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If you listen to the growing chorus of online chatter about the company, Google’s now-infamous “Don’t be evil” slogan is becoming increasingly inaccurate by the day. The company’s most recent move–a sweeping change that consolidated most of its privacy policies under a single umbrella–immediately drew umbrage from critics who felt that Google was on its way to taking all the data it has collected from its users through its dozens of services and building an exhaustive dossier on each of us that would be used mercilessly in efforts to sell us things.

Getting It To Go

Here’s what Takeout currently offers:

A list of URLs to all the +1s you’ve handed out.

Your Google Buzz history, presuming you have one.

A list of contacts from your Circles in Google+.

A list of the contacts you have saved in Gmail. (These are kept separate from your Circles contacts.)

Copies of all the Google Docs you’ve uploaded.

Copies of any photos you’ve uploaded to Picasa. (These may include photos uploaded for use on a Blogger site, if you’ve ever had one.)

Some basic information about the personal data you include in your Google+ Profile

Your full Google Voice log, including a list of all attempted and completed calls and texts, MP3s of each voice mail, and Google’s transcript of each message.

Finally, your Profile info is delivered as a JSON file, coded in a type of Google-centric JavaScript that is not readily openable, but you can get the gist of it by opening the file with Firefox.

What Your Takeout Order Does Not Include

What’s most surprising about Takeout isn’t how exhaustive this data is, but rather how much of your Google life it completely excludes. Although Google has said that it will continue to add services to Takeout, here’s a (partial) list of what you don’t get now with the Takeout system.

Your Google Search history.

Your Google Talk chat history.

Google Wallet and Google Checkout details, including credit card information and a history of purchases.

YouTube materials, including videos you liked, shared, or uploaded.

Google Calendar entries.

Google Health data.

Bookmarks stored or synced with Chrome or the Google Toolbar.

Google Latitude location information.

Anything involving Orkut, AdWords, Google Finance, and more.

If you want to get an offline copy of any of this information, your best bet is to check out the comprehensive list of how-tos at the Data Liberation Front, managed by the group of Google engineers that coded the Google Takeout service. Here you’ll find detailed instructions on how to manually get your data out of another two dozen Google-operated services not covered by Takeout.

Liberation vs. Deletion

If you want to delete information from Google, you’ll need to visit each service you use and delete the data or the account manually. In Blogger, for example, that means visiting the blog administration tool and using the “Delete blog” link to remove it from the Web. (There’s a “nuclear option,” too, available at the bottom of your Settings page.)

One of the most popular subjects for deletion is your Google web search history. You can turn history recording off or on here, remove specific history entries, or delete your entire history. Most of Google’s services offer ways to delete accounts, and Google’s Privacy Policy offers more detail on what exactly this means and entails:

Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes.

We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes).

Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort. We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.

Those concerned with Google’s ability to keep tabs on you may want to pay special attention to a few of those clauses: Notably that Google can reject requests to delete information that “require disproportionate technical effort” and, more importantly, that backup copies of your data are not likely to be deleted promptly, if ever.

Takeout: Still Too Limited

But even at a year old, Takeout is still a long way from offering users a legitimate way to get a handle on how exhaustive the information Google has about them really is. The number of services included in Takeout is paltry compared to the vast number of offerings that Google has available, particularly given that those services typically make this information available directly to the user. If Google can figure out a way to consolidate its myriad privacy policies, surely it can figure out a way to consolidate the downloading of collected user information, too. As engineering challenges go, this doesn’t seem like a toughie.

Ultimately, Takeout is a good first step toward giving users more transparency about what the company does with their data, but if Google wants to prove it is serious about privacy, Takeout needs to be radically expanded–and to imbue users with the ability to delete materials they don’t want Google to be sitting on.

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China Has A New Jetliner—Here’s What That Means

On May 5, the COMAC C919 jetliner made its first flight. It’s a major triumph for China, who has invested a lot to build up its civilian aerospace industry.

Let’s talk about the plane: The twin-engined, narrow-body C919 has a maximum takeoff weight of 77 tons, a range of about 2,500 miles (about 3,400 miles for the extended-range version), and space for 160 passengers. Its contemporaries in the world of twin-engine single-aisle crafts are the Boeing 737 and Airbus A320, so the market is projected to make up the majority value of $1 trillion, with an estimated 6,000 airliner sales in China over the next two decades. China’s also taken a lead ahead of Russia’s United Aircraft Corporation (UAC), whose similar MC-21 jetliner has yet to make its first flight.

Smartphones of the Skies

The C919 uses LEAP-1C engines made by the French-American joint venture CFM.

Today, aircraft makers like Airbus, Boeing, and COMAC are similar to smartphone makers in that they buy and integrate highly specific, third-party manufactured equipment into the end product, with much of the profit margins coming from maintenance, service, and upgrade contracts. Just like its Airbus and Boeing counterparts, the C919 relies on outside suppliers—often western ones—to supply critical systems like the LEAP-1 engines, avionics, and the landing gear. China hopes, though, that Chinese suppliers will start supplying the C919 and other jetliners with parts. Beijing hopes that the C919 and any eventual domestic supply chain will boost efforts to establish a domestic supply and research base.


After a 90-minute flight, the C919 prototype returned to its home airfield in Shanghai. With already 500 (mostly domestic) preorders, China hopes that the C919 will also have significant export prospects.

Currently, the vast majority of the C919’s 500-plus preorders have come from Chinese airlines. In April 2023, European Aviation Safety Association (EASA) agreed to help validate Chinese aviation authorities’ certifying process of the C919’s airworthiness. An EASA endorsement of the C919’s airworthiness would increase its export prospects, especially in Asia and the Middle East. After EASA certification, the C919 could hope to win approval from the FAA sometime in the mid 2023s.


Designed by the Shanghai Aircraft Research Institute, the Y-10 first flew in 1980, but its outdated technology meant that only three were built. It was retired in 1984, four years after its first flight.

Despite claims elsewhere, the C919 is not China’s first large jetliner. The Shanghai Y-10 was a four-engine narrow-body airliner (like the Boeing 707 and 720) that carried up to 178 passengers and had a 110-ton maximum takeoff weight. It first flew in 1980, after years of development, but retired in after only three aircraft were built, due to its outdated technology (it had to use Pratt & Whitney JT3D-3B engines) and fuel inefficiency. Its autarkist connections to Red Guard ideology did not help it politically, either. Its chief designer, Wu Xingshi, would also design the ARJ-21, the next Chinese jetliner.


The ARJ-21, which first flew in 2006, is a regional passenger jet that marked the revival of China’s ambitions in the jetliner business.

The ARJ-21, China’s first jetliner since the Y-10, would have different problems. As COMAC’s first jetliner, the ARJ-21 is a 98-passenger, 47-ton twin-engine jet in the same class as the Bombardier CRJ700 and Embrarer E Jets. However, the ARJ-21 suffered the indignity of an eight-year gap from its first flight in 2008 to entering service with launch customer Chengdu Airlines in 2023.

This delay can be attributed to COMAC’s inexperience in obtain a flight worthiness certificate from Chinese authorities and quality control issues on the prototype. Presumably, EASA’s willingness to sign onto the C919’s certification process suggests that COMAC has learned from the ARJ-21 experience.


If the C919 is a success in domestic and export markets, it would be a huge step forward for the Chinese aerospace industry. COMAC also has big plans for building jumbo jets. In 2023, COMAC and UAC signed an agreement to co-develop a 250-seat, 290-ton, 7,450-mile-range plane tentatively designated the C929. Its first flight is targeted for 2023, and it will potentially enter into service by 2025. The C929’s construction will use large percentages of composite and titanium parts in order to reduce its weight, thus boosting payload, range, and fuel efficiency to compete with the Boeing 787 and Airbus A350. Like the C919 (and MC-21 for the matter), the C929 will likely use foreign parts, especially in the engines.

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What Is Google Takeout, And How Do You Download Your Google Data Through It?

What data and services does Google Takeout include?


Here are some of the types of data that Google Takeout lets you download:

Account activity and access logs across Google.

Android device configuration data, including device attributes, software versions, account identifiers, and more.

Calendar data.

Bookmarks, history, and other settings from Chrome.

Google Classroom classes, posts, submissions, and more.

Contacts and contact photos.

Files stored in Google Drive.

Photos and videos stored in Google Photos.

Google Fit data such as workouts, sleep, daily steps, and distance.

Data from within Google Pay.

Data from the Google Play Store, like app install, ratings, and orders.

Device, room, home, and history information from the Home app.

Notes and media attachments stored in Google Keep.

Saved locations and settings from Location History; starred places and place reviews from Maps.

Messages and attachments from Gmail.

This is not an exhaustive list by any means. Even if you do not intend to download your data or delete your Google account, you should still check out Google Takeout just to be fascinated by the sheer volume of data that Google has collected from you.

How to use Google Takeout to download your data

Using Google Takeout to download your Google data is a straightforward process. Note that the data can run into several GBs and beyond, depending on various factors. To download the data, follow these steps:

Carefully select the data that you want to download. We recommend checking through the format bubbles, as some of the data presented could include options. For example, you can download Contacts as CSV or vCard, and you could choose one over the other depending on your envisioned use. As mentioned, the size of the data downloaded will increase depending on which services you have chosen.

Aamir Siddiqui / Android Authority

Destination: You can have your data sent to you as a download link via email. Note that you have one week to download your files, after which you must generate a new download link. Alternatively, you can add it directly to an online storage service like Drive, Dropbox, OneDrive, or Box. This will save you the hassle of downloading and re-uploading if your end destination is one of these storage providers.

Frequency: You can export once or have Google Takeout automatically export once every two months for an entire year (so six exports in total). Be mindful of the size of your data export when selecting this.

File type: You can choose your export file extension, either as a ZIP file or as a TGZ file. TGZ bundles tend to be smaller for the same data than ZIP bundles, but ZIP files are better supported on Windows. If you do not know what to choose, choose ZIP.

File size: Since the export is expected to be large, Google will offer to split the export into multiple files, making it easier for you to download. You can choose file splits of 1GB, 2GB, 4GB, 10GB, or 50GB. Note that you would need all the splits together to extract the files. If you do not know what to choose, we recommend 2GB splits.

Depending on the amount of information you have chosen to export, the process can take anywhere from a few minutes to a few days. For most users, you can expect to receive your data within a few hours. However, for users enrolled in Google’s Advanced Protection Program, the archive is scheduled for two days in the future as a security mechanism.


Google Takeout is safe to use to download your data but does not provide any further protection to your data. Your data is open to misuse if the exported data falls into the hands of bad actors. Please save your data securely after export.

No, Google Takeout does not delete any data. It provides a mechanism to download your data, but provides no further pathways beyond that. You will have to delete your activity or account independently.

Yes, Google Takeout is free to use.

Google Takeout exports to online storage solutions such as Drive, Dropbox, Box, or OneDrive. Alternatively, you can also receive a direct download link for your data.

Yes. Administrators can view a user’s Google Takeout activity in the audit and investigation page of the Google Admin Console. This lets them see who in the organization has downloaded a copy of their data using Google Takeout.

No. Data that is deleted is handled per Google’s Data Retention Policy. Deleted data or data in the deletion process is not included in your exported archive.

What Webextensions Means For Firefox Users

Some big changes are afoot with Mozilla’s flagship web browser. Last year the company introduced a little something called WebExtensions to Firefox 48. This is a new API for extensions that Mozilla wants to introduce to its browser which will eventually phase out the old, yet highly successful, APIs that the company’s been using until now.

This has left some Firefox users concerned, as it’s not yet entirely clear what’s required of existing extensions for them to be compatible with WebExtensions, which will eventually be mandatory for all extensions running on Firefox. Here’s everything we know about it so far and how it will affect you.

Why Is Mozilla Introducing WebExtensions?

Currently the vast majority of Firefox add-ons are made using XUL and XPCOM, as well as the Add-on SDK which lets people use traditional technologies like JavaScript, HTML and CSS to create add-ons. This system of extension creation has worked great until now, but Mozilla says that powerful though it may be, it leaves extensions open to security risks and prone to becoming incompatible when you update your browser.

By the end of 2023 WebExtensions will be the one-stop shop API for extension development on Firefox, rendering all the above methods redundant. Mozilla claims this will make extensions more secure and stable in the long run and make it much easier to port them between different browsers based on Chromium, such as Chrome and Opera.

All This Is Connected to Firefox Going “Multiprocess”

Currently, when you open a Firefox window, everything from the browser itself, to the extensions, to the web pages, runs as a single process on your PC. This means that if you have multiple tabs and extensions open, the functioning is intertwined, so if one thing runs into trouble, then others may also be affected. With multi-processing, you reduce this instability at the cost of more RAM being used (a common complaint among users of the multi-process Chrome browser). Ultimately, going multi-process should speed up and smooth out the web-browsing experience for anyone with a decent PC and help the browser catch up in performance (and uptake) with the dominant Chrome.

Below you can see how many processes a typical Chrome session is split into as opposed to Firefox.

Why Are People Concerned?

This seismic shift in Firefox’s under-the-hood functioning would render many of the current Firefox extensions useless, and the WebExtensions API is intended to make extensions function (better than ever) with a glossy new multiprocess Firefox. People are worried because many of the biggest extensions don’t receive updates any more and may not get the tweaks required to work with the new WebExtensions API which will be in full force by the end of the year.

So there may be a rough transitional period, during which you may find your favorite extensions not working. Mozilla has, however, given ample warning for this to happen, and there’s a whole system in use that has already started enabling the WebExtensions API for extensions that have notified themselves as compatible with it. Quite a few extensions are already compatible with it, and that number’s only going to increase.


For people who pretty much have their Firefox organized and set up just how they want it, such a big change may seem unwelcome, but in the long run it’s a long-overdue modernization of Firefox to bring it in line with its competitors.

Along with WebExtensions, Mozilla is also introducing improved sandboxing which will increase security by filtering the level of access web processes have to Firefox and your PC.

Big changes can be scary, and they can also be a bit rough as certain extensions may not be compatible straight away, but in the long run it’s probably for the best for a browser that’s fallen behind its competition in recent years.

Robert Zak

Content Manager at Make Tech Easier. Enjoys Android, Windows, and tinkering with retro console emulation to breaking point.

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Food: What Students Really Want

Food: What Students Really Want Results in from latest dining survey

What do you want to see on campus? Let us know on Twitter at @butoday.

This just in: burritos are the new pizza, the BU Platter rules, the George Sherman Union Food Court could use a Taco Bell, and lines are too long at Warren Towers. All of this is revealed in the annual BU Dining Survey, along with a heaping portion of students’ food preferences, peeves, and dining behavior.

How do you feed 16,295 active people day in and day out, satisfying tastes ranging from mac ’n cheese to tempeh curry, with as few blunders as possible? On the Charles River Campus, the task falls to the staff of Auxiliary Services and Dining Services. Students may grouse about sodden pasta or crawling sandwich lines, but at least once a year the management listens and takes heed. After the crunching of numbers, the 33-question anonymous Student Dining Satisfaction Survey is the voice that asks for more soups, more sustainability, and later hours. The survey results can put the kibosh on a GSU franchise (so long, Ben & Jerry’s) or persuade the powers that be to abandon their effort to take the hallowed BU Platter upscale. It’s a chorus of praise (for variety and freshness) and complaint (about peak-hour shortages and some outmoded facilities).

Overall, though, the survey reflects a high rate of satisfaction, says Webb Lancaster, director of operations for Auxiliary Services. This year, almost three out of four students said that Dining Services provided a “good to excellent dining experience.” And things seem to be getting better. Students rated their overall dining experience 11 percent higher than in the 2008 survey, and ratings for food variety soared nearly 31 percent. Highest marks went to the Fresh Food Company at West Campus, followed by Warren Towers and Towers, with the older, smaller dining rooms at Myles Standish and Shelton Halls predictably trailing in favorability.

Hill and Lancaster, along with dining services directors Laverdiere and Scott Rosario, director of marketing, have been chewing over results of the most recent survey, and they were surprised at some findings. Considering how difficult it can be for a family of five to agree on what to eat, BU is mostly successful at pleasing palates bland and sophisticated. If on-campus students are what they eat, they are part-Mexican, part-Italian, and large part BU Platter. There are gender differences: campus women like more bagels than men do, but men edge out women when it comes to Rhett’s burgers and Panda Express. Four times more women than men drink tea. And students hone their preferences over time: freshmen flock to Starbucks, while Dunkin’ Donuts’ wide appeal holds steady through graduation. Foreign students love the create-your-own grilled cheese bar and Warren Towers’ burger blowout.

Here’s a dietary snapshot of students living on campus: nearly 9 percent are vegetarian. Of the 15 percent who have food allergies, dairy allergies are most common, followed by allergies to nuts, fish, gluten, soy, and eggs. The Fresh Food Company gets a 52 percent in student popularity, 25 percent favor Warren Towers, and the remainder are loyal in equal measure to old-timers Myles Standish and Shelton. Of all five residence dining halls, Warren Towers was cited most often (by 27.2 percent of respondents) as needing “to improve its overall dining experience.” The reasons include: the quality is lower because the food is mass-produced, there are too few meal choices, the food often runs out, and the lines are too long, especially at peak hours. But Warren may be a victim of its own success: it’s a favorite of Bay State Road residents, and it draws defectors from Shelton and Myles.

While nearly 70 percent of students gave high ratings (“5” or above, with “1” poor and “7” excellent) to their overall dining experience, they were slightly less enthusiastic about food taste (about 62 percent) and appearance (60 percent) and about half gave highest marks for food variety. Dining Services’ convenience was praised by 77 percent and nearly three quarters say they are very pleased with staff friendliness and appearance and cleanliness of the service area.

What do students really want when choosing a place to grab a meal or snack on Comm Ave? Food quality, convenience, cleanliness, and “overall experience” top the list — no surprise there — but nearly 80 percent of survey respondents also place a high level of importance on staff appearance and food temperature, both of which are slightly more important than speed of service, food freshness, and food variety. As for the ever-evolving offerings at the Union Food Court, 15.7 percent of those surveyed said they wouldn’t mind if Cranberry Farms were replaced with something else, 17.6 percent would be fine saying adios to Caprito Burrito, and 14.2 percent could say arrivederci to Amalfi Oven with no regrets. Copper Kettle and Sushi Bar were deemed expendable by around 12 percent.

The survey showed strong student support for stepping up recycling and sustainability efforts, including starting a compost pile, adding sorted recycling bins, limiting paper napkin use, offering a choice of dishes or paper plates for late night. Laverdiere says there was some grumbling when Dining Services dispensed with trays in September 2008, but students quickly got over it, and the University is now saving water and cutting food waste.

Hill says BU tries to fit its food offerings to a range of lifestyles, and it seems to be succeeding, with flexible meal plans and ethnic specials at dining halls. When it comes to special diets, 87 percent of students say they have no restrictions, vegans comprise only 1.1 percent, and vegetarians make up around 10 percent. But, says Hill, 70 percent of campus menu offerings are vegetarian by default.

While using surveys to determine the future of dining choices is generally reliable, Hill points out that it is not foolproof. One memorable misstep was a Ben & Jerry’s franchise, which appeared on the wish lists of large numbers of students.

“When we put it at the GSU, everyone was talking about it,” says Hill, “but the sales just didn’t hold up.” The ice cream vendor was replaced by Jamba Juice, a West Coast franchise that had gotten much less support on the survey. The result? Students loved it.

Susan Seligson can be reached at [email protected].

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6 Enterprise Seo Strategies & Tactics That Really Work

SEO has changed over the last few years.

A lot.

So how do you remain (or become) successful today?

Here are six enterprise SEO tactics and strategies that work.

1. Boost Rankings of Keywords Within Striking Distance

Targeting keywords that rank in striking distance (i.e., keywords that rank in positions 11 to 20) are low-hanging fruit and provide quick wins to improve your performance.

The process of finding striking distance keywords is easy:

Enter your domain in Ahrefs.

Why Should Brands Do This

It’s a lot easier to move keywords that are close to Page 1 to the first page.

Targeting keywords that rank in striking distance is the easiest way to find the best opportunities.

The Benefits

Incremental traffic.

Potential lift in conversions.

Better visibility.


We increased traffic by 15% from a keyword in three months for one of our hospitality clients by moving the keyword from position 11 to position 6.

By optimizing the title, content, building links, and getting some social endorsements to landing pages that rank for these keywords, you may be able to increase your visibility onto Page 1 – and eventually into one of the top three positions over time.

Once you get your clients or your site to the top 3, the site will have more incremental traffic and conversions and be more visible in the ultra-competitive SERPs.

2. Expand Your Content

Once you find keywords that rank in striking distance and your site is relevant for those keywords, you can expand the current content to meet end user intent and make it more relevant and useful for your users.

This is especially important if you have thin or empty pages (pages with little to no content).

The process of finding thin pages and expanding the content is easy.

Enter your domain in DeepCrawl.

Grab the URL and paste it in Ahrefs and see what keywords the page is ranking for and find the position. If the keyword is ranking in striking distance and is relevant and important, review the page, and expand the content to cover more topics, answer more questions, etc.

Why Should Brands Do This

Low-quality pages and thin content are increasingly hard to rank in Google, thanks to numerous algorithmic updates.

While not impossible, it’s hard to rank thin content for keywords where there is lots of competition.

Brands need to give users high-quality content.

There are two dangers of publishing content with little to no value. It:

Won’t rank well in search engines.

Will result in a bad experience for users.

If you want to make your site rank, give users useful and meaningful content that they can consume and find helpful.

In other words: stop selling and start helping.

The Benefits

Good user experience.

Higher domain authority.

Better engagement metrics.

Better visibility and more traffic.


We increased traffic on a page for one of our B2B clients by 25% in 6 months and also increased the number of keywords ranking from 1 to 15 by expanding the content to cover off on new topics and increasing the amount of content on the page from 100 to 1,200 words.

Here’s an example of a site that has thin content and received a manual action from Google.

There are some easy fixes to clean up thin or empty pages:

Add the noindex meta tag to those pages and block them in the chúng tôi file so Google won’t crawl the pages.

Add high-quality, relevant, and useful content to the pages to satisfy multiple intents (i.e., 600 words or more).

Remove the page and let the page result in a 404-response code (or 301 redirect it to better, relevant content).

3. Be a Content-Producing Machine

Content is extremely important for SEO, especially early-stage content “awareness.”

Nearly every consumer journey starts with a problem and informational (not transactional) search.

If brands and agencies want to be successful and win in the SERPs, they must continue to develop high-quality content based on intent for all stages of the user journey.

Most SEO pros will run out of things to do for their clients if they had them for several years, but you can never stop developing content.

A blog is a great way to add content to capture early to mid-stage and even transactional content.

Most people ask what kind of content they should create.

The answer?

All types.

Let’s stop thinking of content as only text.

Content can also be in the form of images and videos.

Video content and answer box are perfect content types.

Let’s look at an example for [how to plant grass seed]:

The video and rich results cover off well on this intent and take up prime real estate.

People always ask, “what performs better, short-form, or long form-content?” (Long-form content is defined as content that is over 1,000-1,200 words.)

Numerous correlation studies support the idea that long-form content performs the best in the SERPs. Users engage more with content that is longer and more valuable.

However, if you create content that is short, resourceful, and satisfies or provides value to the user and their intent, that might work as well.

Depending on your audience, it is best to test and see what works better for your users to provide them with the best experience.

Finally, when creating content, we need to stop thinking that we need to create content that is targeting one or two keywords.

You’re either going to be relevant for certain topics and keywords based on the user’s search intent, or you aren’t.

We need to create content with the following in mind:

Write content that answers users’ questions.

Create unique, specific, high-quality, and original content that provides users with a good experience.

Review and analyze the competitive landscape for any topic or query. Determine the level of content quality needed to rank in search and to engage your target audience and use that as a guide to know what to shoot for.

Create content that is engaging by adding images, facts, or lists.

Be useful and informative. Create content that your users will get some benefit from. For example, if they have a problem, the content will help them solve the problem either through a product or an answer.

4. Featured Snippet Optimization

Having a featured snippet strategy can help your site show up in Google’s rich results.

The featured snippet is not only tied to the answer for voice search, it appears before the organic results, which could give you maximum exposure and traffic because it is above the fold.

How to Rank for Featured Snippets

To show up as a featured snippet, you must:

Address the users’ queries first in the content, specifically in an H1.

Then optimize the answer in a format preferred by users.

Is your content directly answering users’ queries about the topic?

If not, then update your content to make sure it answers the user’s question.

You can use tools like SEMrush to find out if there is an opportunity that your query generates a featured snippet.

Be sure to use lists, tables, and paragraphs with proper structured data markup.

Tips to Show up as Featured Snippets 

Target keywords that already have a featured snippet.

Answer the question clearly, quickly, and in under 100 words.

Make sure you’re using factual and accurate information that users will find useful.

Include numbered lists, tables, or graphs.

Make sure one article answers many similar questions.

Don’t give all the information away. Give users a reason to want to go to your site to learn more.

Test it using Google’s rich result tool.

Use headers to break up content.

Don’t forget to include high-quality images and videos and use voice transcripts for videos to help show for video snippets.

5. Internal & External Linking

Most SEO pros forget about the power of internal linking.

Internal links connect your content and give Google and other search engines a good idea of the structure of your website and let them find important pages that offer more value.

The good thing about internal linking is that you can control what pages it links to and you can also control the anchor text that links to another page.

Getting links from external and related sites with high authority are still important to improve your organic performance, but as always, continue to focus on quality rather than quantity.

Also, be sure to use social to distribute your content to get more high-quality links and endorsements for your content.

6. Using Structured Data

Structured data is important to dress up and decorate your content since it helps Google understand your content better.

While we’re in the age of automation, there are also some tasks and strategies that can be automated that can free up our time and allow us to spend more time on strategy, sales, and client communications.


The search engines’ algorithms are getting smarter and the war to rank on Page 1 is getting more competitive all the time.

But with the right tactics and strategies, you can get to the top of the search engines in time.

While there are more strategies (e.g., page speed optimization) that can improve your organic performance but were not mentioned in this post, these are the six tactics that still work based on my experience working with enterprise brands.

These are worth testing out on your own sites or with your clients.

Image Credits

All screenshots taken by author

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