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As far as European countries go, Sweden doesn’t get as much credit as it deserves for housing some of the most beautiful places in the world. A visit to this country is an experience worth having. Still, often visitors, particularly first-timers, are so distracted by the country’s bubbling and lively Nature that they need to appreciate its elegance and stylish Nature and remember to visit some of its finest places.
Valuation, Hadoop, Excel, Mobile Apps, Web Development & many more.Top 4 Places to Visit in Sweden
Though it’s hard to pick the best places to visit in Sweden, in this article, you will explore the top 4 that are just stunning and the top choice of tourists and locals, along with the activities you can do while you visit and the best time to visit.#1 Malmö
Things to Do in Malmö:
Play the prison break game.
Join a walking tour group.
Learn the history of Swedish by visiting Malmö Castle.
Challenge yourself at the disgusting food museum.
Visit the beautiful St.Petri.
Walk the Øresund Bridge.
Best Time to Visit:
The best time to visit Malmö would be between June – September as there won’t be many tourists and you can enjoy the place without worrying about crowds.#2 Vålådalen
When it comes to places to visit in that country, most people get caught up in the excitement and thrills of city life, and they often overlook the peace that comes from connecting with Nature. If you want a place to meditate, connect with Nature, or enjoy some alone time with your family, Vålådalen is the place to be. The natural view in this town is one of the best in Sweden and Europe.
Things to do in Vålådalen:
Go hiking in one of the many trails.
If you visit vålådalen in winter, you could go skiing down a hill.
The best time to visit vålådalen would be in July as the temperature is very mild and enjoyable.#3 Stockholm Archipelago
The Stockholm archipelago is one of the best places to visit in Sweden, with a collection of over 30,000 islands, scarves, and rocks just a few minutes away from Stockholm. This landscape is the largest archipelago in Sweden, and it’s notably the second largest in the entire Baltic Sea to most tourists. This beautiful landscape often comes in handy whenever they seek to escape the noisy and busy life that Sweden’s capital city is known for.
Things to do in Stockholm Archipelago:
Try out kayaking through the brackish Waters of the archipelago.
Enjoy the views from the different Islands.
Explore numerous caves and secret passages dotted throughout the landscape.
Hike on the islands and explore Nature’s wonders.
Best Time to Visit:#4 Swedish Lapland
The Swedish Lapland is one of the top places to be if you’re a big admirer of hiking, canoe experiences or simply a nature lover. The Wilderness Adventure in this province is one of the best you’ll ever have. It’s far north, above the Arctic Circle. You’ll have the opportunity to see beautiful Rangers and marvel at the beauty of the northern skylights that dance brightly in the night sky over this lovely region.
Things to do in Swedish Lapland:
Drive the 223 miles long Wilderness way.
Watch the northern lights.
Visit Guitars- the Museum.
Explore Abisko National Park.
Best Time to Visit:
The best time to visit would be between December through March, as the weather will be perfect for outdoor activities.Conclusion – Places to Visit in Sweden
Sweden is a beautiful country with a lot of unique places to visit. Each place has its specialty and is unique in its way. The above four places are the best places to visit in Sweden. These should be a must in your travel itinerary as they are sure to satisfy all your needs during your vacation.Recommended Articles
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Exploring the final frontiers requires a delicate balancing act between competing engineering needs. To probe the mysteries of inhospitable places, from ocean trenches to the blistering atmosphere of the sun, scientific instruments must be tough yet ultra-sensitive — they have to survive their environments but remain exposed just enough to do their jobs. Balancing protection and intentional vulnerability can be a major challenge. A NASA spacecraft launching this morning marks a new leap forward in meeting this balance.
Juno, which will study the formidable radiation belts of Jupiter, is arguably one of the toughest spacecraft ever built, equipped with a celestial carapace that will shield its heart and data center against a raging storm of deadly radiation. And it is one of the most refined, with instruments that can measure Jupiter’s sub-cloud atmosphere in unprecedented detail.
Juno’s main investigations have to take place in one of the harshest environment in the solar system, aside from the neighborhood around the sun. It will serve as a valuable test bed for future missions in the universe’s most dangerous places — and it will answer important questions about how Jupiter, and the rest of the planets, came to be.
Engineers designed a titanium radiation vault to protect the spacecraft’s controls, but they could only provide limited protection for most of the sensors, which had to be built of special materials that can tolerate high radiation levels and dissipate an electrical charge. Juno’s microwave radiometer, one of its most important instruments and the antenna that determined the spacecraft’s overall size, was separated from its receiver, requiring long radio frequency lines to transmit data. The separation was a departure from typical spacecraft designs, said Scott Bolton, Juno’s principal investigator and director of the space science department at Southwest Research Institute.
“The sensors are sitting out and vulnerable. They are spot shielded, so they can withstand the radiation, but the brains behind the instruments are all umbilically tied back into this vault,” he said. “We needed very specially shielded cable, that all had to be laid out ahead of time, to connect the sensors all the way back to the brain.”
Outside, the cables are exposed to -220 degrees F; in the vault, temperatures will remain between 32 degrees and 104 degrees F.
The vault will ensure that Juno’s receivers and electronics receive a total ionizing dose of less than 6 kRad, which is even less than some Earth-orbiting instruments.
All of this will happen with ultra-low power supplies. Juno is the first solar-powered mission to the outer planets, meaning it must subsist on a meager supply of energy generated by its massive 29-foot-long, 9-foot-wide solar arrays, each the size of a semitrailer. When Juno is in orbit, the Y-shaped system, always facing toward the sun, will provide about 450 watts of electricity.
Sunlight will be weaker 400 million miles from the sun, but Bolton said engineers determined it was more efficient to design new, state-of-the-art solar arrays than to build a new nuclear power source.
Juno’s scientific payload includes a color camera, which will provide the first detailed view of Jupiter’s poles, along with several other instruments that details the spacecraft’s abilities.
All of these careful designs will help Juno peer beneath Jupiter’s clouds like never before — hence its name, after the wife (and sister) of the Roman god, who was able to peer beneath a veil of clouds that Jupiter drew around himself.
When it arrives at the gas giant in 2024, Juno will make 33 orbits around Jupiter’s poles, approaching from the north and dipping beneath the radiation belts, exiting from the south. This orbit will enable Juno to safely study the planet’s deep atmosphere, gravity field, magnetic field and polar magnetosphere.
One of its primary goals is to look for oxygen, which should be abundant in the planet although scientists have had trouble finding it. Bolton said it likely lies beneath the planet’s striped cloud layers, where it is bound up in water. Juno’s microwave radiometer will study the planet’s water abundance, which will inform theories about how the planet coalesced from the cloud of dust that also formed the sun and the rest of the solar system.
The history of our planet, as Juno’s science team puts it, lives in Jupiter. Everything inside the solar system can fit inside the fifth planet, and then some — the other gas giants, every asteroid, comet, moonlet and planetesimal. Unlike Earth and the other rocky worlds, it has not changed since its birth, so it serves as a time capsule for the rest of the solar system, Bolton said.
“We know Jupiter must have been incredibly important, because it’s the biggest piece besides the sun. It must have been formed very early, if not first, and it must have dictated the conditions and set up everything else,” Bolton said.
Jupiter has captivated astronomers since Galileo first saw its moons in 1610. Scientists now know plenty about it — in part through flybys by the Pioneer, Voyager and Cassini probes, as well as a long-duration stay by a probe named for Mr. Galilei — but many questions remain. The Galileo probe, which visited the Jovian system from 1995 to 2003, plunged into Jupiter’s atmosphere to sniff its contents, and found far less water than scientists expected. Many researchers now believe it looked at a particularly dry, shallow zone; Juno is designed to find that water by dipping much deeper, about 375 miles into Jupiter’s atmosphere.
Other measurements will determine whether Jupiter has a core of heavy elements at its center, or if it’s made of gas throughout, Bolton said. If it has a rocky core, that means it formed later, after rocks solidified around the sun; if it’s all gas, that could mean the planet formed right after the sun, he said. Scientists will also learn what causes Jupiter’s powerful magnetic field, the strongest of any planet, by studying the metallic hydrogen that swirls deep within.
When Juno arrives at Jupiter, it will be careening through space at 134,000 miles an hour, one of the fastest spacecraft ever. Juno’s cartwheeling motion makes it easier to control at those speeds, Bolton said. After 33 orbits, Juno will plunge into Jupiter’s atmosphere, taking measurements until it burns up like a meteor in the dense and roiling clouds.
“We can’t look at our earliest history by looking at ourselves,” Bolton said. “What we’re trying to do is discover the recipe for planets. The approach is to start with getting the ingredient list, and that’s what Jupiter represents to us.”
Juno Above the Clouds NASA/JPL-Caltech
Lowering Juno’s Radiation Vault NASA
Juno Taking Shape NASA
Juno Spacecraft Passes the Test NASA
Juno Artist’s Rendering NASA
The $10 weekend ticket is available on the mTicket mobile app and at North Station, South Station, and Back Bay Station. Find information on purchasing the pass here.
We’ve compiled a list of 12 day trips that are accessible by commuter rail. Be sure to check the commuter rail schedules for specific rails and times.
Everyone knows Salem is famous for the late 17th-century Salem Witch Trials, but there’s much more to see here than just witches. Take, for example, the Peabody Essex Museum, renowned for its Asian art and artifacts, including a centuries-old Qing-era Chinese house. And Salem has great eats, like the aptly named Witch’s Brew Cafe, shops, and festivals. And of course, there’s the Salem Witch Museum. October is a popular time to visit, but this Halloween town is fun to visit year-round.
Salem is a half hour from Boston. Take a Newburyport/Rockport Line train four stops from North Station to the Salem station.
Spring is an ideal time to take a day trip to beautiful Rockport on Cape Ann, a town full of beaches, shops, and culture. The picturesque Halibut Point State Park, a sprawling landscape of rocky trails leading to the Atlantic, is a must. There’s also the Straitsmouth Island Lighthouse, built in 1835 and still maintained. While you’re out by the coast, stop by popular Roy Moore Lobster Co. for your fill of seafood. Grab a sweater and some hiking boots and go.
Rockport is an hour and 15 minutes from Boston. Take a Newburyport/Rockport Line train 11 stops from North Station to the Rockport station.
Whether your bent is art, music, or just exploring a new tourist town (and another great college town), you’ll want to check out Providence, R.I., just an hour south of Boston. From the Rhode Island School of Design Museum of Art to the Providence Performing Arts Center, there’s something for everyone. Take a stroll down bustling Thayer Street. When you get hungry, head over to the popular, and cheap, East Side Pockets for some Mediterranean fare—falafel, kebabs, gyros, and more. Plus, here’s an ideal opportunity to visit friends at Brown, Providence College, or RISD for a weekend.
Providence is about an hour from Boston. Take a Providence/Stoughton Line train eight stops from South Station to the Providence station.
On the coast southeast of Boston, visit the spot where the Pilgrims landed and Massachusetts, and New England for that matter, began. Nearing its 400th anniversary, Plymouth is home to a wealth of colonial history, from Plymouth Rock and the Mayflower II (currently being restored at the Mystic Seaport) to Plimoth Plantation. There are also plenty of other museums, monuments, and historical societies to visit. For lunch, consider Dillon’s Local, a family-operated food joint with traditional American food. Plus, there’s the Americana Theatre Company, popular breweries and wineries, and countless other spots to explore.
Plymouth is an hour and 15 minutes from Boston. Take a Kingston/Plymouth Line train eight stops from South Station to the Plymouth station.
If you’re looking to escape city life and enjoy nature for the day, check out the Middlesex Fells Reservation for hiking, fishing, boating, and other outdoor activities. Spanning more than 2,200 acres spread out across Malden, Medford, Melrose, Stoneham, and Winchester, the Fells offers visitors over 100 miles of mixed-use trails, mountain bike trails, fishing, kayak and canoe rentals, and on- and off-leash areas for those with canine companions. There are a few restaurants bordering the Fells, like J.J. Grimsby & Co., but we recommend fully immersing in nature and bringing a picnic meal.
Middlesex Fells Reservation is a half hour from Boston. Take a Haverhill Line train two stops from North Station to the Wyoming Hill station, then walk about 15 minutes to the Fells.
At the tip of the North Shore, visit Newburyport, a lovely coastal town with beaches, tourist attractions, and a rich history. Newburyport is the birthplace of the US Coast Guard, so head to the Custom House Maritime Museum to learn more. If you’re looking for an excellent picnic spot or a walk along the water, go to Waterfront Park, a boardwalk that runs along the Merrimack River. Enjoy the town’s abundance of shops, galleries, and restaurants as well. For a less casual sit-down meal, check out Michael’s Harborside, with views overlooking the water.
Newburyport is about an hour from Boston. Take a Newburyport/Rockport Line train 10 stops from North Station to the Newburyport station.
Just 40 miles up the coast, Gloucester is America’s oldest seaport and the oldest working art colony in North America. Take a stroll down Main Street for a variety of shops, boutiques, and restaurants, like Italian bakery and deli Virgilio’s, or head over to the Cape Ann Museum for an immersive history lesson. If you’re an interior design buff, or just like big, fancy houses, you’ll want to check out Beauport, the Sleeper-McCann House, the gorgeous early-20th-century summer home of one of America’s first professional interior designers. And of course, Gloucester has beaches, lighthouses, and whale watching.
Gloucester is an hour from Boston. Take a Newburyport/Rockport Line train 10 stops from North Station to the Gloucester station.
If you’re looking for a Transcendental trip back to the 1800s, Concord’s Walden Pond State Reservation is a must-see. Visit the pond where legendary writers and philosophers Henry David Thoreau and Ralph Waldo Emerson got their inspiration. You can swim, hike, picnic, boat, or just sit and ponder life’s great questions. You can even see furniture from Thoreau’s original cabin in the nearby Concord Museum. There are no restaurants near the reservation, so if you’re hungry, look out for a pair of pizza shops next to the commuter rail station.
Concord is about 40 minutes from Boston. Take a Fitchburg Line train seven stops from North Station to the Concord station. The Walden Pond State Reservation and Concord Museum are each just a few minutes’ drive or 20- to 30-minute walk from the station.
Manchester-by-the-Sea is less than an hour from Boston. Take a Newbury/Rockport Line train eight stops from North Station to the Manchester station.
Worcester, just 50 miles west of Boston, is the second largest city in New England, and there’s something for everyone. For those who enjoy art, there’s the Worcester Art Museum and the Hanover Theatre and Conservatory for the Performing Arts. Just a five-minute walk from the art museum is Lucky’s Cafe, a breakfast and lunch spot with live music on weekends. Worcester is also officially the future home of the Worcester Red Sox, a Triple A affiliate of the Boston Red Sox. Plus, with several colleges in the area, you can visit your friends at Clark University, the College of the Holy Cross, Worcester Polytechnic Institute, Worcester State University, and others.
Worcester is an hour and a half from Boston. Take a Framingham/Worcester Line train 16 stops from South Station to the Worcester station.
Having trouble deciding between a historic old town feel versus something more beachy? Well, now you don’t have to decide, because Ipswich has both. This North Shore town is home to the magnificent Castle Hill, a lavish English-style mansion with beautiful gardens and a huge lawn sloping down to the seashore. The catch is it’s a few miles from the rail station, so hop on an easy bus to get you back and forth. Once you’re done there, you can take a few steps over to Crane Beach, a 1,234-acre conservation and recreational beach. This four-mile-long beach also features sandy dunes and a beautiful maritime pitch pine forest.
Ipswich is an hour from Boston. Take a Newburyport/Rockport Line train eight stops from North Station to the Ipswich station.
This quintessential historic New England town has roots that go back to the Revolutionary War. Just northwest of Boston, it’s famous for much more than Walden Pond. You’ll find Minute Man National Historical Park, which marks the site of the opening battle of the American Revolution. Close by, the Old North Bridge, part of that opening skirmish, is commemorated by Daniel Chester French’s Minute Man statue. But Concord has more than just Revolutionary War history. Besides Emerson and Thoreau, American writers Nathaniel Hawthorne and Louisa May Alcott also called it home. Walden Pond was the subject of Thoreau’s most famous work, Walden. Transcendentalist Emerson drafted his essay “Nature” at the Old Manse, now a museum open to the public.
Concord is 40 minutes from Boston. Take a Fitchburg Line train seven stops from North Station to the Concord station.
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Let’s face it. The geotagging feature is great on iPhoto ’09 but there are only a few cameras out there that currently have geotagging built in. Obviously the iPhone does, and for most of us that is it. While good for a camera phone, iPhone images aren’t fantastic. Some of you might have theGPS-enabled Nikon’s Coolpix P6000 13.5MP Digital Camera which is the camera that Apple showed off during the iPhoto demonstration. Most of us don’t have geotagging for great photos. But there is a pretty cool little workaround.
Eye-Fi Explore SD cards ($100), which have a built in Wifi card, use their wireless capabilities to geotag pictures. While it isn’t quite as accurate as a real GPS (or even Cell tower GPS), it is still accurate enough to get the point across. It triangulates based on nearby Wifi hotspots that are in a national database with geographic coordinates. This is very similar to the technology that the iPod Touch uses to find itself in the Maps application. If you aren’t in a Wifi’s range when the picture is snapped, it will point to the area where the next wifi point is triangulated. (more below)
A Wireless Memory Card? Yes, there really is Wi-Fi inside that tiny little card. It’s going to change the way you take, save and share photos.
It makes your camera a Wi-Fi camera. Upload your photos automatically.
Wi-Fi Hotspot Access for 1 year
Unlimited WebShare Service
2 GB of storage
How it works
With Geotagging, your photos will be automatically labeled, or tagged, to show where they were taken. Today, tags make searching for photos easier and make sharing them more meaningful, but it’s a time-consuming and manual process. With Eye-Fi’s Geotagging Service, you won’t have to spend your time entering the info. It’s done for you when you upload your photo.
Using its built-in Wi-Fi, the Eye-Fi Card locates any surrounding Wi-Fi networks as you take pictures. Then, the Eye-Fi Service translates that data into geographic location and adds the information to each picture (in the EXIF data) as it is delivered to the web or your computer. It’s as easy as that. You snap the shot and the photo shows up labeled with the city and state in which it was taken.
The coverage area is expanding all the time, as new Wi-Fi access points appear and as the location of those wireless networks are mapped and added to the system. Today, in North America, about 70 percent of the populated areas have been mapped. In Europe, the top 50 metropolitan areas are covered, along with 70 percent of the populated areas in Germany, France and the UK. Coverage is expanding in Western Europe as well as several areas of Asia, including Japan, Korea, Taiwan and other countries.
Eye-Fi Explore includes unlimited Geotagging.
With Hotspot Access, you’ll be able to upload from more than 10,000 Wayport Wi-Fi hotspots across the US just as easily as at home. You don’t need to have your laptop with you or even have an account with the hotspot provider. Your photos will be delivered to your photo-sharing website and to your computer, even if it’s thousands of miles away.
An Eye-Fi Card with Hotspot Access already includes access to Wayport hotspots. Simply walk into a Wayport location and turn on your camera. Your Eye-Fi Card will recognize the network, connect to it and start uploading your photos while you have a burger or wait for your flight.
Eye-Fi Explore includes 1 year of Wayport Hotspot Access. Eye-Fi Explore users will be able to renew Hotspot Access for $19 per year after the first year.
With WebShare, your photos can be automatically uploaded to your favorite photo sharing, printing, blogging or social networking website. No wasted time sitting in front of your computer. No fussing with upload software. No delay in sharing your new memories with friends and family.
Choose from among more than 20 of the most popular websites and some up-and-comers too. You can upload images privately and
control if and when they are viewable by others. Many sites even let you edit your photo albums online. And, you can change your preferred upload site at any time.
You can even upload to the Web when your computer is turned off. The Eye-Fi Share and The Eye-Fi Explore will upload your photos directly to the Eye-Fi Service through your home Wi-Fi network. We’ll deliver them to your photo site and then deliver them to your computer the next time you turn it on. The Eye-Fi Service is secure and encrypted, so your data and photos are safe and private.
Eye-Fi Share and Eye-Fi Explore include unlimited WebShare service. Upload and share all you want.
FTC: We use income earning auto affiliate links. More.
Into and in to are pronounced the same, but they have different grammatical functions.
In to is a combination of two separate words: the prepositions “in” and “to.” The words should remain separate when the sense is separate. For example, in the phrase “call in to see you,” the phrasal verb “call in” is separate from the infinitive verb phrase “to see you.”
Examples: Into in a sentence Examples: In to in a sentence
Una turned her hobby into a business. She turned the report in to her boss.
The principal stormed into the classroom.
Amanda is really into stamp collecting.
Everyone chipped in to pay for gas.
My grandmother tunes in to the news at 6 p.m. every day.Check commonly confused words for free
Fix mistakes for freeHow to use “into”
Into is a preposition used to indicate that something is moving inside of (or colliding with) something else. It’s also used to refer to mathematical division.
Examples: How to use intoThe protagonist snuck into the castle to warn the prince.
George accidentally ran into a wall.
How many times does 4 go into 20?
It can also be used to refer to a transformation or to indicate that someone is interested in something.
Examples: Other uses of intoAndy turned his attic into a home office.
Sophie used to be really into skateboarding.How to use “in to”
In and to are two separate words. They can end up beside each other when “in” is part of a phrasal verb and “to” is part of an infinitive verb phrase. In these instances, it’s wrong to use “into.”
Examples: How to use in to
Amir dropped into borrow a book.
to borrow a book
The thief broke into steal the gems.
to steal the gems
The choice sometimes has a major effect on your meaning, especially when similar phrasal verbs exist, some of which use “in,” while others use “into.”
Examples: How to use in toThe thief broke in to steal the gems [broke in, in order to steal the gems].
She broke into a run [started running].Worksheet: In to vs. into
You can test your understanding of the difference between “in to” and “into” with the worksheet below. Fill in either “in to” or “into” in each sentence.
Answers and explanations
Sarah put the oranges into the fruit bowl.
“Into” is a preposition used to indicate that something is entering something else.
Ann and Linda turned their house into a bed and breakfast.
The phrase “turn into” is used to indicate a transformation. It shouldn’t be confused with “turn in,” which has various meanings (e.g., to go to bed, to hand over, to produce) that are unrelated to transformation.
I let the electrician in to install a new air conditioner.
“In” and “to” are two separate words. In this instance, “in” is part of the phrasal verb “let in” and “to” is part of the infinitive verb phrase “to install a new air conditioner.”
Farrah and Daniel are into filmmaking.
“Into” is also used to indicate that someone is interested in something.
You must log in to submit your application.
“In to” is correct here. In this instance, “in” is part of the phrasal verb “log in” and “to” is part of the infinitive verb phrase “to submit your application.”Other interesting language articles
If you want to know more about commonly confused words, definitions, and differences between US and UK spellings, make sure to check out some of our other language articles with explanations, examples, and quizzes.Frequently asked questions Cite this Scribbr article
Ryan, E. Retrieved July 19, 2023,
Cite this article
I’m not going to lie: Conducting an in-depth SEO audit is a major deal.
And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?”
Even if you haven’t been actively looking for a new gig, knowing your SEO audit nailed it is a huge ego boost.
But, are you terrified to start? Is this your first SEO audit? Or, maybe you just don’t know where to begin?
Sending a fantastic SEO audit to a potential client puts you in the best possible place.
So take your time. Remember: Your primary goal is to add value to your customer with your site recommendations for both the short-term and the long-term.
In this column, I’ve put together the need-to-know steps for conducting an SEO audit and a little insight into the first phase of my processes when I first get a new client. It’s broken down into sections below. If you feel like you have a good grasp on a particular section, feel free to jump to the next.When Should I Perform an SEO Audit?
After a potential client sends me an email expressing interest in working together and they answer my survey, we set-up an intro call (Skype or Google Hangouts is preferred).
Before the call, I do my own mini quick SEO audit (I invest at least one hour to manually researching) based on their survey answers to become familiar with their market landscape. It’s like dating someone you’ve never met.
You’re obviously going to stalk them on Facebook, Twitter, Instagram, and all other channels that are public #soIcreep.
Here’s an example of what my survey looks like:
Here are some key questions you’ll want to ask the client during the first meeting:
What are your overall business goals? What are your channel goals (PR, social, etc.)?
Who is your target audience?
Do you have any business partnerships?
How often is the website updated? Do you have a web developer or an IT department?
Have you ever worked with an SEO consultant before? Or, had any SEO work done previously?
Sujan Patel also has some great recommendations on questions to ask a new SEO client.
After the call, if I feel we’re a good match, I’ll send over my formal proposal and contract (thank you HelloSign for making this an easy process for me!).
To begin, I always like to offer my clients the first month as a trial period to make sure we vibe.
This gives both the client and I a chance to become friends first before dating. During this month, I’ll take my time to conduct an in-depth SEO audit.
These SEO audits can take me anywhere from 40 hours to 60 hours depending on the size of the website. These audits are bucketed into three separate parts and presented with Google Slides.
Technical: Crawl errors, indexing, hosting, etc.
Content: Keyword research, competitor analysis, content maps, meta data, etc.
Links: Backlink profile analysis, growth tactics, etc.
After that first month, if the client likes my work, we’ll begin implementing the recommendations from the SEO audit. And going forward, I’ll perform a mini-audit monthly and an in-depth audit quarterly.
To recap, I perform an SEO audit for my clients:
Quarterly (in-depth audit).What You Need from a Client Before an SEO Audit
When a client and I start working together, I’ll share a Google Doc with them requesting a list of passwords and vendors.
Google Analytics access and any third-party analytics tools.
Website backend access.
Social media accounts.
List of vendors.
List of internal team members (including any work they outsource).
Before you begin your SEO audit, here’s a recap of the tools I use:Conducting a Technical SEO Audit
Tools needed for technical SEO audit:
Integrity for Mac (or Xenu Sleuth for PC users).
Google Analytics (if given access).
Google Search Console (if given access).
Bing Webmaster Tools (if given access).Step 1: Add Site to DeepCrawl and Screaming Frog
Google Tag Manager.
Google Analytics code.
What to Look for When Using DeepCrawl
The first thing I do is add my client’s site to DeepCrawl. Depending on the size of your client’s site, the crawl may take a day or two to get the results back.
Once you get your DeepCrawl results back, here are the things I look for:
Check out the “Duplicate Pages” report to locate duplicate content.
Common duplicate content errors you’ll discover:
Duplicate meta titles and meta descriptions.
Duplicate body content from tag pages (I’ll use Copyscape to help determine if something is being plagiarized).
Similar content on a different domain.
Improperly implemented pagination pages (see below.)
How to fix:
Add the canonical tag on your pages to let Google know what you want your preferred URL to be.
Disallow incorrect URLs in the robots.txt.
Rewrite content (including body copy and metadata).
Here’s an example of a duplicate content issue I had with a client of mine. As you can see below, they had URL parameters without the canonical tag.
These are the steps I took to fix the issue:
I fixed any 301 redirect issues.
Added a canonical tag to the page I want Google to crawl.
Added the disallow function to the chúng tôi to the incorrect URLs to improve crawl budget.
There are two reports to check out:
First Pages: To find out what pages are using pagination, review the “First Pages” report. Then, you can manually review the pages using this on the site to discover if pagination is implemented correctly.
Unlinked Pagination Pages: To find out if pagination is working correctly, the “Unlinked Pagination Pages” report will tell you if the rel=”next” and rel=”prev” are linking to the previous and next pages.
In this example below, I was able to find that a client had reciprocal pagination tags using DeepCrawl:
How to fix:
Review the “Max Redirections” report to see all the pages that redirect more than 4 times. John Mueller mentioned in 2024 that Google can stop following redirects if there are more than five.
While some people refer to these crawl errors as eating up the “crawl budget,” Gary Illyes refers to this as “host load.” It’s important to make sure your pages render properly because you want your host load to be used efficiently.
Here’s a brief overview of the response codes you might see:
301 – These are the majority of the codes you’ll see throughout your research. 301 redirects are okay as long as there are only one redirect and no redirect loop.
302 – These codes are okay, but if left longer than 3 months or so, I would manually change them to 301s so that they are permanent. This is an error code I’ll see often with ecommerce sites when a product is out of stock.
400 – Users can’t get to the page.
403 – Users are unauthorized to access the page.
404 – The page is not found (usually meaning the client deleted a page without a 301 redirect).
500 – Internal server error that you’ll need to connect with the web development team to determine the cause.
How to fix:
Remove any internal links pointing to old 404 pages and update them with the redirected page internal link.
Undo the redirect chains by removing the middle redirects. For example, if redirect A goes to redirect B, C, and D, then you’ll want to undo redirects B and C. The final result will be a redirect A to D.
There is also a way to do this in Screaming Frog and Google Search Console below if you’re using that version.
What to Look for When Using Screaming Frog
The second thing I do when I get a new client site is to add their URL to Screaming Frog.
Depending on the size of your client’s site, I may configure the settings to crawl specific areas of the site at a time.
Here is what my Screaming Frog spider configurations look like:
You can do this in your spider settings or by excluding areas of the site.
Once you get your Screaming Frog results back, here are the things I look for:
Google Analytics Code
Screaming Frog can help you identify what pages are missing the Google Analytics code (UA-1234568-9). To find the missing Google Analytics code, follow these steps:
Go to Configuration in the navigation bar, then Custom.
Add analytics.js to Filter 1, then change the drop-down to Does not contain.
How to fix:
Contact your client’s developers and ask them to add the code to the specific pages that it’s missing.
For more Google Analytics information, skip ahead to that Google Analytics section below.
Google Tag Manager
Screaming Frog can also help you find out what pages are missing the Google Tag Manager snippet with similar steps:
Go to the Configuration tab in the navigation bar, then Custom.
How to fix:
Head over to Google Tag Manager to see if there are any errors and update where needed.
Share the code with your client’s developer’s to see if they can add it back to the site.
You’ll also want to check if your client’s site is using schema markup on their site. Schema or structured data helps search engines understand what a page is on the site.
To check for schema markup in Screaming Frog, follow these steps:
Go to the Configuration tab in the navigation bar, then Custom.
You want to determine how many pages are being indexed for your client, follow this in Screaming Frog:
How to fix:
If the site is new, Google may have no indexed it yet.
Check the chúng tôi file to make sure you’re not disallowing anything you want Google to crawl.
Check to make sure you’ve submitted your client’s sitemap to Google Search Console and Bing Webmaster Tools.
Conduct manual research (seen below).
Google announced in 2024 that Chrome will start blocking Flash due to the slow page load times. So, if you’re doing an audit, you want to identify if your new client is using Flash or not.
To do this in Screaming Frog, try this:
Head to the Spider Configuration in the navigation.
Filter the Internal tab by Flash after the crawl is done.
How to fix:
Embed videos from YouTube. Google bought YouTube in 2006, no-brainer here.
Or, opt for HTML5 standards when adding a video.
Here’s an example of HTML5 code for adding a video:
How to fix:
When you’re reviewing a chúng tôi for the first time, you want to look to see if anything important is being blocked or disallowed.
For example, if you see this code:User-agent: * Disallow: /
Your client’s website is blocked from all web crawlers.
But, if you have something like Zappos chúng tôi file, you should be good to go.# Global chúng tôi as of 2012-06-19 User-agent: * Disallow: /bin/ Disallow: /multiview/ Disallow: /product/review/add/ Disallow: /cart Disallow: /login Disallow: /logout Disallow: /register Disallow: /account
They are only blocking what they do not want web crawlers to locate. This content that is being blocked is not relevant or useful to the web crawler.
How to fix:
Your chúng tôi is case-sensitive so update this to be all lowercase.
Remove any pages listed as Disallow that you want the search engines to crawl.
You can also view blocked pages in Screaming Frog under the Response Codes tab, then filtered by Blocked by chúng tôi filter after you’ve completed your crawl.
If you have a site with multiple subdomains, you should have a separate chúng tôi for each.
Make sure the sitemap is listed in the robots.txt.
I use DeepCrawl, Screaming Frog, and Google and Bing webmaster tools to find and cross-check my client’s crawl errors.
To find your crawl errors in Screaming Frog, follow these steps:
After the crawl is complete, go to Bulk Reports.
Scroll down to Response Codes, then export the server-side error report and the client error report.
How to fix:
The client error reports, you should be able to 301 redirect the majority of the 404 errors in the backend of the site yourself.
The server error reports, collaborate with the development team to determine the cause. Before fixing these errors on the root directory, be sure to back up the site. You may simply need to create a new .html access file or increase PHP memory limit.
You’ll also want to remove any of these permanent redirects from the sitemap and any internal or external links.
You can also use 404 in your URL to help track in Google Analytics.
Redirect chains not only cause poor user experience, but it slows down page speed, conversion rates drop, and any link love you may have received before is lost.
Fixing redirect chains is a quick win for any company.
How to fix:
Internal & External Links
And, it doesn’t help your search engines like you any better either.
To find my broken internal and external links I use Integrity for Mac. You can also use Xenu Sleuth if you’re a PC user.
I’ll also show you how to find these internal and external links in Screaming Frog and DeepCrawl if you’re using that software.
How to fix:
If you’re using Integrity or Xenu Sleuth, run your client’s site URL and you’ll get a full list of broken URLs. You can either manually update these yourself or if you’re working with a dev team, ask them for help.
If you’re using DeepCrawl, go to the Unique Broken Links tab under the Internal Links section.
Every time you take on a new client, you want to review their URL format. What am I looking for in the URLs?
Parameters – If the URL has weird characters like ?, =, or +, it’s a dynamic URL that can cause duplicate content if not optimized.
User-friendly – I like to keep the URLs short and simple while also removing any extra slashes.
How to fix:
After you’ve run the crawl on Screaming Frog, take a look at URLs. If you see parameters listed that are creating duplicates of your content, you need to suggest the following:
Disallow the duplicate URLs in the robots.txt.Step 2: Review Google Search Console and Bing Webmaster Tools.
Google Search Console.
Bing Webmaster Tools.
Sublime Text (or any text editor tool).
Set a Preferred Domain
Since the Panda update, it’s beneficial to clarify to the search engines the preferred domain. It also helps make sure all your links are giving one site the extra love instead of being spread across two sites.
How to fix:
Choose which of the URLs is the preferred domain.
You don’t need to set the preferred domain in Bing Webmaster Tools, just submit your sitemap to help Bing determine your preferred domain.
With the announcement that Penguin is real-time, it’s vital that your client’s backlinks meet Google’s standards.
If you notice a large chunk of backlinks coming to your client’s site from one page on a website, you’ll want to take the necessary steps to clean it up, and FAST!
How to fix:
Contact the companies that are linking to you from one page to have them remove the links.
Or, add them to your disavow list. When adding companies to your disavow list, be very careful how and why you do this. You don’t want to remove valuable links.
Here’s an example of what my disavow file looks like:
As an SEO consultant, it’s my job to start to learn the market landscape of my client. I need to know who their target audience is, what they are searching for, and how they are searching. To start, I take a look at the keyword search terms they are already getting traffic from.
Sitemaps are essential to get search engines to crawl your client’s website. It speaks their language. When creating sitemaps, there are a few things to know:
Do not include parameter URLs in your sitemap.
Do not include any non-indexable pages.
If the site has different subdomains for mobile and desktop, add the rel=”alternate” tag to the sitemap.
How to fix:
Then, do a manual search to determine pages are not getting indexed and why.
Crawl errors are important to check because it’s not only bad for the user but it’s bad for your website rankings. And, John Mueller stated that low crawl rate may be a sign of a low-quality site.
How to fix:
Manually check your crawl errors to determine if there are crawl errors coming from old products that don’t exist anymore or if you see crawl errors that should be disallowed in the chúng tôi file.
Once you’ve determined where they are coming from, you can implement 301 redirects to similar pages that link to the dead pages.
You’ll also want to cross-check the crawl stats in Google Search Console with average load time in Google Analytics to see if there is a correlation between time spent downloading and the pages crawled per day.
As mentioned above in the schema section of Screaming Frog, you can review your client’s schema markup in Google Search Console.
Use the individual rich results status report in Google Search Console. (Note: The structured data report is no longer available).
This will help you determine what pages have structured data errors that you’ll need to fix down the road.
How to fix:
Google Search Console will tell you what is missing in the schema when you test the live version.
Based on your error codes, rewrite the schema in a text editor and send to the web development team to update. I use Sublime Text for my text editing. Mac users have one built-in and PC users can use Google bought YouTube.Step 3: Review Google Analytics
Google Tag Manager Assistant Chrome Extension.
Annie Cushing Campaign Tagging Guide.
When I first get a new client, I set up 3 different views in Google Analytics.
These different views give me the flexibility to make changes without affecting the data.
How to fix:
Make sure to check the Bot Filtering section to exclude all hits from bots and spiders.
Link Google Ads and Google Search Console.
You want to make sure you add your IP address and your client’s IP address to the filters in Google Analytics so you don’t get any false traffic.
How to fix:
You can manually check the source code, or you can use my Screaming Frog technique from above.
If the code is there, you’ll want to track that it’s firing real-time.
If you’re using Google Tag Manager, you can also check this with the Google Tag Assistant Chrome extension.
How to fix:
If the code isn’t firing, you’ll want to check the code snippet to make sure it’s the correct one. If you’re managing multiple sites, you may have added a different site’s code.
Before copying the code, use a text editor, not a word processor to copy the snippet onto the website. This can cause extra characters or whitespace.
The functions are case-sensitive so check to make sure everything is lowercase in code.
If you had a chance to play around in Google Search Console, you probably noticed the Coverage section.
When I’m auditing a client, I’ll review their indexing in Google Search Console compared to Google Analytics. Here’s how:
In Google Search Console, go to Coverage
How to fix:
Compare the numbers from Google Search Console with the numbers from Google Analytics, if the numbers are widely different, then you know that even though the pages are getting indexed only a fraction are getting organic traffic.
The last thing you’ll want to check in Google Analytics is if your client is using campaign tagging correctly. You don’t want to not get credit for the work you’re doing because you forgot about campaign tagging.
How to fix:
Set up a campaign tagging strategy for Google Analytics and share it with your client. Annie Cushing put together an awesome campaign tagging guide.
You can use Google Analytics to gain insight into potential keyword gems for your client. To find keywords in Google Analytics, follow these steps:
Next, I’ll use those search terms to create a New Segment in Google Analytics to see what pages on the site are already ranking for that particular keyword term.Step 4: Manual Check
Access to client’s server and host.
You Get Signal.
One Version of Your Client’s Site is Searchable
Check all the different ways you could search for a website. For example:
As Highlander would say, “there can be only one” website that is searchable.
How to fix: Use a 301 redirect for all URLs that are not the primary site to the canonical site.
Conduct a manual search in Google and Bing to determine how many pages are being indexed by Google. This number isn’t always accurate with your Google Analytics and Google Search Console data, but it should give you a rough estimate.
To check, do the following:
When you search, manually scan to make sure only your client’s brand is appearing.
Check to make sure the homepage is on the first page. John Mueller said it isn’t necessary for the homepage to appear as the first result.
How to fix:
If another brand is appearing in the search results, you have a bigger issue on your hands. You’ll want to dive into the analytics to diagnose the problem.
If the homepage isn’t appearing as the first result, perform a manual check of the website to see what it’s missing. This could also mean the site has a penalty or poor site architecture which is a bigger site redesign issue.
Cross-check the number of organic landing pages in Google Analytics to see if it matches the number of search results you saw in the search engine. This can help you determine what pages the search engines see as valuable.
I’ll run a quick check to see if the top pages are being cached by Google. Google uses these cached pages to connect your content with search queries.
To check if Google is caching your client’s pages, do this:
Make sure to toggle over to the Text-only version.
You can also check this in Wayback Machine.
How to fix:
Check the client’s server to see if it’s down or operating slower than usual. There might be an internal server error or a database connection failure. This can happen if multiple users are attempting to access the server at once.
Check to see who else is on your server with a reverse IP address check. You can use You Get Signal website for this phase. You may need to upgrade your client’s server or start using a CDN if you have sketchy domains sharing the server.
Check to see if the client is removing specific pages from the site.
While this may get a little technical for some, it’s vital to your SEO success to check the hosting software associated to your client’s website. Hosting can harm SEO and all your hard work will be for nothing.
You’ll need access to your client’s server to manually check any issues. The most common hosting issues I see are having the wrong TLD and slow site speed.
How to fix:
If your client has slow site speed, you’ll want to address this quickly because site speed is a ranking factor. Find out what is making the site slow with tools like PageSpeed Tools and Pingdom. Here’s a look at some of the common page speed issues:
Repetitive script or dense code.Core Web Vitals Audit
Core Web Vitals is a collection of three metrics that are representative of a website’s user experience. They are important because Google is updating their algorithms in the Spring of 2023 to incorporate Core Web Vitals as a ranking factor.
Although the ranking factor is expected to be a small factor, it’s still important to audit the Core Web Vitals scores and identify areas for improvement.Why Is It Important to Include Core Web Vitals in Your Audit?
Improving Core Web Vitals scores will not only help search ranking but perhaps more importantly it may pay off with more conversions and earnings.
Upgrading the web hosting and installing a new plugin may improve page speed but will have little (if any) effect on Core Web Vitals.
The measurement is done at the point where someone is literally downloading your site on their mobile phone.
That means the bottleneck is at their Internet connection and the mobile device. A fast server will not speed up a slow Internet connection on a budget mobile phone.
Similarly, because many of the solutions involve changing the code in a template or the core files of the content management system itself, a page speed plugin will be of very little use.
There are many resources to help understand solutions. But most solutions require the assistance of a developer who feels comfortable updating and changing core files in your content management system.
Fixing Core Web Vitals issues can be difficult. WordPress, Drupal, and other content management systems (CMS) were not built to score well for Core Web Vitals.
It is important to note that the process for improving Core Web Vitals involves changing the coding at the core of WordPress and other CMS.
Essentially, improving Core Web Vitals requires making a website do something that it was never intended to do when the developers created a theme or CMS.
The purpose of a Core Web Vitals audit is to identify what needs fixing and handing that information over to a developer who can then make the necessary changes.What Are Core Web Vitals?
Largest Contentful Paint (LCP).
First Input Delay (FID).
Cumulative Layout Shift (CLS).
There are two kinds of scores for the Core Web Vitals:
Lab data is what is generated when you run a page through Google Lighthouse or in PageSpeed Insights.
Lab data consists of scores generated through a simulated device and Internet connection. The purpose is to give the person working on the site an idea of what parts of the Core Web Vitals need improvement.
The value of a tool like PageSpeed Insights is that it identifies specific code and page elements that are causing a page to score poorly.
Field Data are actual Core Web Vitals scores that have been collected by Google Chrome browser for the Chrome User Experience Report (also known as CrUX).
The field data reported in Google Search Console comes from visited pages that have had a minimum amount of visits and measurements. If Google doesn’t receive enough scores then Google Search Console will not report that score.Screaming Frog for Core Web Vitals Audit
Screaming Frog version 14.2 now has the ability to display a pass or fail Core Web Vitals assessment. You need to connect Screaming Frog to the PageSpeed Insights API (get an API key here) via a key.
There, you will see a place to enter your API key and connect it to the service.
In the same PageSpeed Insights popup, you can also select the Metrics tab and tick off the boxes indicating what metrics you’d like to have reported.
Be sure to select Mobile for the device as that’s the metric that matters for ranking purposes.
If you select the Opportunities tab, after the crawl Screaming Frog will show you a list of different kinds of improvements (like defer offscreen images, remove unused CSS, etc.).
Note Before Crawling
There is generally no need to crawl an entire site and produce an exhaustive page-by-page accounting of what’s wrong with every single page of the website.
Most sites contained pages and posts created with similar page structure and content. For example, all the pages in a “news” category are going to be fairly similar, pages in a “reviews” category are also going to be similar to each other.
You can save time by crawling a representative group of pages in order to identify issues common across individual categories as well as problems common to all pages sitewide that need fixing.
Because of those similarities, the issues discovered are going to be similar. It may only be necessary to crawl a handful of representative pages from each type of category in order to identify what kinds of issues are specific to each of those sections.
The kinds of things that are being fixed are typically sitewide issues that are common across the entire site, like unused CSS that is loaded from every page or Cumulative Layout Shift caused by an ad unit located in the left-hand area of the web pages.
Because modern websites are templated, the fixes will happen at the template level or with custom coding in the stylesheet, etc.Crawl the Site With Screaming Frog
Zoom In on URL Opportunities
A useful feature in the Screaming Frog Core Web Vitals Audit is the ability to select a URL from the list of URLs in the top pane and then see the opportunities for improvement in the bottom pane of the Screaming Frog display screen.
Below is a screenshot of the bottom screen, with an opportunity selected and the details of that improvement opportunity in the right-hand pane.Official Google Tool
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