Trending February 2024 # Linkedin Content Creation Is Up 60% Compared To Last Year # Suggested March 2024 # Top 3 Popular

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LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.

Srividya Gopani, Director of Brand and Consumer Marketing at LinkedIn, tells Social Samosa that members have been using their time during lockdown to push their professional lives forward.

Gopani goes on to state that content creation is up 60% year-over-year on LinkedIn.

Users are spending their time on the network offering guidance, looking jobs and internships, and staying connected with other professionals to help each other out.

Time spent with LinkedIn’s online learning courses is also up, Gopani says, with 4 million hours of watch time in March alone.

”As the world’s largest professional network, we are recognising that we are uniquely positioned to encourage members to build the right expertise, gain relevant skills and knowledge, and make the right connections at this time.”

Source: Social Samosa

Related: LinkedIn Engagement Up 76% for ‘Work From Home’ Content

Key Trends on LinkedIn Right Now

For more insights on what types of content LinkedIn members are creating and consuming right now, let’s look to a report published by the company this week.

The report states:

“Now is the time for technology companies to share how they’re leading through change and guiding businesses through to recovery. On LinkedIn, we’re seeing a surge of content across various technology subjects that reflect today’s evolving world of work.”

LinkedIn specifically highlights spikes in engagement on articles mentioning the following topics:

Business continuity (up 144%)

Cloud services (up 78%)

Video streaming (up 71%)

Cybersecurity (up 66%)

Remote working (up 52%)

Virtual reality (up 50%)

Software (46%)

The hashtags #Marketing and #Leadership rank in the top five hashtags on LinkedIn as of April 2023.

As it relates to small-to-medium sized businesses, the following topics are generating the most engagement:

Start-up strategies

Capital raising

Business

Funding

Small business

Related: How to Completely Set up & Optimize Your LinkedIn Company Page

LinkedIn Flooded With Remote Work Content

Unsurprisingly, the topic of remote working is seeing the greatest surge in content creation. Articles mentioning remote working are up 391%.

There’s a clear demand for this content as well. That’s demonstrated not only by the engagement rate, but the increase in people searching for remote working.

LinkedIn is seeing over 3 times as many searches for “remote working.”

As the number of articles on remote working continues to rise, it perhaps won’t be long before engagement starts to taper off.

Unless you have something unique to say about remote working, it may be worth considering other options.

Related: 5 Ways to Use LinkedIn to Power Your Business

Other Content Opportunities

According to LinkedIn’s report, it looks like the strongest content opportunity right now is in a

rticles mentioning video streaming.

The growth in creation of these articles is being outpaced by the growth in engagement.

That suggests there’s more of an opportunity for your content to stand out compared to writing about a more oversaturated topic.

For more insights such as these, see LinkedIn’s full report here.

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Google Is Reportedly Delivering Less Organic Search Traffic Than Last Year

Organic search visits from Google are reportedly down compared to last year, while organic visits from DuckDuckGo are up significantly.

Merkle’s digital marketing report for Q2 2023 shows that Google’s organic search visits are down 8% from the same time period in 2023.

Organic visits from Bing and Yahoo are down as well, with declines of 26% and 11% respectively.

The only major search engine to deliver organic search visit growth last quarter is DuckDuckGo, with 49% more visits overall.

Looking at mobile visits specifically, DuckDuckGo is up 64% year-over-year. DuckDuckGo’s growth in mobile search was so strong that its organic search share on mobile has doubled from 0.3% to 0.6%.

Despite Google’s lack of growth in organic search visits, it still managed to gain 1% organic search visit share last quarter.

However, that appears to be at the expense of Bing losing 1% of its organic search visit share.

Now that we’ve looked at specific search engines, here’s a look at the overall organic search market in Q2 2023.

Organic Search in Q2 2023

Organic search produced 23% of all site visits in Q2 2023.

Total visits produced by organic search fell 6% year-over-year in Q2 2023, which is down even further from a 2% decline in Q1 2023.

Organic search visits were down across all devices but especially so on mobile phones, where visit growth dropped from 13% in Q1 2023 to 5% in Q2 2023.

Data shows that paid search visits on phones could be cutting into organic visits. Phones and tablets produced 59% of organic search visits in Q2 2023, compared to 65% of paid search visits.

According to Merkle, this was the weakest rate of growth for phone organic search since mid-2024.

The two biggest share gainers in Q2 2023 were paid search and direct site visits.

For more data, download the full report here.

5 Ways Linkedin Advertising Is Different From Other Social Platforms

There’s plenty of informal marketing channels out there such as email, Facebook, Twitter, and SnapChat. But these platforms are tailored more for our personal digital profile.

Additionally, these channels enable you to widen your reach through their direct sponsored messaging options.

Yet, LinkedIn’s unique capabilities extend beyond the shared characteristics of various social network outlets.

The following are intended to help you think more strategically about LinkedIn’s role in your overall media mix.

1. The Only True Professional Social Platform

Users on LinkedIn actively engage with content that aligns with their career interests and professional profile.

The platform is a playground, if you will, for people looking to:

Advance their careers.

Connect with peers.

Follow industry news.

Promote their skills and knowledge.

While LinkedIn is home to 600+ million users, other social networks boast an even larger user base, most notably Facebook with over 2 billion people engaged on its platform.

And because you’re interacting with them in a professional setting, they’re also more receptive to your marketing message.

2. Targeting By Professional Profile

LinkedIn enables you to target by:

Skill set.

Degree.

Industry.

Company size & name.

Job title.

Job function.

And more.

Your marketing assets can run in the:

News Feed.

Side Panel.

InMail (delivered right to a user’s profile).

This gives you the variety you need to test multiple creative formats.

Targeting algorithms vary across different social media platforms.

Each platform aims to create a statistical profile based on several variables in order to deliver personalized information to an audience.

LinkedIn takes targeting a step further.

LinkedIn profiles are rarely static. Members continually edit and update their academic and professional backgrounds, professional certificates, and any other significant achievements.

Experience (e.g. job function, seniority, title).

Company (e.g. company name, industry, size, followers).

Education (e.g. degrees, fields of study).

Other relevant interests and demographics.

Is your ideal customer graduated from CalTech, has worked for Apple in the past 5 years, and lives in Cupertino, California? LinkedIn will direct your ad only to users who meet these exact criteria.

Through LinkedIn’s Sponsored InMail feature, your target user would receive a personalized message only when he or she is actively using the platform – whether they follow your company or not.

Other social networks only allow you to distribute direct private messages to individuals after they’ve opted in. For instance:

Entering an email address.

Forfeiting additional contact information.

3. Better Conversion Rates

In today’s ad-saturated world, competitive conversion rates do not happen by accident.

LinkedIn can accurately deliver your message to the right prospects and therefore generate a higher visitor-to-lead conversion rate.

On LinkedIn.

4. Higher Advertising Costs, But Bigger ROI Potential

Any changes you make to your campaign’s Budget & Schedule will immediately show in the LinkedIn Advertising Platform.

The name of the game is ROI: a costly investment that generates a greater return is preferable to a smaller investment that doesn’t deliver.

By comparison, other social network channels allow you to invest as little as $1 per day in a campaign.

But the big caveat is that you might get what you pay for.

In other words, your campaigns might not connect with your target audience and fail to achieve their conversion goals.

5. Matched Audience Targeting

Shortly after its official launch, LinkedIn’s Matched Audiences program has become the secret lead-generating weapon for today’s digital marketer.

Much like other popular social media networks, LinkedIn’s Matched Audiences enables you to:

Retarget your website visitors for further engagement.

Build customized audiences and run account-based marketing campaigns by uploading CSV lists of contacts, email addresses, or company names.

Based on your website visitors, target accounts, and contact lists, you can also identify your lookalike audiences. Consequently, you can market to new customers who have similar characteristics to your existing ones.

To this day, no other social network rivals LinkedIn’s business proposition.

The great majority of users promote their most authentic, professional, and up-to-date digital profile on LinkedIn.

Often, it takes several ad impressions to convince users to convert.

When a potential lead comes across the ad you’re currently displaying on LinkedIn (be it on their fifth, sixth, or even seventh impression), your business is by default perceived as being legitimate, professional, and trustworthy.

In fact, your mere presence on LinkedIn will help you reach that status.

But for businesses looking for a platform that enables superior targeting of their ideal customer, LinkedIn is a digital marketing powerhouse – the kind any business needs to rely on in order to drive growth.

Not All Social Advertising Platforms Are Created Equal

Keep pace with the latest trends.

Get your message in front of the right people.

Explore new pathways to business success.

More Resources:

Image Credits

All screenshots taken by author, July 2023

Anydesk Vs Rdp: Performance And Bandwidth Compared

AnyDesk vs RDP: Performance and bandwidth compared

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If you have a hard time choosing between AnyDesk vs

RDP, our comparison

is ideal f

or both businesses and individuals.

Remote Desktop

Connection

(

RDP

) is a built-in

remote desktop

tool

and does not require additional

installation

.

Discover which of these two compresses and transfers image data between PCs, even on lower bandwidth connections. 

For businesses and individuals who need to access their computers on the go, remote desktop software is an essential tool.

For Windows users, Microsoft offers its proprietary RDP (Remote Desktop Protocol) with Remote Desktop Connection software installed out of the box.

However, there are other companies like AnyDesk that also offer remote desktop software. So, should you invest in AnyDesk remote desktop client when Microsoft already offers its RDP client out of the box?

In this detailed, AnyDesk vs RDP comparison, we try to find the remote desktop tool that is fast, secure, reliable, and the most affordable. So, let’s get started.

AnyDesk vs RDP – which one is better? Features 

Both AnyDesk and RDP offer access to a remote computer irrespective of where you live and the devices you are using.

The utilization of resources offered by the apps including remote audio, keyboard support, remote print, and clipboard support. 

Cross-platform support 

Being a part of Windows, RDP is compatible with Windows XP and later Windows version, OSX, iOS, and Android. It also comes installed out of the box but lacks official Linux support.

The cross-platform support on AnyDesk is second to none as it supports Windows, Mac OSX, Android, iOS, and Linux. AnyDesk covers as many as 32 devices.

Administration 

With AnyDesk, you can keep track of your contacts and connections using the built-in address book. This is helpful if you want to see who’s online without connection.

AnyDesk also offers an option to swap out your default ID for a personalized username along with a logo for brand customization. Furthermore, you can use the MSI package to automatically install AnyDesk on multiple computers.

Remote Desktop Connection is a bit limited in this aspect. While there is no dedicated address book, it saves the recent contacts for quick access.

You can also open any active connection settings to an RDP file or open a saved connection from the interface.

Collaboration Tools 

Built-in collaboration features are essential for any business that needs to operate from different locations.

While both RDP and AnyDesk allow you to collaborate on documents and presentations in real-time, AnyDesk offers some additional features.

With support for text chat, voice and video conferencing, AnyDesk now also offers automatic remote desktop session recording.

Furthermore, the included drawing tool whiteboard allows for drawing on the screen to share ideas.

Security 

AnyDesk banks on the standard TLS 1.2 technology to protect your computer from unauthorized access. It uses RSA 2048 asymmetric key exchange encryption to verify every inbound connection for security risks.

Users can control who has access to their computer by adding the contacts to the trusted list. AnyDesk uses the Salted Password Hashing to protect user passwords which makes decryption impossible.

With Two-Factor Authentication, you can double protect any device you use remotely. AnyDesk sends a one-time password for new sessions adding an extra layer of security over the existing unattended access password.

In Privacy Mode, you can blacken the screen you are working on remotely. This is useful if you don’t want others to peak into your computer screen in public places and protect sensitive documents.

AnyDesk offers the controlled permission feature. The owner can assign and define authorizations to the users that are asking for access before the session begins.

If you want to share a screen, you can disable access to the mouse and keyboard, clipboard, and more to ensure nothing happens without your knowledge.

Remote Desktop Connection also operate over an encrypted channel, preventing unauthorized access to your data and computer.

However, the user needs to be cautious of the man-in-the-middle attack due to a vulnerability in the encryption method.

Remote Desktop Connection does the basics well; however, AnyDesk offers a better set of features, collaboration tools and excellent security features.

Performance 

Expert tip:

Ease of use and UI

Remote Desktop Connection does not have the most pleasing or modern UI among the remote desktop tools.

The login window requires the user to enter the name of the remote computer and the user name to connect.

Unlike AnyDesk, Remote Desktop Connection requires the user to configure the app using the Microsoft Remote Desktop assistant. So, if you are looking for something plug-and-play, AnyDesk is the better option.

Scaling the screen works well on both the remote desktop tools with media content like images being crisp and clear. The connection to mobile devices works well without any issues due to the varying display size.

The mobile to desktop connection on AnyDesk is smooth without any noticeable delay. You can use the mobile screen as a touchpad.

Additionally, you can even change the input option and choose the remote screen if you have a multi-monitor setup.

Furthermore, the mobile app allows you to take screenshots, ask for elevated permissions, start session recording, upload and download files and use VPN.

However, with Remote Desktop Connection, the mobile to desktop connection offers the bare minimum.

System resource usage and latency 

In our test, the AnyDesk app from mobile to PC and PC to PC/mobile registered the input almost instantly.

Mouse tracking was smooth, and plenty of input emulation options on offers when connecting to a PC via mobile.

What’s impressive is the system resource usage. These apps manage to use barely 10% of the total CPU power, ensuring you have sufficient resources to work on.

When it comes to system resource usage, both apps are less resource-hungry. The performance is good, but additional features on the AnyDesk desktop and mobile app make it a clear winner, even on the free version.

Support 

Remote Desktop Connection does not have any traditional form of support system. While the users can access the official forum for some support, that is the only means of support available as of now.

For AnyDesk, the company offers online support. Existing customers can contact for technical support via the customer portal for priority requests. 

Another mode of support for AnyDesk is via the message. Users can send the message and expect support via email. AnyDesk also has a phone number, but that’s for sales inquiries only.

Pricing and plans 

Remote Desktop Connection (RDP) is a completely free remote desktop solution. It comes pre-installed out of the box and does not require any subscription to use.

AnyDesk is available in both Pro and free versions. While the free version is available for individuals and non-commercial purposes, the premium version comes in three plans.

Businesses can use the Lite, Professional or Power plan depending on the size of their business. The Lite commercial version misses out on address book, session logging, custom and additional user features. While the Professional plan misses out on unlimited concurrent sessions. 

AnyDesk vs RDP – which should you choose?

Both of these remote desktop solutions perform the basic tasks of accessing devices remotely over the network. While Remote Desktop Connection (RDP) offers only the essential tools, AnyDesk offers extensive features and is easy to use.

While Remote Desktop Connection can be used for personal and commercial use without any fees, it is limited by features.

AnyDesk free version offers most of the features for personal use. For commercial use, the plans are affordable for individual users.

If you are looking for a very basic remote desktop connection, RDP is a good choice. It offers a no-nonsense interface, a decently secure environment, and a few customization features. 

Microsoft’s mobile app for remote connection works similarly. It has an easy-to-use interface and offers basic customization options.

Users can enable privacy mode to blacken the screen, take screenshots, choose from multiple input options, seamlessly switch between windows in a multi-monitor setup, and more.

AnyDesk

When RDP fails to meet your expectations, don’t hesitate to give a try to the secure and reliable AnyDesk tool.

Get AnyDeskVisit website

As you’ve seen, while both are useful tools for remote sessions, for users who want the best security, session recording, screenshot sharing, file upload, download functionalities, along with other additional features, AnyDesk is the best choice.

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Top 10 Linkedin Influencers To Follow In India

LinkedIn has been around since 2009, but it wasn’t until recently that it really took off in India. LinkedIn has become one of the primary social media platforms in the country, with over 93.8 million users as of August 2023. 

As of April 2023, LinkedIn had an audience reach of 190 million users in the United States. The country was by far the leading market for professional job networking services, with runner-up India accounting for an audience of 87 million.

LinkedIn has also become a platform for professionals to share their expertise and insights through articles, videos, and other types of content. It has evolved from a simple networking site to a platform offering professional services, including job search, resume building, and business development.

Top 10 LinkedIn Influencers to Follow in India 1. Ankur Warikoo

Ankur Warikoo is a serial entrepreneur, author, educator, and online creator. Warikoo has a wealth of experience and curates engaging and compelling content for an audience of over 1.9 million on LinkedIn alone.

As the former CEO of Groupon and Nearbuy, Warikoo has a wealth of experience in the business world and uses his platform to share motivational and finance-related content with his followers.

In addition to his professional achievements, Warikoo has also been recognized for his work as an influencer. He was included on Fortune Magazine’s 40 under 40 lists for India and Forbes Top 100 digital creators list for 2023, among others.

One of the things that set Warikoo apart from other content creators is his ability to simplify and make complex financial and commercial topics understandable to a wide audience. He has a talent for creating story-like content that engages and educates his readers.

Overall, Warikoo is a must-follow for anyone interested in finance, personal development, and branding. His ability to break down complex concepts and share them in an engaging and relatable way makes him a valuable asset for anyone looking to improve their knowledge and skills in these areas.

2. Rekha M Menon

Rekha M Menon is a highly influential LinkedIn figure with over 193k followers. As the Chairperson and Senior Managing Director of Accenture in India, Menon is a seasoned business professional with a wealth of experience and insights to share.

Menon’s content on LinkedIn covers a wide range of topics, including business, communities, diversity, inclusion, tech, sustainability, transformation in business, and the digital landscape. 

She is passionate about these topics and is committed to using her platform to bring about positive change in society.

She is known for creating long-form content pieces that are passionate and thought-provoking, and she is committed to using her platform to bring about positive change in society.

In addition to her expertise in business and leadership, Menon is also a skilled communicator. She is able to convey complex ideas in a clear and concise manner which is a testament to her proficiency and mastery in communication. Rekha M Menon is a valuable resource for anyone interested in learning more about business, corporates, and social change. 

3. Sorav Jain

Sorav has been recognized for his passion to make an impact and has been featured on the Top Social Media Marketers under the age of 30 lists by Social Samosa. He has also been featured on the Top 25 Social Media professionals of India by the Global Youth Marketing forum.

Sorav is known for creating content that is both educational and motivational. His topics include lifestyle, leadership, and growth, and he presents his ideas in an engaging and relatable way that inspires his followers to take action.

In addition to his expertise in personal branding and digital marketing, Sorav has a way with words. He has mastered the art of clear and precise writing and makes even the most complex of topics sound simple and easy to understand. 

Sorav Jain is one of the top LinkedIn influencers to follow for anyone looking to improve their personal branding and digital marketing skills. His unique approach to educating his students about digital marketing through an agency-based model has truly revolutionized the field.  

4. Sharan Hegde

Sharan Hegde is the co-founder of the financial brand Hedonova and a highly influential figure on LinkedIn, with over 200k followers. He is an angel investor with several new-age Fintech and Ed-tech companies listed in his portfolio.

With a mission of helping the common man make a ton of money, Sharan crafts innovative content to explain complex financial topics and simplify them to facilitate better understanding. He is known for producing entertaining content on personal finance including investing, money management, and the psychology of money.

One thing that set him apart is his unique approach to content creation. He uses storylines and fun characters to make the content memorable and engaging. This approach makes his content stand out and helps his followers retain important financial lessons.

5. Rishi Jain  

Rishi Jain is the co-founder of Digital Scholar and a well-respected figure in the world of digital marketing and online growth. With over 12k followers on LinkedIn, Jain has trained over 50k students in the art of digital marketing and has a wealth of experience to share.

His journey from a programmer at one of the Fortune 500 companies to becoming a successful entrepreneur in the marketing landscape is truly inspiring. He is an expert at growth hacking and has helped hundreds of top clients scale their businesses to the next level. Along with Sorav Jain, he is successfully running India’s only agency-based learning institute and creating growth opportunities for hundreds of aspiring digital marketers in the country.

Jain’s content revolves around topics such as growth, digital marketing, and entrepreneurship. He combines case studies, personal learnings, and testimonial pieces in his content to create a well-rounded and informative resource for his followers. This approach helps him to strengthen his personal brand and build trust with his audience.

His writing is characterized by its clarity and conciseness, demonstrating his strong communication skills. Rishi Jain is a must-follow for anyone looking to improve their skills in digital marketing and online growth.

6. Vaibhav Sisinty

Vaibhav Sisinty is the founder of Growth School and a well-known growth hacker and entrepreneur with over 380k followers on LinkedIn. Since his childhood, Vaibhav has always been passionate about marketing. 

His journey from being an 8-year-old beyblade seller to a founder has given him a never-ending well of ideas, learnings, and knowledge which he graciously shares with his online community.

His content revolves around topics such as growth hacking, startup, and product marketing, and he is known for creating authentic content that stems from his personal learnings and life lessons.

Sisinty has a talent for writing in a clear, concise manner, making her a skilled communicator. His authenticity and vulnerability make him a relatable and trusted resource for his followers.

7. Divya Gokulnath

Her relationship with education and learning goes back decades and hence, she has been passionately working toward embedding technology in education to make it accessible for all. 

Her support for women empowerment initiatives reflects her stand on creating equitable opportunities for all those who are deserving regardless of the existing barriers in society. 

Gokulnath’s content on LinkedIn is a blend of motivational pieces, personal learnings, and her opinions on trending issues within the education sector. She is extremely passionate about education and is committed to sharing her knowledge and insights with her followers.

In addition to her expertise in education, she is adept at writing in a way that is straightforward and to the point, demonstrating her proficiency as a communicator

Divya Gokulnath is a great source of inspiration for anyone interested in education, teaching, and anyone passionate about making a positive impact on young minds.

8. Rachana Ranade

Rachana Ranade is a highly influential figure on LinkedIn, with over 480k followers. As an expert in finance, Ranade creates content that aims to simplify complex financial topics and make them accessible to a wide audience.

With over 10 years of experience, Rachana is educating a group of over 10 lakh students about the world of the stock market. With the intention of simplifying financial education to make it engaging to all her students, she works with a team of diversely talented people to make this dream a reality.

Through her videos and other content, Ranade educates her followers on the stock markets and the financial sector. She shares her knowledge through her website and her tweets, presenting lessons and observations in a clear manner that is easy to understand and apply.

Ranade’s focus on simplifying complex finance topics makes her a valuable resource for anyone looking to improve their financial literacy and make better financial decisions. 

Her expertise, talent for writing in a clear, concise manner, and her engaging teaching style make her a must-follow for anyone interested in learning about the art of trades and stocks.

9. Shraddha Sharma

Shraddha Sharma is the Founder & CEO of YourStory Media and a highly influential figure on LinkedIn, with over 2 million followers. With over a decade of experience in chronicling the inspiring and sometimes untold stories of entrepreneurship in the Indian startup world, Sharddha is truly a master of quality storytelling.

Her LinkedIn is an extension of her innovative thinking which is reflected in the overall choice of content that she puts out. Sharma’s content on the platform revolves around start-ups and the tech world, with the strong and meaningful influence of storytelling.

As the head of a media company that covers start-ups and the tech industry, Sharma is well-equipped to share valuable insights and information with her followers. Her content is informative and engaging, and she has the ability to effectively communicate through writing with a high level of clarity and conciseness.

Her content on LinkedIn is a master class for anyone who wishes to make a difference in their respective field with their innovative vision and mission to realize their goals.

10. Kunal Shah

Kunal Shah is the founder of CRED and a highly influential figure on LinkedIn, with over 927k followers. 

With over 10 years of experience in the world of startups and business, he is considered one of the top credible voices on LinkedIn for business-related content. He is unapologetically himself and shares straightforward and clear-cut information without sugarcoating it.

Shah’s content on the platform generally consists of opinion pieces and his learnings that come from wearing multiple hats in the world of business. His past roles include being the Advisor at Sequoia Capital and AngelList, Chairman of the Internet and Mobile Association of India, and even the Part-time partner at Y Coimbatore. 

As a seasoned entrepreneur and business professional, Shah is well-equipped to share valuable insights and experiences with his followers. His content is informative and thought-provoking, and he is able to convey his ideas and learnings in an engaging and immersive way.

In addition to his expertise in the business and start-up world, Shah is also a skilled communicator. He is able to tell compelling stories that capture the attention of his followers and help them better understand the topics he covers.

Kunal Shah is one of those creators whose content is backed by decades of vibrant and credible experience, especially those interested in business and start-ups who will definitely benefit from his expertise. 

Conclusion

LinkedIn is a valuable platform for professionals looking to connect with others in their field, learn new skills, and stay up-to-date with the latest trends and developments. In India, the platform is home to a diverse array of influencers who share their knowledge on a wide range of topics.

The top LinkedIn influencers to follow in India are a diverse group who are passionate about their fields and committed to sharing their expertise with others. Whether you are interested in finance, marketing, education, or entrepreneurship, there is an influencer on LinkedIn who can help you succeed in your career or business.

By following these influencers, you can gain valuable insights and practical knowledge that will help you grow and succeed in today’s digital landscape. Whether you are starting out in your career or are an experienced professional looking to stay up-to-date, these influencers are sure to have something valuable to offer.

FAQs

1. Who is the richest person on LinkedIn?

The CEO of Amazon Jeff Bezos continues to remain the richest person on LinkedIn with a net worth of 12,540 crores USD since his arrival on the platform. 

2. Do billionaires use LinkedIn?

LinkedIn is a professional platform where people can find jobs, recruit people, and self-band their services. If you ask do billionaires use LinkedIn the answer might be a cat on the wall. According to Forbes magazines, only 20% of billionaires are on LinkedIn.

3. Do LinkedIn influencers get paid?

LinkedIn as a platform like Instagram and Youtube does not pay for influencers. Yet influencers get to earn money through brand collaborations.

4. What is replacing LinkedIn?

LinkedIn is a platform for professional communication though LinkedIn is at its silver lining there are many more platforms that are trying to give the best to their users and one such platform is AngelList. Through this platform, you can find employment opportunities.

Nft Marketplace Blur Is Beating Opensea, But Will It Last?

The Web3 landscape is shifting. With the explosive rise of the NFT marketplace and aggregator Blur in recent weeks and months, OpenSea now finds itself in an uncomfortable and unfamiliar position: it now has a legitimate contender for the title of NFT marketplace leader. 

If Blur’s steadily growing presence since its launch last year wasn’t indicative of this change, the previous month certainly has been. In the last 30 days alone, the platform has done $1.24 billion in trading volume. And OpenSea? Nearly $383 million. In the aftermath of Blur’s token launch on February 14, activity on the platform has skyrocketed. Every day since then, the marketplace has outpaced OpenSea in trading volume by as little as $35 million and as much as $100 million. 

Given OpenSea’s historical supremacy, those numbers feel like they’re the wrong way around. So, how did a platform that has dominated the NFT ecosystem for the last five years by a significant margin find itself in this position? And what does Blur’s success mean for the broader Web3 ecosystem? 

Up in a blur

It’s crucial to note the important ways in which OpenSea and Blur differ. The former is meant to appeal to as broad of a Web3 demographic as possible. While it does provide tools for NFT pro traders (whose focus is flipping digital assets for a profit), it mainly appeals to retail buyers. Retail buyers are more interested in buying NFTs for their art or are more likely to buy individual digital tokens here and there, but not in meaningfully high volumes or frequencies. 

Blur has made a name for itself by exclusively appealing to that pro-trader demographic. Platform founder Pacman admitted as much in an early January interview with Token Terminal, and it’s a strategy that the company has gotten almost absurdly good at executing. If it sounds strange that a platform with a more limited demographic focus is leaving the Amazon of NFTs in the dust, keep in mind that this niche group holds considerable financial sway in the ecosystem. 

Remember the insanely high levels of trading volume that Blur has been putting up lately? Ecosystem observers have noted that 50 percent of that volume comes from fewer than 300 wallets. On February 21, for example, just eight wallets on the platform traded 4,000 ETH or more on Blur, which rivals volume levels the entirety of OpenSea saw during its worst-performing days.

The high volume that comes out of the platform tends to center around a handful of sought-after, high-profile NFT projects whose names won’t surprise you: Bored Ape Yacht Club, Azuki, Mutant Ape Yacht Club, Pudgy Penguins, Moonbirds, Doodles, and the like.

How Blur encourages loyalty

One of the biggest reasons pro traders are flocking to Blur is its promise to users that it will reward them handsomely with future airdrops of the $BLUR token, totaling some $300 million during its next “season” of give-outs. At the time of writing, the token has a fully diluted market cap of $2.5 billion, and the Blur team is more than willing to throw its financial weight around to entice NFT traders to stick with them. 

Loyalty points are one of Blur’s methods of doing this. While the platform allows users to list their NFTs on other marketplaces, those who list explicitly on Blur will receive a 100 percent loyalty score. More loyalty equals more rewards in the future. 

Credit: Blur

It’s not just Blur’s innovations that have drawn users to it. Collector frustration with OpenSea has always been somewhat prevalent in the NFT space, even if just by virtue of the platform being the biggest name in the game. More legitimately, Web3 enthusiasts have been soured on the marketplace’s ever-shifting stance on creator royalties.

As of last October, OpenSea was the platform that had paid out the most royalties to creators by a wide margin, but a controversial November announcement from the company sparked what essentially amounted to Web3’s unionization movement. Beyond the royalties debate, it’s not hyperbole to say that almost nobody has been pleased with the platform’s stolen items policy, the marketplace’s reputation for not working well in times of high traffic, and its seeming centralized approach to, well, basically everything.  

So it didn’t help when Blur swooped in with surgical precision to seduce traders looking for a marketplace that could give them what they were looking for without all that baggage (and reward them handsomely for making the switch). And, once Blur’s token launched and sent it into the stratosphere, OpenSea responded by cutting royalties and temporarily disbarring its platform transaction fees for certain collections, frustrating creatives who helped build the space even further. 

Blur proponents have been quick to point out how the platform is paying out more royalties to creators than anyone else in recent weeks. While this is true, it’s partly because the marketplace absorbed a major portion of the trading volume its competitors would otherwise have facilitated those royalties payouts with.

OpenSea can’t lead the industry in royalties (as it once very much did) if its volume is being siphoned off to other platforms. What Blur has done better than OpenSea is incentivize people to pay full royalties on their NFT purchases through token rewards. It’s an interesting model for “enforcing” royalties in Web3 that comes with its own set of serious concerns, not least of which is that those payouts become contingent on a platform waving a shiny financial toy in front of a small group of influential users. It’s simply too early to claim that Blur’s approach to royalties works better than others simply because the numbers are doing well at the moment.

Credit: Blur

The problem with the numbers game

Blur’s wider-reaching effects on the Web3 space are manifold, but they might not all be positive. While high volumes and high royalties payouts are great for Web3, especially in a bear market, many in the space have been disturbed by the residual effect Blur’s success has had on the ecosystem.

Artist Bryan Brinkman highlighted a surreal moment on Blur last week when he witnessed NFTs from Michael Kozlowski’s recent Art Blocks drop, Metropolis, trading on the platform even when the images of the art were not loading on the site due to lag. 

Ah yes, the way Artblocks were meant to be traded. chúng tôi Bryan Brinkman (@bryanbrinkman) February 22, 2023

While the images did eventually load, the point remains: seeing digital assets from creatives treated as fodder for financial gain is more than a little unsettling for many in the NFT space. However, some have suggested that this dynamic is simply Blur capitalizing on what the Web3 market is really about, stripped of any rhetorical veneer of community or culture. 

Regardless, Blur is moving forward in strident fashion. Dropping all pretense, the platform told its users to block OpenSea in a February 15 blog post. The reason? The way both OpenSea and Blur have set up their infrastructure means that creators can’t earn full royalties on both platforms — users have to choose. 

Where do we go from here?

Blur needs to be careful in how it manages its user base and how it perceives its loyalty. It’s not the first NFT marketplace to entice pro traders with token farming. And it would be a mistake for the platform to presume that the wallets driving its phenomenal rise right now will do anything but jump ship if another offers them a better financial incentive to do so. Blur’s unabashed lean into the pro-trader demographic and clever airdrop mechanisms mean it’s likely to hold the interest of this demographic for some time, but the challenge will be drawing out loyalty in the long term.

More important than what Blur does next is what its ripple effects do to the rest of the space. The marketplace’s monumental rise isn’t necessarily a bad thing; the NFT world should celebrate the fact that there is such an attentive and inventive platform out there dedicated to serving the needs of pro traders.

No one platform is responsible for putting pressure on the royalties dynamic in the NFT space. Still, Blur and OpenSea are at least somewhat culpable for pushing it forward into what many now see as an accelerated race to the bottom. Creators, as always, are caught in the middle.

Beyond this, Web3 needs to ensure it’s innovating and catering to the needs of every demographic in the space, not just pro traders. One group that would be great to start with is the creators who helped make the NFT ecosystem what it is today.

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