Trending November 2023 # Intel Finally Debuts 5 Mobile Arc Alchemist Gpus # Suggested December 2023 # Top 19 Popular

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Intel finally debuts 5 mobile Arc Alchemist GPUs

Team blue finally enters the ring.

It’s been a long time coming, but Intel has announced their lineup of Arc Alchemist GPUs, their first foray into the consumer graphics card market that has long been dominated by the likes of Nvidia and AMD, with very few who could even attempt to enter into the ring. But, after a long cycle of rumours, we’re finally beginning to see the fruit of Intel’s work in the form of their first consumer graphics chips, which are first set to debut in laptops and mobile devices, before the company makes its eventual push into the desktop market, which is expected later this year.

Right now, there are two Intel Arc Alchemist SoCs, the ACM-G10, a higher-end offering, with multiple cutdowns, and a lower-end chip, the ACM-G11. These two SoCs are spread across five chips in total, divided into three discrete categories. These are Intel Arc 3, Arc 5 and Arc 7 respectively, going in line with their naming scheme for processors.

Intel Arc Alchemist Mobile GPUs

Intel Arc 3 A350MIntel Arc 3 A370MIntel Arc 5 A550MIntel Arc 7 A730MIntel Arc 7 A770MXe Cores68162432Ray Tracing Units68162432Graphics Clock (MHz)1150115090011001650Memory Capacity (GDDR6)4GB4GB8GB12GB16GBMemory Bus Width64-bit64-bit128-bit192-bit256-bitTotal Graphics Power (TGP)25-35W35-60W60-80W80-120W120-150WAvailabilityMarch 30 2023March 30 2023Early SummerEarly SummerEarly summerSource: Intel

This stack of cards looks formidable, with the Arc 3 chips looking to target a modest 1080p, 60fps, and the higher-end cards going further beyond that, with the horsepower under the hood to be able to achieve that, too. The laptops that will be equipped with these new chipsets will be available later today, and we already know that manufacturers have been dutifully preparing for their impending arrival, too.

Specs across the board rise gradually all the way to the flagship Arc 7 A770M, which boasts a huge amount of power for a mobile chip. However, whether it’ll be able to compete with rivals from Nvidia and AMD still remains to be seen until we’ve got these devices in our hands. At least on paper, these laptops look incredibly competitive, and we can’t wait to get our hands on this gear to put it through its paces ourselves. You can assume that Intel hasn’t been waiting for this long to release a sub-par product, but there will inevitably be growing pains, particularly on the driver side of things to begin with. As the platform matures, so will the drivers, and as a result, you’ll get a smoother, more optimized experience in many titles.

Intel Arc GPU features

Additionally, the Xe Media Engine will be able to handle a variety of resolutions with these being just a snapshot of what you can expect.

2x 8K60 HDR

4x 4K120 HDR

1080p 360

1440p 360

Intel Arc 3 A350M & A370M

We presume that the A350M will be a shoo-in for many thin and light systems, with its modest TGP, while the A370M will be slightly more powerful, and go up against the likes of the RTX 3050 mobile chips when it comes to real-world performance, while still retaining a decent total power to ensure that battery life is retained in these systems.

Intel Arc 5 A550M

It is the most cut down version of the ACM-G10 chip, meaning that it’s likely to have some siblings pop up whenever Intel decides to refresh the lineup. However, this doesn’t mean that it’s a bad chip, just that it’s been limited and binned to an inch of its life when it comes to the specs, and might not be the best chip to purchase if you’re looking to overclock it.

Intel Arc 7 A730M

The Arc A730M looks to be shaping up to be one of the most powerful cards that Intel will release, with performance still up in the air since we have no accurate estimations yet as to exactly what kind of performance this chip will be targeting until closer to release. Regardless, we’re going to plop our estimate at this chip competing against the likes of the extremely formidable RTX 3070 Mobile, and RX6700M chips respectively. You’ll see this chip in higher-end gaming notebooks, offering a somewhat adequate price to performance ratio for the money.

This is the middle sibling in the stack of ACM-G10 chips, so you can expect good performance out of it in both native performance while playing a title that requires Ray Tracing, thanks to its 24 Ray Tracing units on the chip. It’s not quite ready for launch, so we’re due to see this chip release in Summer 2023.

Intel Arc 7 A770M

Being the flagship chip, you can expect the Arc A770M to go head to head with the biggest and best mobile graphics chips on the market. Though Intel has not yet specified exactly what kind of performance you’ll be able to expect while using the chip. It’s maxed out specs, with a larger TGP than the rest of the stack means that more power is going to result in higher framerates for any games that you might want to run on the system. With 16GB of VRAM under the hood, you might even expect this card to push to higher resolutions, to boot, meaning that you’re not going to be leaving any performance on the table while using this chipset.

When is Intel going to announce desktop Arc Alchemist GPUs?

We expect to see Intel formally announce their desktop Arc Alchemist chips around Summer 2023. This is because they will want a slice of the pie when it comes to the fall season, and the holiday shopping period. It’s possible that we will see these chips announced around Computex 2023, where they will also reveal the final chips, pricing and more. However, don’t expect any more news surrounding that until Intel has managed to fully roll out all of the mobile chips that they are currently primed to release right now, so shift your eyes towards the end of this summer, and the beginning of the fall season, if you might be interested in Intel throwing down the gauntlet to the likes of AMD and Nvidia.

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Adobe Debuts Lightroom Mobile For Ipad With Powerful, On

After briefly leaking earlier this year, Adobe is finally ready to show off its Lightroom Mobile for iPad software for photographers and photo editors. The iPad application borrows many of the essential features from the powerful desktop software and is optimized for the touch input user experience key to the tablet. We’ve taken a sneak peek at Lightroom Mobile for iPad, and we have all the details on Adobe’s latest Lightroom update.

Adobe has really positioned Lightroom Mobile as just that: an updated feature to the existing desktop software. Notice it’s not called Lightroom for iPad or Lightroom 5; it’s Lightroom Mobile for iPad for a reason.

The iPad client requires the latest version of Lightroom 5 for Mac or PC as well as an active subscription to Adobe’s Creative Cloud service. You log in to the app with your Adobe ID and sync your photos between your tablet and desktop using Adobe’s servers.

Lightroom uses Adobe’s Smart Preview technology to sync versions of your RAW files from your desktop as smaller, manageable files on your iPad. You can edit and make adjustments to these mobile-friendly photos and sync them back to your desktop while retaining the same, RAW quality without missing a beat.

Lightroom Mobile can collect photos from multiple places. Using Lightroom 5 on the desktop, you can allow your existing photos and collections to be available in your on-the-go album which syncs to Lightroom Mobile. Changes made to these photos on the iPad’s smaller, proxy version will be reflected back to the desktop in the original, high quality version.

Although these photos are smaller in size than the full quality versions back on the desktop, they do take up local storage on the iPad. Lightroom Mobile allows you to manually clear the app’s cache to address the app getting too heavy storage-wise; Lightroom Mobile will also manage the cache on its own as it sees fit.

You can also use the iPad’s built-in Camera Roll to bring photos into Lightroom Mobile for editing. This means photographers can use Apple’s Camera Connection Kit or the iPad itself to capture photos intended for Lightroom Mobile.

Lightroom Mobile does have to make a copy of any images imported from iOS’s Camera Roll, though, so this method is not ideal for several, high quality photos that could be massive in size. A larger storage capacity is almost required for serious work with Lightroom Mobile for iPad; using an iPad with 16GB of capacity would surely hit the storage limit often without active file management as the requirement to duplicate each image between the Camera Roll and Lightroom Mobile essentially cuts your storage capacity in half.

Even using Apple’s 128GB capacity iPad may not make Lightroom Mobile and your iPad a replacement for using a laptop running Lightroom 5 in the field.

For example, Lightroom 5 supports a number of ways to tag a photo including flags, stars, and color labels, but Lightroom Mobile only supports flagging at launch. Adobe says it has found that many photographers also want stars and color labels as a part of their mobile workflow and it plans to include these features in a future update, but it’s taking the Lightroom Mobile 1.0 experience as an opportunity to provide just the essential features and see what other features will be popular requests by photographers for upcoming updates.

Lightroom Mobile does have quite an attractive interface. A useful two-finger tapping gesture toggles meta data visibility whether you’re in the single photo view or in a collection grid view.

Adobe describes Lightroom Mobile for iPad as the following:

Seamless sync with Lightroom 5. Edit and organize your images anywhere, anytime using your iPad or iPhone. Adobe Lightroom mobile automatically syncs your work with Lightroom 5 on your desktop.

From snapshots to raw. Edit everything from smartphone photos to raw images from DSLRs using Smart Previews. Adobe Lightroom mobile can handle virtually any image format.

Camera roll compatible. Import images from your iPhone or iPad camera roll straight into your Lightroom catalog. Enhance them using familiar and powerful Lightroom tools. Share them online quickly and easily.

Share edited images to your social networks. Share directly from Lightroom on your mobile device.

Showcase your images. Present photos with built-in slideshow.

Lightroom Mobile also has native support for sharing photos to other devices with Apple’s AirDrop feature found on newer devices with iOS 7. As part of the Creative Cloud subscription service, users can also host photos privately or publicly online at chúng tôi on the web interface.


Lightroom Mobile for iPad is available today for the iPad 2 and later and requires iOS 7. While the app is a free download from the App Store, it requires the latest version of Lightroom 5 for Mac or PC (update available today) and a subscription to Adobe’s Creative Cloud service (trial and plans here). The following Adobe Creative Cloud subscriptions include support for Lightroom Mobile for iPad:

Creative Cloud—Photoshop Photography Program $9.99/month

Creative Cloud complete plan $49.99/month

Creative Cloud Student and Teacher Edition $29.99/month

Creative Cloud for teams complete plan $69.99/month

Because it requires a paid subscription and a desktop client for full functionality, Adobe’s Lightroom Mobile for iPad is geared largely toward professional photographers and serious hobby photographers; Apple’s iPhoto for iPhone and iPad ($4.99 or free with new devices) and similar apps will probably suffice for the novice photographer and casual photo editor.

If you already use Lightroom and have been awaiting an iPad version for editing on-the-go, Lightroom Mobile for iPad will probably be a very useful addition to your editing workflow.

For now, Lightroom Mobile is available exclusively on the iPad with plans for an iPhone launch hopefully later this year. Adobe does have plans for an Android client eventually with no specific timeline in mind yet; expect the iPhone version next.

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5 Ways To Secure Dex In Mobile

Samsung DeX offers the opportunity for enterprises to go mobile-only by delivering a desktop-like experience that is powered by a smartphone or tablet. When connected to a screen — either via a USB-to-HDMI cable or wirelessly — smartphones with DeX boot up a desktop-style user interface, complete with multiple resizable windows, keyboard shortcuts and other standard PC productivity features. Even better, the mobile device can continue to be used as normal, even while it projects DeX on the monitor or TV.

The possibilities are intriguing for IT managers looking to simplify and reduce the number of desktops and laptops in their fleet or support an increasingly remote workforce. But adopting DeX for desktop productivity raises another question: What about security?

The short answer is, it shouldn’t matter. The smartphone doesn’t fundementally change because you extend the interface to a monitor and pair a keyboard with it, so whatever security configuration and risk mitigation strategy you’ve designed for a Choose Your Own Device (CYOD) deployment doesn’t change if DeX is in the picture.

However, as security practitioners know, it always matters. The way the device is used changes: different apps, different use patterns, different network connections. And anytime there’s a change, security should take another look to make sure old assumptions still hold. So what are the key points for information security managers to look at? Here are a few places to start:

1. Check your devices’ security profile again

Absolutely the first place to look is your device security settings. There’s no special magic here, but rechecking assumptions on authentication (biometrics should be required, for example), application store restrictions, allowlist/blocklist settings and patching requirements and schedules should all be first on your list when scrolling through your mobile device management (MDM) or enterprise mobility management (EMM) policy settings.

Go mobile-only with Samsung DeX

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If you haven’t enabled a dual data profile solution like Samsung Secure Folder, now is definitely the time to reconsider. Keeping organizational applications and, more importantly, their data separated from home uses is more important now than ever before.

2. Make sure policies are updated

If your CYOD policy and security profiles were put in place assuming a fairly casual use of mobile devices, definitely take a quick look at the policies themselves. With increased risk comes increased responsibility, and — as with security profiles — assumptions that were made when the CYOD or even Bring Your Own Device (BYOD) policy was laid out may not hold true anymore.

It can be simple things, such as cost reimbursements and stipends that need to change, but you should also look at any policies regarding safe use of devices and physical security, such as rules regarding device loss reporting.

Good CYOD policies also tie in with acceptable use, data protection and information security policies, so checking all of these fundamental documents to be sure they’re up-to-date for this new use is important — and shouldn’t take a lot of time.

3. Get a bird’s eye view

When smartphones and tablets are used with DeX, they act a lot more like desktop and laptop PCs, so they will probably be connected directly to enterprise networks when they’re in the office or virtual private networks (VPNs) for as long as your workforce is remote or blended, rather than pass through a carrier’s data network.

Now is a good time to look at how you want to engineer your internal networks. Old topologies that treated most desktop PCs as “trusted” devices with relatively few restrictions have fallen heavily out of favor with information security architects. If you haven’t already reviewed and redesigned your in-building wired and wireless local access network (LAN) or VPN to add more security controls and barriers, this is an excellent time to do so. There’s nothing particularly insecure about adding smartphones with DeX to your LAN; in fact, they may be more secure than their Windows PC brethren. But a DeX rollout is a good opportunity to step back and see if your LAN is properly secured using current security thinking and design paradigms.

While you’re looking at security, don’t forget to also look at the capacity of the Wi-Fi network. Mobile devices running DeX can be wired (using a multiport adapter with an Ethernet port) or wireless, so if you choose wireless access for the higher security it offers, check that your Wi-Fi network is tuned up and can handle the increased load.

Additional DeX security and management options are made available within Samsung’s Knox device management tools and some third-party EMMs. These include the ability to force the use of Ethernet (incredibly valuable for highly-regulated industries), set static IP addresses and limit applications. Additionally, there’s still control over configuration, enrollment and management.

Security is another area where smartphone vendors have learned from their desktop cousins. Samsung’s Galaxy smartphones are equipped with a full toolkit of security features and capabilities, including:

Application sandboxing

Work/home protected application containers

Trusted execution environment (TEE) hardware

Full-disk encryption

Biometric sensors

Mandatory access controls

Tight integration with MDM/EMM agents

It’s not a question of adding, upgrading or installing apps or tools — this is how Samsung Android phones and tablets with Knox come out of the box. With a stronger platform come fewer security incidents, tighter control on application-based malware and a better approach to end-user computing security.

5. Don’t forget the importance of uptime

Most information security managers spend a lot of time focusing on confidentiality and integrity of data and applications, but don’t forget there’s a third leg to that stool: availability. If a smartphone isn’t available, then your mobile worker isn’t getting any work done.

Make sure you have a plan in place to deal with the inevitable device loss and damage scenarios that come naturally with any smartphone deployment. This means having spares ready, on hand and set up for quick deployment, but also knowing what you’re going to do if someone calls while on the road, or even at home, and needs a device replacement fast.

Discover more of the productivity benefits that Samsung DeX can provide to your workforce. Then learn more about going mobile-only with DeX with the complete free guide.

Realmac Debuts Rapidweaver 6 With All

Realmac Software’s popular website development tool RapidWeaver has been updated to version 6 today. The upgrade introduces many new features and enhancements to the app, including a completely redesigned interface for OS X Yosemite. The new update also adds improved publishing that’s much faster than the previous version and a new addon manager for keeping track of your installed plugins.

Newly-added support for site-wide HTML/CSS/JavaScript allows you to write a code snippet once and apply it to your entire site. Markdown can also be used to format pages with a new template.

With Rapidweaver 6, Realmac will join the growing number of app developers who have decided the Mac App Store is no longer the best platform for selling their wares. While RapidWeaver 5 was available for $79.99 on the digital storefront, version 6.0 will be exclusive to Realmac’s own web store—at least for now.

The reasoning was laid out in a recent blog post: the company wants to ensure that existing customers have a smooth upgrade pricing path, which is something Apple still hasn’t provided for users on the Mac or iOS App Stores.

Realmac has been careful to point out that while RapidWeaver 6 won’t be launching on the Mac App Store initially, the app has been built to fully comply with Apple’s App Store requirements and can be submitted at any time. However, because of the lack of upgrade pricing capabilities on the store, the in-house launch was prioritized over the App Store. A timeframe for when an App Store submission might happen hasn’t been provided.

Users running any previous version of RapidWeaver (all the way back to 1.0!) will be able to get the latest and greatest version for only $39.99 from Realmac’s website. New users will need to shell out a bit more, with the full price coming in at $89.99. Customers who purchased version 5 on or after August 28th will be eligible to receive a free upgrade. Emails going out to those customers starting today will provide instrutions for claiming the upgrade.

Users running RapidWeaver 5 can rest assured that even if they aren’t ready to upgrade just yet, Realmac will be providing Yosemite support to that version of the application as well, though it won’t get any of the new features added in version 6.

The RapidWeaver 6.0 change log and screenshots can be found below:

What’s New in RapidWeaver 6?

– Built for Mavericks and Yosemite, and 64-bit

RapidWeaver 6 has been built specifically for Mavericks and Yosemite, and is a 64-bit app for the first time, allowing you to build bigger websites than ever.

– Beautifully Redesigned UI

We’ve re-designed RapidWeaver for the latest OS X releases, and to fit in with Full Screen. We’ve added some powerful new features, and carefully refined some of the most popular existing features too.

– Supercharged Publishing (up to 3x faster)

– Five Stunning new responsive themes

Built exclusively for RapidWeaver 6 by some of the best RapidWeaver theme developers out there, these 5 new responsive themes make it easier than ever to built a stunning, mobile-friendly website in minutes.

– New Addons Manager

There’s over 1,000 third-party addons available for RapidWeaver – and the Addons Manager is there to help you organise and locate your favourite addons for your projects.

– Responsive Previews (presets for Desktop, iPhone, iPad. etc).

Need to see how your website will look on a mobile device? With Responsive Preview, RapidWeaver 6 enables you to resize the preview area to any width – or jump to handy presets like “iPhone” and “iPad”.

– New Markdown page type

There’s no need to write any code: Markdown generates the code for you, and produces beautiful HTML too.

– Site-wide code support (HTML, CSS, Javascript)

A hugely-requested feature, RapidWeaver 6 now allows you to place code once in your project and have it automatically applied to your entire project.

– Hundreds of other features, fixes and workflow improvements.

This upgrade is the result of several years to careful work to ensure RapidWeaver 6 is both the most powerful, and most reliable, releases of RapidWeaver yet. We’ve focused on speed, power and the workflow improvements you’d expect – if you spend your day working in RapidWeaver, you’ll love it.

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5 Tips To Help You Develop Your B2B Mobile Marketing Strategy

Using Google Analytics to review changes in mobile site usage by prospects and customers

As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start thinking about developing a mobile app or making your website mobile friendly as part of your sales and marketing toolbox.

A client of ours saw mobile traffic to their website increase by 284% in 2011 compared to 2010. Our client manufacturer of stainless steel reinforcement rods (not the most glamorous of products) saw the rate at which the site is accessed from a mobile device increase dramatically.

After conducting many audits on websites, the biggest growth I have reported every single time for every single client is the growth in mobile traffic. It’s time B2B companies took mobile more seriously. How much has mobile traffic to your website increased ?

Think of all those people who have viewed your site on a mobile device. What do you think their experience was like? A pleasant one or was the site so poorly presented on a mobile device that they never came back again to read more content? Or did they find your competitors website where they managed to get the information they required. It’s all about them mobile experience. We’ll come onto that later.

Before we review the 5 questions, let’s clear one thing up…

Back in November 2011, we launched a new site for a client who manufactures timber products and the below graph shows the rate at which mobile traffic had increased in just 5 months.

So, if you are required to put together a business case pushing for the need of a company app then you may want to start looking into some of the data in Google Analytics to help you back up your theories and plans.

Here are 5 things to consider before developing an mobile marketing strategy (apart from the obvious ‘what problem are you trying to solve?’) which will help you focus on the key bits of information to gather, think about and plan before launching a mobile marketing plan.

1. How has mobile traffic to your website changed?

As we have already seen through the data presented earlier, at what rate is mobile traffic growing to your website? Is there enough growth to warrant a mobile marketing strategy? Is the quantity of visits increasing and does it look more than likely that it will continue to increase at such a rate for the next 3-5 years. Many marketers survey their own customers and ask “Do you use a smartphone for work?” and most may say “Yes”, BUT they may not necessarily want to view your site on a mobile or have the need to when they can use their desktop in the office, the king thing to consider here is the type of information the B2B buyer requires on a mobile device. It could be blog content, product updates or event information.

Mobile traffic to the Pauley Creative website increased by 551% in 2011 compared to 2010.

Increase in visits from mobile devices

What is interesting is that no other metrics had changed that much in the 12 months such as pages viewed per visit and time on site other than the number of visits from a mobile device. This could be largely due to the fact that majority of our traffic is acquired through social media channels where the blog is the main destination for our audience and only one post will be consumed.

2. Which sources are my mobile visitors coming from?

There may be a small percentage of visitors coming to your website from a mobile device to just have a general browse (like the businesswoman who is just browsing your website before your 2pm meeting) but there may be a large percentage who are looking for information much more specific or technical related. In Google Analytics you can segment your mobile traffic and have a look at where they are coming from. Are they coming from Google? What did they search for and what page did they land on? Did they get the information they required? You may find that browsing times on a mobile device may be short lived so don’t worry about bounce rate too much if your website is content heavy.

Sources of traffic from mobile devices – Google wins again!

If 7.70% of visitors are coming from a referring website then was that referring website mobile friendly? If it was, then it could be your website which proves to be a stumbling block in your visitors’ journey. Remember, if your company is on Twitter then most of your website visitors may be coming from social sources and from a mobile device. You may also be using QR codes to drive traffic through to your website. Again, QR codes are for mobile devices so how does your website look once they’ve scanned the code?

Ok so majority of traffic will be from social media savvy B2B professionals but what about those who are not familiar with the brand but have come to the site through a Google search on a mobile device just looking for information on digital marketing?

Organic traffic from mobile devices

A 420% increase in traffic to the Pauley Creative website from people who have searched using a non-brand related search phrase in Google through a mobile device.

3. What are mobile visitors looking for in particular?

As you can see from the above example of non-branded search terms, there are a mix of information based search terms and location based search terms. The location based search terms could be on-site engineers, influencers, buyers who require spares or support offices and are looking to buy immediately, therefore need to know where the nearest stockist is located. Through the use of an app which uses Google Maps it is possible to then also provide driving directions to the local stockist.

What should your mobile marketing strategy be focusing on? Delivering the right content in a mobile friendly way to reduce customer service calls or making it easier to find stockists of your product within a given location to increase demand form distributors?

4. Native app, Hybrid App or Web based app?

Before you go delving into the world of mobile marketing you will need to know the difference between a native app, hybrid app and a web app. A native app is an app you download and install onto your device and is coded with specific programming language and are fast, reliable and powerful. No phone signal is required for a native app and can be used offline. A hybrid app relies on a framework and offer cross platform compatibility so you can use the phone’s hardware such as contacts or GPS for maps making this option ideal if you are wanting to integrate a map. A web app runs like a website but but is tailored to match every web enabled phone, like Wikipedia mobile page and requires a good phone signal (3G or Wi-Fi) to work at all times.

Website design is evolving every day and if you are not already familiar with ‘Responsive Website Design’ then I suggest you research into it. Responsive website design is where the website actively responds to the device and browser resolution the website is being viewed on. It automatically detects the size of the window and automatically re-sizes and re-formats the website to be viewed in that window.

The tricky part is that there is no best choice but very much depends on what your requirements are and what you want the app or website to do.

5. If you are developing an app what device will you develop for?

iPhones may be the largest used device amongst your audience but Android is growing rapidly too. How many of the your B2B audience use an iPhone, iPad, Android or Blackberry? Again, going back to your Analytics you can view which devices and operating systems are the most popular amongst those that come and interact with your website.

Which device has seen the most growth over the years? iPhone or iPad? Android or Blackberry? Can you see a trend over the previous 3 years as more and more businesses move away from Blackberry as the mobile of choice to iPhone? Are Blackberry users spending less time on the site compared to Android users? Most importantly, which device converts the most visitors into enquiries?

IMPORTANT: Don’t just develop or make plans just for the iPhone if the majority of your audience are Android users. If you develop just for the iOS devices then what about all those who use Android? Have you got the budget to develop for both platforms? The below data shows that more enquiries and visitors come from an iPad device than an iPhone. Why isn’t anyone converting into an enquiry from a phone running Android?

Whilst the numbers may be small from a conversion point of view, each enquiry may have had a sales value opportunity of around £140,000. Plus you may see benefits elsewhere such as reduced number of customer service calls due to people being able to find the answers via an app or a mobile friendly website. It’s depending on what your objectives were of course. Once you have this information you should ask yourself which device(s) do I want to grow and generate enquiries from?

If you have a stockist locator on your website and this is the area you want to have a mobile marketing plan for then the goal should be to identify the number of visitor who end up finding the nearest stockist and then calling them via the a mobile device. How will you measure this and will you be expecting a rise in demand and sales from distributors? What if it is to reduce the number of customer service calls so your employees can spend more time on quality calls rather than answering those simple questions which could have been answered via the website.

BONUS TIP: Remember to budget for updates, maintenance of your app and the cost of marketing your mobile plan.

Once your app or mobile website is launched… that’s not the end of the project. It has only just begun!

You will need to remember that there will be maintenance, management and updates to the platforms once in a while. There will also be refinements required as people start to leave feedback, some will be negative. If you launch an app showcasing products or case studies and you get lots of negative feedback (i.e. Don’t buy this app, it’s worthless!) what are you going to do?

Hopefully these 5 (and a bit) considerations should be enough to help you put together a B2B mobile marketing strategy. Remember to get as much data out of your Analytics software as possible, look for trends such as peak times and days, type of content consumption and search terms, loyalty, types of devices used and finally most importantly conversion rates. Can they be improved if you had a mobile marketing strategy? An app or a mobile friendly website?

Are there any other points which need to also be considered? Instead of just developing a mobile strategy for the sake of a mobile strategy think about what problem you want to solve. Do you want to reduce the amount of incoming calls into the support centre? Do you want to utilise your blog so that you can build a loyal readership who you can then nurture into customers?

Google Debuts New Search Technology, Including In

Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search.

This week, Google held its eighth Google For India event, where it unveiled the following search features:

Search in video

Bilingual search results

Bilingual voice search

Natural language search in Google Pay

Handwriting to text translation via Google Lens

These features may eventually make their way to North America, so it’s worth keeping them on your radar.

Here’s more information about the above-listed features, launching first in India.

Search In Video

Google is making it possible to search within YouTube videos.

As you’re watching a video on YouTube, tap on “Search in video” and enter the topic in the video you want to skip to.

— Google India (@GoogleIndia) December 19, 2023

In a blog post, Google states:

“Besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip. For example, perhaps you’re watching a long video about Agra, and you’re curious if it also covers Fatehpur Sikri. With a new feature we’re piloting, you’re now able to search for anything that’s mentioned in a video, right from Search. Simply enter a search term using the ‘Search in video’ feature and quickly find what you’re looking for.”

Bilingual Search Results

Google is making search results in India bilingual, serving results in the user’s local languages alongside English results.

— Google India (@GoogleIndia) December 19, 2023

Google states in a blog post:

“Language needs in India are becoming more dynamic, and multilingual, and we’re also seeing this reflected in people’s search experiences. Notably, the majority of Google users in India consume more than one language.

To make it easier for people who use more than one language to seek and explore information, we’re now making search results pages bilingual, for people who prefer it that way.”

This functionality is rolling out in Hindi and will expand to other Indian languages, including Tamil, Telugu, Marathi, and Bengali, in the coming year.

Bilingual Voice Search

Google is improving speech recognition technology for Hinglish speakers, a hybrid of Hindi and English.

Searchers in India can conduct a voice search using Hindi and English in the same query, and Google will be able to understand what they’re looking for.

— Google India (@GoogleIndia) December 19, 2023

Google states in a blog post:

“We want to help more people, and specifically Indians, ask questions naturally and intuitively with their voice. Today we’re announcing a new speech recognition model that can more effectively understand people who speak in Hinglish. We’re doing this through the use of a new, neural-network inspired speech recognition model that takes into account the individual’s accents, surrounding sounds, context, and speaking styles.”

Natural Language Search In Google Pay

Google is debuting a feature in India that allows users to conduct natural language searches in Google Pay.

Users can now query Google Pay using natural language questions like, “Show me how much I spent on coffee last week.”

— Google India (@GoogleIndia) December 19, 2023

Handwriting To Text Translation

Google is working on a feature for Google Lens that translates doctors’ handwriting into legible text.

— Google India (@GoogleIndia) December 19, 2023

Google hasn’t committed to a launch date for this feature and notes that it’s intended for medical professionals.

However, the development of this technology could potentially lead to other use cases in the future.

Source: Google

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