Trending February 2024 # Google Is Filthy Rich To Spend Its Money On Irrelevant Products # Suggested March 2024 # Top 4 Popular

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Google I/O 2023 is set to launch some products that customers really did not need!

Google selected May 11th and 12th for its Google I/O 2023 event to launch some of its most significant products and impress its target audience. According to reports, the company is set to introduce its Pixel Watch, along with a more budget-friendly Pixel 6A. Furthermore, Google also wishes to unveil Andriod 13 software with new features, and other products which, as experts stated, might not be entirely needed! Unlike last year’s I/O event which was hosted in the Googleplex for only a considerably small amount of people, this year, as the Google CEO, Sundar Pichai stated, the event is open for all to participate. In fact, interested viewers can also participate in the event through YouTube at io. google. Well, this seems like a lot of pressure for the company, but does it allow Google to spend so much money on products that are not so useful? The stakes are high for Google, so the products have to be good enough to make sure that it serves all Google customers and not just a particular set of users. I/O is actually fun for several tech enthusiasts because it is technically a fusion of technology that is generally special and beyond the reach of the usual customers. But it is high time that Google starts launching products that are generally needed by the common users. Tech products coming from a global tech giant should have considerable applications in the real world. But instead, the company is offering products and launching features like guaranteeing security and OS updates, which are not really needed. Looking back at 2023, Google failed to make any significant effects on the audience, but it is high time that the company starts making some meaningful innovations and set its competitive bar higher in the tech market in 2023.  

More Trending Stories 

Google selected May 11th and 12th for its Google I/O 2023 event to launch some of its most significant products and impress its target audience. According to reports, the company is set to introduce its Pixel Watch, along with a more budget-friendly Pixel 6A. Furthermore, Google also wishes to unveil Andriod 13 software with new features, and other products which, as experts stated, might not be entirely needed! Unlike last year’s I/O event which was hosted in the Googleplex for only a considerably small amount of people, this year, as the Google CEO, Sundar Pichai stated, the event is open for all to participate. In fact, interested viewers can also participate in the event through YouTube at io. google. Well, this seems like a lot of pressure for the company, but does it allow Google to spend so much money on products that are not so useful? The stakes are high for Google, so the products have to be good enough to make sure that it serves all Google customers and not just a particular set of users. I/O is actually fun for several tech enthusiasts because it is technically a fusion of technology that is generally special and beyond the reach of the usual customers. But it is high time that Google starts launching products that are generally needed by the common users. Tech products coming from a global tech giant should have considerable applications in the real world. But instead, the company is offering products and launching features like guaranteeing security and OS updates, which are not really needed. Looking back at 2023, Google failed to make any significant effects on the audience, but it is high time that the company starts making some meaningful innovations and set its competitive bar higher in the tech market in 2023.

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Amazon Dash Wand Review: Alexa, Help Me Spend Even More Money On Amazon

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The Amazon Dash Wand costs $20 but comes with a $20 credit off your first purchase made with it. Amazon

The Dash Wand is basically a food scanner with Alexa built in. Tell her what you want, or physically scan the item you’re about to run out of, and the wand will instantly add it to your Amazon shopping cart. Plus, it’s basically free.

Testing

Slide the two included AAA batteries into the back of the Dash Wand, visit an online activation page on your phone, and choose the Wi-Fi network you want to join—that’s really all it takes to start shopping with the Dash Wand. You’ll obviously need to have an Amazon account, too.

We used the Dash Wand as our exclusive food procuring device for a week to see if Alexa could make grocery shopping a more pleasant and efficient experience. One thing is certain: She helped us spend more money on Amazon.

Observations

Amazon charges $20 for the Dash Wand, but once you register the scanner you’ll get a $20 credit that instantly shows up on your next purchase. That effectively makes it free as long as you’re an Amazon shopper.

For Amazon, this makes perfect sense. The Dash is yet another way to embed Alexa into people’s homes, even if it’s a less robust version of the personal assistant (more on that below). It also puts a smart grocery scanner in the hands of Amazon shoppers just as the company finalizes its $13.4 billion purchase of Whole Foods. Smart move.

So how does this Alexa-powered food summoner actually perform? For the most part, pretty well. There are two ways to get food into your Amazon cart. You can scan it by pointing the Dash at a barcode, holding down its one button, and then releasing it when you hear a bloop. You can also simply tell Alexa what you want her to add. Of the two, scanning proved to be the most accurate and reliable. The Dash adds produce and other perishables to your AmazonFresh cart (AmazonFresh is an extra $15/month for Prime subscribers, but you get a month free), while other, non-food items are added to your standard check out cart. One nice thing about the Dash is that it’s smart enough to not repeatedly add the same thing to your check out cart if you bungle the scan. It’s not always clear when the Dash has successfully recognized something so this is a nice touch.

If the Dash can’t find an item or recognize a barcode, it lets you know. We found it did have some trouble with rounded or reflective barcodes, like those found on soda cans and bottles, but for the most part everything we scanned, ended up in our cart. One thing to keep in mind: You’ll need to live in an area serviced by AmazonFresh to get produce and other perishables with the Dash Wand. Right now, those areas are limited to Seattle, Northern California, Southern California, New York, and Philadelphia.

Using Alexa to add things was more hit and miss. As far as barking commands, you can be as general or specific as you want to be. You do have the chance to specify brands and varieties (ex: red grapes vs green grapes) in the shopping cart if you just want to be general about it at first (“Alexa, add cereal!”). Still, Alexa doesn’t always get it right. Asking for paper towels added a six pack of Kleenex boxes to our cart for some reason. A can of kidney beans transformed into a can of black beans, too. You can always ask Alexa what’s in the cart to ensure it’s what you think, but we found the discrepancies between requested items and cart items persisted. All of this means you’ll definitely want to visually double check your cart before paying for anything.

Physically, the Dash Wand looks similar to the previous version. It’s about the same length, but comes with a loop at the top (for hanging on an included hook), and also has a magnet inside so that you can stick it directly to your fridge. Given that it runs on two AAA batteries, you won’t get instant, hands-free Alexa, but that’s probably obvious.

As for Alexa, her powers are understandably limited in Dash Wand form. You can still ask her about the news, traffic, and weather, but you cannot use her for voice messages, timers (for some reason), or streaming music (not that you’d want to).

For us, the biggest limitation to the Dash Wand had nothing to do with Alexa or the scanner; It was the lack of variety. Take something like tomatoes. When we checked, you could buy standard beefsteak or vine tomatoes, and that’s it. No Heirloom, no Cherry, no Roma. That’ll change obviously with the Whole Foods acquisition, but for now, it’s annoying. Also annoying? Scanning items you regularly buy only to have Amazon add a ridiculously priced version of that item to your cart. A $5 bottle of dish soap we regularly use showed up in our cart with a price of $18. That’s silly.

Obviously you have to deal with these same issues on Amazon when you’re shopping without a scanner or a voice assistant, but having to double check the price on everything you add to ensure you’re not getting screwed grows tiresome.

All of this made the Dash Wand more suited for basic, non-perishable pantry staples like rice, beans, cereal, and various snacks. It was nice getting to skip our weekly trip the grocery store, but we’ll continue to make it until Amazon fine-tunes its grocery shopping process.

Conclusion

Given the price, it’s hard not to recommend at least giving the Dash Wand a shot if you’re mildly curious. It worked well for us in most cases, but the lack of AmazonFresh choices along with some occasionally outrageous markups means it’ll remain a novelty device until Amazon builds out its grocery offerings.

Details

Price: $20

Dimensions: 5.6 x 1.2 x 0.8 inches

Weight: 1.1 ounces

Batteries: 2 AAA (included)

Grade: 3/5

3 Smartest Ways To Spend Your Google Ad Credits

Google issued ad credits as part of their COVID-19 relief effort.

If your account qualified and you recently got the credit, what are some good ways to use it?

I’ll share a prioritized list of ideas, along with tips on how to turn a temporary gain of some free money into a long-term proven way to get more from your investment in Google Ads.

Priority 1: Get 100% of What Works for You

During uncertain times, it’s wise to focus limited resources on things that have already been proven.

So if you have Google Ads campaigns that were delivering the results you wanted before, get more of that with your free money from Google.

The easiest place to start is to make sure you are not losing Impression Share due to budget for campaigns that are meeting your targets.

And just as a reminder, a budget optimization even applies to campaigns that are automated with Smart Bidding or Smart Campaigns.

Remember that automation in PPC doesn’t mean set-it-and-forget-it so don’t overlook opportunities for automated campaign types.

Filter campaigns so you are left only with those meeting your targets for CPA or ROAS.

Sort the remaining campaigns from best to worst CPA or ROAS.

Now go down that list and make sure “Search lost impression share (budget)” is a low number.

If Lost IS due to budget is high, refer to the status column and use the “Budget Explorer” to estimate the additional traffic you could get with different budgets.

Increase the budget if you like what the Budget Explorer forecasts.

If you only want to increase budgets until you’ve spent your ad credits, divide the ad credit by the amount you increased daily budgets and set yourself a reminder to restore the previous budget levels after that many days.

Amount of ad credit / Amount of daily budget increase

Better yet, create an automated rule that will change the average daily budget back to the old amount on the day when your ad credits are supposed to run out.

But even if they don’t want to continue spending at these new levels, consider doing the same optimization I just covered by shifting budgets away from campaigns with lower performance.

So for every dollar added to the daily budget of a well-performing campaign, remove a dollar from the daily budget of an underperforming campaign.

Overall account performance should improve when you do this.

If your client is budget sensitive, be sure to use a tool or an ad script to help you stay within the allotted budget for your client or company.

Priority 2: Try Something Different

If you’re already capturing most of the Impression Share for your campaigns, the ad credits can be useful to test a new strategy on an existing campaign.

The goal here is to spend the extra money from the credits on a slightly more aggressive strategy, one that you may have been reluctant to test with your own money.

A more aggressive strategy may lead to discovering new pockets of valuable traffic that you can continue to benefit from long after your credits run out.

Here are ways to target growth for existing campaigns:

Increase geotargeting.

Increase CPC or target CPA.

Decrease target ROAS.

Add query coverage with looser match types.

Test responsive ad formats.

The first three amount to relatively quick settings you can change.

The last two require a bit more work but are still relatively quick compared to creating an entirely new campaign.

Looser match types achieve a similar change in query mix.

Priority 3: Try Something New

The third way I recommend using the ad credits is to test something entirely new.

If you’re already capturing all the impressions for profitable campaigns, and you’ve exhausted your immediate options for optimizing them, try something entirely new.

It can be a great way to use Google’s money to test something your boss or client never even considered.

Unlike tweaking existing campaigns, this strategy requires new campaigns that may take a bit more time to set up correctly.

New campaign types you can try:

The amount of the credits Google is issuing is limited so you’ll have to be focused.

Use it in a way that delivers enough data to make a decision on whether to continue running the new strategy with your own money after the ad credits are depleted.

This means you should keep your efforts pretty focused, even with a new campaign type.

They can be set up as a campaign or a new ad group that automatically finds relevant queries for pages on your website.

Google handles the targeting and part of the ad text, and with automatic bidding, they’ll also handle bids.

As an added benefit, Google is now offering some free listings on their shopping search pages to any company that has their data in Merchant Center and who have enabled their products to be shown across all surfaces on Google.

Try It with an Experiment

If you’re using the ad credits to try something new or different, make sure you come away with reliable results about the performance of what you tried.

If you’re creating an entirely new type of campaign, the results of that campaign relative to your other campaigns will be your main indicator of whether it makes sense to keep the new campaigns turned on when your own money is at stake.

But if you’re testing something new in an existing campaign, don’t rely on before-and-after metrics to make a decision about how well the test went.

PPC is too volatile, especially now, to make a decision based on test data where you don’t have a control group.

The better way to get reliable data is to use Drafts and Experiments where you can split test your results.

I recently shared some ideas and a script for running better experiments on Google Ads.

Conclusion

Usually, we only get free ad credits when we test a new ad platform for the first time.

But Google Ads has evolved quite a bit since most of us started using it so it’s almost like a new platform.

Along the way of Google Ads’ evolution, we may have skipped trying some new capabilities because we couldn’t justify the potential cost if the experiment didn’t go well.

But thanks to the COVID-19 relief ad credits Google has issued, we now have some free money in our accounts to test new strategies.

Clearly, Google will benefit from us discovering new things that work well, but in the end, we will benefit too so it’s worth putting that free money to good use.

More Resources:

Image Credits

All screenshots taken by author, June 2023

How To Get A Custom Rich Presence On Discord

To get a Custom Rich Presence on Discord, you need to first download BetterDiscord.

Then, install the “AutoStartRichPresence” + “BDPluginLibrary” plugins, create a new app, configure the visualizer, and paste the configuration on AutoStartRichPresence’s settings.

After you’ve pasted the configuration from the visualizer, your profile will have a Custom Rich Presence.

Are you looking to add buttons to your Discord status?

If you are, you need to have a Custom Rich Presence on Discord.

A Custom Rich Presence on Discord allows you to add a custom game, description, and buttons to your profile.

You can promote your Instagram, Twitter, YouTube, and more.

You can configure the button’s text and link from AutoStartRichPresence’s settings.

Here’s how to get a Custom Rich Presence on Discord:

1. Download BetterDiscord

The first step is to download BetterDiscord on your desktop.

BetterDiscord expands the current features of Discord.

With BetterDiscord, you can add plugins to Discord such as the Custom Rich Presence plugin.

After you’ve installed BetterDiscord, the Discord app will open automatically.

On Discord, you’ll see a “BetterDiscord” pop-up that informs you of the latest update.

This means that you’ve successfully installed BetterDiscord.

2. Install AutoStartRichPresence

The first plugin that you want to install is the AutoStartRichPresence plugin.

The AutoStartRichPresence plugin will automatically start the Custom Rich Presence app when you open Discord.

3. Install BDPluginLibrary

The second plugin that you want to install is the BDPluginLibrary plugin.

The BDPluginLibrary plugin adds a plugin library to BetterDiscord.

4. Add the plugins to BetterDiscord

After you’ve downloaded the AutoStartRichPresence and the BDPluginLibrary plugins, you need to add them both to BetterDiscord.

Firstly, open Discord on your desktop.

Once you’re on Discord, you’ll see your profile picture at the bottom of the left sidebar.

Next to your profile picture, you’ll see three icons including a microphone, headphones, and gear.

On the left sidebar, you’ll see multiple options including “My Account”, “User Profile”, “Privacy & Safety”, and more.

Scroll down the sidebar until you find the “BetterDiscord” header and do this:

After you’ve added the AutoStartRichPresence and the BDPluginLibrary plugins to the plugins folder, you need to enable them.

Firstly, enable the AutoStartRichPresence plugin under your plugins.

Then, enable the BDPluginLibrary plugin.

5. Create a new app on the Discord Developer Portal

The fifth step is to create a new app on the Discord Developer Portal.

This will allow you to get the Custom Rich Presence on Discord.

Then, log in to your Discord account.

This name will be displayed as your Discord status.

For example, if the name of your application is “YourGameName”, your Discord status will be “Playing YourGameName”.

Hence, you need to choose a name that you want to display as your Discord status.

6. Add images to “Art Assets”

Now that your application is created, you’ll see multiple options on the left sidebar.

This includes “General Information”, “OAuth2”, “Bot”, and others.

This will open the “Rich Presence Art Assets” page where you need to do this:

Now, you need to wait for 5 minutes or more for Discord to process your images.

7. Open “Visualizer” & edit it

This will open the Rich Presence Visualizer.

On the Rich Presence Visualizer, you’ll be able to change the appearance of your Custom Rich Presence on Discord.

You can see a preview of how your Custom Rich Presence will look like on the right.

Play around with these fields until you get the appearance that you want.

8. Copy your app ID & open AutoStartRichPresence’s settings

Now that you’ve created an application in the Discord Developer Portal, you need to link it to the AutoStartRichPresence plugin.

After you’ve copied your application ID, you need to go back to Discord.

If this is your first time using the plugin, you need to create a new profile.

9. Open “Visualizer” & paste everything on AutoStartRichPresence

After you’ve created a new profile, scroll down AutoStartRichPresence’s settings and do this:

Firstly, open the “Rich Presence Visualizer” in your application (in the Discord Developer Portal from step #7).

Then, paste your application’s ID on the “Client ID” field (you should’ve copied this from step #8).

Secondly, copy the fields from the “Rich Presence Visualizer” and paste them into AutoStartRichPresence’s settings.

For example, the “State” field in the “Rich Presence Visualizer” goes into the “State” field in AutoStartRichPresence’s settings.

Similarly, the “Details” field in the “Rich Presence Visualizer” goes into the “Details” field in AutoStartRichPresence’s settings.

10. Edit the buttons

Now, scroll down AutoRichPresence’s settings.

At the bottom of AutoRichPresence’s settings, you can add buttons to your Discord profile.

Here’s how you can do this:

Otherwise, the links might not work.

11. Enable “Game Activity”

The final step is to enable the “Game Activity” setting on Discord.

Otherwise, your Custom Rich Presence will not show up.

Firstly, go to your user settings on Discord.

This will open your activity status settings.

Lastly, enable the “Display current activity as a status message” option by turning on the switch next to it.

If you’ve successfully enabled and configured Custom Rich Presence, here’s what your Discord profile should look like whenever someone visits it (as shown above).

If you don’t see it, press “CTRL + R” to refresh Discord, then visit your profile again.

Congrats, you now have a Custom Rich Presence on Discord!

Further reading

How to Get Discord Nitro For Free

How to Cancel Discord Nitro

150+ Cool, Funny, And Cute Discord Names

Unique Ways To Sell Your Products On Social Media

Social media is a great platform where you can perform any activity without a hassle. It is an opportunity for anyone willing to expand its business in the international market and don’t want to spend a lot. In this way, you can try out the best features to sell your products on social media.

Did you see your competitors killing the social media product selling options? Well, you can also do the same if you have an urge to increase sales.

There is no rocket science in establishing a business on your favorite platform. You only have to know the mechanism, and then the rest is assured. So, are you interested in starting the business today and selling your products online?

Let’s learn the unique ways to bring your products in the spotlight.

How To Sell Your Products On Social Media? 1.  Know your audience first

Before you end up interacting on social media, you should know your target audience. It is the first step to start an online business from scratch.

Not every platform is adequate to practice valid product promotion and selling items. You have to be clear about the platform where you think the target audience is easy to approach.

Facebook, Instagram, and LinkedIn can help you in achieving your goals. These platforms are meant to support businesses, regardless of size and type. Here, you can find your target audience and know them from close, which is a plus point to grow your business.

Also read: 7 Best Woocommerce Plugins to boost your Store you must know

2.  Create a business page

If you want to sell your products on social media, then you must have a business page. These social media platforms offer an opportunity to build your profile and bring all the customers under one platform.

Any business having a professional business page on social media is likely to get more engagement. This is the best way to meet the needs of your customers and display the products that they are willing to buy from you.

Facebook and Instagram have specific features for businesses, which helps them to sell your products effectively. You can personalize the options according to your needs and start selling the products to the target audience.

3.  Provide social proofs

Trust is one of the critical factors that can add wings to your business. One of the reliable ways to sell your products on social media is by building trust in your product.

Customer reviews catalyze the product promotion process. It allows the customers to know more about you and the genuine experiences of other customers. Moreover, it is the best way to influence consumer purchasing decisions.

So, if you are approaching a social media platform to sell products, then you should invest in customer reviews. You can also check out B2B Inspection to know how positive reviews work for the business.

4.  Deals and promotional offers

Free or discounted products excite customers a lot. It also increases the worth of your business because people know that something is interesting in your approach.

Deals and promotional offers are one of the compelling ways to increase sales. It is a proven way to let your products come in the spotlight and serve a massive audience like never before. If you keep this trend alive on your social media platform, then you will notice vast traffic coming to your business.

Be sure that you are adding some creative ideas in the promotional offers. This is because mainstream offers are a bit off these days.

5.  Work on visual content

Last but not least, visual content is another effective way to sell your products online. Remember that customers don’t get into the words often. They also rely on the visual content so that they know what you are selling to the customers.

Also read: Top 10 Best Artificial Intelligence Software

 The Bottom Line

No matter what the business is, your ultimate marketing and sales partner is social media. You now have a variety of options to build your brand and cater to the needs of your customers. In this way, you can introduce the products or services to the target audience and earn profits without a hassle.

Many companies are already selling products on social media. You can also compete and attract customers to your business. Focus only on these unique ways, and you will notice an increase in sales like never before.

Why Aren’t My Products Selling On Amazon?

You’re following everything you’ve learned on YouTube or Facebook about listing optimization for Amazon.

Maybe you’ve even paid an agency to optimize your listings.

But still, you just aren’t moving product.

A few years ago, if you just made sure you had a strong title, bullets, and images, it was enough to get your listing to sell on Amazon.

Making your listing easy to find on Amazon has become more challenging.

You will likely need a strategic plan, including a well-optimized listing and a well-thought-out ad strategy.

If your listing is not selling, this article will help you troubleshoot what could be stopping it from getting to the top of the Amazon search results.

Proper Keyword Research

One of the most fundamental pieces of a successful listing on Amazon is proper keyword research.

On Amazon, people primarily find products through search.

When customers visit Amazon, unless they come from an external link to a product, they are most likely typing what they want into the search bar.

They might enter hundreds of potential keyword research to find products.

There are several tools to help with keyword research.

I recommend a tool specializing in Amazon because the keywords you need will be different than for Google or other search engines.

Also, choose a tool that specifically shows you the potential search volume on Amazon.

My favorites are Merchant Words, Sellzone, and Helium10; each has its own strengths and we use a combination of all three.

Think of each keyword phrase as another potential door for people to find your product.

Each keyword phrase will attract specific types of customers.

Make sure you are ranking well for the most relevant keyword phrases for your product with search volume.

One of the most critical aspects of marketing products on Amazon is to make sure you have done the proper keyword research.

Missing important keyword phrases can significantly decrease your overall sales on Amazon.

As you do your keyword research, look at your product’s potential demand.

Here is a list of questions you should review after completing your keyword research:

Is there an existing search volume for my brand or product name?

Is there search volume for the keyword phrases my customers are most likely to type into Amazon?

Are there similar products selling well on Amazon?

You will need at least one of these questions to be a yes, for most products to succeed.

You will have the best start for a quick launch if your brand already has search volume because you can rank quickly for your name.

If no one is looking specifically for your brand or product, it is vital to have at least some highly relevant keywords to your product that have significant search volume.

If not, there might not be enough demand for your products yet on Amazon.

You can use Helium 10 or Merchant Words as a search volume estimator.

If you see that very similar products are selling well on Amazon, that shows you that there is demand for the product.

Do a reverse ASIN search on any of the earlier mentioned keyword tools to make sure you have correctly identified all of the most important keyword phrases your competitors are using to capture sales on Amazon.

If you notice that other sellers have the same difficulty with sales, there may not be enough demand for the product you are trying to sell.

Alternatively, if you search and cannot find other people selling the product, it may be because there is not enough demand.

Once you have done your keyword research, look at the title, bullets, and structured data of your listing to make sure you have included your root keywords (the individual words that make up your essential keyword phrases).

Make Sure You Are Indexed

For example, if someone is searching for a women’s black cotton t-shirt on Amazon, you want specific terms indexed, such as “black shirt,” “women’s shirt,” and “cotton t-shirt.”

Customers cannot find you via those search terms if you are not indexed.

Not being indexed for the right keywords considerably affects your sales, affecting how customers find your products.

The easiest way to determine if you are indexed for specific keywords is to use the ASIN (Amazon standard identification number) tools on the Amazon market.

Enter your ASIN and look at the various keywords already indexed.

If you notice you are missing critical keywords, you may need to adjust.

You can also use the reverse search function of Merchant Words (ASIN Plus) or Helium 10 (Cerebro) to see the keywords those tools identified and are already indexed for your product.

Optimize Your Content And Product Descriptions

Optimizing your content and product descriptions is a balancing act.

You need to include as many root keywords as possible while making sure your copy is compelling to your potential buyers.

A few years ago, you wanted to include as many root keywords as possible.

It was all about increasing the number of keyword phrases your product could show up for in search.

However, since there is a finite number of ways and characters to index for on Amazon, you want to focus on the keywords with the most chance of ranking in the top three positions; this means being selective about the keywords you prioritize in your listing.

You also need to ensure that the content and product descriptions differentiate you from your competitors while providing enough information about the product and answering any questions customers may have.

Additionally, you need to ensure that you have the right keywords in your content to get indexed where you need to be indexed.

If you notice that your product is still not selling, it may be time to play around with your content and product descriptions.

Consider rewriting the content or hiring a professional writer to help you, and see if your conversion rate improves.

Optimize Your Images

Written content is essential, but a picture says a thousand words.

Having well-optimized images is vital on Amazon, especially when you consider that only your title and images are above the fold on mobile.

Many customers decide to do business with one seller over another simply because the other sellers’ images make their products more appealing.

Images should highlight the product, the product’s essential features, and the direct benefits.

While there are stringent rules about your primary image, your secondary images can give you a chance to provide important information about your product.

It also is one of the few areas on the Amazon Product Detail Page where you can create some brand continuity.

If you have trouble with your conversion rate, look at your competitor’s images. What questions do they answer that your images do not?

Do they showcase the product in a better light?

Do they show something about the product that your images are not showing?

If your competitors’ pictures are better than yours, it may be time to upgrade your images and see if you can increase your conversion rate.

Organically Gather Reviews

Another common reason your Amazon listing may not be converting is that you do not have reviews.

Nearly every buyer on Amazon takes the time to read at least a few reviews to determine if the seller is legit and if the product is worth the money.

As a rule of thumb, you should try to have at least 25 reviews to be retail-ready.

You may need fewer reviews if you are in a more specialized or niche category.

If you are in a more competitive category, you may need more reviews.

You do have to start somewhere, so if you have fewer reviews, focus on getting conversions for your product.

It is expected that about 1% to 3% of Amazon customers will leave a review.

If you do not have reviews, you can obtain them in a few different ways.

You can use the Amazon Request a Review Button.

You can use Vine (eligibility requirements).

You can use third-party tools to request reviews.

Additionally, you want to ensure that your reviews are honest and reputable.

Not only can you get in trouble if you pay for good reviews, but it may turn off buyers if they suspect the fake reviews. If you get one or two negative reviews, do not worry.

However, if you start getting many negative reviews, address why they are happening and work to prevent them.

Amazon is very sensitive about fake reviews and review programs.

This includes not having family or friends review your products or your competitors.

It is vital to read and understand Amazon’s policies around reviews.

Determine Whether You Have A Traffic Or Conversion Problem

If we haven’t found a glaring issue, it’s time to look into why our product may not be selling.

Amazon provides sellers with a report called the Detail Sales and Traffic Report (under Reports, Business Reports).

Unfortunately, many sellers miss this valuable report, but it contains vital information that can help you determine if you may have a traffic or conversion issue.

Pay close attention to the Unit Sessions Percentage, ultimately, your conversion percentage.

The report also tells you how many page views and sessions your listing gets over a specified period.

By reviewing this report, you can see if your product is getting traffic or not.

If the traffic is low, you know to find a way to boost traffic.

You have a conversion issue to address if you see that you are getting traffic, but people are not buying.

You may have low-quality images or poor content preventing people from purchasing from you.

In this case, address why your product is not selling before you attempt to increase the overall traffic to get your product to sell.

Identify The Number Of Keywords On Page One

If you have been around digital marketing for any period, you have probably heard the joke that the best place to hide a dead body is page two of a search.

This is just as true on Amazon as on any other search engine.

We talked about reverse ASIN searches a few times in the article.

I recommend you look into both you and your primary competitors already selling well on Amazon for two things.

First, how many keywords are you in the top 10 positions compared to your competitors?

To do this:

Filter the search for organic positions between 1-10.

Compare your product to your competitor.

Suppose your competitors index for a significantly higher number of relevant keywords.

In that case, they are outranking you on the keywords with the highest search volume, which will be a primary reason they are outselling your product.

To combat this, run Sponsored Product campaigns for the keyword phrases to help increase your conversions for those keyword phrases.

This approach can allow you to climb the SERPs for your most important keyword phrases.

Make Sure Your Ad Campaigns Are Successful

Even if produced as a result of an ad, each conversion can help your organic ranking on Amazon.

These increased conversions, especially through sponsored products, can help you move up in the rankings for important keyword phrases.

More resources: 

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