Trending February 2024 # How Price Tracking Data Can Enhance Your Online Shopping Experience # Suggested March 2024 # Top 7 Popular

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Our retail habits have changed dramatically in the post-pandemic era, with the number of online purchases soaring in recent years. The reality is that more and more people are electing to do an increasingly large percentage of their spending online, and it’s easy to understand why given its convenience and the frictionless nature of digital transactions in the modern digital marketplace.

Amazon, in particular, has thrived under these circumstances, and understandably so, as the company’s sheer scale allows it to provide a vast array of different products in a single place while also offering attractive deals and offers to customers. At the same time, however, the enormity of Amazon’s product selection can be dizzying for consumers, and the use of dynamic pricing by sellers further compounds the issue. All in all, trying to keep up with the best deals can be surprisingly stressful and confusing.

In the face of such circumstances, data-driven tools can be a genuine boon to you as a consumer. In particular, price trackers can make all the difference because by allowing you to check for price changes on Amazon and stay up-to-date on pricing trends.

What are price trackers?

Price trackers are software tools created for the purpose of monitoring product prices on third-party retail platforms such as chúng tôi These tools gather large amounts of pricing data, thereby allowing users to make more informed choices regarding what to buy and when. In addition, price trackers help customers to save time by automating the price tracking process and eliminating the need for manual price checks entirely.

By leveraging the power of price-tracking applications, users are able to monitor the prices of a myriad of different products simultaneously. This makes price comparisons easy, even across different sites. In addition, price trackers provide users with an intuitive interface that displays visual representations of all the information they have collected, which makes it easy to glean valuable pricing insights from that data.

Finally, and perhaps most significantly, price trackers boast a price drop alert feature, which enables users to receive alert notifications in real time should product prices be reduced. As such, a price tracking application can help you to stay vigilant to product price drops so as to get your hands on the best bargains.

How price tracking works

As has been mentioned above, price trackers work autonomously to take all the effort out of product price checking. As the user, your role is simply to create a list of products that you want to track, at which point your price tracker will begin to regularly visit the relevant product pages, often multiple times a day, to check and record pricing information.

When you have created your tracking list and allowed the application to do its work, it will then activate whenever you go online, sending you alters and providing you with information on the latest price changes on Amazon.

Price trackers can be installed as full-sized client applications, however, the more convenient option is to install one as an extension to your web browser. This will allow your price tracker to work in conjunction with the same application you use to make your purchases. Moreover, this will enable it to appear next to your address bar, where it is readily accessible and visible at all times during online shopping.

Setting up alerts for when prices change

Price drop alerts are a crucial feature of price tracking applications because of the considerable savings they can potentially yield for you. Fortunately, thanks to the power of automation, setting up price drop alerts is extremely straightforward.

Once you have chosen a product about which you want alerts, go to its Amazon product page, then bring up your tracker and add the page to your list. There, you will be given the option to determine the parameters for price drop alerts. Simply enter the price you wish to pay and confirm, and let your price tracker do the rest.

 Wrapping Up

You're reading How Price Tracking Data Can Enhance Your Online Shopping Experience

Shoplocal & The ‘Offline’ Future Of Online Shopping

ShopLocal & the ‘Offline’ Future of Online Shopping

I have seen the future of online shopping and it’s ShopLocal. Okay, so maybe that statement is somewhat overblown, but it’s essentially true. Newspaper-owned ShopLocal just relaunched with a new and improved design and interface. The site offers both online and local deals on a range of products. Consumers can browse newspaper inserts, content from merchant feeds and compare online and local deals.

Froogle, CNet, Interchange Corp.’s chúng tôi and AOL’s Pinpoint Shopping, which all distribute ShopLocal content, and ShopLocal’s newspaper affiliates (e.g., Knight Ridder’s Mercury News) offer local/offline shopping information. So do chúng tôi and chúng tôi But the major shopping engines and portal sites are going to need to introduce this “local shopping” content to be competitive over the long term. chúng tôi and Channel Intelligence are two companies working to provide that offline data about merchants and inventory information.

In its redesign, ShopLocal has done a good job organizing and presenting a huge amount of content and visual information in a clear and generally intuitive way. It cannot be disputed that consumers want this local shopping content. According to research conducted in 2005 by Yahoo!, in certain “commodity” categories, consumers may convert or transact online in as many as 50 percent of the cases (depends on the specific category). However, in “high consideration” categories that number drops to 30 percent or below.

The Kelsey Group’s research indicates that with purchases over $500, where the Internet is the starting point, over 90 percent of the transactions finish offline. And, my favorite statistic these days: e-commerce represents only 2.5 percent of US retail — despite the growing influence of the Internet over more and more consumer shopping behavior. Clearly the majority of Internet-influenced transactions are happening and will continue to happen offline.

An indication of consumer demand for local shopping information is ShopLocal’s rising US traffic (per comScore August 2005):

10. Monster chúng tôi

These data are now relatively old so I would expect ShopLocal’s ranking to be rising further.

At the upcoming Drilling Down event, we’ll be exploring the relationship between the Internet and offline transactions in the panel, “The New ‘Purchase Funnel’: Online Shopping, Offline Conversions,” featuring:

* Rob Wight, CEO, Channel Intelligence

Google Shopping: 5 Ways Ai Can Increase Ecommerce Sales & Profit

How can you get your ecommerce products directly in front of targeted, high-intent customers?

Looking for the most successful ways to integrate Google Shopping into your marketing strategy to boost your business in 2023?

Hoping to avoid common CPC mistakes?

On March 29 & 30, I moderated a webinar with Malin Blomberg, CEO of Bidbrain and Google Shopping expert.

Here’s a summary of the webinar. To access the entire presentation, complete the form.

Key Takeaways: 5 Ways To Use AI For Google Shopping Ads

Optimize titles & data. It’s not only about the bid levels; it’s also about the data quality.

Optimize your campaigns. Use profit on ad spend (POAS) or several target groups of ROAS for better performance.

Constantly bid higher. Use impression share to dominate a category or niche.

Match the best price. Use price difference data to match competitors’ best prices, or use it to stop bidding on products that don’t convert.

1. Use AI To Optimize Titles & Data

The more data you put into your titles, the better the AI engine can match your products with the converting search terms.

You can use AI to help you uncover the best titles for your products.

[Find out what we mean] Instantly access the webinar →

Consider Levels Of Data

An AI tool or an automated scraping engine can come in handy to add product-level data and help the AI engine be much more granular in matching your products with the right converting search terms.

To make sure you’re using good data, do the following:

Check that all mandatory attributes are included in your feed.

Check your product titles and use AI to optimize for higher-converting search terms.

Use quality pictures & more data for granular bidding.

2. AI Can Optimize Your Campaigns

Most ecommerce stores may put one ROAS target for their whole lines, but there are better alternatives you can consider.

Instead, you should:

Use POAS to optimize your campaigns.

Use AI tools to set different ROAS per gross margin groups.

[Discover how] Instantly access the webinar →

[Find out how Tier Logic works] Instantly access the webinar →

Use algorithms and AI to activate the tail of the range of the products.

Push products upwards in tiers to get more sales from more products.

4. Constantly Bid Higher With AI

Using a tool that looks at impression share, Google Shopping’s version of market share, you can grow your sales by increasing your cost of bids.

When you use AI for this, you can look at competitors and how they bid, allowing you always to bid higher and be on top.

Some notes on impression share:

Always bid x% higher than the competition to be visible. All the time.

Only overuse if you are willing to take the risk.

[Increase ecommerce sales and profit with AI] Instantly access the webinar →

5. Use AI To Match The Best Price

How you’re pricing your products is vital for your conversion rates.

Usually, more conversions happen if you are priced at the same level or better as your competitors.

With prices changing constantly, AI can do the heavy lifting by adjusting the bids accordingly.

This also lets you stop bidding on those products that don’t convert.

When working with price differences, consider these:

Price differences strongly affect conversion rates. (<10% halves conversion rate).

Either work heavily on product pricing vs. competitors.

Adjust the bid prices accordingly to how your competitors are pricing.

[Slides] Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit

Here’s the presentation:

Join Us For Our Next Webinar! KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023

Reserve my Seat

Image Credits:

Featured Image: Paulo Bobita/Search Engine Journal

My Nightmare Customer Service Experience, And How You Can Avoid A Similar Fate

In this story, I’m seemingly the criminal. My crime? Choosing to buy an imported phone from an established international online retailer. Let’s take a look at what happened to me, what’s happened to some other people, and what you can do to protect yourself from experiencing this situation in the future.

Requiem for a Nightmare

The Nightmare started off but a Dream (of a swift refund)

I was promptly provided with the company’s DHL account and told I would need to contact the carrier to arrange pick up. There would be no charge to me for this return shipping. Wonderful. Everything seemed smooth and painless, all the more so when DHL came on January 13th and was so kind as to fill out the paperwork themselves. When I checked the package status just a couple of days later, I noticed that it has already been delivered. Fantastic.

I notified Expansys and was told the package was received and that the defect would be checked. I was also asked to provide my bank account information for the pending refund.

The Real Problem Begins

About a week passed with no contact regarding the status of my refund. I finally send an email, but receive no response. A few days and several more emails later, a reply is finally received by the end of January. In the email, they state the inspection process is going to take a while because “we’re very busy”. I had asked repeatedly who would be checking the product: Expansys or Samsung? If the product had to be returned to Samsung, obviously I could understand the longer wait. No answer was given.

About a week passed with no contact regarding the status of my refund. I finally send an email, but receive no response.

Fast forward to February 5th. Expansys replied to an angry message I had sent inquiring as to the status of my refund. At this point, almost a month had past and I was getting more irritated with each passing day. The reply indicated the defect had been confirmed and a refund would be provided. Days pass, and I then send another email asking where my money is. On February 13th, I received a single reply indicating there was some kind of “trouble” with the refund but it was sent finally, on the 13th.

A rare reply from Expansys that contained a bit more than the usual “please wait” type content.

I wait. On February 17th the money had still not appeared in my bank account and so I call my financial institution to investigate. Late in the afternoon, I received a call from my bank with some extremely infuriating news: it had the money, but due to an error, the money could not be deposited to me. Instead of sending the money to my name, Expansys had used my bank branch’s name as the recipient. I was told the money could not be deposited into my account until the sender corrected the mistake.

I contact Expansys informing them of the problem, and in the process, discover the wiring error was my fault. Back when I provided my bank details in January, I had mistakenly specified the wrong name due to misreading the Kanji (Chinese characters). This issue is totally of my own creation, and therefore technically Expansys only took a month to refund the money.

Unfortunately, what should have been a simple fix turned into another month of waiting.

More Waiting

I provided Expansys with my correct bank information. Days pass, finally a reply arrives. I’m told that they have contacted their bank (HSBC) and that I need to pay a fee due to bank charges which amounts to about $30. Of this I had no objections whatsoever, given the fault was entirely mine. I was told that a separate e-mail will be sent to me with an invoice. Apparently the billing comes from the UK office. Days pass, no Paypal invoice. I contact them again and finally an invoice is sent on Friday, February 27th. I pay it immediately and then send another message to Expansys indicating it’s been paid. I am told that they will contact the UK office and notify them.

Days pass again, more e-mails are sent asking what’s going on.

Days pass again, more e-mails are sent asking what’s going on. The last reply I received in regards to this matter was Expansys indicating that it was proceeding via the “guidance of HSBC” and therefore any additional expenses related to the error will be covered by Expansys. Finally, on March 11th, I checked my bank account and the money was there. Expansys did not, and has not, actually sent me any message to confirm the wiring completion thus my discovery of said funds was a totally random surprise.

Analysis

I gave Expansys multiple chances to explain what was going on, but they never bothered to. In the end, I was never worried that Expansys was going to “steal” my money, as I had used them many times in the past and felt assured they were a legitimate organization. I did however, abandon any hope of receiving prompt customer service, explanations of what was going on, or seeing my refund in any semblance of a timely manner.

Not surprisingly, a quick Google search reveals that it’s not just Expansys Japan that has problems, but rather the company on-the-whole. Here are a few customer testimonies from elsewhere in the world. A 2012 complaint from UK-based Overclockers:

What to take away from this story (i.e. 10 DOs and DON’Ts)

2. DO use online payment services like PayPal. They offer significantly higher customer protection in the event of fraud and such. Much like credit cards, they often have a window-period in which you can file claim.

5. DO use tracking when returning the item(s). Depending on the store’s return policy, it may-or-may-not pay for the return shipping. Regardless, make sure to include tracking when sending back your purchase, even if it means paying out of pocket. The charge is usually just a few dollars more, but when it comes to disputes, having the ability to confirm the store received the parcel and having proof to offer a credit card company is essential.

6. DON’T buy from a store just because it’s the cheapest. Often times there are reasons why an item might cost so much less than at competing retailers or vendors, though it might not be obvious at first. Perhaps the store has only two people working for it, and it can afford to sell the products for less money simply because it doesn’t have to pay a full team of staff. Maybe the items are refurbished.

7. DO read the after-service details before placing your order. This is extremely important. Does the store have a return policy? Will it accept items that have been opened? Do you need to send it back within 24-hours of receipt, or is there a 30-day window?

Services like PayPal might actually be better than you think when buying products online, or overseas.

8. DO try to find the item locally if possible. This goes back to the pricing issue: if a local store has a product for $200, and an online store has it for $180, consider if it’s really worth the potential trouble to save $20. If the online store is say, Amazon, and the item is shipping from Amazon (not a third party seller) then it’s a safe bet. On the other hand, if the store is located overseas, you might end up paying $20 or more in import taxes and wind up with a major problem in-hand should the product itself be defective or incorrect. Finding the item locally also allows you to physically inspect it before purchase (when possible) and makes returns or exchanges much easier.

9. DON’T misread the small print. I see endless amounts of posts about “Amazon is now selling product X”, yet when I actually check the link, it’s some Marketplace Seller offering the item which makes the scenario about as legitimate as selecting Buy It Now on eBay. If you are buying from a hypermarket, confirm where it’s shipping from. If the Marketplace Seller’s order will be fulfilled by Amazon, then you’re golden for Amazon’s internal return policy applies.

10. DO consider waiting. I know how many of you want to be the first to have something (heck, I am that way as well). If a new product has gone on sale overseas, and will hit your market in a few weeks, just consider waiting. The more local and contained a situation can be controlled, the lower your own danger and risk will be.

Top Big Data Companies That Can Be Valuable For Your Business

Here are 10 big data companies that will help you to reach your business goals! Check out now

Big data is characterized as extremely large datasets that can be computationally analyzed to uncover trends, patterns, and connections, particularly in relation to human activity and experiences. With the development of the Internet, cellular networks, smartphones, media platforms, and other technologies, a big data transformation has arisen. Here are the top 10 big data companies that can be valuable for your business.  

Klaviyo

Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing campaigns. Unlike other email or marketing automation solutions, we’re really good at getting data out of your eCommerce platform – whether it’s Shopify, Magento, a custom implementation, or something else. We let you combine that data with website behaviour and information from other marketing tools, then use it to target, personalize, analyse and optimize your marketing. From personalized newsletters to automated emails like abandoned carts, order follow-ups, and personalized thank yous, Klaviyo makes it easy for stores to set up email marketing without the need for expensive systems and lots of people. It integrates natively with customer data sources and builds the technology to house data at scale, creates experiences across channels, and measures the results.  

Kanerika

Kanerika has been delivering results since we opened in 2024. Our goal is to provide both a superior customer experience and tremendous value for our customers. With over 75 years of collective experience in Software Product Development and is passionate about exceeding the expectations of our clients. Our passion is developing path-breaking software products. We love challenges. We are a small team that always ensures the job is done right. Helping customers implement data to value services across data analytics, BI, data integration, hyper-intelligence automation, and RPA solutions. Kanerika Inc. is a boutique enterprise software development and solutions firm. Our esteemed clients from various industries trust us in optimizing, managing, and securing mission-critical IT services for their enterprises.  

LatentView

LatentView Analytics Corporation is a predictive analytics and enterprise decision management services firm headquartered in Princeton, New Jersey that provides decision science and analytics services. The firm uses a combination of analytics, technology, machine learning science, large-scale data management, and human expertise to build and deliver analytics solutions to large and mid-size clients in a number of sectors, including financial services, consumer goods, and retail. Founded in 2006 by CEO Venkat Viswanathan, LatentView has sales offices in Princeton, New Jersey, and Mumbai, India, and its global delivery centre in Chennai. The delivery centre in Chennai supports the company’s analytic and technology activities, developing models and applications for use by clients.  

Loginworks Softwares Inc.

Loginworks Softwares was set up over a decade back and focuses on data consulting, data analytics, and data visualization. It has proven expertise in data management and data visualization tools – Power BI, Tableau, Google suite. Loginworks helps clients build better insights from their voluminous and unstructured data for better decision-making. It has deep industry and domain understanding and it works with its clients to meet their data objectives. It is on the top ten clutch listing for data analytics companies. It focuses on building long-term partnerships with its clients by providing seamless integration on projects.  

LightIT

Light-it is a software consulting and development agency that combines strategic thinking and the latest technologies to craft innovative solutions that consistently break ground. Our clients range from fresh start-ups to leading Fortune 500 companies. Our team consists of passionate engineers, developers, designers, and marketers guided by the values of creativity, business, synergy, and innovation. We’re encouraged to build together fantastic software solutions that people love to use. We are product builders; that’s our main area of expertise and what we are passionate about. The services we offer are web and app development, product discovery, and UI/UX design. We work side-by-side with the clients during the whole process so that everything works out perfectly for both. We’re committed to helping you grow your business in the most effective and creative ways.  

Mu Sigma

Mu Sigma offers data analytics services and develops decision support system tools and software for big tech companies. It offers marketing analytics, including marketing measurement, product and customer segmentation, profiling, RFM analysis, and more such services. The company also provides risk analytics, such as predictive modeling of claims, credit scoring, loss ratio analysis, and so much more. Mu Sigma aims to instill fundamentally new approaches to decision-making in large companies through data mining and machine learning consulting. The solutions are designed to match the modern change in pace to help the firms capitalize on big data analytics.  

MapR

MapR Technologies is a provider of the industry’s next-generation data platform for AI and analytics. Its solutions enable enterprises to inject analytics into their business processes to boost revenue, reduce costs, and mitigate risks. MapR’s products are modern data platforms that enable data ops. These solutions focus on integrating files, objects, streams, and databases to modernize the data infrastructure and break down silos. MapR addresses data complexities of high-scale and critical processing from the cloud to the edge, IoT analytics, and container persistence.  

Marlabs Inc.

Marlabs Inc. enables its hundreds of clients to capture digital opportunities. With its Digital360 approach- a comprehensive digital framework containing digital product engineering, digital automation, enterprise analytics, cloud services, security, and aims to deliver next-generation customer experiences. The company’s innovation labs create cutting-edge technologies like intent-intelligence, IoT, IoT, blockchain, and hyper-personalization. Marlabs is all about helping customers create value and drive a positive change with the help of digital.  

Microsoft

Microsoft is a multinational corporation that manufactures, licenses, and sells a wide range of software products and services. Microsoft’s devices and consumer licensing segment license Windows operating system and related software, Microsoft Office for consumers, and Windows phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second and third-party video games, and various Microsoft PC accessories. Its commercial enterprise segment also offers premier enterprise support services.  

New Relic

Big data is characterized as extremely large datasets that can be computationally analyzed to uncover trends, patterns, and connections, particularly in relation to human activity and experiences. With the development of the Internet, cellular networks, smartphones, media platforms, and other technologies, a big data transformation has arisen. Here are the top 10 big data companies that can be valuable for your business.Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing campaigns. Unlike other email or marketing automation solutions, we’re really good at getting data out of your eCommerce platform – whether it’s Shopify, Magento, a custom implementation, or something else. We let you combine that data with website behaviour and information from other marketing tools, then use it to target, personalize, analyse and optimize your marketing. From personalized newsletters to automated emails like abandoned carts, order follow-ups, and personalized thank yous, Klaviyo makes it easy for stores to set up email marketing without the need for expensive systems and lots of people. It integrates natively with customer data sources and builds the technology to house data at scale, creates experiences across channels, and measures the results.Kanerika has been delivering results since we opened in 2024. Our goal is to provide both a superior customer experience and tremendous value for our customers. With over 75 years of collective experience in Software Product Development and is passionate about exceeding the expectations of our clients. Our passion is developing path-breaking software products. We love challenges. We are a small team that always ensures the job is done right. Helping customers implement data to value services across data analytics, BI, data integration, hyper-intelligence automation, and RPA solutions. Kanerika Inc. is a boutique enterprise software development and solutions firm. Our esteemed clients from various industries trust us in optimizing, managing, and securing mission-critical IT services for their enterprises.LatentView Analytics Corporation is a predictive analytics and enterprise decision management services firm headquartered in Princeton, New Jersey that provides decision science and analytics services. The firm uses a combination of analytics, technology, machine learning science, large-scale data management, and human expertise to build and deliver analytics solutions to large and mid-size clients in a number of sectors, including financial services, consumer goods, and retail. Founded in 2006 by CEO Venkat Viswanathan, LatentView has sales offices in Princeton, New Jersey, and Mumbai, India, and its global delivery centre in Chennai. The delivery centre in Chennai supports the company’s analytic and technology activities, developing models and applications for use by clients.Loginworks Softwares was set up over a decade back and focuses on data consulting, data analytics, and data visualization. It has proven expertise in data management and data visualization tools – Power BI, Tableau, Google suite. Loginworks helps clients build better insights from their voluminous and unstructured data for better decision-making. It has deep industry and domain understanding and it works with its clients to meet their data objectives. It is on the top ten clutch listing for data analytics companies. It focuses on building long-term partnerships with its clients by providing seamless integration on projects.Light-it is a software consulting and development agency that combines strategic thinking and the latest technologies to craft innovative solutions that consistently break ground. Our clients range from fresh start-ups to leading Fortune 500 companies. Our team consists of passionate engineers, developers, designers, and marketers guided by the values of creativity, business, synergy, and innovation. We’re encouraged to build together fantastic software solutions that people love to use. We are product builders; that’s our main area of expertise and what we are passionate about. The services we offer are web and app development, product discovery, and UI/UX design. We work side-by-side with the clients during the whole process so that everything works out perfectly for both. We’re committed to helping you grow your business in the most effective and creative chúng tôi Sigma offers data analytics services and develops decision support system tools and software for big tech companies. It offers marketing analytics, including marketing measurement, product and customer segmentation, profiling, RFM analysis, and more such services. The company also provides risk analytics, such as predictive modeling of claims, credit scoring, loss ratio analysis, and so much more. Mu Sigma aims to instill fundamentally new approaches to decision-making in large companies through data mining and machine learning consulting. The solutions are designed to match the modern change in pace to help the firms capitalize on big data chúng tôi Technologies is a provider of the industry’s next-generation data platform for AI and analytics. Its solutions enable enterprises to inject analytics into their business processes to boost revenue, reduce costs, and mitigate risks. MapR’s products are modern data platforms that enable data ops. These solutions focus on integrating files, objects, streams, and databases to modernize the data infrastructure and break down silos. MapR addresses data complexities of high-scale and critical processing from the cloud to the edge, IoT analytics, and container persistence.Marlabs Inc. enables its hundreds of clients to capture digital opportunities. With its Digital360 approach- a comprehensive digital framework containing digital product engineering, digital automation, enterprise analytics, cloud services, security, and aims to deliver next-generation customer experiences. The company’s innovation labs create cutting-edge technologies like intent-intelligence, IoT, IoT, blockchain, and hyper-personalization. Marlabs is all about helping customers create value and drive a positive change with the help of digital.Microsoft is a multinational corporation that manufactures, licenses, and sells a wide range of software products and services. Microsoft’s devices and consumer licensing segment license Windows operating system and related software, Microsoft Office for consumers, and Windows phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second and third-party video games, and various Microsoft PC accessories. Its commercial enterprise segment also offers premier enterprise support chúng tôi Relic provides a cloud-based platform to developers, operations, engineers, and enterprise management to enable a clear view of the modern complex infrastructure. The company aims to provide real-time analytics for modern digital initiatives to deliver an exceptional customer experience that drives engagement, conversion, and brand affinity. New Relic’s application performance monitoring quickly finds the root causes of the application bugs and fixes them. Also, its instrumentation agents are open-source enabling engineers to contribute and achieve instrumentation ubiquity.

How Your Content Can Be Your Best Pr

According to BuzzSumo, the Internet grew by a little over 500 link building-related articles last month.

Of course, this is a good thing, as everything that was published before April 24, 2012 can be safely disregarded thanks to Google’s Penguin update. Yes, 2012 happened forever ago, or at least that’s what it feels like, but some of those old posts and articles still pop up here and there in search results (speaking of link building done right).

No doubt, link building is still an in-vogue topic not only because it is one of the most important ranking factors, but also because it’s a vital part of any brand’s credibility or PR strategy. People tend to purchase services or goods from familiar brands, so that means your company’s name has to resonate with your potential consumers when they are sifting through numerous other brands. Being mentioned by popular online news resources is one of the best ways to gain your clients’ trust.

In this article, I am going to discuss some link building strategies that any company will find affordable to implement. Since I have in-depth expertise on building links through content creation and distribution, that’s what we’re going to focus on here. I strongly believe that basing your link building strategy on content management principles will not only earn you links but will also increase social shares along with referral traffic.

Interviews

Whether you’re presenting an existing idea in a new light, capturing a new audience, or simply growing your list of connections, interviewing the right people for their insight is a smart move that makes sense for brand publishers.

However, it’s so easy to bungle or miss a potential opportunity.

Below are a few things worth keeping in mind if you want to maximize your outcome:

1. Do your homework.

By using this strategy, you’ll significantly increase your response rate since you’ll show that you want to talk about things they are interested in.

2. Break the ice.

The best way to strike up a conversation online is to share your creation on Twitter or LinkedIn, tagging the expert in your post. That expert may have served as an inspiration to you, or they may have reached an interesting conclusion after analyzing heaps of data, or maybe you can prove this expert wrong.

In any case, after you’ve tagged your expert, you can approach that person directly, be it via a Twitter private message, or a good old email. In one of my previous articles, I described the ways you can get hold of anyone’s email address. Because everybody uses the Internet.

3. Study up on your expert’s portfolio (if it is accessible).

This one should guarantee you a backlink to your published interview (provided you didn’t mess the aforementioned things up). Most industry experts have a separate section on their websites where they list all the written works they have ever contributed to, whether directly or indirectly.

However, some experts, due to a genuine lack of time or excessive confidence, don’t think they need to have a portfolio. So make sure the experts you’re interested in connecting with do have this section on their websites. Otherwise, your chances of getting a backlink are minuscule.

At this point, you’re most likely wondering how to track down those experts and avoid spending hours filling out registration forms, checking their websites, and engaging in other standard stalking activities. Ladies and gents, I am more than happy to share my ways of solving this dilemma.

Research several round-up articles or interviews relevant to your industry, and see who is linking to them. Monitoring competitors, topics, and influencers in your niche: this can be accomplished using tools like Ahrefs or Majestic.

Leaving Feedback

Every brand or company that wishes to proliferate its success has to listen to their users. Always. Considering customer feedback is extremely important for any business striving to provide their customers with the products they need.

In this case, while in pursuit of a precious link, your outcome may envelope two scenarios, depending on the company’s website structure:

1. Testimonial left in a couple of sentences

It’s your lucky day! The company you are looking to get a backlink from has a feedback section, like Serpstat’s Users’ Experiences. Now, calm down and pull yourself together. Concentrate on the message you want to transmit. Describe your overall experience; tell them how much easier your life has become ever since their product has come into your life. But don’t go overboard with the praise. No one is going to believe a cheesy statement.

2. Detailed case study

Aw, what’s wrong?! They don’t have that feedback section you were looking for? Well, that’s a bummer.

But don’t give up. Have you checked if they publish user case studies? They could be featured on their blog or ‘About’ page depending on their site’s structure. When writing a case study, you need to describe your situation before you started using the product, how your situation improved over time, and of course, how head over heels you are now that this product is in your life.

Be specific, try analyzing the product’s features. If your case study provides valuable insight or shows how a real problem can be approached and solved using this product, then it’s a sure shot they’ll feature your story.

Turning brand mentions into links

This tactic doesn’t necessarily require content per se, but I still consider it relevant to the matter.

First things first, you need to track these mentions. To do that, try using Google Alerts or chúng tôi — they are free of charge. There’s also chúng tôi which offers market research and reputation management. Moz has a really neat tool that, if you spend some time digging up the history of mentions (that can go back as far as 30 days), will reveal some valuable data. You decide which tool you like better.

Since there’s no sense trying to get brand mention on a non-relevant site, you have to share the same niche or interests with the company or a brand.

Here are a couple of sure-fire ways to get a link:

Link to the company’s content on your blog. When crafting your pitch, mention that you previously referred to their fascinating content in one of your studies.

Ask any of the industry’s experts for a tip or quote to use in the piece that you’re planning to publish shortly.

Turning brand mentions into links is all about finding citations and reaching out to the person responsible for the page to get the brand mention turned into a link, which is much less hectic than crafting a new piece of content from scratch or performing broken link-building.

Monitoring your competitors’ lost links

When using this tactic, you can’t do without reports like the ones offered by Majestic or Ahrefs, which help you find your competitors’ lost links.

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Back to the tools and reports that can help you find lost links. The screenshot below illustrates how you can select a time frame and see a list of links that have been deleted:

Analyze the information you receive, then all you need to do is deliver content similar to what that site was referring to but is currently missing. Sounds like a lot of effort, doesn’t it? Yes, it requires you to invest some time into this type of data analysis, but there’s a good chance you can deliver a piece that will turn a couple of brand mentions into links.

Guest Posts

I wouldn’t recommend using guest posting solely for link building — only because it’s too expensive. In order to cut down on your expenses, try to locate those sites that can potentially drive referral traffic to your website. In order to do this, you’re going to need a tool like SimilarWeb, which allows you to find sites that are sending referral traffic to your competitors’ websites.

After evaluating your traffic flow, you need to filter out those websites that don’t accept guest posts or co-branded content. Some blogs aren’t interested in content from other authors, but eager to cooperate by creating stories together.

When it comes to guest posting, keep in mind that websites are always looking for bigger fish to fry; they want to get top-notch experts or exclusive content. So unless you are that big and important, it makes sense to start small, reaching out to less buzz-creating blogs. Another reason here is that you need time to figure out what is the definition of exclusive content within your niche.

And like I always do, I have included a couple of tips that should assist you in publishing your masterpiece:

Use BuzzsSumo to analyze what kind of topics those brands/websites cover (simply type in a blog’s name and then download a generated list of topics). For example, you can get inspired by a recent update or a change of some sort (like new Google updates or mobile page requirements, and so on).

Again, in BuzzSumo, you can see the average length of a post on a specific website. This is something you need to keep on your radar. Otherwise, you’ll be forced to rewrite your article or receive a callous “no.”

Pay attention to the style of the articles on their blog. See if they prefer to use subtitles, captions, or short or long paragraphs. Do they require you to comply with a formal style guide, or are they into bold and lively statements made informally? All of these nuances make a difference and most posts get rejected because of uninformed authors.

Wrap Up

One of the biggest misconceptions in SEO is that quality content generates natural links on its own. No, it doesn’t. You’d be surprised to know that thousands of site owners produce hundreds of quality articles on a daily basis. And they don’t have a single backlink to show for it. To score links in a world jam-packed with content, you need to take your game to the next level.

In this post, I walked you through the link building steps any company can and should implement if it wants to create link-magnet content. Now, it’s time to put these tactics into practice! I’m looking forward to hearing your link building success stories.

Image Credits

Featured Image: Unsplash

In-post Images: Screenshots by Alex Tachalova. Taken February 2023.

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