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Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm updates from Google.
The search engine has indicated that “there is no ‘fix’” required to recover from these types of updates.
However, some SEO pros have put forward convincing studies, including this one from Lily Ray, that not demonstrating E-A-T (Expertise, Authority, and Trust) in a site’s content can be a demolishing factor in its search engine visibility.
We must not take the quality raters guidelines as indicators of ranking signals, as they do not directly influence rankings.
And Google has confirmed that they do not rank websites based on author reputation.
So why even care about author bios for SEO? In this column, you’ll learn why author bios matter and how to write an SEO-friendly author bio.
You’ll also find writing tips and an author bio template to help you get started.Author Authority and Google
Google’s John Mueller downplayed the necessity of author bio pages for SEO. He has suggested that they do help, but are more for user experience.
“With regards to author pages and expertise, authority and trustworthiness, that’s something where I’d recommend checking that out with your users and doing maybe a short user study, specifically for your set up, for the different set ups that you have, trying to figure out how you can best show that the people who are creating content for your website, they’re really great people, they’re people who know what they’re talking about, they have credentials or whatever is relevant within your field.”
But Google has always cared about author authority.
Take the idea of “author rank” for a start.
This was discussed by Bill Slawski when Google filed its Agent rank patent in 2005.
The idea was that the “reputation scores of all of the people who put together the content of a page played a role in the ranking of that page.”
Then in 2011, Google announced its authorship markup, “a way to connect authors with their content on the web.”
Back then, marking up author pages with an accompanying Google Plus profile link using Schema.org’s rel=”author” and rel=”me” was standard practice.
Authorship markup never claimed to offer any direct ranking benefit.
Instead, it was put forward as a means to help search engines have more confidence about the author’s identity and “highlight authors in search results.”
Google long ago stopped showing authorship in search results and shut down Google Plus.
Despite this, their recent announcement on how they rank news sources revealed ongoing interest in authorship on the search engine’s part.
It reaffirmed the importance of author authority to Google.
Within that announcement, author bylines and author bios featured as important ways to build trust:
“This includes information like clear dates and bylines, as well as information about authors, the news source, company or network behind it, and contact information”
In addition, on a recent SEO webinar for publishers, Google Search Liaison Danny Sullivan stressed the importance of having a specific byline, not “By staff” for transparency.
Only recently, Google recently updated its article on structured data and recommends adding the author’s URL in article schema.
Google also claims to know which content belongs to the same author.
They are testing new knowledge panels for journalists, highlighting their most recent articles.
The official word from Google may be that author bios are not a ranking factor, but there is benefit in having clear bylines and information demonstrating expertise in an author’s bio page.
It can only assist Google’s algorithms in understanding the author’s E-A-T.
And this, in turn, may help the rankings of those articles in search results. This is purely interpretation on my part, but this is what all of the evidence seems to tell us.
So how can you write a compelling author bio of your own?8 Tips for Writing an SEO-Friendly Author Bio 1. Write in the Third Person
It may feel a bit self-congratulatory, but it adds more credibility.2. Keep the Bio Short and Concise
A good author bio should be relatively short. Look around at other websites and you’ll see that between 50 and 100 words is the general norm that is found on most author bios online.
There also may be a fixed amount of space predetermined by the CMS.3. Include Information on Job Title and Function
Including information about your work and function adds credibility to your writing.
For example, if you were writing on the topic of SEO, being an SEO specialist would be considered more credible than if you were a PPC specialist and vice versa.
Function is important, too.
Although SEO pros need to wear multiple hats, understanding if someone is a generalist or specialist adds further topical expertise when reading an author bio.4. Include Your Experience
Here, you can include information about:
Years of experience working in relevant areas.
Degrees and/or titles.
Conference appearances and other speaking engagements.
Past jobs.5. Highlight Expertise & Trustworthiness
Summarize your expertise on the topic that you are writing about.
For example, if the topic you are writing about is health, letting your audience know about your credentials in that topic is far more credible than a similar article written by a blogger, or copywriter.
It is very important in the health and finance spaces, in particular, to demonstrate knowledge and expertise in their field. These are referred to as Your Money, Your Life (YMYL), as misinformation has the potential to do a person serious harm.
Stating expertise on the author bio is important not only for SEO, for users to help them identify you as a credible source on a specific subject matter.6. Include Social Media Profiles
Including links to social media on author pages is also another great way for users to be able to access more content from you, as you can link your personal or business website, and even your social media profiles.
It can also help people to find your social media handles to tag you and/or your company into their posts. As well as a means to help readers continue on the discussion.7. Include a Good Photo
Adding a picture of yourself as part of your bio can be a great visual way to show the reader that there is a real human behind the words that they have read.
Using the same photo, ideally professionally taken can be a great way of associating a person with a profile image.8. Inject Your Personality
Although not necessarily required for SEO, sharing personal interest and humor can make an author bio page more engaging and interesting.
However, readers may only be marginally interested in your personal life, so your bio is probably not the best place to share too much personal information.Tips for Optimizing Your Author Bio Use Separate URLs for Author Bio Pages
For SEO, having an author bio page on a separate URL is a lot easier to optimize for author names, than including all authors on a single about us page.
For example, let’s examine the Harvard Business Review (HBR) and The Guardian.
HBR uses a standalone about us page to list their authors.
Most author searches use the author’s first name.
If we take [Alison Beard] and use her as a random example we can see that Google has associated her with [HBR].
This result would suggest that Google has connected Alison Beard with HBR in its knowledge graph , but is not fully certain who should take the first position on Google.
If we make a more navigational search [Alison Beard HBR], we actually get a third-party website with the featured snippet.Allow Author Bio Pages to Be Indexed
The common misconception around author bio pages is that they should be no-indexed.
Why have Googlebot drop that page entirely from Google Search results?
Similarly, the page may be blocked via the chúng tôi file, as is the case with the Harvard Business Review:
People search for journalists or authors. Readers follow them and even subscribe to their personal newsletters.
This type of traffic suggests loyal, navigational search traffic.
There is the argument that some profile pages are low quality and used for link spam, and you may wish to no-index these.
However, if Author Bio Page SEO is the focus and authors have expertise in which they are writing, ensuring they are indexed and optimized is a no-brainer.On-Page SEO Tips for Author Profile Pages
The keyword for author profile pages is understandably the author’s name.
On-page SEO best practice, using the keyword throughout, and hierarchy of the page are all important factors.
For example, if we take the same example of Katharine Murphy from the Guardian above:
The Guardian also does a great job of author profile page internal linking.
On the article detail pages, their template links to their author profile pages via the byline on each article created;
As well as in their author HTML sitemap:
They also provide internal link equity to this page by placing a link to its page using “All writers” on their footer template:Use Structured Data
The use of article-specific structured data is required to appear in Google’s top stories, once the content meets the basic Google News policies.
Since December 2023, when Google launched its Publisher Center, a manual process is no longer required when submitting sites to Google News.
With authorship markup retired, marking up authors in article structured data may not only be beneficial for publisher sites, but may also be beneficial for all sites that create news content.
However, be warned, being eligible for Google News, and actually being included are two different things.
Using structured data may also support E-A-T by helping create new connections Google wouldn’t have otherwise made in its Knowledge Graph.Common Types of Author Bio Pages
There are a few different types of author bio pages you’ll see around the web. Here are some examples.The Author’s Name Only
Example: Dr. Jeff Grognet
Example: Mike Eckstein
Dr Gayathri Perera’s profile on Top Doctors UK in the medical space is particularly strong for SEO, UX, and CRO.
For SEO, the metadata is well optimized:
Here’s what her profile does right:
Excellent use of breadcrumbs to display website hierarchy and provide internal link equity and relevance.
Areas of her “expertise” listed which all link to treatment information pages.
A professional personal statement written in the third person listing credentials, areas of expertise, and qualifications.
A contact form to encourage lead generation “Book an appointment now.”
Videos, articles written, verified reviews, and detailing her areas of expertise with publications in which she has written and links to her social media profiles.
Structured data is on point.
Arguably, Top Doctors may have the best author bio page example out there.Other Author Bio Page Examples for SEO
Top Doctors is particularly impressive in the medical space, however, the following are also good author bio examples for SEO.Publisher
David Leonhart’s profile in the New York Times is particularly impressive.
Here, the bio links to their “The Morning” newsletter to encourage sign-ups, his background, industry awards, internal links to his notable pieces including the “rise of digital media” as well as information on his education.Marketing
Outside of the good profile page basics such as written in the third person, information about experience and demonstration of expertise, the use of the CTA on Andy Crestodina’s profile page is what makes this particularly good for a marketing author bio example.Legal
Jill Greenfield’s personal injury bio again follows the author bio SEO best practice as discussed above. The use of awards won in image format is powerful.
What’s smart here for SEO is the internal link equity that can be leveraged.
Example member event where Jill Greenfield was a speaker:
Health & Wellness
There is an abundance of good SEO examples of author bio pages on authoritative health and wellness websites.
These types of sites fall directly into the YMYL category. And those unlucky enough to be in that niche from an SEO perspective were believed to be hit the hardest from previous core updates.
Google’s John Mueller has stressed the importance of E-A-T for this niche and raters have been directed to put more weight on it when providing feedback to engineers.
This could be due to Google and other tech giants falling into the media spotlight for assisting the rise in misinformation and “fake news”, poor quality of online medical information, and vaccine misinformation.
Nevertheless, chúng tôi does a great job in this niche with its article pages and a great example to follow.
As displayed below, both the byline and the author bio page of the fact-checker pops out when either your finger or cursor hovers over them.
They create a great user experience and encourage reader engagement without necessarily taking them to a new URL or window.
The other smart move here to encourage reader trust is the quick link to their editorial process. This is a step some news websites fail to share despite having rigorous standards.Sample Author Bio Template
Writing a good author bio should be considered as important as writing the article itself.
However, if you are stuck on time, or need a template you can share with your client/team member you could use the following template. Combine into one paragraph:
[Your Name] is [Your Role] with [Your Company] where [he/she] [information on job function].
[Interesting facts about your history that adds credibility to your authority on your subject.]
[Your Name] [Include/mention and link if possible to professional achievement related to your subject].
[Fun fact with personality related to your subject].Final Thoughts
There is more to writing a good author bio than SEO and demonstrating E-A-T.
At the end of the day, it is all about the reader and how you can best serve their needs, capture their interest, and keep their attention.
Take, for example, this Dutch publisher’s subscriber functionality on their author bio pages.
As a subscriber, it is possible to follow her writing by receiving a push alert when she publishes next and have her articles included in your daily newsletter.
For SEO, have standalone URLs for author profiles, allowing them to be indexed, and make sure their on-page optimization for the author’s name are fundamental best practices.
But if you are in a more scrutinized niche such as YMYL, make sure to go into the details that demonstrate E-A-T as the Top Doctors example above has shown.Related Resources:
Featured image: yelosmiley/Shutterstock
You're reading How To Write An Author Bio: E
Facebook has a vast potential for businesses. But it can be difficult and frustrating knowing where to start, and how to proceed. I’m hoping this quick guide can point you in the right direction.1. Website Custom Audiences
I think it’s tough for most businesses to define their audience and create different groups to target with promotions, but that’s where Facebook makes it easy.
If you have an e-commerce site, you can target different audience and segment these into various parts of your sales funnel. WAC allows you to isolate certain types of visitors within your custom audience. You can focus only on those users who visited a certain page.Segment for Homepage Visitors
New sales items
Other Promotions AdsSegment by Product Page Segment by Categories
Another way to use WAC is by setting up categories. With this feature, you build a list of visitors that visit a certain category. You can then target all the category visitors for any campaign. This provides a direct engagement with visitors who are interested in particular items and are likely to purchase from you when you offer a promotion that suits their needs.Pro Tip
With e-commerce, it’s good to segment your users by the specific time they visited your online store. WAC allows you to build weekly audiences. Therefore, you can build a WAC audience around last week’s audience, and this week’s audience. For instance, you can send traffic to one page the first week, but you can target another group with the next week. This is perfect for building campaign strategies involving Facebook.
WAC is a powerful tool to retarget previous visitors and set up incredibly powerful sales funnel campaigns. Statistics show visitors are more likely convert to sales since they know the brand and your product.2. Email List
You provide Facebook with your list of emails stored from a customer relationship management (CRM) or email service. Most Facebook users have a registered email address, which allows Facebook to match the details once you’ve provided the email list.Pro Tip
The best way to do this with Facebook is by creating email campaigns that provide incentives and engagement with Facebook. You can offer a prize like a free t-shirt or gift card to your store in the subject line of the email that gets a potential customer to open an email and then go to your Facebook or website.
Another great way to grow your email list is to have a link to a form with a call to action to generate new potential customers within a Facebook post. This method is also one of the best ways to generate new sales who you know are genuinely interested in your product.3. Interest-Based Campaign
I have seen interest-based campaigns really taking off on Facebook because you get to the heart of what your visitors want to learn more about. To use interest-based campaigns on Facebook, set up common interests and target certain visitors specifically through Facebook Audience insights. I’ll make a post in a couple of weeks to give you a more thorough lesson on how to use Audience insights.
You should use common interests that are related to your target audience. For example, if you sell sunglasses, you might want to target customers who love the beach or just like listening to Rick Astley. You can continuously build interests once you have studied your audience and know what they are looking for. This is a good idea to do anyway because it improves your user experience by leaps and bounds.Pro Tip 4. Lookalike Audience Tool
This is one feature Facebook offers that no other social media platform does. I have used this feature to enhance all of my campaigns, and it truly works wonders for any business type.
When you optimize your lookalike audience for similarity, the tool also gives you the ability to pick how close of a look-a-like audience you would like and the country. If you would like to create an audience that most resembles your current audiences pick 1% similarity look-a-like audience and the same country as your current demographic. As you increase the percentage of similarity, the audience size grows as the similarity decreases. As with any campaign, it’s worth testing several different audiences.Don’t Assume Anything, and Always be Testing
All screenshots taken October 2014
Attempted Write to Readonly Memory: Causes & How to Fix
Corrupted drivers can cause an attempted_write_to_readonly_memory error or any other
error to appear.
Another cause for the
error attempted_write_to_readonly_memory on Windows 10 is faulty hardware.
Running a Windows troubleshooter has been efficient in fixing stop code attempted_write_to_readonly_memory.
Then, removing problematic apps is a sure way to fix attempted_write_to_readonly_memory overclock issues.
INSTALL BY CLICKING THE DOWNLOAD FILE
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This software will simplify the process by both searching and updating your drivers to prevent various malfunctions and enhance your PC stability. Check all your drivers now in 3 easy steps:
Download Outbyte Driver Updater.
Launch it on your PC to find all the problematic drivers.
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readers this month.
Blue Screen of Death errors such as ATTEMPTED_WRITE_TO_READONLY_MEMORY can cause you a lot of problems on Windows 10 since they will frequently restart your PC in order to prevent damage.
Occasionally, users have reported an error variations saying attempted_write_to_readonly_memory dxgmms2 sys or attempted_write_to_readonly_memory unisafe sys.
These errors can cause system instability and data loss, therefore today we’re going to show you how to fix this error.What steps do I take to fix a 0x000000BE attempted_write_to_readonly_memory stop message?
Blue Screen of Death errors are often caused by outdated or incompatible drivers, therefore it’s important that you update them as often as you can.
Windows 10 relies heavily on drivers in order to recognize and use certain hardware.
And if your drivers are corrupted, or simply not compatible with Windows 10, that will cause an ATTEMPTED_WRITE_TO_READONLY_MEMORY or any other BSoD error to appear.
In order to fix this error it’s highly recommended that you update your drivers.
Updating drivers in Windows 10 is fairly simple, and you can do that right from the Device Manager by following these steps:
Using Device Manager to update your drivers is pretty straightforward, but some users claim that Device Manager doesn’t always download the latest drivers for your device.
To download the latest drivers, it’s always better to visit your hardware manufacturer’s website and download the necessary drivers manually. Bear in mind that you’ll have to update as many drivers as you can in order to fix this issue.
This solution has a large daily-updated driver database, so it will propose the most recent drivers available after scanning your system. You will also receive a comprehensive report outlining the precise state of your Windows 10’s missing, damaged, or obsolete drivers.
Using an automatic driver updater will certainly save you from the hassle of searching for drivers manually, and it will always keep your system up to date with the latest drivers.
Outbyte Driver Updater can assist you in automatically updating drivers and preventing PC harm caused by installing the incorrect driver version. It keeps up with the latest modifications, preventing the system from experiencing latency, system failures, and BSoD concerns.
⇒ Get Outbyte Driver Updater2. Run the Hardware Troubleshooter 3. Run the SFC scan 4. Run DISM
The standard way
DISM /Online /Cleanup-Image /RestoreHealth
Wait until the scan is finished.
Restart your computer and try updating again.
With the Windows installation media
dism /online /cleanup-image /scanhealth
dism /online /cleanup-image /restorehealth
Now, type the following command and press Enter:
DISM /Online /Cleanup-Image /RestoreHealth /source:WIM:X:SourcesInstall.wim:1 /LimitAccess
Make sure to change an X value with the letter of the mounted drive with Windows 10 installation.
After the procedure is finished, restart your computer.5. Remove problematic applications
Errors such as ATTEMPTED_WRITE_TO_READONLY_MEMORY can be caused by certain applications, therefore it’s necessary that you find and remove them.
Users reported that Gigabyte On/Off software is the common cause for this error, so if you have this software installed, be sure that you remove it.
Users reported that tools such as NoVirusThanks can cause these types of errors, and according to them, the issue was fixed after removing this tool.
We have to mention that almost any antivirus program can cause this error, and if you want to fix this problem, you’ll have to remove all third-party antivirus programs from your PC.
To completely remove an antivirus program, we strongly suggest that you use a dedicated removal tool.
Many antivirus companies have dedicated removal tools available for their software, so be sure to download one for your antivirus program.
If uninstalling the antivirus fixes the issue, you might want to download the latest version of the same antivirus program that you were using before, or you can switch to any other antivirus software.6. Reset BIOS to default
Few users reported that they managed to fix this error by resetting BIOS to default, and you can do that easily.
To see how to access and reset BIOS, be sure to check your motherboard manual for detailed instructions.
Controller mode will be set to IDE, AHCI, or RAID, so be sure to set the SATA controller mode to the same value after you reset BIOS.7. Use System Restore or Windows 10 reset
If System Restore didn’t fix the issue, you’ll have to perform a Windows 10 reset.
To complete Windows 10 reset you might need Windows 10 installation media, and you can easily create one by using Media Creation Tool and an empty USB flash drive.
We have to warn you that the reset process is similar to clean install, so make sure that you back up important files from your C partition before you start this procedure. To perform Windows 10 reset, follow these steps:
If the BSoD error appears even after Windows 10 reset, the error is most likely caused by faulty hardware.8. Check your hardware
ATTEMPTED_WRITE_TO_READONLY_MEMORY error can be caused by your hardware, so we urge you to check if your RAM is working properly.
The easiest way to do that is to test your RAM modules one by one, but you can also use tools such as MemTest86+ to perform a detailed scan of your RAM.
If your RAM is not the problem, you should check all other major hardware components.
Blue Screen of Death errors such as ATTEMPTED_WRITE_TO_READONLY_MEMORY can be sometimes hard to fix, but we hope that you managed to fix this error by using one of our solutions.
Still experiencing troubles? Fix them with this tool:
Some driver-related issues can be solved faster by using a tailored driver solution. If you’re still having problems with your drivers, simply install OutByte Driver Updater and get it up and running immediately. Thus, let it update all drivers and fix other PC issues in no time!
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A very common question that a software Testing aspirant has is… Do testers have to write code??
Before we answer this question, a complete insight into a various software testing role is necessary to understand.
Software QA is typically divided into two categories,
Quality Analyst: QA verifies the functionality and completeness of the test. QA verifies the software only after the development phase. QA role is not as technical as a developer and may not require coding.
SDET(Software Design Engineer in Test): While SDET on other hand is one who understands the inner workings of the product. They understand database concepts, programming languages, etc. and they also participate in product design, data design, and user interfaces. SDETs have to work during the development phase and require a coding knowledge. So the role of an SDET is more challenging, and it involves job of both, developer as well as a Tester. Automation Testers (who use tools like QTP, Selenium) can also be classified as SDET.
So based on the role of tester, it can be determined whether tester should require a coding knowledge or not? Let answer few more questions related to it.
We will see following things during this tutorial.
What skill sets are required to become a good tester?
What tester should know?
How much coding knowledge is required to become a good tester?Attributes of a good tester
Software testing methodology varies according to the need and specifications of the software product. A good QA or software tester plays an important role in the completion of a testing process.
Attributes of good testers are;
Good domain knowledge
Good logical thinking and
Good knowledge of programming skills.How much coding knowledge does tester require
Writing code and debugging is the developer’s job.
Then the question arises, why coding knowledge is necessary for testers?
Let see some of the reason, why knowing coding becomes necessary for testers.
While performing Black box testing, the tester does not require the knowledge of coding. Tester simply tests the software by inputting the data and then checks the output.
White box testing or code-driven testing requires code knowledge. Knowing various programming concepts like C, C#, C++, RDBMS concept, etc. may be helpful.
Testers require good coding knowledge when they go after an automation testing or white box testing. This is because automation testing involves statement coverage, code coverage, cyclomatic complexity, etc. all these concepts need a good knowledge of programming skills and database.
SQL (Structured Query Language)- Sometimes testing needs database verification. So, testers need to have the basic knowledge of SQL commands like –’select’, ‘create’, ‘update ‘and so on.
Agile Testing- In agile testing, the whole team is responsible for the quality of the software. Throughout the agile process, the tester will work with one or more programmers to write test. So for creating an automatable test, it is imperative for testers to know the code.
Some Important Tips for software QA analyst
Being a tester, you should build your basic knowledge of programming languages like Java, VBScript It is not must, but it is necessary. Knowledge of SQL concepts, DBMS concept, is a good practice for you.
Besides these, there are few general tips that can help software QA analyst,
Knowing to code in software testing helps a lot to QA analyst or tester throughout their career.Summary:
Software QA is typically divided into two categories,
QA Testers: It does not require coding knowledge
SDET: It requires coding knowledge
Attributes of good testers are
Good domain knowledge
Good logical thinking and
Good knowledge of programming skills.
Testers require good coding knowledge when they go after an automation testing
Even if your company website is secured with the latest software patches and has been tested by ethical hackers, it doesn’t mean the scammers will stay away.
In fact, fraudsters are actually highly adaptable, looking for ways to exploit marketing campaigns or incentive programs. They often find ways to abuse a system that weren’t considered by either fraud or security specialists, said Laura Mather, founder and chief strategy officer of Silver Tail Systems. Her company’s software looks for odd behavior during transactions on e-commerce and banking sites.
Take the company that ran a marketing incentive program offering US$5 to people who referred their friends to sign up for an account. The company, which gave away a total of $8 million, gave $2 million of that to just one person in Eastern Europe, Mather said.
“There was no bug in the system,” said Mather, who previously worked in fraud prevention for eBay and PayPal for three years. “The criminal was using the website in the way it was intended.”
In that case, the fraudster registered a domain with lots of e-mail addresses and registered all of them. “What happens in these cases, the marketing team that launches the program celebrates, and then the fraud team goes, ‘I think we need to look at your data,’” Mather said.
But the strange behavior can be detected in real time, which is Silver Tail Systems’ focus. Its Forensics product looks at what happens during a Web session. When a person uses a website, the pattern is often the same, which makes different behavior, such as that of a criminal, stand out.
Another Silver Tail product, Mitigation, can set rules for how systems should respond when certain kinds of suspected abuse is detected, such as locking someone out of their account.
Mather said Forensics has picked up on behavior that might not be detected by other systems. One of its U.K banking customers — which can’t be identified — saw that an IP address in the U.S. was accessing 700 accounts per hour. But nothing was happening to the money.
“We were looking at this going ‘This is really weird’,” Mather said.
The attacker would log in to a person’s account, go to their account statements and look at the last three months of transactions. Then the attacker would log out and move to the next account.
It turns out the bank had changed its procedures for how people authenticate themselves during phone banking. The customer service agent would ask a question about the last three months of transactions or other queries, such as what mobile provider the banking customer uses.
“The criminals were getting these statements so they could verify into the call center,” Mather said.
A classic mistake is when companies incorporate some sort of account information into a URL. Often the URL can then be manipulated to show a different account, and if the website is configured incorrectly, the system will assume that the user has already been authenticated, Mather said.
If criminals log into an account and notice the issue, they can then cycle through accounts, harvesting addresses, phone numbers, and e-mail addresses, which could be used for targeted phishing attacks.
Another type of attack, called “man in the middle,” also shows telltale signs during a banking transaction, Mather said. Often criminals who have installed malicious software on a computer are able to carry out a fraudulent transaction while a person is logged into their account and looking, at, for example, their account statement.
“As long as we assume that the vast majority of traffic is legitimate, it actually makes the criminal traffic stand out nicely,” Mather said.
Ecommerce is evolving by the day, and why shouldn’t they? Today, customers are taking around 50 milliseconds to make their opinion about a website that results in their purchase decision.
New trends, capabilities, improved customer experience, and usability, have changed the eCommerce industry over recent years.
According to the Global Ecommerce sales, the industry is expected to reach $4.2 trillion in 2023 and will reach more than $6.5 trillion by the end of 2023.
If you are in business to sell tangible products online, then you already know the importance of having a robust online presence.
The internet is a shopper’s Paradise, for entrepreneurs who are looking for launching an eCommerce platform, this is the right time to do so.
But with the competition in the eCommerce industry posed by the high flying eCommerce stores, it’s easy to distinguish between an everyday online store from an official online store. So to beat the curve, you need to focus on every single detail of your Ecommerce website.
Do, beyond the tangible elements and sensible strategies, eCommerce websites have to deliver a mindful experience for customers as well.
In this article, we are talking about the top 21 best practices for running best eCommerce website to beat the competition and improve your sales.
Let’s Dive in
The idea of the best eCommerce platform is a myth, but you can create your version of perfect by adhering to the changing trends and prioritizing your customer needs.Best eCommerce Website will have several elements in common
We look in-depth by breaking them down one by one1. Remove Clutter
Too much clutter means your best eCommerce website is not elegant! And it can distract users; that why best eCommerce sites prefer to use simple designs, and it has higher conversion rates as well.
Developing an excellent website doesn’t mean you have to include everything on the same page. So, you have to meticulously observe your website design over each step. Today, simplicity is what wins the spur of customers!
Distracting your visitors with clutters will only make it hard for what you are aiming for. A recent study shows that it takes visitors more than three seconds to locate the CTA button.
The visitors should be drawn straight to the CTA button. We should make it easy for the visitor; a balanced page with everything necessary for a customer is what you should aim for.
Using whitespace, clean typography, large product images, subtle animation, and clear CTA methods can trim down all the unnecessary noise.
Best Video Editing Tips for Beginners in 20232. Simplify your menus
Did you know 57% of users say no to a poorly designed website? Menus help your website to stay organized and user-friendly. The products you sell should be placed in order rather than arranging it clumsily.
Menus help to do so but don’t try to put too much of them as they will confuse the buyer, preventing them from finding what they’re looking for. Try to use broad and meaningful terms to categorize your products.
To illustrate, if you sell clothes, then try using these words3. Include a Navigation Bar
All of you may not have a bundle of products to sell like big names. So never force users to scroll through the categories randomly as it won’t bring you sales. Add a search bar as it makes it easy for the customers to find what they’re looking for.4. Get the best web hosting service
A recent study shows that there is a 7% loss in conversion and a 16% decrease in customer satisfaction due to the one-second delay in page loading time.
As best eCommerce websites face tons of traffic unexpectedly, their hosting solution should be implemented with a lucid understanding of the specific requirements of a retail website.
In addition, the hosting provider could hep in other imperative elements like shopping carts, SSL certificates, payment gateways, and database support, and eCommerce security requisites.
Their benefits can be summed up as the below points5. Simplify your checkout process
Shopper experience plays a vital role in gaining customer loyalty; it is your job to make your visitor’s purchase completely easy. Shop owners should be keen on making the checkout process easier for customers.
One of the main reasons for a customer to abandon their shopping cart is because of the complex or poor checkout process. 28% of shoppers said they left the shopping cart because it was too long and complicated.
The key is to include only necessary information from the buyer in the checkout process, for that you need to keep your checklist simple and effective
Top 10 Job Search Websites of 20236. Encourage profile Creation but Don’t force the Shoppers
Buyers want to complete the checkout process as quickly as possible; that’s why you should implement a guest checkout system for your retail website. Guest checkout is quick and convenient.
A recent study shows that, on average, the conversion rates of mobile users’ who logged in and those who used guest checkout were nearly identical.
That’s why instead of forcing your shoppers to create an account, you should offer a guest check out option. But that doesn’t mean you should give up on account registration altogether. The trick is to make believe the shoppers that logins beneficial.7. Send shopping cart abandonment emails
Shopping cart abandonment is the phenomenon when a potential customer starts the checkout process without making the purchases. In recent years more than 70% of shoppers have abandoned carts during the checkout process.
You can overcome these phenomena by implementing an abandoned cart email strategy. Shopping cart abandonment emails will help remind customers of the products they have added to the cart. Sending reminder emails to shoppers is the best way to finalize the sale8. Prioritize SEO
SEO is low-hanging fruit for best eCommerce websites having the highest ROI of any eCommerce marketing campaign. Still, most of the online retail sites have given little consideration to search engines.
A recent study shows that 46% of customers start to buy a product through a regular search engine like Google. In such cases, if your page is not ranking amongst the top then you are already out of the competition.
So that shows the importance of SEO in eCommerce websites, the best SEO strategies are comprised of9. Regular Blog Posting
It is analyzed that 38% of visitors leave the website if they cannot find relevant/unengaging content. Blogging has been one of the earliest and most successful tools of marketing in the eCommerce industry.
Running a blog in addition to your best eCommerce website is a robust way to build a good customer following.
Blogging did not pop up yesterday; it has been around for some time, and those who understand the importance of blogging and content marketing only will prosper in the culture that is eCommerce.
Even though you’re primary goal is to bring traffic via products there are multiple reasons for implementing blogging in your retail store such as,10. Build an email subscriber list
You need to have a good number of visitors ready to buy products from your website if you want to be a successful retail website owner. But do you have any idea how to drive that much traffic?
Well, for starters email subscription list is one. Of the best options, there is. Recent studies show that the email list gets 10 times more conversion rates than social media marketing campaigns.
As a retail shop owner, you want to provide your visitors with a number of possibilities,
Email subscription list is right there at the top11. Multiple Payment Options
Implementing Several Payment gateways in your retail shop allows customers to go through the checkout process hassle-free easily. You can’t fixate that everyone has a visa or MasterCard. Some studies show that customers abandon or cancel their items online because the site doesn’t offer multiple payment gateways.
Shoppers should be able to use their favorite payment methods; that way, they can build their cashback points with their preferred credit card. Even if their favored car company charges a higher merchant transaction fee, you still must take other credit cards for the transaction.12. Write informative product descriptions
A good product description answers and anticipates any question the customer comes up with. If you are not providing the basic information of the product you are selling them, you are asking your customer to go search for the product elsewhere.
You can’t describe anything with just its name; every product of your website should be descriptive and informative. This doesn’t mean everything should be cluttered, keep the description short to the point, and explain how it works and its key benefits.13. Get rid of Ads 14. Effective Customer Service
If you thought every single one of your transactions would go smoothly, then think again. Customers will always have problems and questions; not all transactions will go smoothly.
So it’s your responsibility to give full support while your valuable customer is experiencing an issue. So having a readily available and accessible connection is very important to your eCommerce needs. Let it be a phone, email, or live chat; it should friendly as possible.
Don’t keep the customers waiting to employ staff that is trained and experienced while handling your valuable assets.15. Test & Analyze
Running multiple tests and analyzing their reports is the best way to understand the highest possible conversion rate of your retail shop. Online shops are virtual spaces where people exchange money for your products, so it’s essential to test and analyze that your shop won’t break down on crucial points customer data security, secure transactions,
user experience, and mobile responsiveness. By analyzing the results of your test, you can make the necessary changes and increase the rate of success of your shop.16. Go mobile
To work well with mobile devices, your best eCommerce site needs to be optimized. Over the last six months, around 63% of people having smartphones used their devices to buy online products.17. Offer free shipping
Try avoiding shipping charges when customers order online. Since unexpected costs are the top reason for shopping cart abandonment, it is imperative to retain the customer base. While ordering online, customers see a price listed on one page, but at checkout, they see additional charges.
Already they have to pay the taxes, but applying shipping charges is too costly. You can increase the cost of the products that cover the shipping charge to draw the attention of customers.
Top 7 Work Operating Systems of 202318. Partner with brand influencers
Credibility is of prime importance, and it drives sales to have successful best eCommerce website. Try to approach celebrities or someone with a huge fan following, especially in social media.
It helps enhance your business, thus making your website look more legitimate. Though it may cost you, it can yield a high ROI. What you have to consider is to work with someone related to your industry.19. Display high-quality product images
Unlike in a physical store, it is not possible for the customers to touch and feel the products. People often look for the quality of the products which they want to buy. Here, what they get to see are images. Try uploading high-resolution photos and give them a sense of what they’re buying.
Use high-quality cameras rather than just mobile phones. If you want to take pictures with mobile phones, then use the ones with high MPs.20. Include video demonstrations
Mostly images work. Sometimes, it won’t. Try adding a video demonstration as well. According to Forbes, 90% of consumers say videos help them decide on purchasing a product.
Most of the best eCommerce websites often use this technique to draw the attention of online enthusiasts. Video demonstration helps customers to know about the products in a detailed manner.21. Showcase customer reviews and testimonials
Today people rely on reviews and testimonials. It is imperative as businesses believe it as a great way to add credibility to your products and brand.
Once the customer buys something from you, follow up on them regularly about new products. Simultaneously, ask them to review the item they bought. Their feedback truly matters to enhance your business in the future.Conclusion
To run a website, especially best eCommerce site, is not an easy affair. There are a lot more things that you can do to improve your sales and retain your customers.
Try applying the strategies above on your website and see the difference. If used properly, it truly brings you the result you want. Don’t hurry. It may take some time. Keep calm and enhance yourself.Sojysn
Sojy SN is a serial entrepreneur. He loves to write about technology, finance, business, and pretty much everything he liked. When he gets free time, he used to help strategize the new marketing scopes as well.
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