need to install the GTM code scripts into our account to implement codes on various tools like Google Analytics or Facebook.

So we have the Global Site Tag script from Google Analytics that we can install on our website.

For demonstration purposes, we have created a demo website that we’ll use to configure our Tags. 

We have already configured Global Site Tag and Facebook Pixel to the website. You can access the configured scripts from the Google Tag Assistant extension of the browser. 

If your configuration is successful, you’ll be able to see the Facebook Javascript code as well as the Global Site Tag installed on the source code.

Following is another demo website created for the purpose of configuring Tags. Let’s open the source code for that website. 

There aren’t any excess codes added to this website. We can only see one snippet for Google Tag Manager. 

This is what Google Tag Manager is really all about. It eliminates the need to configure various tracking codes. 

Henceforth, we can deploy all our various tracking codes and Tags through this all-in-one central management interface called Google Tag Manager. 

Open the Tags section on your Google Tag Manager account. You’ll find all the Tags that you deployed for your website in one single place. 

When you open a Tag, you’ll realize that all of the Tags are implemented in the form of templates, not codes. 

You can see the Tags on a visual interface and configure them accordingly. 

For example, we have a Facebook Pixel Tag configured on our website. All we need to do is add a Facebook Pixel ID, and we can implement this Tag. 

Similar to the Tag interface, Google Tag Manager brings various other functionalities that can ease the process of Tag implementation. 

One such feature is the preview option. 

Preview Mode

Hence, you can verify the Tags deployed on your website.

For example, the preview mode for our website shows the various Tags we configured to our website under the category called Tags Fired. 

Preview mode is especially useful for debugging, tracking or finding errors in our implementation. This is much easier than finding errors in the codes configured in our websites. 

This was just one feature provided by Google Tag Manager. Another such feature is called the trigger.


As we mentioned earlier, triggers are the rules that define intervals or times at which your Tags get fired. 

For example, the triggers for the Tags on our website are on All Pages. This means the Tags we configured will deploy on all the pages of our website. 

However, we can also add exceptions to the triggers that will allow our Tags to deploy only on specific pages or interactions.

Let’s understand this with the help of an example.

Open your Google Tag Manager account, and navigate to Triggers → New. 

This will give you all the different templates to create a new trigger. In our case, we’ll choose the All Elements type trigger. 

Save the trigger configuration. 

We can now attach this trigger rule to our marketing Tags for tracking purposes. 

Let’s say we want to configure this trigger rule into our Facebook account. So let’s go to Tags → New and create a new Tag to configure this trigger. 

Add an appropriate name to the Tag. 

Similarly to a trigger, we also have various types for a Tag template. Let’s choose the Facebook Pixel as the Tag type. 

You’ll need to configure your Pixel ID by going to the Settings section of the Facebook Business Manager account. 

Paste the Facebook Pixel ID to the Tag. As the event type, let’s choose AddToCart under the Standard category. 

So that’s how we install our Tags and triggers! 

However, this version isn’t live yet. We can still edit and debug it in the Preview mode as we learned earlier. 

Let’s connect our website in the preview mode of our browser to verify our Tag implementation. 

This information is tracked in our Google Tag Assistant account, as well. 

Let’s also test our Tag before we make it live on our website! 

On the Facebook Business Manager, navigate to Test Events → Open Website. 

Reload the page and choose an item for the Add to cart event. 

This event will definitely be monitored by Google Tag Assistant. However, we want to verify the results with Facebook Business Manager, as well. 

Under Test Events, we’ll find our fired Tag for Add to cart. 

Since the Tag is working as expected, we can publish this version on our website. It will deploy our tracking to the website for all our audiences. 

Remember: The best practice is to first create the Tags, and then verify them in debug mode before making any changes to the live website. 

So that was our quick lesson on how Google Tag Manager works. If you want to test your knowledge on this lesson, check out this Lesson 1 Quiz. 

This was just an overview to help you familiarize yourself with the tool to start your own tracking system. 

There is much more to Google Tag Manager. One of the major benefits is installing it on our website. 

How to Install Google Tag Manager onto Your Website

Let’s first open our Google Tag Manager account. 

First-time users will need to sign in to the account. You can sign in with any kind of Google account including your YouTube or Gmail account. 

In case you don’t have a Google account, you can create one instantly. 

Google Tag Manager is made with accounts and containers. 

So, any account is simply a collection of various containers. 

Containers are the snippets that are installed onto our website. 

It is a good practice to use your company name as your Account Name in GTM. Next, you can add your country name. This is important for privacy reasons. 

You can also choose to share this information anonymously with Google. 

Let’s move on to containers. 

We’ll add our website URL as the Container Name in this case. It isn’t necessary to use the URL for the container name, but we have chosen our own conventional method. 

If you have multiple accounts or containers, it is always good to have your own naming convention systems for those accounts. 

Next, we’ll choose the Target platform. 

Ideally, you can install Google Tag Manager on Web, iOS, Android, AMP, and Server-side platforms. 

However, we’ll choose the Web platform for this tutorial. 

You’ll receive the terms of service agreement once it configures your information.

With this, we have set up the account portion of Google Tag Manager. 

Our next step will be to install the GTM snippets into our website scripts. This is very important for us to deploy codes through Google Tag Manager. 

You can also access those snippets through Admin → Install Google Tag Manager.

Let’s now configure these codes onto our website! 

Installing GTM Snippets Onto the Website

Snippets are extremely important for us to deploy codes through Google Tag Manager. 

These scripts will be the last codes we install onto our account, as henceforth, we’ll deploy all our Tags through the Google Tag Manager. 

There are two different types of codes in this script. One code is placed in the head section of the script, while the second code is placed in the body section of the script. 

We have a demo website for illustration purposes. Our demo website runs on the CMS WordPress setup.

Although WordPress is a widely accepted form of CMS, there are other CMS tools. Therefore, the installation process may vary accordingly.

For example, in WordPress, we can use the theme files, or plugin into our functions PHP, or install a plugin to configure Google Tag Manager to the website. 

But once our installation is complete, the outcome will be the same for all of the setups. 

You’ll notice that the page script contains a header code for GTM at the beginning of the code. 

Also, in the central region, you’ll find the body code for GTM. 

There are various methods for executing this installation, but we’ll choose to add the codes to our functions PHP, as this is the most accessible method for all WordPress websites.

Login to the backend section of your website, and navigate to Appearances → Theme Editor.

You can choose the theme as Storefront Child Theme. This way, any updates on our main theme won’t overwrite the edits in this section.

Go to the Theme Header file. This is where we’ll add our changes to the script.

Let’s first copy our header code. 

We’ll place the header code below the opening head Tag. This should be as high in the code as possible. 

Let’s inspect the HTML after installing the codes. 

Reload the website page, and again open the View Page Source section. 

If the configuration is correct, you’ll see the GTM code at the beginning of the script. 

Similarly, you’ll also see the GTM body code in the central section of the script. 

Let’s also verify the results of the script. 

Open the Google Tag Assistant Legacy plugin from your browser. You can sign in with the same account as you use for GTM. 

If you see GTM in yellow color, it means the installation is incomplete. 

You’ll need to publish a version from GTM in order to make this into a green color. This is because although we have GTM installed on our browser, currently it’s not getting any data.

This is just our initialization version. So we’re not adding any Tags or triggers to the setup, but we’re just verifying that our container is in ready-to-use condition. 

Let’s reload our website and verify the results in Google Tag Assistant Legacy. If the installation was successful, you’ll see that Google Tag Manager is now seen in green.

Once we’re able to verify the results of Google Tag Manager from the Google Tag Assistant Legacy plugin, our next step will be to use the preview mode on our browser. 

This will put our browser into a special mode in which only our browser will be able to track the changes we deploy in the Google Tag Manager account. 

This will open our website in a special mode in the new tab. 

Let’s navigate any page on our website. The URL changes for different pages. 

The Google Tag Assistant account will monitor these changes for us. 

You can verify whether Google Tag Assistant is tracking all the pages reached by a user by opening all of your pages once. 

If there are any pages that Google Tag Assistant isn’t able to track, then it might be due to internal errors with your theme files or your plugin settings. 

It is extremely important for Google Tag Manager to track all the pages in order to deploy all of our codes successfully. 

This will also bring your website back to normal mode. 

So once the background work is complete, we’ll be able to install and implement our Tags. 

That was our quick lesson on how to install Google Tag Manager to your website. If you want to test your knowledge on this lesson, check out this Lesson 2 Quiz.

How to Create a Tag Plan for Your Tracking Implementation

We’re going to take a look at how we can analyze the current implementation that we have on our web page. 

In order to have a complete view of the tracking systems, we’ll set up a tracking plan. 

This not only helps in organizing presentation plans for your clients, but it is also crucial for the development of your project. 

If you have a new joiner like a PPC manager on your team, this implementation of tracking plans will help him understand your goals in a simpler way. 

But the most important reason for this process is that we’re not analyzing random sets of data. We’ll be configuring Intentional tracking. 

Intentional tracking is the process that adds value to your tracking by implementing valuable configurations to analyze the data in a simplified manner. 

Let’s open our demo shop to understand the process. We already have tracking installed on the website. 

However, we haven’t installed GTM tracking on the website. Rather, we have hard-coded the tracking into the Page Source. 

No doubt, you can use the various source codes on your website wall to analyze your tracking data. 

But we recommend a simpler way. You can use Chrome extension tools like Google Tag Assistant Legacy. 

This extension shows you various tracking processes that are implemented on your website simultaneously. 

For example, on our website, we have three different tracking processes that are active. 

The Global site tag code is running in the background. It mentions the AW code below the name. This suggests that this activity is performed by Google AdWords currently. 

Next, we also have a Global site tag for G, which is running for Google Analytics. 

Also, we have a Google Ads Conversion Tracking process running in the background. 

Google Tag Assistant Legacy, however, only shows Google Tags on your website. 

You can also use other plugins like Facebook Pixel Helper, that show you the data on your Facebook Pixel account. 

If you want general information about all other integrations, you can also use the ObservePoint Tag Debugger plugin. 

This plugin allows you to access information from the More Tools → Developer Tools section of your website. 

This will show us all the tracking processes from the various tools we configured on our website.

If you want an even more extensive analysis of the codes and the sources of those Tags, we recommend you install WASP Extension Web Analytics Profiler. 

It helps you recognize the sources of various scripts. These may not be marketing scripts but are helpful for debugging. 

You can explore various extensions depending on your requirements. Some of these are the Twitter Pixel Helper Extension and the UET Tag Helper Extension. 

It is always a good idea to converse with various people related to the tracking field like the IT department, marketeers, or even various agencies. 

This can give you a clear understanding of what Tags are already installed on your website scripts and what codes you can further implement to make the tracking easier. 

We have created a sheet to formulate the Tag plan for our demo shop account. You can download a copy of this sheet and change the formatting of the sheet to meet your business needs. 

You can use it to document information like the date of the creation or implementation of a Tag.

Let’s add the date for a sample Tag we will create today. Our Date will be the date 15/02/2024 as we created the Tag on that day. You can add the date when you wish to create the Tag. 

Next, we’ll add the Tag Type. In our case, our Tag Type was Event Tag. As we used it for Google Analytics 4, we’ll keep the Tool as GA4. 

Under Responsibility, you can add the name of the individual who is responsible for that Tag campaign. For our Tags, this name is Julian. 

Lastly, also mention whether there are any ToDo left for the Tag. In our Tag, this will be migrate to GTM. 

Although it does seem cumbersome at first, making an organized Tag plan helps a lot in the long run. 

This process is especially useful if you are implementing a major Tag migration. 

It helps you to keep track of the Tags that are migrated and the Tags that need to be removed from the website once it’s already inside GTM.

We have an example where we’ve inputted several Tag entries which we wish to install on our GTM account.

This gives us a good idea about the configurations for each Tag. 

We don’t need to open our Facebook Pixel account for Pixel ID or our Google Analytics account for the Google Analytics Tracking ID. 

This can be especially useful for presentations to your clients or explaining your tracking systems to your colleagues or employees. 

Make a copy of your Tags and plan the implementation of your marketing strategy on the sheet. 

Once your planning is complete, we’ll deploy our first Tag in a step-by-step process to put this plan into action.

This was our quick lesson on creating a Tag plan for the tracking implementation through Google Tag Manager. If you want to test your knowledge on this lesson, check out this Lesson 3 Quiz. 

How to Track Pageviews in Google Analytics 4 with GTM

Let’s open our Google Tag Manager account. We already have a version published with this account. But we haven’t yet implemented any Tags inside this container. 

We have already created a plan for configuring a GA4 PageView Tag to the account. 

The Tag deploys GA4 base tracking. We also have the tracking ID as the notes for configuration. 

Let’s see how we got the tracking ID. 

Reopen the Page Source code. We can see the gtag code configured to our page. The code also mentions the configuration ID for our account. 

We’ll use this ID to migrate our GA4 Tag to the GTM interface. In case you don’t have a Google Analytics 4 account, you can create it by signing in to the Google Analytics website. 

Further, you can also find your Tag installation ID by navigating to Admin → Setup Assistant → Tag installation. 

Copy your Measurement ID. We’ll use this ID to migrate our codes. 

Once we have all the prerequisites, we’ll set up the Tag. 

Add a name to your Tag. It is a good practice to use your own customized naming convention for that purpose. 

Choose Google Analytics: GA4 Configuration. 

This is simply a form in which you can fill in various fields to generate your Tags. 

Under the Measurement ID, paste the ID we copied from the GA account.

Next, we’ll configure the trigger.

Triggers are the conditions under which we deploy the Tag. 

Let’s verify our implementation by entering the Preview mode. 

If your preview mode is successful, you’ll see a message window on your website about Debugger connected.

If you verify the data on your preview tab, you’ll see that the Tag for GA4 – Preview – Configuration – All Pages is fired successfully.

We can also verify the same through the DebugView section on the Google Analytics website. 

Currently, our page_view is deployed on our page. 

It may take several moments for the data to load. 

When the results load, you’ll be able to see that two page-view events are tracked by our tracking tools. 

The reason for the two PageView events is that we have two different tracking scripts installed for tracking. 

First, we have a tracking code installed in the View Page Source section. Additionally, we also have a Google Tag Manager code running on our page script. 

As we are manually tracking this event and also using GTM as our tracking tool for the same event, we are able to see two different entries for the same event. 

However, as we know that our GA code is deployed through GTM, we can actually remove that script from our page’s source code. 

Let’s now Submit our version for this Tag. It will go live on our website for all our users now. 

We’ll now also remove the secondary tracking code from our page source.

Open the theme files for your website. Find your Global Site Tag code, and delete the entire code. Update the file once done.

Reload the website and close the Google Tag Assistant tab. 

Finally, we can see that Google Tag Manager is deployed on our website, and Global Site Tag through Google Tag Manager is deployed on the page. 

You can verify this once again by navigating to the Page Source code. 

If the codes are correctly removed, you’ll be able to see that we only have Google Tag Manager installed on our script. 

The Global Site Tag is deployed through GTM. 

Going forward, you won’t be able to use DebugView to track user movements. This is because it is only able to track activity for the Preview mode. 

Hence, we can use Real-time reports to analyze user behavior and various tracking events. 

However, if you develop codes from scratch, you won’t need to remove any access codes as there won’t be any duplicates. 

This process is only needed when you are migrating your Tags to Google Tag Manager. 

🚨 Note: Google Tag Manager can be integrated with various platforms, learn more about Google Sheets tracking with GTM and Active Campaign tracking with GTM.

This was our quick lesson on planning and implementing the tracking plan through Google Tag Manager. If you want to test your knowledge on this lesson, take the Lesson 4 Quiz. 

How to Track Conversions in the Facebook Pixel with GTM

We already have a GA4 Tag installed on our website. Now, we also want to install the Facebook Pixel Tags with GTM. 

Both of our Tags will be Fb Pixel Tags. The first one is a Pageview – All Pages Tag, and the second one is a Form – Confirm Page Tag. 

The Form Tag is a conversion Tag that tracks whenever a user fills a form and sends over a Lead Event as the result. 

Let’s add these Tags to our customized Tag plan. 

We also have the configurations from our Pixel accounts. You can find them in the Overview section on your Facebook Business Manager account. 

You can also find the configurations from the Settings section of your Pixel account.

Let’s copy the configuration code so we can implement the planned Tag. 

Let’s create a New Tag from Tags. 

We need a Tag for the Facebook Pixel configuration. Unfortunately, Facebook Pixel isn’t available as one of the templates in the standard templates by Google Tag Manager. 

So, we’ll open Community Template Gallery to access the Tag templates by different users. 

Search for the relevant Tag and choose the Facebook Pixel Tag configuration.

Go to Add to workspace → Add to confirm the use of the template configuration for our Tag. 

The Tag template will now be available in our Tag as its configuration. 

Paste the Facebook Pixel ID that we copied from the Facebook Pixel account. 

We will keep all the other settings unchanged for this Tag template. 

We still need to add a trigger for this Tag. As our Tag is for all our pages, we’ll use the All Pages trigger for this Tag. 

Open the Preview mode to verify the Tag configuration.

Let’s reload our website to monitor the changes. As the Tag is configured on all pages, we can track it simply by reloading our page. 

If the configuration is correct, you’ll see the Fb – Pageview – All Pages Tag live on your website from your Google Tag Assistant account.

In addition, you can also verify the fired Tags from the Facebook Pixel Helper extension on your browser. 

Our Pageview event has already been sent over. 

You can also verify the event details from your Facebook Business account.

This action will open your website on another tab. You can reload the website once again to generate a Pageview event. 

If the configuration is successful, you’ll see a PageView event added in the Test Events section of your Facebook Business Manager account. 

You’ll also get details about your event in this section. The data about the URL, Action Source, and Advanced Matching Parameters are all tracked in our case. 

So that’s how we added a Facebook Pixel PageView Tag. We’ll also add the second Tag so that we can go ahead and Publish both Tags in a new version.

Our second Tag is a Fb – Form – Confirm Page Tag. 

A form is just one of the many actions that you can track. 

It is important to analyze the audience requirements on your website. This will give you an idea about the events you can optimize to generate more traffic on your website. 

You can also monitor this traffic by making your users perform a certain action. Creating a form and tracking its confirm page action is one way to do it. 

🚨 Note: Check out our detailed guide to form field tracking with Google Tag Manager.

If you have an eCommerce website, you can also track the purchases of users and analyze data accordingly. 

Let’s now understand how Fb – Form – Confirm Page Tag works. 

We have prepared a sample form on our demo website. Let’s fill out the form to see how the Tag works. 

Once the form is filled, we’ll be redirected towards the confirmation page.

We’ll learn to track user movement by using this confirmation page. 

Facebook provides a large number of pre-coded tracking scripts on its developer website. You can navigate the one that meets your business requirements. 

In our case, the best match for our requirements is the Lead event. This resonates with the standard form that we’re filling on our website.

To send over such a standard event, we first need to create a trigger that will only activate on the confirmation page on our website. 

Once we’ve received a confirmation for the completed form, we will open Container Loaded → Variables to verify the tracked data. 

Variables are placeholders that GTM uses to evaluate whether it should fire the Tags. 

For example, if our Page Path is /ninjaforms/confirm/, then we’ll fire the Tags. Let’s also copy the path URL. 

However, if we compare this data with other page views, the page will change based on the page we compared. 

Hence, we’ll set our trigger to fire on the variable that follows our chosen path. 

Navigate Triggers → New from your GTM account. 

This won’t be an All Pages trigger anymore like the ones we previously used. This trigger will only fire on the /ninjaforms/confirm/ path. 

Add a Name to the trigger. 

We’ll choose Page View as our trigger type. Let’s configure the trigger to fire on Some Page Views only. 

As we want our trigger to fire only on a particular page path, let’s add the event conditions as Path Path equals /ninjaforms/confirm/. 

Save the Trigger once you’re done. 

This trigger will now fire only our /ninjaforms/confirm/ page. 

Let’s configure this trigger to a Tag. 

Create a new Facebook Pixel type Tag. Add your Facebook Pixel ID. 

Choose the Standard Event Name as Lead. 

Attach the pv- /ninjaforms/confirm/ trigger that we just created for this Tag. 

Let’s verify the configuration by entering the Preview mode. 

Open the link to the form page from the preview section of your browser. 

Fill out the form to generate data for verification, but don’t submit the data just yet. We’ll see what information the fired Tag generates. 

Open the fired Tags data from Container Loaded → Fb – Lead – Confirm Form Tag.

The data shows that our Tag is Not Fired due to the wrong Page Path. 

This is because we didn’t actually submit the form to generate the data on our confirmation page. We created our Tag to fire only on the pages containing /ninjaforms/confirm/. 

Remember that the confirmation page is the key to generating our results on the Tags. Let’s submit the form and enter the confirmation page. 

If the configuration is successful, you’ll see the Tag fired under Container Loaded → Fb – Lead – Confirm Form.

Inside the Tag data, you’ll see that our Tag has Fired, and the criteria of the Firing Triggers match our data, 

Verify the same details from the Facebook Pixel Helper extension as well. The data for our Lead event is now available. 

Similar information can be tracked from the Facebook Business Manager account. Navigate to Test Events → Lead. 

You can extensively use this data to optimize your campaigns successfully.

That was our quick lesson on implementing Facebook Pixel with conversion tracking. If you want to test your knowledge on this lesson, take the Lesson 5 Quiz.

🚨 Note: You can build higher quality audiences in your Facebook Ads by delaying your Facebook Pixel and eliminating bounced users from your audience.

Currently. We already have our GA4 Pageview Tag, a Fb Pageview Tag that fires on all pages, and one Fb Lead event that fires on confirmation pages. 

This information can help us tremendously in tracking and optimizing our campaigns. 

We’ll use the benefits of Auto-Event triggers. 

Auto-Event triggers are the special triggers within Google Tag Manager that enable us to monitor the data of various user interactions on the website. 

Such triggers can be found from the trigger types template while creating a new trigger. 

They can provide various tracking like All Elements, User Engagements like Element Visibility, Form Submission, Scroll Depths YouTube Video, etc. 

There are various methods of performing each of these event trackings.

For example, instead of using the Form Submission trigger, we have created a Confirmation page on our website after the form. 

We can effectively track the user’s movements even without the trigger. However, it’s still important to learn to utilize event triggers. 

Before we save the version, let’s also modify the Variables accordingly. Navigate to Variables → Configure. 

Open the Preview mode and reload the website page.

Our main point of interest here is the Add to cart button.

As we earlier mentioned, there are other methods to carry out this tracking. 

Let’s attach this trigger to a Tag now. Create a new Google Analytics: GA4 Event type Tag. 

As the configuration Tag, we can choose the GA4 – Pageview Tag we created in the beginning of this guide. 

If the configuration is correct, we’ll see our Tag is fired in the Google Tag Assistant. 

You can also analyze these Tags from the DebugView option in your Google Analytics account.

All the Tags and triggers are inter-usable. This means you can use these triggers for any of your events. 

Verify these results by entering your Preview mode. You can also use your Facebook Business Manager account to track the data by entering Test Events → Open Website. 

In the Facebook Business Manager account, you’ll get an Add to Cart event processed on your account. 

We’re still one step away from implementation. You need to submit this as a version to make the changes live on your website. 

That was our quick lesson on creating Auto-Event tracking with the help of Google Tag Manager. If you want to test your knowledge on this lesson, take the Lesson 6 Quiz. 

How to Continue Learning

There are a lot of ways in which you can continue learning about Google Tag Manager. 

Note that as Google Tag Manager is a hands-on tool, it requires more time in practicing rather than developing book skills. 

Thus, we recommend you develop more experience in creating Tags and monitoring changes in the audience movements. 

The best way to develop such experiences is to perform live experiments on a website. 

My suggestion would be to create a demo website for practicing GTM even if you have access to a website so you can test new techniques out before implementing them on your website.

If you don’t have an audience base of your own, you can definitely ask your friends to help them out with tracking and analyzing data. 

Once you have access to a website, you can experiment with various tracking techniques to get an idea about the processes and their working.

For example, you can start by learning the use of various triggers in the GTM template section like the Element Visibility trigger. 

We recommend that you take a look at all the catalogs available in the GTM library and learn to implement them step-by-step. 

Don’t worry if you get stuck while learning or implementing any new changes to your tracking systems. 

It’s perfectly normal for all new visitors to encounter obstructions while implementing your techniques.

We have created a GTM resource guide that can guide you with relevant resources regarding any implementation problems on your GTM account.

FAQ How do I install Google Tag Manager on my website?

To install Google Tag Manager on your website:

How can I test and debug my tags in Google Tag Manager?

Google Tag Manager provides a preview mode that allows you to test and debug your tags before they go live on your website. By enabling preview mode, you can verify if the tags are firing correctly and track the data they capture. Additionally, you can use tools like Google Tag Assistant or the Test Events feature in Facebook Business Manager to further test and validate the tag implementation.

Can I roll back changes in Google Tag Manager?

Yes, Google Tag Manager allows you to roll back changes by accessing previous versions of your tracking setup. If you encounter issues or want to revert to a previous configuration, you can navigate to the version history in Google Tag Manager and restore a previous version.


So that’s all you need to know about Google Tag Manager. 

You’ll understand more about how Google Tag Manager works when you start working on real models and analyzing live audience trends.

Continue your learning journey by learning about popup tracking with Google Tag Manager.

15 Essential Android Apps For Your Phone

Mobile apps have come a long way since Nokia launched the first ever snake game app in 1997. Today, Google Play Store has over 3.3 million apps that can cater to everything you need, from basic data storage to digital note-taking, academics, and fitness. This guide walks you through 15 must-have Android apps for your phone. These apps will help you get the most out of your Android phone, as they are convenient, user-friendly, and efficient.

Tip: maintain your phone’s battery life by making sure apps are not running in the background.

1. Evernote

Price: Free / starting at $8.99 per month


Integrates with other apps and services

Cross-platform compatibility

Offers a wide range of organizational tools


Can get slow and unresponsive when saving larger notes

2. AirDroid

Price: Free / starting at $3 per month

AirDroid is a powerful phone mirroring app that enables you to share and manage your mobile phone files from your computer. It has a higher file-sharing speed than Bluetooth and gives remote access to all of your smartphone files, including photos, apps, ringtones, and more. In addition to file management, AirDroid is an excellent clipboard-syncing and text-sending app. It supports direct notification mirroring, remote screenshots, screen recording, and more. AirDroid is free with limited features, and the desktop app is only available to premium users.


Compatible with Windows, macOS, and Linux

Can track a lost device


File size limitation in the free version

No support for WhatsApp mirroring

3. CamScanner

Price: Free / starting at $4.99 per month

CamScanner can scan, store, and share files from your phone, making it a super-popular app among students and office workers. The app is very easy to use: just take pictures of the required pages, and it will automatically transform them into a digital file. It offers multiple filters to make the content in the image brighter and sharper. Besides scanning, CamScanner can quickly categorize your scanned files in folders and use tags to organize them.


Uses OCR technology to recognize text in scanned documents

Allows sharing scanned documents via email, social media, or cloud storage services

Supports mutual collaboration between users


Your phone’s camera quality can impact the image sharpness

Tip: learn how to automate your Gmail with these useful Google scripts.


Price: Free / starting at $2.50 per month

IFTTT stands for “If This Then That,” which means you can set up a particular action to trigger another action on your smartphone. For instance, “If I arrive home, then mute my mobile.” This app can also connects apps, services, and devices to create an action resulting from another action. IFTTT allows you to set specific rules for your mobile with zero knowledge of programming languages. To do that, it employs Applets, the triggers that automate various functions between apps. Although creating Applets is easy, thousands of ready-made Applets are available on the app’s “Explore” page to help you automate easily.


Creating new Applets is super easy

Supports a wide range of devices, including home appliances

Provides ready-made Applets


Limited access to Applets in the free version

5. LastPass Password Manager

Price: Free / starting at $3 per month

LastPass stores, manages, and secures all your passwords in one place. Using this app saves you from remembering multiple login credentials. Once you store a password, the app will automatically fill in the account details when logging in to any website/app. LastPass uses two-factor authentication, providing an extra layer of protection for your account credentials. Lastly, the app supports various platforms, including desktop, mobile, and even browser extensions.


Provides convenient way to store all your passwords in one place

Offers protection against cyber theft and attacks.


May not integrate with all websites and services

6. WiFi Analyzer

Price: Free

WiFi Analyzer monitors, analyzes, and optimizes your Wi-Fi connection, providing a detailed insight into signal strength, channel usage, and network interference. It has a user-friendly interface, perfect for beginners. It provides easy-to-understand data, letting you diagnose and fix network issues. The app also gives recommendations to optimize your Wi-Fi channel fully. It supports Android and Windows so that you can view detailed insights into your network strength from your phone and laptop.


Provides a visual representation of your network

Identifies and resolves issues with your network


Interface could use some work

Good to know: being able to copy text from your Android to your PC and vice versa can be extremely convenient. Learn how to sync your clipboard between the two.

7. Link to Windows

Price: Free

Microsoft’s Link to Windows easily links your Android with your laptop. This way, you can respond to chats, receive calls, or check notifications on your computer. You can sync the two by scanning a QR code on your PC through your Android device. When you log in, you’ll see the main functions, including messaging, calls, and gallery service. It also allows dragging and dropping files between your mobile and PC, making the work easy.


Automatically connects to your phone’s Bluetooth

Makes sharing between phone and PC extremely easy


Starting the app on your PC can take time if the phone is off

8. MyFitnessPal

Price: Free / starting at $9.99 per month

MyFitnessPal is a handy calorie-counting app for your phone, with a massive food database. The app helps you create a balanced diet plan so that you can be in your best shape. The paid version keeps track of your food and gives you a breakdown of micronutrients. It customizes each meal’s fats, carbs, and proteins based on your weekly goal. While the free version does not offer these features, it can record consumed calories. Moreover, you get feedback for workout activity and calorie consumption at the end of each day. You also have a diary where you can add workout videos and foods.


Has an extensive database to monitor nutrition

Allows information to be exported in a CVS file


No fitness device tracking function in the free version

9. Bitdefender Mobile Security

Price: Free / $14.99 per year

Bitdefender Mobile Security is a great tool for keeping your Android safe from theft and malicious viruses. It features a lightning-fast scanning function that offers a quick malware check, privacy, and scam protection and safeguards against unwanted app installation. However, the app sometimes lags when using the overflow menu. Although Bitdefender offers impressive features, it is not entirely free. It offers a premium version that supports ten users simultaneously and includes VPN access for five.


Strong firewall that utilizes cloud-based analysis

Easy-to-use interface


Minor app glitches

Tip: check out these tools that allow you to design compelling social media graphics.

10. Adobe Lightroom

Price: Free / starting at $4.99 per month


Offers professional looking results

Part of Adobe Creative Cloud suite


Loading excessive data can slow app down

11. Mint

Price: Free / starting at $0.99 per month

Mint is a free platform to track your expenses, debts, and payments all in one place. The app provides personalized insights and custom budgeting features to manage your financial data. It has many excellent features, like bill reminders, spending trackers, and personalized “mintsights” – actionable insights based on your personal financial history. The app also supports cryptocurrency, taking money management to another level. You can add multiple digital wallets, like Paypal, GEMINI, Coinbase, Binance, Robinhood, and more.


Offers money-saving offers, like investment savings, loans, credit cards, and home loans

All-in-one app combining financial goals, expenses, and debts


Delayed customer support

Ads in free version

12. Shazam: Music Discovery

Price: Free

Shazam is your go-to app for finding music. With a user-friendly interface, the app only takes a tap to recognize a song that’s playing. It can even run in the background so that you can switch between applications to play music. It automatically identifies the sound and shows its name in the notification bar. You can also use Shazam to identify an external sound. See your previously identified songs in the app and discover new music based on that. The app is integrated with popular streaming platforms like Apple Music and Spotify.


Fast and precise song identification

Has millions of songs in its database


The app may not identify live music accurately

13. Todoist

Price: Free / starting at $5 per month

Todoist is a popular task management app for Android devices to organize tasks and projects efficiently. It has an intuitive interface that allows you to add, edit, and complete tasks. You can also set due dates or priorities and manage different projects. With Todoist, you can assign tasks to team members, collaborate on projects, and track progress in real time. This app integrates with many productivity tools, like calendars, email, and messaging apps, to help you keep track of tasks and projects in a single workspace.


Cross-platform compatibility

Integration with other productivity tools


Limited features in the free version

Tip: planning a trip? Make sure you also check out our list of must-have tech products for travel.

Price: Free / $99 per year


User-generated reviews

Robust search engine

Offers travel planning tools


15. DuckDuckGo

Price: Free

DuckDuckGo is a privacy-focused search engine that offers a clean and clutter-free search experience. The mobile app is great for anyone who values privacy and security and wants a convenient way to search the Web on their mobile device. With features like automatic encryption and tracker blocking, the app protects your privacy and keeps your search history confidential. This app includes a tracker radar that visually displays the number of trackers blocked on each website, allowing you to see how much your privacy it provides you.


Automatically encrypts all queries and blocks trackers

Clean and clutter-free search experience


May offer limited search results compared to Google and others

Good to know: learn how to install any add-on in Firefox for Android.

Frequently Asked Questions Can I use these apps on any Android version?

The compatibility of these Android apps varies. While some apps require a more recent Android version to function properly, most work fine on any Android version going as far back as Android 4.4. Make sure you check each app’s Google Play page and check the “About this app” section to view compatibility information.

How much storage space do I need to download these apps?

The minimum storage required to download these Android apps may vary, depending on which apps you download. You can find every app’s size in the app’s listing in the Google Play Store. If you need to make some room on your device to accommodate the app, these tips may help you free up storage space on Android.

Image credit: Pexels. All screenshots by Ojash Yadav.

Ojash Yadav

Ojash has been writing about tech back since Symbian-based Nokia was the closest thing to a smartphone. He spends most of his time writing, researching, or ranting about Bitcoin. Ojash also contributes to other popular sites like MakeUseOf, SlashGear, and MacBookJournal.

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