Trending February 2024 # How To Rank In Serps With Long Tail Keywords # Suggested March 2024 # Top 4 Popular

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Proper use of well planned long tail keywords is key to SEO success

Long tail keywords are about more than squeezing that last bit of traffic from an overused search engine. They are the closest thing to reading minds outside of a comic book. A long tail keywords is any search of 4 words or more. Since they make up about 70% of all searches, it pays to learn how to use Google to read minds.

Other People’s Problems

Understanding the long tail keywords related to your business is the first step to getting a higher ranking on Google. Search engines are so popular because people want information for solving a problem. It doesn’t matter if it’s curing an illness, buying the right camera or learning to dance the polka. The stronger the need, the more specific the search. The more specific the search, the more likely action gets taken. We use search engines because we want our problem solved.

The goal of Google is simple. Give the people what they want. Whenever people write into a search engine, Google’s goal is to get them as close to what’s in their mind as possible. If Google can’t do that, the user gets frustrated and tries a different search engine. That means less money for Google. So if Google is all about giving people what they want, a business is all about BEING what they want. A first page ranking in a long tail keyword search is one of the most profitable ways to bridge that gap.

Talk To The People Google Keyword Planner:

Pro tip: Don’t be too impressed by the big numbers. “Camera” may get 4 million searches a month, but those people could want anything. Meanwhile, “best wide angle lens for nikon” only gets 1,900 searches. If you sell Nikon lenses that’s 1,900 potential sales a month.

Power Words:

Talk To The People (A Lot!)

Once you understand how your specific customers talk about their problems, you can pretty much read their minds. Don’t shave your head just yet, Charles Xavier, because you now have the awesome power of suggestion at your fingertips.

Getting to #1 in a long tail keyword search is going to take more than a 500-word post once a month. Getting a better ranking is all about quality, unique word content with some meat on its bones. Just see for yourself…

Whoever says the people don’t read nowadays doesn’t know any people.

The more you write, the stronger your position. The more often you write, the more opportunities you create for your long tail keywords to be crawled by google.

Consistency is queen and she types from her throne upon a shiny golden keyboard. She may find knights to assist her, but she understands that only through effort and perseverance can the kingdom rise to greatness.

“The days of fly-by-night-snake-oil-salesmen SEO agencies are long gone. If anyone promises first-position rankings, run the other way. There are no guarantees in the world of SEO.” – Neil Patel

Share With The People

By then, you’ll have been reading people’s minds and fixing their problems for so long they’ll think you are utterly superhuman.

You're reading How To Rank In Serps With Long Tail Keywords

How To Optimize For Seasonal Keywords

When I reference “seasonal keywords” this means keywords that generate most of their search traffic during a specific time of the year. This is obvious for holiday terms like Valentine’s Day, President’s Day, or Super Bowl Sunday where most of those associated keyword terms will have most — if not all — of its traffic in a single month. But the traditional sense of keyword research focuses on seeing search volume on a calculated monthly average. This creates the tendency to overlook some seasonal trends when auditing through a bulk list of keywords.

Image 1: Google Adwords Search Volume Trends for Valentine’s Day

For a topic like Valentine’s Day, we are going to see a very high search volume for the month of February — 50 million searches, as opposed to any other time of the year. So it would be in the best interest for businesses to optimize their content around Valentine’s Day related topics before the start of February.

SEOs roles are evolving to be more involved with the content creation process. We know it is not enough to just optimize for a specific keyword anymore. We must also optimize our content to address the anticipated needs of our target audience. SEO content creators also must anticipate what the next query after finding their content might be, and intuitively find a way to incorporate that aspect into their content piece or find a way to easily lead their user to another content piece that answers the anticipated query.

We must explore and examine our visitor’s possible follow-up queries:

Who

What

When

Where

How

Answering these questions will help us create more meaningful content. We can figure out these questions and how to approach our content through avenues like the suggested search box at the bottom of broad queries or the “people also ask” section of search.

How to Find Trending Topics?

I like to use Google Trends to help me get a handful of ideas on paper.

What I love about Google Trends is the ability to filter down to specific dates and time ranges.

The feature allows you to prepare months ahead by seeing what was popular in past years. You can learn a lot about your industry and your customers by diving deeper into the categories around breakout and top queries.

Image 2: Google Trends Custom Time Range

Here is a simple example, when I worked primarily in local SEO, where my clients would be local contractors. So if I am tasked to create helpful content for potential customers, I would like to get an idea of where to start. If I put in “plumbing” in the search term area of Google Trends I can start getting some ideas.

Image 3: Winter Plumbing Topics

For my example, I am thinking about preparing for the coming winter season, so I have set my date range to the last three months of last year to see what was trending. Google Trends gave four primary ideas for me to work from. I can tell Furnace is a hot topic in the winter, so I will focus more effort in generating content topics related to Furnaces to reach my client’s relevant target audience. This is a long-tail keyword strategy in the making, as we prepare to dive deeper on the topics and related queries portions in trends.

Image 4: Drilling Down Google Trend’s Suggestions

I now have related topics and related queries related to furnaces. Related queries are helpful because a lot of those ideas can be made into small content pieces to stand alone or can be grouped together to make a very informative content piece.

Planning When You Need Content and When to Post

To figure this part out, I like to expand my custom range to the full year. This allows me to toggle around Google’s interest over time graph and see the specific day or week the content I am trying to write about will start becoming popular, as well as when the topic is no longer relevant.

Image 5: Interest Over a One-year Time Span for “Furnace”

What I can tell from this graph is interest is relatively flat until the last week of September, then this topic continuously trends upward for the remainder of the year. So it is in my best interest to plan to have these content pieces done and ready by August, so they will have the time needed to be indexed, understood, and shown in the SERPs. From this graph, I can set a specific deadline for September 4th.

If you take this process and apply it to your specific industry, you might be surprised by ideas you would never have thought of. Every industry is different. For my specific example, there were obvious trends between the changing seasons and the varying services a contractor might offer. Being able to narrow down exactly what service to focus on is extremely helpful.

If you are in e-commerce, this can be applied to specific products you sell. A good example is if you sell electronics, a hot month for your business will probably be November for Black Friday and Cyber Monday.

Image 6: Interest for Headphones are Highest on Black Friday and Christmas

Why Is This Important?

The importance of optimizing for seasonal trends from an SEO standpoint is obvious — it is capitalizing on known increases in search volume for specific time periods. Creating content centered on chocolates and flowers in time before Valentine’s Day in February is much more lucrative than any other month.

Image 7: Valentine’s Day Trends Shown by Google Trends

There is the benefit of creating evergreen content from this process. The content you create now will have traction again in the following year, and if you start planning early you can anticipate your traffic spikes for the coming years.

Image Credits

Featured Image Credit: Shutterstock

In-Post Images: Screenshots by Author taken from Google Trends. Taken February 2023

Process Scheduling In Os: Long, Medium, Short Term Scheduler

What is Process Scheduling?

Process Scheduling is an OS task that schedules processes of different states like ready, waiting, and running.

Process scheduling allows OS to allocate a time interval of CPU execution for each process. Another important reason for using a process scheduling system is that it keeps the CPU busy all the time. This allows you to get the minimum response time for programs.

In this process scheduling tutorial, you will learn:

Process Scheduling Queues

Process Scheduling Queues help you to maintain a distinct queue for each and every process states and PCBs. All the process of the same execution state are placed in the same queue. Therefore, whenever the state of a process is modified, its PCB needs to be unlinked from its existing queue, which moves back to the new state queue.

Three types of operating system queues are:

Job queue – It helps you to store all the processes in the system.

Ready queue – This type of queue helps you to set every process residing in the main memory, which is ready and waiting to execute.

Device queues – It is a process that is blocked because of the absence of an I/O device.

Process Scheduling Queues

In the above-given Diagram,

Rectangle represents a queue.

Circle denotes the resource

Arrow indicates the flow of the process.

Every new process first put in the Ready queue .It waits in the ready queue until it is finally processed for execution. Here, the new process is put in the ready queue and wait until it is selected for execution or it is dispatched.

One of the processes is allocated the CPU and it is executing

The process should issue an I/O request

Then, it should be placed in the I/O queue.

The process should create a new subprocess

The process should be waiting for its termination.

It should remove forcefully from the CPU, as a result interrupt. Once interrupt is completed, it should be sent back to ready queue.

Two State Process Model

Two-state process models are:

Running State

Not Running State

Running

In the Operating system, whenever a new process is built, it is entered into the system, which should be running.

Not Running Scheduling Objectives

Here, are important objectives of Process scheduling

Maximize the number of interactive users within acceptable response times.

Achieve a balance between response and utilization.

Avoid indefinite postponement and enforce priorities.

It also should give reference to the processes holding the key resources.

Type of Process Schedulers

A scheduler is a type of system software that allows you to handle process scheduling.

There are mainly three types of Process Schedulers:

Long Term Scheduler

Short Term Scheduler

Medium Term Scheduler

Long Term Scheduler

However, the main goal of this type of scheduler is to offer a balanced mix of jobs, like Processor, I/O jobs., that allows managing multiprogramming.

Medium Term Scheduler

Medium-term scheduling is an important part of swapping. It enables you to handle the swapped out-processes. In this scheduler, a running process can become suspended, which makes an I/O request.

A running process can become suspended if it makes an I/O request. A suspended processes can’t make any progress towards completion. In order to remove the process from memory and make space for other processes, the suspended process should be moved to secondary storage.

Short Term Scheduler

Difference between Schedulers

Long-Term Vs. Short Term Vs. Medium-Term

Long-Term Short-Term Medium-Term

Long term is also known as a job scheduler Short term is also known as CPU scheduler Medium-term is also called swapping scheduler.

It is either absent or minimal in a time-sharing system. It is insignificant in the time-sharing order. This scheduler is an element of Time-sharing systems.

Speed is less compared to the short term scheduler. Speed is the fastest compared to the short-term and medium-term scheduler. It offers medium speed.

It only selects processes that is in a ready state of the execution. It helps you to send process back to memory.

Offers full control Offers less control Reduce the level of multiprogramming.

What is Context switch?

It is a method to store/restore the state or of a CPU in PCB. So that process execution can be resumed from the same point at a later time. The context switching method is important for multitasking OS.

Summary:

Process scheduling is an OS task that schedules the processes of different states like ready, waiting, and running.

Two-state process models are 1) Running, and )Not Running

Process scheduling maximizes the number of interactive users, within acceptable response times.

A scheduler is a type of system software that allows you to handle process scheduling.

Three types of the scheduler are 1) Long term 2) Short term 3) Medium-term

The medium-term scheduler enables you to handle the swapped out-processes.

The main goal of short term scheduler is to boost the system performance according to set criteria

Long term is also known as a job scheduler, whereas the short term is also known as CPU scheduler, and the medium-term is also called swapping scheduler.

Gears 5: This Is How You Can Rank Up Fast

Gears 5: This is how you can rank up fast

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If you’re not just a casual player and you like the multiplayer experience, leveling up will get you new aesthetics and bragging rights in your circle of friends.

But, as it’s the case with most of the games, leveling up usually takes a lot of time and effort. Well, that’s not the case today, as we will show you how you climb the leaderboards quickly in Gears 5.

How can I rank up faster in Gears 5?

Starting with the basics, next to your name you’ll find your leaderboard and lobbies number, also called Multiplayer Core Level.

When you play Gears 5 in Horde Mode and Escape Mode, you can raise your Multiplayer Level by doing certain challenges. Doing so, you’ll earn points and level up.

Also, you can level up the unique skills of each character and get improved aesthetics and other specific perks.

But if you want to increase your level as fast as possible, you’ll have to take into consideration a couple of things.

Need a game booster to enjoy the best Gears 5 experience? Check out this list with our top picks.

1. Choosing the best Game Modes

This is a very important thing to keep in mind while trying to level up faster. Some game modes are quicker and and don’t involve much action, while others are meant for improving skills, but don’t offer too much points.

One of the most popular game modes in Gears 5 is Deathmatch. While this is a very fun to play game mode, is not very good for ranking up quickly.

You’ll have to play game modes that help you gather more kills and points faster. The best for that are King Of The Hill and Escalation.

Playing them will keep you on the move at all times, thus gathering more points and leveling up faster.

Looking for the best gaming rig to play Gears 5 on? Check out this article and find some amazing picks.

2. Choosing the right objectives

It’s important that you focus on the right things when playing Gears 5.

As we already said, King Of The Hill and Escalation help you gather a lot of kills and points, but this shouldn’t be your only goal.

Getting a lot of kills ca get you around 150-250 points, which is pretty good, but if you want to level up faster you’ll need to get double or more points.

To do that, you’ll have to choose and finish your objectives. Claiming rings can get you 750-850 points. So this should be your main objective if you want to rank up faster.

3. Using XP boosts

Like many other games, Gears 5 offers boost packs to help you rank up faster.

The Ultimate Edition comes with some boost packs included, but in the Standard Edition you’ll have to buy them from the shop for 250, 600, and 1200 Iron.

The most important thing is not to have the largest amount of boost, but to use them wisely while playing the game modes mentioned above.

This way, you’ll make sure that you get the most out of them. As a reminder, you can look in the top-right of your screen to see if you have any boosts active.

Want to improve gaming performance in Windows 10? Follow this guide and learn how you can do it.

And that’s it. You know now the fastest ways to level up in Gears 5. Remember, objectives are more important than kills and choosing your game mode makes all the difference in the world.

Also, leave there any other questions that you may have.

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Kaggle Grandmaster Series – Exclusive Interview With Kaggle Notebooks Grandmaster Tarun Paparaju (#Rank 25)

Welcome back to Kaggle Grandmaster Series!

Today we are thrilled to be joined by Tarun Paparaju to share his journey with us.

Tarun is a Kaggle Notebooks Grandmaster. He ranks 25th in the category and has 18 Gold Medals to his name. Also, he is an Expert in the Kaggle Competitions Category.

Currently, Tarun is a Computer Science undergraduate student at the University of Massachusetts. Despite being this young his notebooks are highly respected in the Kaggle Community.

Tarun’s Data Science Journey

The following are some highlights from Tarun’s interview. For detailed answers, watch the video.

Analytics Vidhya(AV): What sparked your interest in the field of ML and Research?

Tarun Paparaju(TP): When I was in 7th or 8th grade I was very much into mathematics other than any subject. I would often buy books from outside school and study them. So I was a mathematician before anything else.

The 3-4 years back my father, who is also a Data Scientist introduced me to Kaggle and that was the beginning.

AV: What was your motivation behind starting to compete in Kaggle?

TP: He never had a fixed goal while participating in Kaggle. He was in love with the process and was trying to learn each and every aspect of data science, from data collection to model building. There was no goal to reach the top. He was fine even at the bottom 10% of a Kaggle Competition as long as he was able to learn.

He spent his spare time searching for random datasets to practice on.

AV: Since you are still a student, a Computer Science Freshman at the University of Massachusetts, how has your education at school and college helped you in your Kaggle competitions or any other Data Science hackathons?

TP: The general route that a normal data scientist takes is – From understanding computer science core to understanding Machine Learning Core Algorithms and, then understanding the maths. He started his journey the other way round.

Tarun feels that the gaps his journey has will be filled by his graduation program.

AV: What resources helped you in Studying Machine Learning?

TP: Tarun suggests these 3 resources-

Kaggle

Kaggle is a great resource not only to practice on random data sets but also to learn from the discussions.

Open Source Contributions and Github

This is one of the best ways to contribute to open-source projects and get your work checked and optimized by multiple people.

MIT OpenCourseWare

This is one of the best platforms for free resources in Mathematics which serve as the core towards data science.

AV: You are a Kaggle Notebooks Grandmaster and you achieved this title at the age of 17 years and you currently Rank 19th. This is something really amazing? So what were the challenges you faced as a 16-17 y/o during this journey and how did you overcome them.

TR:  The major challenge Tarun faced was the time management pressure brought by his academic schedule. With weekdays in school and weekends in coaching centers, it was really difficult to find time for Kaggle.

What he did was he put all the academics and social expectations put on him behind and kept his hobby at the forefront. He made sure he prioritized Kaggle over anything.

AV: What is your procedure for creating a good notebook after selecting a dataset? Is there a checklist of must-do tasks to always perform?

TR: In the first 2 years, even after making any kernels no one was paying heed to it. It was getting too frustrating for him as he was putting all his efforts into it.

AV: Since you are an NLP researcher as well, could you name some lesser-known NLP Frameworks which you feel everyone should know?

TP:  Tarun mentions 2 libraries that are lesser-known, but has huge utilities-

Polyglot

This is one of the best NLP libraries for multiple languages. Does the work of language detection superbly.

Pattern

Pattern offers a neat API for classic NLP utilities.

TP: Tarun is pretty motivated about following the right people on Twitter. 99% of the time he says, that majority of the things he wants to know about comes from Twitter only. The benefits of having tightly knit social media are clearly visible if you follow the right people and institutions.

In fact, some of his researches are also inspired by the papers and developments he gets to know on Twitter.

End Notes

His thoughts and words are enough to get anyone to begin and stay focused on their data science journey. I hope this edition of the Kaggle Grandmaster Series with Tarun adds value to your data science journey.

This is the 22nd interview in the Kaggle Grandmasters Series. You can read the previous few in the following links-

Related

6 Keys To Effective Content That Ranks High On Serps Right Now

You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website.

But what makes good content? How do you create content that ranks on Google and drives business results?

On September 7, I moderated a webinar by Kyle Byers, Director of Organic Search at Semrush.

Byers taught viewers how to write and distribute content that boosts traffic and conversions.

Here is a summary of the webinar. To access the entire presentation, complete the form.

Higher Google Rankings = More Traffic

But how much of a difference does that make?

#1 ranking gets 10x+ the traffic of position #10 for a single keyword.

Top-ranking content ranks for many more keywords and can bring in 30x+ traffic.

In other words, quality beats quantity when it comes to content in most cases.

If you can bring in 30x as much traffic simply by having a much better article, it’s typically worth putting in that time.

Key #1: Search Intent

Addressing search intent is the most important thing you should focus on with your content.

So what is search intent? In a nutshell, it means giving people what they’re looking for.

[Discover the 4 major types of search intent] Instantly access the webinar →

First, consider the following content details:

Format (listicle, how-to-guide, review video).

Headings.

Depth.

Then, take into account the following factors in SERP analysis:

Top-ranking pages.

Featured Snippets.

People Also Ask Questions + other SERP features.

Key #2: Speed To Value

Get to the point. Don’t waste people’s time.

Some readers want just the basics, while others need in-depth information.

Understand what your audience needs and implement it successfully.

[See speed to value in action] Instantly access the webinar →

Key #3: Scannable

Readers scan content in an F shape as shown in Nielsen Norman Group’s “F-Shaped” Eye-Tracking Study.

Eyes start at the upper left of the page and move to the right. Then, they jump down a bit and do it once more.

Finally, as they scroll down, they look at only the left side of the content until they see vital phrases or terms that are relevant to them.

So when writing for F-shaped scanning, use the following:

“Information-carrying words” at the beginning of paragraphs.

[See an example] Instantly access the webinar →

Subheadings.

Bullet points.

Short paragraphs.

Key phrases in bold within longer paragraphs.

Key #4: Comprehensive Content

Remember that you don’t want your readers to go back to Google. Keep them on your website by making your piece comprehensive.

Do this by:

Making content actionable.

Linking to further reading/resources.

Defining and avoiding jargon for a beginner audience.

Defining the “job to be done”, or defining what the reader is trying to accomplish and helping them to achieve it.

Key #5: Up-To-Date Content

It’s essential to refresh your content regularly for several reasons:

Bad user experience for outdated and incorrect information.

Search intent changes.

Google updates.

New content from competitors.

[Here’s a tip when you use years in your titles] Instantly access the webinar →

Key #6: Make Your Audience Talk

When competing against sites with higher Authority Scores, creating an audience that is willing to talk about your content is especially important.

Set up a system that gets people talking about your content so that they’ll share it and spread it, and link back to it.

[Discover what you should aim for] Instantly access the webinar →

Make your audience want to talk about your content by:

Looking at what content and topics your target audience is already talking about.

Seeing how you can introduce a new angle.

Proving or disproving a popular point, or providing evidence for business decisions.

Playing to what journalists are covering – use your content to attach your brand to current trends and stories.

[Find out how Google’s new update fits in] Instantly access the webinar →

[Slides] 6 Keys To Effective Content That Ranks High On SERPs Right Now

Here’s the presentation:

Join Us For Our Next Webinar! KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023

Reserve my Seat

Image Credits

Featured Image: Paulo Bobita/Search Engine Journal

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