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There is a sad reality within American business and one I hope to do something about, even if it is in a small way. I call it “Pretend Time Off” syndrome.

This concept says business leaders are unable to truly unplug during a vacation and cannot fully dedicate ourselves to our loved ones when we have an opportunity to flee the hustle and bustle of our organization.

This is simply not true. I have laid out five tactics you can implement to have a vacation without having your team or your organization fall apart in your absence. These easy steps, if followed (and that is a massive if!), will allow you to enjoy your trip and, more importantly, allow your loved ones to enjoy you on your trip!

1) Plan, Plan, Plan… Oh, and Prepare

It is amazing how most unforeseen issues could be resolved prior to you leaving with a little bit of planning and a lot of preparation. The one unifying factor is having the ability to trust your team to execute on your plan.

The problem many leaders face isn’t that they can’t unplug, it is that they don’t fully trust their team. This problem is on you, and is one you must resolve before you can execute on any of the steps I am about to discuss.

If you don’t trust your job to any person within your team, you either need to find a whole new team or you need to help those untrustworthy team members transition out of yours.

Meet with your leaders and discuss potential upcoming issues: The best way to avoid potential pitfalls before they happen is to have a frank discussion with your team about what they might be. You would be amazed as to how many problems can be avoided if you take the time to listen to your team in aggregate on a weekly basis. Conduct a meeting with your leaders and simply ask, “Do you see any potential fires coming over the next week?” Even unlikely events should be discussed and solutions evaluated.

Assign executive decision-making authority to those you trust: This is difficult, but it is essential to avoid your team coming to a grinding halt waiting for simple decisions in your absence. We aren’t talking about make or break strategic decisions, but the day-to-day slog of approvals and rejections. The more you trust your team to come up with solutions, the more they will feel valued. An added benefit is potential leaders might emerge in your absence.

Set your email away notification with a single point of contact: Do it! Let the people who are reaching out know that you are gone and that they have someone to contact if they need help. Make sure that you include, “in case of emergencies…”, so they know to only reach out if it is dire. Otherwise, they need to relax and wait till you get back.

Meet with key external stakeholders to discuss potential requirements: I am not talking about setting 30 minutes with each stakeholder, but a few minutes stopping by their office can do wonders. Tell them that you are going on vacation and ask if there is anything you can do for them before you go. That should also set expectations and prevent fires.

2) Set Expectations At Work

Tell those who report to you that though you will be available; you are on vacation. Many of us have one or two eam members who work too much and don’t value their work life balance. It is essential that those people understand you do value your work life balance and make sure they understand unless there is an emergency they need to hold onto the problem until your return or work to resolve the issue internally.

Make sure they understand your methods for responding to issues and your communications plan. Make sure they understand they have to respect these boundaries and your vacation. While you are at it, make sure you do the same with those who you report to, yourself. Make sure you do it in a respectful way in both instances, but be firm.

At Home

Tell your family that this trip will be different! Tell them this time; you are going to focus on spending time with them and that you are committing to not allowing work to ruin yet another vacation. Let this be your chance to show them you don’t live to work. Ask them to hold you accountable for this change.

This is a difficult transition to make and you will need help. Make sure they understand emergencies might pop up, but you will deal with them quickly, and your primary concern is to love them and to enjoy time with them. Telling them about your communication plan and everything you have done to make sure this trip is amazing will go a long way.

3) The “Power of the Phone Call” Limited to One Person

This is a biggie. Make sure ou have one person on your team with the authority to call you if there is an emergency. That’s right, a single solitary human being with the permission to interrupt your vacation if your team is unable to deal with something.

If you have a succession plan (which everyone should), this should be the person. Let everyone in your line of direct reports know who this is and that they are only to use the power of the phone call if someone is bleeding or dying (or of similar level).

4) One Hour a Day for Email

This was a game changer for me. I know, personally, I would spend at least two days going through emails after a vacation. Just the thought of the emails piling up in my inbox would give me heartburn. A wise friend of mine told me about his method of spending one hour every night triaging his emails to clean up his inbox and to deal with emergencies.

The best part about this strategy is you are working off business hours, so you won’t get pulled into any conversations by responding. Make sure you either give an immediate solution or imply that you will deal with the problem when you get back (if possible).

An added benefit is you can clean up all the emails you were copied on but that they were just for your information. I do this after the kids go to sleep and while my wife is getting ready for bed, but you will find the best time for you.

5) Put Your Phone Down and Enjoy Your Family

No really. Don’t even look at your phone or even better, uninstall your email client. You don’t need it and you know that if there is a true emergency that someone will call you. This is the hardest part of the whole list, but one that will prevent you from ruining yet another trip.

In Conclusion

Your family wants to spend time with you. They love you and care about you and deserve your undivided attention. It is amazing how many of us actually get frustrated with our families for having the nerve to want to spend time with us! Particularly since in the scheme of life, these things aren’t all that important.

Take the time to prepare and then simply enjoy your family. They are worth it.

One final thought. Make sure you give your team members the same respect during their family time. Set an expectation and even go so far as to threaten discipline if they don’t unplug and enjoy time away from work. You will be amazed as to what that simple act can do for a work culture, and for everyone’s sanity.

What are some reasons why your particular work situation makes taking a real vacation more difficult?

You're reading How Business Leaders Can Enjoy A Real Vacation

How A Chief Financial Officer Course Can Help Leaders Succeed

blog / Finance 7 Factors to Consider Before Signing up for a Chief Financial Officer Course

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The Chief Financial Officer (CFO) role has significantly transformed recently. In the past, CFOs were primarily responsible for ensuring the financial health of an organization. However, in the current dynamic business landscape, CFOs have emerged as key members of the C-suite and are actively involved in making high-level decisions that impact the entire organization. As a result, CFOs must evolve into exceptional leaders capable of navigating the complexities of their multifaceted roles. Recognizing the need for effective leadership, enrolling in a chief financial officer course has thus become crucial for CFOs to cultivate and enhance their leadership abilities.

This article delves into everything aspiring CFOs and finance professionals need to know about taking a chief financial officer course. We explore how such courses can equip CFOs with the necessary skills to excel in their leadership roles. We also discuss the essential factors to consider when selecting the right chief financial course for individual skill levels. 

What are the Benefits of Taking a Leadership Course as a CFO? 1. Strategic Skills Development

Leadership courses specifically tailored for CFOs offer a unique opportunity to develop strategic skills within the context of financial leadership. Furthermore, these courses provide an opportunity to learn how to align financial goals with broader organizational strategies and develop a long-term vision. 

2. Boosting Confidence

A chief financial officer course can boost confidence by equipping participants with the necessary skills and knowledge to lead effectively. Additionally, it provides the tools and strategies needed to make informed decisions, manage complex situations, and navigate challenges efficiently.

3. Driving Innovation and Cultural Change

Effective leadership is instrumental in driving innovation and leading organizational cultural change. A chief financial officer course is a great way to learn the techniques and insights to foster a culture of innovation, inspire teams, and also lead them through change initiatives.

4. Improving Communication Skills

Strong communication skills are essential for CFOs to convey financial information, influence stakeholders, and build strong relationships. Consequently, taking a chief finance officer course can refine communication skills, which help explain complex financial concepts clearly and compellingly.

5. Providing Career Advancement Opportunities

Enrolling in such a course offers more than just acquiring knowledge and techniques; it demonstrates a commitment to personal and professional growth. These courses are designed to equip participants with the skills and knowledge necessary for effective financial leadership. Thus, by investing in one’s development, such professionals distinguish themselves as being capable and forward-thinking. This, in turn, creates opportunities for higher-level positions and increased responsibilities.   

ALSO READ: Top 12 Leadership Courses to Advance Your Career in 2023 and Beyond

How Can CFOs Improve Their Leadership Skills?

Here are 10 tips for CFOs to enhance their leadership skills:

1. Self-Assessment

Identify your strengths and weaknesses as a leader. Reflect on areas of improvement and leverage existing strengths.

2. Take Leadership Courses

Investing in a chief financial officer course can help develop the skills one needs to be an effective leader and excel in the role of a CFO. 

3. Sharpen CFO and Leadership Skills

As the top leaders in an organization, CFOs must consistently refine their financial and leadership skills to stay ahead of the curve. Take the time to identify areas for improvement and actively hone skills to enhance the effectiveness in the leadership role. 

4. Network

Build a strong professional network by connecting with other CFOs, industry experts, and professionals in related fields. Networking also provides valuable insights that contribute to your growth as a CFO. 

5. Seek a Mentor

Seek out a successful CFO and accomplished leader as a mentor. A mentor can provide invaluable guidance to enhance one’s skills and help to effectively navigate the complexities of the role.

6. Read Leadership Resources

Explore books, articles, and blogs on leadership and finances to gain insights into different leadership perspectives and practical techniques. Wondering where to start? Explore our guide to the best books on leadership. Additionally, check out CFO Journal and CFO Leadership Blog. 

7. Listen to Leadership Podcasts

Podcasts are a great way for busy CFOs to gain fresh perspectives from other leaders’ experiences and stay up-to-date on the latest trends in finance. If you are looking for some recommendations in finance and leadership, here is our guide to the best leadership podcasts that will make you a better leader. Additionally, check out CFO Thought Leader Podcast and CFO Bookshelf Podcast.  

8. Practice Leadership Skills

Take on leadership roles in projects or teams. Doing so will allow for the refinement of one’s abilities and enable learning from real-world experiences.    

9. Welcome Feedback

Seek feedback from colleagues and mentors, and embrace constructive criticism as an opportunity for growth and improvement. 

10. Foster a Learning Mindset

Most importantly, stay curious, embrace new challenges, and seek opportunities to learn and expand the knowledge base. 

What Factors Should CFOs Consider When Selecting the Right Course? 1. Determine Goals 

Assess your strengths and weaknesses as a leader, and specifically identify areas for improvement. Once you have evaluated your current skill level, establish clear learning goals accordingly.

2. Evaluate Course Content

Thoroughly review the curriculum of the chief financial officer course to gain a better understanding of its content. This review will also help ensure that the training offers a comprehensive and up-to-date approach that addresses specific learning needs. 

3. Research Instructors

Look for instructors who possess a strong educational foundation in the field and other relevant qualifications. Additionally, evaluate their practical experience and professional achievements to ensure they bring valuable expertise to the table. 

4. Learning Material and Format 

Consider courses that provide a variety of formats, including video lectures, group discussions, and case studies. Furthermore, finding a suitable format can help to engage with the content in ways that maximize the learning experience. 

5. Course Flexibility

It is crucial to choose a chief financial officer course that accommodates one’s availability and allows learning at one’s own pace. This also ensures a convenient and effective learning experience tailored to individual needs.

6. Read Course Reviews 

Reviews and testimonials from past learners can offer valuable first-hand perspectives on a program’s strengths, weaknesses, and benefits. Consequently, this feedback can help assess whether or not a program is a good fit for individual requirements. 

7. Course Support

Lastly, ensuring that the chief financial officer course provides outstanding support, such as access to instructors and a learners’ community, is crucial. Strong support can greatly enhance the learning experience and also help overcome any challenges that may arise.    

How Can Leadership Skills Help CFOs Advance Their Careers?

Equipping CFOs with the knowledge and skills needed to stay relevant in a rapidly changing business environment

Building strong relationships with key stakeholders, such as the board of directors, senior management, and employees; fostering trust and gaining support for their decisions

Enhancing the ability to gather information, evaluate different options, and make effective decisions even under pressure

Driving innovation and leading change within their organizations, and inspiring others to follow

Instilling a mindset of continuous learning and encouraging CFOs to seek further development opportunities throughout their careers     

ALSO READ: 12 Team Leader Skills to Master for Your Next Leadership Role

Why are Online Courses Offered by Emeritus Ideal for CFOs?

Therefore, taking a chief financial officer course can be a valuable investment for CFOs to enhance their leadership skills and shore up their knowledge of finance. It is the best way to stay relevant and succeed in the ever-evolving business environment. If you are ready to make an impact as a leader, explore these finance courses offered by Emeritus.

By Krati Joshi

Write to us at [email protected]

Get Real Business Results From Social Media

“by the way, ignoring pre existing medical conditions=boon for cancer drug companies. Things r not always wut they appear 2 b”

“2 for 1 tuesday. buy any lrg specialty get medium 1 topping free. $12 value”

The answer: All of the above. The Twitter posts are from Naked Pizza in New Orleans, which serves pizza with 100 percent natural ingredients. As you can tell from the tweets, Naked Pizza uses Twitter to send followers special offers. The company also tweets to converse with customers in a way that mixes humor with social and health consciousness–qualities that reflect Naked Pizza’s brand identity.

So far, Naked Pizza’s social media efforts are paying off, big time. At this moment, just one Naked Pizza exists. By summer 2010, as many as 50 franchises should be open throughout North America, according to cofounder Jeff Leach. He credits Twitter with playing a significant role in the company’s growth.

The mandate for small businesses is clear–set up a Twitter account, establish a Facebook page, and start talking. What isn’t always obvious, however, is what you should expect from your social media efforts. Do you need a formal social media strategy? And perhaps the murkiest question of all: How do you measure success?

Social Media: Low Cost, Potentially High Impact

Twitter had 54.7 million unique visitors worldwide in August 2009, up from 4.3 million in August 2008, according to ComScore. (However, some research suggests that Twitter’s popularity surge has weakened.)

According to Nielsen Online, the average Facebook user spent 5 hours, 46 minutes on the site in August 2009, far exceeding the average for the number-two online time-drain, Yahoo, at 3 hours, 14 minutes.

Marketers are turning to social media as a low-cost, potentially high-impact way to promote products and services. So far in 2009, 66 percent of marketers used social media in some form, according to the Association of National Advertisers. That’s up from just 20 percent in 2007.

Judging from that data, you’d think small businesses everywhere were fired up about social media. At the moment, that’s apparently not the case, according to a recent Citibank survey of 500 U.S. small businesses (consisting of 100 employees or less). The survey shows that 75 percent of small-business executives aren’t using social media for business. They’re hyperfocused on generating sales and managing cash flow to survive the recession, so things like social media outreach have fallen down the to-do list.

Setting Your Social Media Expectations

“It’s unrealistic to think that because you join a social network, your entire business will change,” says Ben Parr, coeditor of Mashable, a leading social media blog. “You have to find people who are interested in what you do and respond to those who are talking about your brand. It should be an ongoing part of the marketing you do. And like anything worth doing, developing your social media profile takes time.”

Once you amass a sizable, loyal following for your Facebook updates and your tweets, you might expect to experience a number of benefits.

Enhanced customer service and customer relations: “One negative blog post or tweet about your company can cause a lot of damage,” says Parr. But you can turn it around by responding quickly to the complaint. Cable TV giant Comcast is the gold standard for companies that use social media to respond to their customers. When Comcast gets wind of a complaint about its service on Twitter, the company will usually respond right away to the customer, asking how it can be of help.

Valuable market research: Chris Lindland, founder of the quirky online-only apparel company Cordarounds, tracks what people are chatting about by using Twitter, viewing Google Alerts, and reading blogs. The blog and Twitter conversations sometimes inspire new Cordarounds products.

“Within a few weeks, we’d sold 500 pairs,” he adds. “It was the greatest impact we’ve had so far in the shortest amount of time.”

Lindland also tracks conversations on Twitter and in the blogosphere after a product launches, to get feedback. Cordarounds responds directly to many tweets, but always in a way that’s personal and–in keeping with its brand–offbeat, Lindland says.

Improved search engine optimization: When you’re creating buzz on social media networks, chances are high that bloggers, journalists, and other parties will link to your Website. External links pointing to your site–especially those from authoritative, relevant, and highly trafficked sites–can boost your site’s ranking in Google and other search engines, says Adam Lasnik, Google’s search evangelist. “Those links tell Google your Web page is likely more relevant and more important than others [without similar-quality links],” he says.

Devising a Social Media Strategy

Once you’ve settled on some realistic expectations for your social media efforts, it’s time to develop a social media strategy.

Start with clear goals and objectives. What are you attempting to achieve? Who are you hoping to talk to? Are you trying to drive more traffic to your site? Manage your company’s reputation online? Boost sales? Without specific goals, you won’t know whether you’ve been successful.

Tie your social media goals to your brand and to your company’s larger marketing strategy. “If you’re a fun consumer brand like Cordarounds, your social media conversations should reflect that,” says Parr.

Measuring Social Media ROI

When businesses ask if social media can deliver a return on investment, the example often discussed is Dell.

Dell’s U.S. outlet store started tweeting special offers to its followers in June 2007. The company recently said that sales generated from its tweets have added more than $3 million to its coffers.

Inevitably, the next question is: How do you measure social media ROI? The answer, depending on whom you ask, ranges from “you can’t” to “it’s extremely difficult.”

“There’s not really a formula or set of standard metrics you can use to measure the ROI of social media,” says Jeff Zabin, vice president and customer management technology analyst for Aberdeen Group. “The whole area of social media is experimental and everyone’s still trying to figure this out.”

“There’s no killer app for this yet,” Parr adds.

For example, you can include a Twitter-only discount code for a product and track it, suggests Naked Pizza’s Leach. “We’ve added the Twitter discount codes to our point-of-sale software, so we can track their use,” he adds.

You might also see how often your Twitter posts are retweeted (when someone tweets about your tweet). Retweets are at least one indication that something you tweeted about is of interest to other people. You can follow retweets in your Twitter stream, or you can use sites such as Retweetist, Retweetradar, or Tweetmeme to track retweets on a larger scale.

Without a blockbuster, affordable tool (à la Google Analytics) that provides data on how your social media efforts are meeting your goals, you may need to use several other kinds of tools and do the math yourself. The entrepreneurs and analysts we interviewed recommend several.

—SocialToo is a largely free service for Twitter and Facebook users. It lets you create social media surveys, monitor your social networks, and get analytics for your social media accounts.

How Far Do You Take Social Networking?

Keep in mind that you don’t need to turn social media into a huge project, nor do you have to hire expensive consultants. Once you’ve figured out your goals, your strategies, and your methods of measuring success, you’ve done the heavy lifting. From there, you might not need to spend more than 30 minutes every day or so on new tweets, blog posts, or Facebook updates.

“We’re in the business of changing minds about the food supply from plow to plate,” says Naked Pizza’s Leach. “We spend a lot of time thinking about that, and communicating what we think. We encourage our employees to talk about us on their social networks.

“The fact is,” Leach says, “we’re a social media company that happens to sell pizza.”

PCWorld Contributing Editor James A. Martin recently launched a blog about social media and search engine optimization . He’s the coauthor of Getting Organized in the Google Era .

How Hiring Vue Developers Can Improve Your Business Intelligence

In today’s competitive business landscape, having a robust and efficient front end for your applications is crucial. Adopting modern JavaScript frameworks like chúng tôi can significantly enhance your Business Intelligence (BI) capabilities.

Vue.js could be the key to unlocking new insights and driving informed decisions for your organization. Collecting complex data in one place and making it visually appealing can give the needed clarity to your business processes. That’s why Vue developers can be a great investment in your business growth to understand your datasets better.

When hiring chúng tôi developers for your BI projects, you can expect them to create visually appealing, high-performance dashboard interfaces that function effortlessly.

This user-centric design approach ensures that your team can easily access and interpret the insights and trends hidden in your data. Furthermore, leveraging Vue.js’s sleek and effective framework lets your developers build and deploy these interactive BI tools quickly and efficiently.

This seamless integration translates to timely and accurate data representations that empower your team to make data-driven decisions confidently and swiftly.

Vue Developers and Business Intelligence

By hiring Vue developers, you can build high-performance user interfaces and single-page applications for both web and hybrid mobile applications, allowing your team to gain better insights and make data-driven decisions.

Some benefits of using chúng tôi in your business intelligence software projects include the following:

Increased development speed through a well-structured and maintainable codebase.

Improved performance of your applications and dashboards through Vue.js’s optimized rendering mechanism.

Easy integration with existing tools, frameworks, and libraries, such as charting libraries, can be crucial for visualizing complex data and making statistics.

For a good reason, big companies like Adobe, Netflix, Facebook, Xiaomi, Gitlab, and Alibaba opt for chúng tôi to get better data insights. So why don’t you also follow their example and benefit from this framework?

On top of that, apps developed with chúng tôi are known for agility and seamless reporting features. So many amazing Analytics apps are developed with the help of this framework. Maybe yours will be the next one?

Top Advantages of Hiring Skilled Vue Developers

Increased Efficiency for Your Business

Vue.js is a lightweight and user-friendly framework, making it easier for developers to work quickly and efficiently. Since the framework is only 20 kilobytes in size, you’ll experience faster load times for your websites and applications. This ultimately improves your team’s productivity, allowing them to develop and deploy projects faster.

Scalability and Flexibility to Grow Your Projects Whenever You Want

The developers can easily reuse and manage components across different parts of your application. This is really helpful and very cost-effective. This flexibility helps you effortlessly grow your projects as your business needs evolve.

Simplified Integration with Other Libraries and Frameworks Enhanced User Experience

Vue.js excels at building dynamic, responsive user interfaces. It helps create applications that can be quickly adopted across different devices and platforms, ensuring your users have seamless experiences. Your users will thank you for it.

Selecting the Right Vue Developer for Your Business

There are many factors that you need to take into account while choosing the right Vue developers for your project. Let’s enumerate some of them here.

Determine Your Scope and Budget

This enables you to set realistic expectations and identify the level of expertise required. Consider factors like project size, desired features, and time constraints when determining your needs.

Keep in mind that more experienced developers may charge higher rates. At the same time, they offer a depth of expertise to get a higher-quality work and a smoother project flow. Evaluating your budget and scope will help you make informed decisions when selecting a developer that suits your requirements.

Evaluate Candidate Portfolios

Once you’ve defined your project scope and budget, it’s time to start reviewing the portfolios of potential Vue developers. Look for developers with relevant experience creating user-friendly, adaptable, and effective applications using Vue.js.

A strong portfolio should showcase projects similar in scope to your own and highlight the developer’s problem-solving abilities, adherence to best practices, and attention to detail. Be sure to review the developer’s code, design, and documentation to assess their overall skills and knowledge.

Conduct Technical Interviews

After shortlisting candidates with impressive portfolios, the next step is to conduct technical interviews. This process should involve asking the right chúng tôi interview questions to gauge their expertise.

Some topics to cover in the interview may include:

Understanding of chúng tôi concepts such as directives, components, and reactive data-binding

Proficiency with Vuex for state management and Vue Router for navigation

Experience with performance optimization techniques and testing tools

Knowledge of tools, security, version control, and deployment processes

As you can see, conducting technical interviews is crucial for choosing the right developers for your business.

A Comprehensive Guide On How To Make A Business Plan Presentation

blog / Business Management A Comprehensive Guide on How to Make a Business Plan Presentation

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An effective business plan presentation is key to attracting investors and securing funding for your business. So what are the fundamentals that go into creating a winning deck? This guide is a complete breakdown of the various elements of a business plan presentation, what slides you need to add, and a downloadable template you can follow to create your presentation. Before diving into that, let’s briefly recap what a business plan is and why you must create one. 

What is a Business Plan?

A business plan is a formal written document that outlines the company’s goals, objectives, and strategies. It serves as a blueprint for the business and can be aimed at either internal or external audiences. It is used to secure funding from investors or to guide the decision-making and direction of the company. 

A business plan typically includes an executive summary, company description, market analysis, organizational structure, product, and service offerings, marketing and sales plans, and financial projections. Whether it is new or already established, every company should have a business plan that is periodically reviewed and updated. 

Objectives of Creating a Business Plan

The main purpose of a business plan is to serve as a roadmap for a business’s success and provide a clear picture of the company’s goals, strategies, and financial projections. Here are some of the objectives for a business plan: 

Monitoring Progress

A business plan can be a benchmark for measuring success and helps track progress toward goals. Furthermore, this plan is frequently reviewed to reflect on the goals and modify the plan accordingly. 

Providing a Roadmap

A roadmap you can follow to manage your business, prioritize tasks, allocate resources, focus on your priorities, plan a course of action, and make effective decisions. 

Securing Funding

An investor looks at many things before investing in a business. A plan can be a valuable tool to show the investors the purpose, potential, and future direction of your business and help you secure funding. 

Communicating Strategy

A good plan provides a way to communicate the company’s vision, mission, and strategies to all stakeholders, including employees, customers, and partners.

Attracting Talent

You need top talents to execute your plans and help you scale your business; a comprehensive and well-structured business plan can be used as a recruiting tool to help you create a great team. 

Key Elements of Creating a Business Plan Presentation Company Overview

Start with a basic introduction and overview of your company with contact information to provide the key information and help the audience understand what your business does. 

Problem

This section details the major problems your target customers are experiencing. These are the issues that your business is expecting to solve with your product or service. 

Solution

Now that you have established the problem, you must outline the solutions. Explain how your product or service will address these issues and emphasize the solution’s scalability. 

Financial Plan

A business plan presentation should describe the company’s expenses, profits, budget, and plans. For startups, this financial plan can predict the company’s future financial plans and how it will meet goals while staying within budget.

Operation Plan

The operation plan describes how your business will function regularly. This section will highlight the logistics and steps to achieve your business goals, including your operation’s resources, capital, and expense requirements. 

Marketing Strategies Team

This section introduces the project team members who will help build your business plan; it includes their qualifications, background, roles, and responsibilities. 

Timeline

A timeline is one of the key elements of any business plan presentation, as it outlines the future and key milestones your business hopes to accomplish. The timeline gives stakeholders, including investors, the assurance and conviction that you will successfully execute your business plan.

In addition to these key elements, a business plan presentation can include visuals such as charts, images, and infographics to help illustrate the information efficiently. 

Ten Slides You Need in Your Business Plan Presentation

Here are ten slides that are commonly included in a business plan presentation:

Introduction:

A brief explanation of the purpose of the presentation 

Company Description:

An overview of the company 

Problem:

 The problem the business is solving 

Solution:

How will the business provide the solution to the problem 

Product/Service Offerings:

Description of the products or services

Target Market:

An overview of the potential customers, their demographic, needs, and preferences

Marketing Strategies:

The company’s plans for reaching, selling, and retaining its target market

Financial Planning:

Outline of the capital requirements, budget, and major expenses

Team:

 Introduction to the key team members 

Timeline:

 Projection for the future and an estimate of project completion 

Also note that these slides are not set in stone, and the number and content may vary depending on the company, its goals, and its audience. The most important thing is to communicate the key elements of the business plan effectively and persuasively.

Business Plan Presentation Example (Downloadable PPT)

Here is a simple example of a business plan presentation that you can modify to fit the specific needs of your business. You can follow our downloadable presentation or the template below to create your presentation.

#1 Slide: Introduction

A brief overview of the company

Contact information

Purpose of the presentation

Brief explanation of the product/service offered

#2 Slide: Problem 

State the problem you are trying to solve

Explain why it is a problem 

#3 Slide: Solution 

Provide the solution 

Explain why it is a great solution

#4 Slide: Product/Service

A detailed explanation of the product/service

Unique selling proposition

List of features and benefits

#5 Slide: Market Analysis

Identification of target market

Competitor analysis

Market size and growth potential

#6 Slide: Marketing Strategy

Explanation of the marketing plan

Advertising and promotion plan

Sales plan

#7 Slide: Financial Planning

Income statement 

Balance sheet

Cash flow statement

Break-even analysis

#8 Slide: Team

Introduction of key team members

Description of their experience and qualifications

Explanation of roles and responsibilities

#9 Slide: Timeline 

Project schedule 

Launch of marketing campaigns 

Timeframe for each key milestone

#10 Slide: Conclusion

Ask for questions 

Next steps, final thoughts, and future outlook

Summary of key points

Call-to-Action

ALSO READ: How Angel Investing is Funding the Future One Great Idea at a Time 

Bottom Line

The main goal of a business plan presentation is to effectively communicate your business’s value and potential and persuade the audience to support the company’s goals. A great business plan presentation is one of the most essential tools for entrepreneurs seeking to scale their business or land initial funding to get their business off the ground. Along with the above elements, be sure to create your presentation in simple and clear language with a clear structure and compelling visuals to engage investors. Explore Emeritus’ Business Management Courses to learn more about this subject.

By Krati Joshi

Write to us at [email protected]

Case Study – How A Startup Business Used Branded Swag

How a new analytics company use Branded Swag to integrate the digital and physical marketing worlds

How big is your stockpile of branded startup T-shirts? Chances are most of them are collecting dust somewhere in the back of your closet. This is problematic for two reasons.

The first is that the swag, which was meant to be a means of branding and exposure, is not doing it’s job. It’s burning a hole in the company’s pocket.

The second: seemingly every startup handles production of their swag the same way; by simply giving it away, but startups are supposed to be different and disruptive by their very nature.

Careless swag management is irresponsible for any company; but it’s particularly problematic for startups that often work with a very limited marketing budget.

The Office’s Michael Scott, the world’s best boss, said SWAG is ‘stuff we all get’ and from an economic standpoint, that’s precisely the issue. The more something is produced (and then simply given away), the lower the value of the item goes. The supply of branded startup swag is a plenty, so the demand is down.

People expect to get freebies like T-shirts and beverage koozies, so it’s not all that exciting when they actually do.

As a business, you want to establish a certain amount of familiarity with your audience and not reinvent the wheel in every aspect, but there are also certain things you’ll want to do boldly and differently.

At Spinnakr, we decided if we were going to produce branded swag, it had to be a digital-meets-physical campaign and have some bigger than average value.

Extending the Lifecycle Value of Branded Swag: Freebies are not free

In an effort to avoid the typically short-lived swag lifecycle (freebie, real-life exposure, word of mouth generation), we’ve jump started a new lifecycle that’s more effective in the fluid, digital world.

Much like our brand aims to deliver targeted messages to specific visitor segments of a website, our swag delivers a pretty pair of blue shades to a specific group of tech-interested individuals, which creates online and in-person exposure to relevant networks of people, and finally generates word-of-mouth engagement not only in real life, but also in the vast online world we inhabit.

We’ve turned our branded swag into an engaging process in which our customers and fans inevitably get in touch over social media to get their hands on a pair of Spinnakr Shades.

In a way, we’re gamifying the swag game. Here’s how it works:

Spinnakr Twitter campaign using SWAG

There are two ways for customers and Spinnakr fans to get a pair of Spinnakr shades:

Alternatively, if a potential customer or fan happens to find our Shades of Fame page while looking through the site (there only link is on our jobs page), they can request a pair using the tweet button, which pulls up the same pre-populated tweet as above.

How does it work?

When we get shades requests on Twitter, we ‘follow’ the customer and ask them to DM us their mailing address. To DM us, they must follow us, too. It’s a win-win.

When a customer’s shades arrive, there’s a sticker on the packaging that asks them to tweet us a photo wearing their shades.

When they tweet us, it provides yet another opportunity for interaction.

Many customers Spinnakr Shades photos will end up on our Shades of Fame website.

Cataloging a Network of Supporters

Through this process, we’re not only gaining social exposure, but we’re creating an extended network of supporters and brand champions. Among them: Mayor Vincent Gray of Washington, D.C., Former Mayor of DC, Adrian Fenty, Congresswoman Anna Eshoo of California’s 18th Congressional District (Silicon Valley), and 500 Startups’ Dave McClure. As well, we’re proud to boast a catalog of supporters from DC’s tech community as well as active players in Silicon Valley.

Though our idea was simple to use various digital marketing mechanics to get the most out of the monetary costs of our swag,it has provided us much more value than we had expected.

With our tweet-and-engage process, we’re accessing different sections of the social-viral loop, we’re creating a physical and digital buzz and demand for our brand and product, and finally, we’re creatively extending our inherent brand messaging.

As a company, Spinnakr believes that individuals are different, thus they should be able to express themselves in the manner that best suits them.

Connecting with our customers and fans on a public forum like Twitter, then posting their photos to our Spinnakr Shades website lets them communicate a message about themselves on an individual basis.

The way we wrap our customers and fans up in our marketing campaign lets them become part of our brand’s story.

In Marketing, Do as your Startup does: Be Disruptive

Marketing is a creative endeavour. Sure, there are formulas and best practices to follow, but at the end of the day, the brands who make headlines are those who think outside the box and truly make a statement.

Though branded swag seems like small part of a company, we need to understand that every aspect of your business is an overall extension of the business’s message, so make it count.

As with most things, you will surely be rewarded for going the extra mile, for sticking your neck out, and for producing something truly creative. In short, your marketing goals should run parallel to your company’s goals: to be disruptive and bring something different to the table.

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