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Every year in November, sometime between Halloween and Christmas parties, “the Indians” arrive in American classrooms for Thanksgiving-themed lessons, reenactments, and bulletin boards. Often, these moments are filled with mythical, two-dimensional, and sometimes offensive references. This year, I’m proposing that we dig deeper into the stories of the peoples who were in North America long before Columbus in the Caribbean, the separatists at Plymouth Rock, or even Leif Erikson and his Vikings vacationing in the comparatively warm winter climes of modern-day Canada around the year 1000.

Although it’s commonplace, especially around November, we really can’t talk about America’s history without looking at the stories of an estimated population of 60 million people living on the land we now call home.

Indigenous Narratives That Provide Historical Context

The stories of the tribes of the Powhatan Confederation: The stories of the 30 Algonquian-speaking tribes living in the Tidewater region of Virginia in 1607 are central to the U.S. origin story. While Jamestown was not the first place that Native Americans encountered Europeans, this 20-page document from Old Dominion University’s Christopher Steadman gives context to the stories we know from the perspective of those who came from England to occupy the land. These accounts right the narrative that underpins historical representations painting Indians as aggressors rather than the first American peoples who strove to defend and keep their land.

The effects of European occupation on Indigenous peoples: Unfortunately, the attempts of Indian nations to keep their land were largely unsuccessful. Wars portrayed in American history mostly tell of savages attacking settlers but rarely consider the fact that the settlers were the interlopers. This map provides context, showing how European occupation decimated the languages and cultures of the nations of people living on American soil long before colonization. In looking at the map, you’ll notice that, in accordance with our understanding of history, the losses occur east to west, as Europeans marched west to find gold and other resources.

Manifest destiny, edicts, and treaties: Broken and coerced treaties, as well as gunpowder, solidified the rights of nonnative settlers to take over the land. Manifest destiny, a phrase coined by a newspaper editor in the mid-1800s, was the belief that God ordained and blessed the right of Europeans to take over land and convert and civilize “heathens” throughout the West. This “God-given right” was seen as justification for atrocities committed against the nations that inhabited the land.

Additionally, the Indian Removal Act of 1830 further cemented the rights of Whites to the land. In this edict, President Andrew Jackson produced a document claiming benevolence in giving autonomy of rule to the “savage hunters” while guaranteeing that the early American “young populations” could “range unconstrained.” The Indian Removal Act also ensured the forced migration of around 50,000 members of prosperous nations such as the Creek, Seminole, and Cherokee.

The Native American resistance and often-brutal relocation of American Indian nations to new and unfamiliar lands cost them lifestyle, land, livestock, and, for tens of thousands, life itself. The displacement of Native Americans set up the precedent for today’s reservations and gave European immigrants access to tens of millions of acres and the wealth it generated.

Living stories: In spite of the shadow cast by Indigenous historical trauma (IHT)—trauma passed down through generations that shows up in high incidences of disease and substance abuse within populations—the many nations inhabiting North America have survived unimaginable hardship. Many still endure the lasting challenges of high rates of poor health, poverty, and infant mortality, and some of the lowest male life expectancies in the world.

However, their stories do not stop with the stripping away of their sacred lands and tribal identities. Nations like the Chickasaw planned their migration and adjusted, becoming one of the largest and most prosperous nations in the country. Contemporary stories of healing, success, and Indigenous joy can be found on websites and social media platforms, as well as in contemporary museums, literary collections, podcasts, and the news.

Other resources that can help you present your students with accurate narratives that take into account diverse perspectives:

It’s November, almost Thanksgiving, and you may have already done your bulletin board for this year. But I hope, in reviewing these resources, you will find that Native American history is everyone’s history, and the stories you share provide context for your curriculum—not only in November but all through the year. 

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8 Principles Of Deeper Learning

Key elements that teachers can use in instructional design to guide students to engage more deeply with content.

As educators we all recognize the importance of sparking a student’s curiosity and motivation to learn. We know that when students are provided with opportunities to undertake meaningful tasks to solve real-world problems, engagement soars.

But teachers today are under a great deal of pressure to cover standards so that students pass a test that measures proficiency. In many cases, curriculum and instruction have been stifled by strict pacing guides and a focus on discrete learning.

I collaborate with educators weekly who share the deeper learning that can be achieved when they are empowered to design meaningful learning experiences for the students they serve. Teachers share lessons that are authentic, hands-on, challenging, and purposeful. These lessons address more than standards: They focus on many of the soft skills we know are critical for student success in college, career, and life—skills such as being able to collaborate, create, solve problems, communicate effectively, and persevere in tasks.

There are actions we can take now to empower teachers to achieve these deeper levels of learning. Through intentional instructional design we can guide students to think critically about arguments, concepts, and ideas and to create solutions to real-world problems.

8 Steps to Deeper Learning

1. Learning goals and success criteria: Any great lesson begins with clear goals for what students need to know and be able to do. Goals, coupled with criteria for success, should be communicated to students in a manner that clarifies our expectations and serves as a guide for self-assessment.

2. Compelling content and products: Beyond discrete standards, teachers have the opportunity to use content and performance expectations to create real-world problems or situations for students to solve. Learning experiences that offer authentic, interdisciplinary tasks provide relevance and promote curiosity for students.

3. Collaborative culture: Learning is social, and the purposeful inclusion of collaboration throughout the learning process is highly engaging for students. There are endless design options for collaboration, including flexible groups, partners, peer tutoring, Socratic seminars, academic discussion, and online experts.

4. Student empowerment: Students’ ownership of their learning increases exponentially when they’re given choice over how to show mastery or create a final product or performance, including using digital tools and resources. Additionally, inviting students to provide input into what they learn and how they engage with content allows them to play the role of co-designer.

5. Intentional instruction: Evidence-based strategies should be carefully selected in order to have the greatest impact on the learning goals. One such strategy is the gradual release of responsibility (GRR) model, which provides structure for direct instruction and modeling (“show them”) and guided practice on a task (“help them”), before students attempt it independently (“let them”).

6. Authentic tools and resources: Students should have access to a variety of tools and resources, both print and digital, throughout the learning process and when creating products to demonstrate their learning. Providing a variety of tools offers students choice and emphasizes process over product. Digital strategies such as blended learning and flipped classrooms offer rich experiences that are highly engaging and honor how students like to learn and create.

7. Focus on literacy: Regardless of the content, reading, writing, and speaking should be incorporated into every learning experience. Expose students to multiple texts, primary and secondary sources, and online resources. Engage students in opportunities to write often—e.g., by assigning lab reports, technical manuals, narrative stories, research summaries, opinion papers, or interactive notebooks.

8. Feedback for learning: Throughout the learning experience, there are feedback loops to give students guidance on their progress toward the learning goals. This feedback can be teacher-to-student, student-to-student, or self-assessment. Feedback is formative and provides students with the safety and security of knowing they can take risks and try new things without fear of failure.

A Deeper Learning Lesson

Here’s a lesson that shows how these elements come together, using “Thank You, Ma’am,” by Langston Hughes, a story with two characters: Roger, a teenage boy who wants a pair of shoes and attempts to steal the purse of Luella Jones. The learning goals for the lesson are to cite textual evidence, analyze how an author develops the points of view of different characters, and write arguments to support claims with logical reasoning and relevant evidence.

Have students think of Roger as a juvenile offender appearing in court for violation of probation, including charges of attempted theft, harassment, assault, and breaking curfew. Provide background knowledge about the court system and the procedures for a hearing—this can be done with videos, a video call with local officials, or even a trip to the local courthouse.

Assume that Roger is a student at a local school and lives in a group home for children with no families. Students will take on one of the following roles and determine whether to prosecute or defend Roger: a parole officer, a social worker, or a son or daughter of Luella Jones.

They will prepare a minimum three-paragraph opinion for the judge and jury, citing at least three pieces of evidence to support their position for or against Roger. There are multiple opportunities to explore themes of shame and forgiveness, as well as empathy, throughout this experience.

Students next collaborate with others in class who chose the same role, sharing their arguments and evidence. They then make revisions to their argument and practice presenting their opinion with their group, brainstorming possible questions that could be asked during a trial.

You should then run the trial a couple of times, so that every student participates at least once as either judge, jury, prosecution, or defense.

This plan for instruction makes the learning a memorable experience. Students are provided with an authentic problem that provides purpose and a context for learning.

Connecting Lessons To The Pandemic

Incorporating the coronavirus crisis in course content can leverage students’ curiosity while showing them the real-world applicability of what they’re learning.

Educators frequently hear from their students, “How am I going to use this stuff in the real world?” Now is the perfect time to answer that question. The coronavirus pandemic presents a unique opportunity for educators looking to underscore the relevancy of their subject matter.

Students, the vast majority of whom are learning remotely and living under social distancing guidelines, are experiencing this emergency every day. Teachers can draw upon the crisis that our nation faces to convey valuable lessons about a host of different subjects, as well as emphasize the importance of their disciplines in the “real world.” 

Identify Learning Objectives 

Begin with an assessment of the current curriculum and the primary objectives of each unit. Then consider ways these objectives might be achieved using examples from the current situation. 

For example, one key concept in social studies is the balance between individual liberty and collective health, safety, and well-being. The pandemic clearly shows the tension in creating policies that will uphold the rights of the individual while also preserving the overall health of the community. 

A conversation about this friction would make for an engaging debate or persuasive writing assignment. Using the pandemic as a framework, create lessons around elements of the tension such as the following: 

Ask students to examine the consequences of public policy in their communities.

Make It Relevant

Connect concepts in the curriculum to current events. The study of American government typically relies heavily on historical events, but the pandemic provides an opportunity for modern examples. 

For instance, a lesson might focus on the American conception of federalism. According to Supreme Court Justice Louis Brandeis, federalism allows the states to become “laboratories of democracy,” allowing each to try “novel social and economic experiments…” Today, we see the laboratories at work. 

Assign students two different state governors—one from their home state and one from a neighboring state—to research. Ask, “How did Covid-19 affect their respective states?” and “How were the governors’ responses similar or different?” Examining differing results in the current context makes the lesson more timely for students than a historical hypothetical. 

Don’t Reinvent the Wheel

There’s no need to scrap a syllabus or modify lesson plans extensively. Many curricula likely remain applicable to world events. Remain flexible, keep an open mind, and stay informed.

For example, when a group of sheriffs publicly refused to enforce the Michigan governor’s quarantine orders, I sent the sheriffs’ press release to my class and asked the students to consider how it fits into our conversation on civil liberties during a crisis. The prompt noted how different news organizations portray the sheriffs’ dissent in different ways to emphasize how the media can shape a narrative.

Obviously, we can’t all stay glued to the media around the clock. Lighten your load by asking the students to find parallels between the curriculum and current events. For example, I asked students to identify the principles of the Constitution in the news. Students cited the Covid-19 stimulus bill as an example of separation of powers. One young man determined that the measures states are taking to uphold voting rights during the pandemic represent Americans’ commitment to popular sovereignty, even during a crisis. Having the students make connections between curriculum and current events empowers them and allows for student-led inquiry. 

Professional learning communities—the networks we have formed on social media or colleagues we meet with via videoconference—are valuable resources for curriculum development around the pandemic. I have a weekly meeting with a colleague to discuss ways to make the curriculum relevant to our students, adhering to standards while also incorporating world events in a meaningful way.

Leverage the Uncertainty

When Covid-19 first struck the United States, my students were clamoring for facts on the virus. However, they faced the same problem that everyone else did: The seemingly endless amount of news on the virus proved difficult to decipher. Moreover, much of the information was conflicting. 

Never has there been a more critical time in recent history to emphasize the importance of a discerning and even skeptical approach to news and information.

Present students with a website or newspaper article focusing on the virus or the nation’s response. Ask students to evaluate the source using the CRAP test, which stands for currency, reliability, authority, and purpose/point of view.

When was the resource published? Has it been updated or revised? Could circumstances have changed since it was published?

Are there references, citations, graphs, or footnotes? Is there sufficient evidence to support the author’s claims?

Who is the author or publisher? Can they be relied upon?

Does the author or publisher have an agenda? Are they trying to persuade you? Can you detect bias? 

Find Real-World Applications

Science and math teachers can use the pandemic to answer questions that students may have about their own safety and well-being. Consider ways to develop lessons that help decode the often-opaque and jargon-filled language of the everyday news. Easy questions like “Why is it called ‘herd immunity’?” and “What is the process for developing a vaccine?” can lead students to better understanding of the situation.

Make connections between these objective findings in all academic fields and students’ lives. Explain how a vaccine might allow for more freedom of movement or the ability to visit grandparents without fear. Using the disease as an example, students can learn how “comorbidities” such as obesity or smoking can put individuals at heightened risk, as well as the importance of regular checkups and staying healthy.

By helping students understand the news—how it directly affects their lives and the well-being of their loved ones—we underscore to our kids that the material they learn every day in the classroom has a pertinence beyond the walls of the school. 

How To Get Windows 10 Explorer & Context Menu Back In Windows 11

If you want to get Windows 10 File Explorer back in Windows 11, here is how you can tweak a Registry value to get the job done. Microsoft redesigned the File Explorer in Windows 11, but if you do not like it, you can get back the Windows 10 Explorer in Windows 11 using this simple step-by-step tutorial.

Microsoft included several new features in Windows 11 and redesigned the UI. The new look of Windows 11 Explorer hides or lacks several options. If you have moved from Windows 10 to Windows 11, it is quite difficult to cope with the new File Explorer because the Ribbon and traditional context menu are gone, and so is the list of other features. However, the good news is that the old File Explorer is not 100% deprecated, and you can retain Windows 10 File Explorer in Windows 11.

NOTE: Before you begin, you should know that this tweak has not been working for some – so see if it works for or sticks you. It also appears that for the recent Windows 11 versions, this does not work for sure. Microsoft appears to have removed this option.

Get Windows 10 Explorer & Context Menu back in Windows 11

To get back the Windows 10 Explorer in Windows 11 along with the classic Ribbon and Content Menu, using Windows Registry, follow these steps:

Press Win+R to open the Run dialog.

Type regedit and press the Enter button.

Navigate to Advanced in HKCU.

Name it as SeparateProcess.

Open Task Manager and restart the Windows Explorer process.

Let’s check out these steps in detail. 

Then, navigate to the following path:

HKEY_CURRENT_USERSoftwareMicrosoftWindowsCurrentVersionExplorerAdvanced

If you can see a REG_DWORD value named SeparateProcess. good; else you need to create it.

By setting the Value data as 1, you enable the old Windows 10 Explorer in Windows 11.

Now, you can open This PC to find out the classic File Explorer in Windows 11. Now you can expand the ribbon, and use all the options as you did in Windows 10. However, if you want to revert this change and want to continue using the new File Explorer, here is how you can do that.

How to re-enable new File Explorer in Windows 11

To re-enable new File Explorer in Windows 11, follow these steps:

Press Win+R and type Regedit.

Go to Advanced in HKCU.

Enter 0 as the Value data.

Restart the Windows Explorer process using Task Manager.

To revert the previous change or enable the new File Explorer in Windows 11, you have to set the Value data of SeparateProcess as 0.

HKEY_CURRENT_USERSoftwareMicrosoftWindowsCurrentVersionExplorerAdvanced

Activate Windows 10 Explorer in Windows 11 using File Explorer Options

To activate Windows 10 Explorer in Windows 11 using Folder or File Explorer Options, follow these steps:

Open File Explorer on Windows 11 PC.

Select the Options.

Switch to the View tab.

Tick the Launch folder windows in a separate process box.

Open Task Manager and restart the Windows Explorer process.

Next, switch to the View tab in the Folder Options window and tick the Launch folder windows in a separate process box.

Following that, you have to open Task Manager and restart Windows Explorer process as you did earlier.

How to get classic Explorer in Windows 11?

To open the classic Windows 10 Explorer in Windows 11:

Open Control Panel

This is how you can get Windows 10 Explorer back in Windows 11, test it and check if you are fine with everything. Otherwise, you can re-enable the new look in File Explorer using Registry Editor.

Read: How to switch back to the Classic Start Menu in Windows 11.

Elon Musk Mistakes And Startup Lessons

FYI

A cash flow statement shows how money is flowing in and out of your business.

3. Do your due diligence. 

In April 2023, Musk shocked Wall Street when he revealed plans to personally acquire Twitter for $43 billion. As part of the offer, Musk waived his right to conduct due diligence on the company. However, Musk apparently suffered buyer’s remorse, especially when he learned that the number of fake accounts on Twitter was larger than he initially believed. After a tumultuous two months, Musk announced that he would terminate the deal, and Twitter subsequently sued him to complete the acquisition. 

Musk’s Twitter fiasco is a prime example of why due diligence is critical when business owners are considering a merger or acquisition. Before striking a deal, be sure that you know how to perform a merger and acquisition analysis, or hire a valuation professional for assistance. 

4. Limit your social media use.

Elon Musk stands among the most famous Twitter enthusiasts in the world. The billionaire counts over 100 million followers on the platform, where he frequently posts memes, makes crude jokes and trades barbs with journalists and politicians. Musk has humorously suggested that he uses Twitter to express himself, but sometimes those tweets have landed him in hot water. 

In 2023, Musk publicly mused on Twitter about taking Tesla private, claiming that he had lined up funding for the move. The infamous “funding secured” tweet prompted a fraud investigation by the U.S. Securities and Exchange Commission, and it later emerged that Musk’s assertions regarding funding were dubious at best. As part of his settlement with the regulator, Musk was forced to step down as chairman of Tesla for three years and pay a $20-million fine.

On one hand, social media is a powerful tool for reaching potential customers, which is why every entrepreneur should know how to create a successful social media campaign. We often hear about the benefits, but Musk’s experience shows that business owners need to be cautious about the statements that they post online. 

Tip

Being savvy on social media is critical for businesses today. This step-by-step guide for social media is a must-read for budding entrepreneurs.

5. Rehearse your presentations (again and again).

During the 2023 unveiling for Tesla’s new Cybertruck, Musk boasted that the glass was bulletproof. To demonstrate that claim, a Tesla executive tossed a heavy ball bearing at the truck’s window, which immediately shattered. 

Although Musk took the epic faux pas in stride, joking, “Guess we have some improvements to make before production,” it’s clear that he could have put more effort into preparing for the stunt. Presentations can be challenging for entrepreneurs, which is why everyone should study up on conversational presenting. 

What Elon can teach us 

In some respects, Musk’s flaws are inextricably tied to his success as an entrepreneur. If he wasn’t such an eccentric personality, then he probably wouldn’t be the same Elon who brought Tesla, SpaceX and other ambitions into existence through sheer force of will. But what worked for Musk probably wouldn’t work for most business owners, which is why some of his practices shouldn’t be emulated. 

Despite his staggering success in business, Musk certainly isn’t a perfect character, and his mistakes can educate business owners and entrepreneurs just as much as his triumphs. 

6 Lessons In Video Storytelling You Can Learn From Indian Brands

Why have so many brands in India mastered the art of video storytelling in longer-forms?

6 Examples of Indian Brands Winning at Video Storytelling

Six YouTube videos uploaded by three brands in India over the past two years have all garnered more than 100 million views.

The 4-minute-and-45-second long video now has 222 million views. The video tells the story of “The deal with Accent.”

Spoiler alert: You’ll want to have a box of tissues nearby when you watch the South Korean carmaker celebrate Hyundai’s 20 years of operations in India and reinforce the emotional connection the brand enjoys with its 5.3 million-plus customers in the country.

Now, if Hyundai India had done this once, then you might argue that the brand got lucky.

The 2-minute-and-51-second long video now has 203 million views. This video tells the story of the “Army with Santro,” which taps into an entirely different set of emotions.

OK, so one brand doesn’t a trend make.

But, check out “LG Innovation Story – Brand Film 21 Years Celebrations,” which was uploaded to the LG India YouTube channel on May 16, 2023.

The 4-minute-and-39-second long video now has 177 million views.

This video, which celebrates the brand’s 21 years in India, tells the story of a father who got only 3 out of 100 questions right on a test – in his father’s math class.

Again, this wasn’t a fluke.

To see that for yourself, watch “LG Astronaut Brand TVC Ad Film – 20 Years Anniversary Story Video – Life Is Good 2023,” which was uploaded to the LG India channel on May 11, 2023.

The 3-minute-and-49-second long video now has 104 million views. This video, which celebrated the brand’s 20 years anniversary in India, used nostalgia to tell the story of a mother whose daughter grew up to be an astronaut.

But wait, there’s more!

For a recent example, check out “Samsung Bixby Voice Assistant-MND mother helps daughter with #VoiceForever,” which was uploaded to the Samsung India YouTube channel on September 13, 2023.

The 2-minute-and-57-second long video already has 110 million views. This video was inspired by the life of a patient suffering from Motor Neuron Disease (MND). MND patients lose their ability to move and speak.

This video tells the story of the collaborative effort by Samsung and Asha Ek Hope foundation, India’s first registered non-profit NGO supporting people with MND, to develop the first personalized AI Voice assistant for this MND patent, so that her voice can live forever.

The video above isn’t a one-off experiment in storytelling.

To see that for yourself, watch “Samsung India Service (SVC) – Most Watched Video in 2023 – We’ll take care of you, wherever you are,” which was uploaded to the Samsung India channel on December 30, 2024.

The four-minute long video now has 210 million views. This video tells the story of a young Samsung Engineer, who is undaunted by rough terrain to attend to a customer complaint in a remote hilly area.

His efforts help bring smiles to the faces of a group of children, for whom their Samsung Television is the medium to celebrate a special moment.

The Rise of Video Storytelling in India vs. the U.S.

Now, YouTube is popular in India. In the 10 years of its existence in that country, the Google-owned video platform has penetrated 80 percent of India’s internet universe.

It now has 225 million monthly active users on mobile phones alone, according to YouTube Brandcast 2023.

But, it should be noted that no brand in the U.S. has come close to mastering the art of video storytelling the way that Hyundai India, LG India, and Samsung India all have.

Why is that, do you think?

Is this effective?

Well, YouTube tested over 300 bumper campaigns back in 2024 and found that 9 out of 10 drove a significant lift in ad recall.

OK, that’s good news – if you work at an ad agency. Viewers recall your product – which is the ad.

But, is this an effective way to market your client’s product or brand?

Is six seconds enough time to change hearts, minds, and actions throughout the consumer journey?

Or, do you need longer-form video content to have more impact on brand awareness, brand consideration, and purchase intent?

These are the metrics that should matter to clients, not ad recall.

So, the questions that brands in the U.S. need to ask their ad agencies are:

How long does it take to change someone’s mind about our brand in a video ad?

Should we rush to tell our story to avoid getting tuned out, or should we embrace a longer format to build a more captivating story?

Is there a consistent relationship between how long our ad is viewable and increases in brand awareness, brand consideration, and purchase intent?

And if some bozo at their ad agency says something stupid like, “Consumers have the attention span of goldfish,” then ask them if they’ve heard the term, “binge-watching”?

In other words, people can and do still pay attention to compelling stories.

If anything, consumers are paying more attention than ever before.

According to a survey of established online video viewers by Ogilvy and The Young Turks, which was published in May 2023, 68 percent of the nearly 2,400 respondents reported their average online video sessions last more than 30 minutes, with 40 percent reporting average sessions of over an hour.

The survey also found that these are frequently occurring events, with 73 percent reporting having 30+ minute viewing sessions more than three days a week and 29 percent saying they view for 60 minutes or more — per session — on a daily basis.

Do the math and that’s 200 to 400 times longer than the attention span of a goldfish, which is 9 seconds.

So, what does this mean for brands and their ad agencies?

It means attention is available, but the bar has been raised. If you really want someone’s attention, you have to earn it.

How do you do that?

Earning Your Audience’s Attention Through Storytelling

Over the years, numerous studies have found that our brains are far more engaged by storytelling than with a recitation of cold, hard facts.

Stories are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with their customers. That’s why online video is a brand’s best medium for storytelling.

So, how do you use online video to tell compelling stories?

Well, if you go back and watch all six of the YouTube videos at the beginning of this article again, you’ll see that they have characters with whom you can identify – even if you don’t live in India.

Ross Hockrow, an award-winning filmmaker and the author of “Out of Order: Storytelling Techniques for Video and Cinema Editors“, has said:

“Characters/subjects are the portals to every story. They are the way you get viewers to buy into the story. The viewers identify with, related to, and even empathize with the characters. In a way, they become the characters, or at least they compare themselves to the character.”

In addition, all six of the videos that we’ve looked at have a story arc, or plot structure. This isn’t something that YouTube or modern brands created.

The ancient roots of storytelling go back to Aristotle, who said that a good story needed a beginning, a middle, and an end.

In his book, Hockrow asked:

“Why does it matter how long the story arc has been around? In a word: evolution. Without storytelling, how else would you explain how and where you were chased by a saber-toothed cat through the woods? Or that somebody ate this plant and got rid of an illness, but somebody else ate that one over there, which looks almost the same, and it made them sick? Humans pass on their important information through stories. The human mind has evolved with the story arc, and with stories in general, which remain an import of our culture.”

So, how long should a story be?

Well, it needs to be long enough to reach a point.

If you watch “NPR’s Scott Simon: How to Tell a Story,” you will hear the American journalist and host of Weekend Edition Saturday on NPR, say:

“A story ought to have a point. I don’t mean a lesson or a moral or even a punchline, but a point – something that people can take away from it.”

So, how long does it take to reach a point?

Well, the storytelling videos that we’ve looked at range from 2-minutes-and-51-seconds long to 4-minute-and-45-seconds long. But, as Simon says:

“A story has to be told in short breathable sections no matter how long it is. It can be a 20-second news story or it can be Don Quixote.”

Conclusion

Stories have been shared in every culture as a means of entertainment, education, cultural preservation, and instilling moral values.

So, even if you work for a brand in the U.S., you will want to spend some time figuring out why so many brands in India have mastered the art of video storytelling – and why so few brands in this country are even trying to tell stories on YouTube.

More Video Marketing Resources:

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