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Brand awareness is a crucial element of long-term business success. For starters, companies that invest in brand awareness can see a boost in sales. In a study by chúng tôi 71% of shoppers said it was important that they recognize a brand before making a purchase. Additionally, companies that lack brand awareness risk getting buried by their competitors. This is especially true for small businesses and startups.
The good news is that brand awareness is not necessarily difficult to achieve. In this article, we’ll cover several strategies to increase your overall brand awareness online.
Why online brand awareness is importantBrand awareness is vital because it is a direct relationship with your current and potential customers. Increased brand awareness means your brand is more familiar to your consumers, and it can raise consumer trust. Since customers are more likely to spend money with organizations they know and trust, this can result in higher sales.
Brand awareness can also create association. For example, Band-Aid, Q-Tip and Kleenex have all built up such strong brands that people commonly refer to their brand names instead of their respective objects (bandage, cotton swab and tissue). Although this level of brand awareness can be difficult to achieve, you want your consumers to think of your brand first when they need your product or service. This will keep them coming to you instead of your competitors.
Editor’s Note: Looking for information about online reputation managment? Use the questionnaire below and our vendor partners will contact you to provide you with the information you need:
How to increase brand awareness onlineHere are eight ways to increase your brand awareness online. For best results, use a combination of these strategies.
1. Create a unique and recognizable logo.Your brand is first recognized by its logo. Without a strong logo that speaks to what your business stands for, your customers will not fully engage with your business. When you think about some of the most successful companies in the world – such as Amazon, Google or Facebook – the first thing that probably comes to mind is the logo. A logo is a powerful marketing and branding tool that distinguishes your brand from the competition.
We’ve seen too many cluttered and unclear logos. Your logo should have a clear message and relate to your customers. Keep the logo simple and clean. Choose one or two colors that represent your brand. The most successful logos are often the simplest. A logo is not your brand, but it is the most visible component of it.
2. Build a user-friendly website.Your website needs to be visually appealing and easy to navigate. If you don’t have important information that engages your viewers on your homepage, they won’t stick around for long. In fact, according to WebFX, 38% of people will stop engaging with a website if the layout is unattractive.
Web users have little time to take in all the information on your site. Lists and bold headings that summarize your information can quickly get your point across to your viewers. Strategic placement of offers, pictures, and product details that are easy to read and understand quickly can also keep your viewers on your site and sell the value of your business.
FYI
According to digital marketing company WebFX, 74% of users are more likely to return to your site if it’s mobile-friendly. Keep this in mind when designing your website.
3. Write a blog.A blog can do wonders for brand awareness. Your blog can stand alone or go on your website if you have one. If you are meticulous about the quality and type of content you produce, you stand to gain repeat readers. Provide value to your readers by creating meaningful blog content that is informative or entertaining. It’s also important to post consistently; a stagnant or outdated blog may look worse for your brand than no blog at all.
4. Stay active on social media.If you aren’t using social media for your business, you’re missing out on a big opportunity to increase awareness of your brand. Social media gives you direct access to your customers and allows you to engage them in meaningful dialogue.
Increasing your activity on your social media accounts means more engagement with your customer base. According to Statista, there are nearly 3 billion active users on Facebook, 2.3 billion on YouTube, 1.4 billion on Instagram and 1 billion on TikTok. If your business isn’t on at least one of these platforms, you’re missing out on customers on a global scale. Each social media platform appeals to a different demographic, so you’ll want to figure out which ones work best for your business.
Post regularly and engage in conversations with your audience. Make sure your social media brand voice is cohesive across all channels. Once you’ve begun scaling your social media activity, invest in social media marketing to get your brand in front of your target audience.
Did You Know?
Staying active on social media can help you engage your target audience and improve customer retention.
5. Enlist influencers to market your brand.Influencer marketing has exploded in popularity, and for good reason: It works. In a survey by Mediakix, nearly 90% of marketers said the influencer marketing return on investment is comparable to or better than other marketing channels they’ve used.
If it’s appropriate for your brand, consider partnering with social media influencers who can promote your brand on their channels. Of course, you should only partner with influencers who align with your brand image and share your target audience. Encourage them to be creative and authentic in how they promote your brand so their followers are more likely to support you.
6. Use a variety of media, like video and podcasts.A solid presence on various media and platforms can increase your brand visibility. Consider creating visual content, especially video branding. Whether you post long-form tutorial videos or 30-second clips, find a video flow that works for you and your audience, and post regularly.
Another avenue is podcasting, which has become a popular medium. Although it isn’t difficult to start, creating a successful podcast takes time and effort. Choose a topic and episode format that will resonate with your audience. You might also consider interviewing relevant or high-profile guests on your podcast to attract a larger following. [Read related article: Better Than Coffee: 10 Podcasts That Will Inspire Your Mornings]
7. Invest in online reputation management.Online reputation management is exactly what it sounds like. Every established brand has an online reputation, and customers can have a negative impact on that reputation. We’ve all seen posts from disgruntled customers complaining about companies or services. Taking the time to understand how reviews work – and how to respond to online reviews – can help you control how your business and brand are seen online.
Investing in a reputation management system can help you stay on top of the way your brand is seen online. If there are negative reviews or misinformation about your business, you can quickly address the problem and strengthen your reputation.
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5 Best Eve Online Vpns To Reduce Ping And Increase Co
5 Best EVE Online VPNs to Reduce Ping and Increase Co-Op Split tunneling is a sure fix in EVE Online for high-pings
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EVE Online is a space MMORPG that you can play on Steam for free.
Featuring PvP and co-op content, the game is available for Windows and Mac.
If you can’t play the game smoothly due to lag spikes, high ping, and other latency issues, we have the solution.
Use a high-speed EVE Online VPN to handle these problems, check the guide for more details.
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Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:
Download Fortect and install it on your PC.
Start the tool’s scanning process to look for corrupt files that are the source of your problem
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If you’re having lag spikes and high ping issues, get an Eve Online VPN to quickly resolve this matter.
Published by CCP Games, EVE Online is a free-to-play space-themed MMORPG with unlimited possibilities. You can engage in various activities and professions, such as mining, piracy, trading, exploration, and combat. 3 best VPNs for EVE Online to fix lag and reduce ping
It features online PvP and co-op content. You can play it on Windows and Mac, including Steam. Regrettably, many users report EVE Online lag which stops them from enjoying the game. If you’re one of them, you can use a VPN to improve your ping and gameplay.
Can I use a VPN on EVE Online?By getting equipped with a powerful EVE Online VPN, you can not only speed up your Internet connection but also protect your gaming sessions from DDoS attacks. In fact, the makers of EVE Online encourage VPN and proxy use to handle connection or login issues.
Besides, you can also reduce packet loss with a VPN. However, not all VPN services are optimized for gaming, so we’re here to help you find a premium EVE Online VPN with numerous servers, network optimization features, and security options.
How do I make EVE Online run faster?There some key aspects you should consider while running EVE Online:
Everything should have the visuals on the lowest setting or turned off, notably the graphically demanding function shadow.
Restarting your computer throughout the day can effectively reset the RAM and refresh your PC.
Update your graphic card drivers; in some circumstances, it’s been noted that outdated drives can damage your gaming experience.
If you are a gamer, you should utilize MSConfig to turn off programs that run in the background when Windows starts.
Install a VPN service that reduces network fatigue or shields you against DDoS attacks. It makes sense for your preferred VPN to have fast connections, but the ideal VPN for EVE Online is the one that reduces network congestion.
ExpressVPN is yet a trusted service that fixes network congestion and helps you download and play Steam games at the same time. It offers more than 3,000 servers spread over 94 countries, which is both a higher number of servers and a wider variety of locations. This is such a great asset to minimize pings and increase Co-Op.
To ensure you’re being treated to the best degree of performance, ExpressVPN uses a number of alternative protocols (including Lightway, OpenVPN, and IKEv2) and then chooses the most suitable one for your individual network.
You will find that after you connect to ExpressVPN it can run in the background while you play, reduce lag and fix high FPS drops undoubtedly.
In summary, you have a lot of options with these four protocols and may set up ExpressVPN on just about any device you choose. It’s compatible with all major platforms and devices including PS4, Xbox, and even routers.
The data channel for OpenVPN uses AES-256-CBC encryption with HMAC SHA-256 data authentication.
What else you should know about ExpressVPN:
Multiple Concurrent Connections
Protocol Choices
Unlimited Bandwidth
No Log Storage
Varied Server Locations
Unlimited Server Switches
Live Customer Support
Multiple Payment Methods
ExpressVPN
All-in-one VPN service, with such great response times, and recommended by experts in gaming.
Check price Visit website
The best way to eliminate EVE Online lag is by using Private Internet Access (PIA). Made by Kape Technologies, PIA is one of the fastest VPNs for gaming that you can use to improve your online co-op and PvP sessions. It can also fix packet loss.
You can connect to more than 3,300 VPN servers spread across 48 countries, choose from static and dynamic IP addresses, and use exclusive DNS servers. Plus, PIA is the only VPN on this list that supports native port forwarding, which is an essential feature for hosting game servers.
Private Internet Access can disable VPN encryption if you need an extra boost in Internet speed, although this doesn’t help with security. However, if you stumble upon issues when attempting to reduce EVE Online game lag, you can turn to the 24/7 live chat support.
What else there is to know about PIA:
Compatible with all major platforms
Allows 10 connections from the same PIA account
No data logs
An incredibly fast EVE Online VPN to lower your ping
30-day money-back guarantee (no free trial)
Created by Tefincom & Co., NordVPN can not only eliminate EVE Online lag issues but also fix Xbox packet loss. It lets you configure custom DNS servers to enhance your gaming connection speed, as well as protect your browsing sessions with CyberSec, an exclusive malware blocker.
Furthermore, NordVPN has an integrated kill switch ready to turn off your VPN should your Internet connection drop unexpectedly, in order to maintain your online anonymity. Also worth noting is that it uses OpenVPN to encrypt your data without hampering the bandwidth.
What else there is to know about NordVPN:
Works with all major platforms
Supports 6 simultaneous device connection
Zero-logging policy
A highly secure EVE Online VPN that fixes lag
30-day money-back guarantee (no free trial)
NordVPN
Stay anonymous and enjoy countless hours through the wide range of server locations to increase Co-Op.
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Surfshark is a fantastic VPN for uses other than gaming because it offers you a lot of value for your money. It even set the precedent for enabling customers to connect an unlimited number of devices, and it has over 3,200 servers spread over 65 countries.
Additionally, you have a seven-day free trial of Surfshark. Surfshark is one of the best VPNs for gaming since it can lower ping when playing in other regions.
If you are wondering if VPNs can prevent DDoS attacks, the answer stands in using Surfshark to conceal your IP address. Another player may try to sabotage your internet connection if they can see your IP address and win by doing so.
They accomplish this by purposefully overwhelming your server with web traffic, which can lag. It’s a common problem in EVE Online to have high latency ping games after a Windows update. This can be fixed with Surfshark VPN.
What else there is to know about Surfshark VPN:
Works with various streaming and gaming services
Great for countries with strict online censorship laws
Easy to install
Affordable
Top ping performance
Top-notch protocol selection
CyberGhost VPN is an excellent EVE Online VPN, thanks to its high-speed servers and superior security features. You can use it to fix Wi-Fi packet loss, protect your DNS queries with private DNS servers and leak protection, or enable split tunneling to create whitelists or blacklists.
You can quickly connect to the nearest VPN servers and get the best possible speed to resolve EVE Online lagging issues. CyberGhost VPN is optimized not only for gaming but also for streaming, torrenting, and secure browsing. It can unblock sites by evading geoblocks.
What else there is to know about CyberGhost VPN:
Can be installed on all major platforms
Connect up to 7 devices using a shared account
No identifying logs
Easily reduces your EVE Online high ping
45-day money-back guarantee (1-day free trial)
CyberGhost VPN
Your best bet with this VPN is to unblock geo-restricted best servers for EVE Online.
Check price Visit website
Where are EVE Online servers located?Who the primary internet service provider for Eve Online remains unclear. In 2023, Pearl Abyss acquired CCP Games, and it is likely that they now control the server infrastructure.
Given that this company is South Korean, there is a significant likelihood that they are collaborating with a domestic provider. But it’s not necessary for this to be the case. The EVE Online server cluster, which is kept up in London and is now the biggest supercomputer used in the game business, is maintained by IBM.
From our research, we recommend you connect to UK, South Korea, and China servers for the top gaming experience with EVE Online.
Tip
To fix multiplayer connection issues in other games, visit our
Join our EVE Online Hub to stay in touch with everything you need to know about this chúng tôi fix multiplayer connection issues in other games, visit our Gaming VPN section
To summarize, if you’re having trouble playing EVE Online due to lag spikes, high ping, and latency, use a trustworthy VPN to handle this problem by fixing network congestion.
It can be challenging to find the best EVE Online VPN, especially when there are so many virtual private network solutions on the web. If you can’t decide between the three services we described above, we suggest going with ExpressVPN.
Your connection is not secure – websites you visit can find out your details:
Use a VPN to protect your privacy and secure your connection.
We recommend Visit Private Internet Access
We recommend Private Internet Access , a VPN with a no-log policy, open source code, ad blocking and much more; now 79% off.
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How To Increase Your Snapchat Score In 2023
Are you looking for ways to increase your Snapchat score?
In this guide, you’ll learn how to increase your Snap score fast (with pictures).
This guide has helped tons of Snapchat users increase their Snap Score by hundreds, if not thousands.
By the end of this guide, you should be able to apply these steps right away to get your desired Snap Score.
How to Increase Your Snapchat ScoreTo increase your Snapchat score, open Snapchat, tap on the search bar, subscribe to several popular snap stars, and keep sending them snaps until you reach your desired score.
By using this method, you can increase your snap score fast without having to spam your friends.
Here’s how to increase your Snapchat score:
1. Check your Snapchat scoreFirstly, you need to check your initial Snapchat score.
Open Snapchat and tap on your profile picture (at the top-left corner of the screen).
The number that appears below your name (in the rectangle box) is your Snapchat Score.
In this case, my initial Snapchat Score is 385.
You need to check your initial Snapchat Score as you’ll want to compare it later with your new score after you’ve completed all the steps.
Otherwise, you won’t be able to tell whether the method is working.
Let’s see whether I can bring the score up in the next steps.
2. Tap on the search barNext, tap on the search bar located at the top navigation bar.
The search bar is located at the top of every screen, so you won’t have any trouble finding it.
After you’ve tapped on search, you’ll land on a page with multiple sections.
There are 8 sections in total on the search page—Recents, Games & Minis, Quick Add, Popular Snap Stars, Trending Lenses, Popular Games, Popular Shows, and Top Publishers.
You’ll really only need to care about one of those sections.
Move on to the next step to find out which.
3. Add Popular Snap StarsOnce you’re at the search page, scroll down and find the section called, “Popular Snap Stars”.
This section contains the most popular users on Snapchat, also known as “Snap Stars”.
The “Popular Snap Stars” section usually contains a list of well-known celebrities.
In addition, the “Gold Star” indicates that the person is verified on Snapchat.
Once you’re at the “Popular Snap Stars” section, go ahead and subscribe to everyone on the list.
This will add them as a friend on Snapchat so that you can start sending them snaps.
Adding celebrities on Snapchat is a great way to increase your Snap Score.
Celebrities receive a ton of snaps from random people, so sending them snaps wouldn’t make a difference.
The reason why you’ll want to add celebrities is that they usually won’t add you back.
These celebrities receive snaps every single day from random people, so sending snaps to them wouldn’t make any difference.
On the other hand, if you were to send multiple snaps to a normal person, they’d probably block you for spam.
Unless you have a friend that is willing to cooperate, you shouldn’t spam them with snaps.
4. Snap a pictureAfter you’ve subscribed to a few “Snap Stars”, go ahead and snap a random picture.
You can do so by tapping on the “Circle” icon.
You can cover your camera if you don’t want people snooping on your surroundings.
To do that, you can place your phone on a flat surface and tap on the “Circle” icon.
After you’ve taken a picture, proceed to the next step.
5. Send the picture to the Popular Snap StarsOnce you’ve taken a picture, tap on the “Arrow” icon at the bottom-right corner of the screen.
This will bring you to a page where you can choose who to send your snap to.
Once you’ve subscribed to a “Snap Star” from step #3, you’ll be able to send them a snap.
The “Snap Stars” that you’ve recently subscribed to will be located under the “Recents” section.
The general idea is to send multiple snaps to all the “Snap Stars” that you’ve just subscribed to.
Under the “Recents” section, you’ll want to tap on all the “Snap Stars” that you’ve just subscribed to.
Then, tap on the “Arrow” icon on the bottom-right of the screen to send the snap to them.
Make sure to check that you didn’t accidentally tap on the wrong users (e.g. close friends).
6. Snap another pictureAfter you’ve sent your snap to the “Snap Stars” that you’ve just subscribed to, go ahead and snap another picture.
Snapping more than one picture will dramatically increase your snap score.
At the end of the day, your Snapchat Score is increased by the number of snaps you’ve sent to others.
So the more snaps you send, the higher your Snapchat score will be.
7. Send the picture to “Last Snap”After you’ve snapped another picture, tap on the “arrow” icon on the bottom-right of the screen.
Then, tap on “Last Snap” which is located under “Recents”.
The “Last Snap” feature gives you the ability to send a snap to people you’ve previously snapped.
The “Last Snap” feature allows you to send a snap to the list of people that you’ve previously snapped.
This means that you can repeatedly send snaps to the group of “Snap Stars” that you’ve recently subscribed to by using the “Last Snap” feature.
By using the “Last Snap” feature, you don’t have to manually select the users that you want to send your snap to, which will make the process much easier.
8. Check your Snapchat Score againLastly, navigate to your profile again and check your Snapchat Score.
Do note that you may have to reload Snapchat for your score to be updated.
You can do so by force closing the app and opening it again.
Starting Snapchat Score: 385
Snapchat Score at the end: 399
If you remembered, my Snapchat Score at the beginning was 385.
Now, my Snapchat Score is 399 which is an increase of 14.
Keep in mind that in this guide, I’ve only sent two consecutive snaps to 7 users.
If you want to massively increase your Snapchat Score, you can subscribe to a lot more “Snap Stars” (e.g. 50).
Then send a snap to 50 of those “Snap Stars” that you’ve subscribed to.
Each time you send a snap to them, your Snapchat Score will be increased by 50.
9. Rinse & repeatKeep repeating steps #4 to #7 until you get your desired Snapchat Score.
The more “Snap Stars” you’re subscribed to, the more snaps you can send at one go.
For instance, if you’re subscribed to 50 “Snap Stars”, you can only send 50 snaps each time.
However, if you’re subscribed to 100 “Snap Stars”, you can send 100 snaps each time.
This will increase your snap score by 100 whenever you send a snap to your “Last Snap”.
If you’re hoping to increase your snap score by 1,000, you need to repeat the process 20 times if you’re subscribed to 50 “Snap Stars”.
FAQ How do you get your score higher on Snapchat?To get your score higher on Snapchat, you need to send more snaps to others.
Your Snapchat score goes up when you send a snap to others.
So the more snaps you send to others, the higher your score will be.
Taking more pictures/videos directly from Snapchat and sending it to your friends/celebrities will increase your score.
However, sending messages does not increase your Snapchat Score, so you can try avoiding it.
How do you get your snap score up 1000?To get your snapchat up by 1,000, you can subscribe to 100 “Snap Stars” and send all of them 10 consecutive snaps.
You can do so by tapping on the search bar, scroll down to “Snap Stars” and subscribing to the users in the list.
You can also search for the usernames/names of random celebrities and subscribe to them.
Do this until you’ve subscribed to 50 or 100 celebrities.
If you’re subscribed to 50 celebrities, you’ll need to send them 20 consecutive snaps to increase your Snapchat Score by 1,000.
On the other hand, if you’re subscribed to 100 celebrities, you’ll need to send them 10 consecutive snaps to increase your Snapchat Score by 1,000.
Can you Snapchat yourself to increase your score?Yes, you can Snapchat yourself to increase your score.
You can do so by searching for your username on Snapchat and adding yourself.
After you’ve added yourself on Snapchat, you can send multiple snaps to yourself to increase your score.
Further ReadingWhat is a Snapchat handle?
How to Grow a Private Account on Instagram (Step-By-Step Guide)
Why Won’t Instagram Let Me Post a Picture?
How To Compete With A Digitally Native Vertical Brand
The top strategies for retail brands looking to compete online with the digital natives and pureplays
Last year Accenture’s Love Index report discovered that 4 out of the top 5 most loved brands were Digitally Native Vertical Brand (DNVB). These are ‘online pureplays’ brands which are born from, and function solely in the digital landscape like Netflix and Amazon. But surprisingly, the fifth company to have made that list was Walmart due to the digital experiences that it was creating.
There’s a lot of emphasis on creating digital experiences and equally a lot of news around brick-and-mortar having hit a glass ceiling; It’s this dynamic that led the Huffington Post to recently report that nobody knows what’s going on with online shopping. We beg to differ. You do know what’s going on, the difficulties for a multichannel brand is knowing how to execute efficiently and track accurately.
If you can relate to this plight, here are four pointers to bear in mind to help build better digital capabilities.
1. Digitise wiselyCanadian brand Aldo, found from its research that although customers enjoyed a digital experience in-store, technology didn’t boost sales when they were left alone with it, a sales assistant had to step in to initiate. And yet alternatively a consumer report found that nearly half of customers were comfortable with being left alone with a chatbot whilst shopping online.
2. Rethink the purpose of your contentLast year British retailer, Tesco shared their insights at the IGD Online Conference that what they thought were abandoned shopping carts, actually turned out to be in-store conversions. Traditionally, engaging content would sit within a blog. However, now customers are consuming content in unexpected ways and this has never been more prevalent than in content marketing for eCommerce.
The role of product descriptions has started to evolve into mini, bite-size-blog excerpts in order enhance SEO so they show up on the first page of search results, communicate benefits and convey the overarching brand mission….all within the optimum character count (500 or under). Your content is becoming your commodity as opposed to it just being a tool that drives traffic and sales to your commodities. Therefore, it’s important to start rethinking its substance as well as its placement; content shouldn’t just be inspiring or informative, but direct people to the next stage of the journey acting as the transition in between each channel.
3. Nurture a hybrid teamThere’s been a known rise in enterprises recruiting digital specific roles to compete within this landscape. Whilst there’s something to be said for specialist knowledge, in the process you don’t want to reinforce the silos which already exist within organisations. Most departments are able to deliver their own individual goals, but collectively this delivery can end up falling short in making a larger impact. Here a DNVB thrives as they only have one channel to operate on and are able to produce a fast turn-around for customers without the benefits getting lost in between hand-offs.
Alternatively, planning a strategy from the standpoint of what constitutes as digital should be avoided as you’ll fall into the trap of allocating tasks according to your existing processes, and not the desired output which may require a different route entirely. Instead, the focus of all teams should be on two points at all times:
The customer journey
The internal logistics needed to implement it
From here you’ll have the freedom to re-map your customer’s journey and pull skills and expertise across your teams to materialise it effectively. Digital tools should help you deliver your message, not be your message. As a DNVB only operates in the realm of digital, it can be misleading to assume that those skills are all that’s needed to create digital experiences.
4. Determine how to measure successWhen we spoke to brand owners, it was surprising to discover that many were uncertain on how to determine whether their eCommerce efforts were producing results, let alone whether their strategies were enhancing their customer’s experiences. Great customer experiences should lead to engagement and / or sales. If it’s not doing either, there’s no use in having a perfect score across all your KPIs. What you end up with is factories of internal presentations to prove that on the surface your marketing efforts are on par with modern day marketing methods. And yet you’re bottom line might continue receding or remain stagnant because it’s measuring action, not progress. Which is why it’s not uncommon to think you’re making the right strides (because operationally you probably are) but it’s not translating into customer satisfaction, brand recognition or a tangible output.
However, what should be noteworthy is that these metrics can’t be assessed on their own; gaining actionable insights requires setting relational KPIs e.g. As we’ve seen from Tesco’s study, measuring how high or low your bounce rate is irrelevant if you’re not cross checking it with conversion.
The key takeawayThe results might look concerning as brick-and-mortar has been known to convert at an average of 1.4%, multichannel at 1.1% and DNVB at 2%. But we’ve seen that the non-DNVB has the capacity to deliver the same quality of offering as its opposition, its downfall is in having to successfully juggle more than one revenue stream. When you’re a company that operates across multiple platforms, smooth transitions can be tricky, not to mention the poor quality of tools available to help you measure and improve those transitions, in particularly if your products are being sold on third party websites. This means you have more steps to take, more loose ends to tie and more touch points to consider.
Effective Ways To Increase Sales Productivity
What is sales productivity?
Examine how you increased sales productivity and how much effort went into achieving that objective. For instance, if a deal takes your sales team 10 hours to make and close, perhaps you’ll concentrate on decreasing that figure so that your team can earn more sales.
To optimize your efforts, you should aim for greater output and a lower input. Simply put, the sales productivity formula is a ratio of how many sales you close to how much labour you put in to make those sales.
The Importance of Productivity in SalesBeing busy does not always require being productive. Also, a large sales volume or a high yearly sales figure does not automatically imply productivity. Your business may be successful, but you’re squandering more time than you know. Even if you aren’t wasting time, there may be a number of strategies to improve your sales performance.
Even if efficiency and saving time and money are important, productivity is more than that. It might also mean improving your sales team’s performance through further training or giving more value to customers through a better sales experience.
Perhaps your sales team’s productivity is low because your personnel doesn’t devote enough time to high-value tasks.
Alternatively, they might be dissatisfied with unproductive jobs that have no significance for them, or they could be burned out from chores that take away from their sales time.
Learning how to increase sales productivity can lead to the following benefits −
Increased sales
Employees who are happier
Customers that are loyal to you
There will be less time squandered
What Can You Do to Boost Your Sales Productivity?Make Use of the Correct Technology − Your sales processes can be more orderly if you use the correct tools and technology. This can boost your team’s sales productivity. CRM software eliminates needless procedures, automates processes, and helps salespeople make the most of their time.
Create a Workflow that is Consistent − To increase staff efficiency, you must precisely outline each stage of your sales process. One of the quickest methods to enhance sales is to have a repeatable procedure. A comprehensive sales strategy may also assist you in identifying and eliminating any sales cycle roadblocks. You should also give adequate documentation and guidance to assist salespeople in overcoming any difficulties that may arise throughout the selling process.
Take a look at your current sales results − To establish your baseline and begin your sales productivity study, you must conduct an audit of your present procedures. So, before you start preparing for the future, take a thorough look at how your current process works.
You may keep track of your workflows by having your salespeople write down the stages in a sales process, such as −
acquiring new customers
Deals are being closed.
Keeping track of sales
Customer on boarding
Get Your Employees’ Opinions − Simply ask your staff if you want to learn more about your company’s sales productivity. Employee input can save you time instead of guessing at sales methods that could work.
Maybe you think that early am meetings are a fantastic way to keep the team motivated. However, they may obstruct your employees’ ability to sell, so a brief afternoon catch-up may be preferable. Asking is the greatest way to find out.
Keeping in touch with your salespeople allows you to support them better. For example, your sales crew may be overworked due to a lack of resources. Other sales productivity issues they’re dealing with include squandering time on cold calls.
Set realistic objectives − Setting realistic goals is the most significant strategy to boost salesman productivity. You must be certain of what you want to achieve and how you intend to achieve it. Setting particular performance measures to track the progress of your sales operations is also critical.
Make the switch to virtual selling − We’re living in an era where the sales game is developing at a breakneck pace. Traditional sales strategies, unfortunately — or luckily for some — may be holding you down in the digital era. Virtual selling is the future, and knowing how to do it today will keep you productive and ahead of the competition.
Each company’s sales procedure will be different when they go online. Rather than having salesmen teach how to use your items, your marketing department may create a video series that does so. Alternatively, instead of bouncing multiple “What time works for you?” emails, your team can benefit from using a scheduling application to optimize how they find time for meetings.
Provide sales training − Every stage of the sales cycle must be understood by your sales staff. This can assist them in identifying areas where they can improve and better use their time to increase sales success. As a consequence, sales training is critical in order for your team to achieve more consistent outcomes. You must teach salespeople to employ the most effective selling tactics and to contact prospects at the most appropriate moment with the most effective pitch. This training should not be restricted to on boarding and should be carried out on a regular basis. As a result, you should spend on retraining on a regular basis to keep your personnel current.
Best Practice: How Cisco Revitalized Its Brand
Cisco is heading in a new direction. It is operating in an industry undergoing massive change and seeing wave after wave of new companies and technologies. Cisco is now a relatively old company, and it needed to update its image and brand to reflect how it is today—a more of innovative and socially responsible firm than buyers and investors had come to know it in the past.
Changing an image is hard because we tend to be rather fixed in our perceptions, yet the job still has to be done. I was briefed on Cisco’s massive—and successful—effort last week, and I thought it was unique enough to share as a best practice.
Let’s cover what Karen Walker, Cisco’s current SVP and CMO, and her team, have been doing to change the face of Cisco.
Part of changing an image is first realizing what your goal is. How do you want customers and investors to see you? And let’s not leave out employees because you want them not only to embrace the new image but also to be excited and proud of it. This image has to both reflect reality as it now is and not damage any aspect of the current image that is keeping all three groups loyal.
When Cisco came to market, the world was largely disconnected, and Cisco was a big part of fixing that. But the current market is less about connecting firms than it is about connecting and securing things. Complexity and security exposures have grown massively with billions of connected people and things, and an equally massive move to digitalization, and yet the primary differentiator of customer experience has remained constant.
Part of the process in determining what Cisco’s new image should be was looking out at the world to determine today’s reality and doing numerous interviews with people and companies to understand both the aspirational aspects of the new image and the parts of the old image that needed to remain unchanged.
The resounding message back from these stakeholders was that, to them, technology was the single most important driver of change in the world. So this concept of being able to help people adapt to change in a reliable, safe and secure, and relatively easy way evolved into the tagline “There’s Never Been A Better Time.”
This then resulted in a multi-media campaign with an impressive number of key elements. These elements included
Global Cinemagraphs—This is a new form of display ad for the Web where there is motion to pull the eye, but it isn’t really a movie. These are kind of cool, and they pull the eyes into the ad better than static images.
Global Promoted Social Trends—Using social media, Cisco repetitively showcases messages consistent with the campaign to gradually get readers to begin to pivot and see Cisco in a different light that is in line with the campaign.
360 Degree Video on Social—Tied to the social trend effort above, this element takes readers into a view of particular Cisco projects like the NERV disaster response truck to showcase what Cisco is doing specifically that is new and different and in concert with the image it is building.
Social Emoji Campaign—This is specifically focused to resonate the “There Has Never Been A Better Time” tagline by letting social media users use that tagline in creative ways. For instance, “There Has Never Been a Better Time to be a 49ers Fan.” (Though given how the Niners have been playing, I expect that won’t be said much). There is a special social media emoji that can be used as well.
The company is using Tableau to create a digital dashboard so that those managing the campaign can see how effectively the individual elements are performing and adjust resources and ad spending as needed and quickly respond to changing customer interests.
Cisco also integrated its Spark platform into this effort. Spark is the communications and collaboration solution which not only promotes the effort but provides a showcase for customers exemplifying how this tool can be used to coordinate their own campaigns.
It is also one of the first to use Facebook Video Retargeting, a new service from Facebook which uses video to pull social media users into a rich campaign.
Even though this campaign has only been going on a couple of months, the marketing team have already achieved 72 percent of their engagement goals. This equates to over 723,000 engagements with the biggest impact in security, self-driving trucks and smart cities. (I should point out that interest in security is running a little over four time smart cities but less than two times driverless trucks, showcasing both static and changing concerns.) There have been 34,000 partner activations and a whopping 300 million social impressions. Compared to their last campaign, “Tomorrow Starts Here,” they nearly doubled the annual performance of that campaign in just 60 days.
This is an impressive blend of both old and new approaches to driving an image campaign, and underneath it is an impressive set of tools I didn’t talk about which are driving sales to Cisco, which, at the end of the day, is the primary goal of marketing. The campaign-over-campaign improvement in key metrics and positive stock performance during the period the campaign has been running (look at year view), showcases the impressive success of Karen Walker’s team and bodes well for Cisco’s new leadership and business outlook.
It’s a solid effort that I think rises to the standard of a best practice.
Photo courtesy of Shutterstock.
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