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Finding the best gifts for doctors can be a challenging task as they have a challenging job and can be reflected in their private life.
Every gift is certainly a nice and sincere gesture, however, in this article, we will be taking you through the best gifts for doctors and medical professionals that you can buy in 2023.
Whether you want to offer a decorative, useful or beautiful gift, we’ve got you covered. All the products in this article are researched and you definitely should give them a look!
10 Best Gifts for Doctors and Medical Professionals we see about them.Medelita H.W. Cushing Slim Fit Lab Coat – $172 / $176
The Medelita Slim Fit Lab Coat is one of the best gifts for doctors. In fact, as much as it is considered a “working” gift, Medelita makes high-quality lab coats for both men and women.
You can even personalize it with a possible embroidery adding their name, title or company’s name, which is always a nice feature to add.Vitruvi White Stone Diffuser- $119
Vitruvi is a brand that sells top-quality diffusers and essential oils. We think that their diffusers would make some of the best gifts for doctors for several reasons.
Firstly, they are beautifully designed so that they can perfectly fit into any office or on any desk.
Secondly, they make a great combination with Vitruvi’s essential oils that include Organic Lavender, Nightcap Blend, Dusk or even Bergamot.Bradley Mountain Brass Rocket Pen – $49.00
The Bradley Mountain Pen Made in the USA is solid and comfortable in the hand, to say the least.
Why is a pen on the list of the best gifts for doctors? Simply because doctors and medical professionals always need pens.
For instance, whether they need to write prescriptions or check-ups, doctors won’t be afraid to walk on it accidentally as it is very tough and just won’t break easily which means no useless stress about it!
Fitbit Versa 2 – 199.95$
Gemnote recently wrote about Fitbit and we can only agree with them that it has become one of the most famous tech brands on the market.
The Fitbit Versa 2 is a fantastic gift for doctors and medical professionals.
There are certainly more entertaining smartwatches on the market, however, the Fitbit is great for being full of features but not full of distractions.
It has a sleep tool, a fitness tracker, Amazon Alexa Built-in and also a step tracker. Doctors will be able to set reminders and alarms which is excellent when they have overwhelming days.Barebones Small Pathfinder Cooler – 16 Cans – $60
The Barebones Small Pathfinder is a pretty uncommon yet extremely helpful travel bag. Just like other articles on this list, it is important for so many doctors to have a carrying bag when in need to visit patients outside their workplace.
This bag was created to keep drinks cold in any situation. However, you can put whatever you need in it from medical tools to medicines and vaccinations that need to remain cold and still have room left.
Also read: Best CRM software for 2023This is Ground Cordlupa – $24.98
The Cordlupa is the answer to any cable laying on the floor or on the desk.
What’s so great about it is the fact to keep your cord from knotting and unraveling when ready to travel.
We think it is a great gift for doctors as it will help them get their cables ready in no time and above all, they will be able to use it inside and outside the office.Tile Bluetooth Tracker – $19.99
The Tile Bluetooth Tracker is a fantastic gift for doctors and medical professionals. In fact, with such a challenging and arduous job, it is normal to forget where they put their belongings and can make them lose lots of time.
We think the Tile Bluetooth Tracker is one of the best gifts for doctors since it will help to find their stuff in the most urgent situations.NespressoVertuo Chrome Bundle – $249.00
Nespresso did a great job creating this coffee machine.
We think it is one of the absolute best gifts for doctors and medical professionals as it can help them wake up and think more clearly once at the office or at the hospital.
We certainly don’t need to mention that nice smell of coffee is a great way to welcome doctors to their workplace in the morning.
Last but not least, they accumulated more than 600 good reviews on their website confirming their reputation of coffee machines number 1 worldwide.Miir 23oz Vacuum Insulated Bottle – $29.95
Just like in any other job, it is important to stay hydrated and medical professionals know it better than anyone else.
The Miir Bottle is one of the best doctor gifts as it allows them to keep their drinks at the perfect temperature for a long time.
Also read: Top 6 Tips to Stay Focused on Your Financial GoalsJackery Bolt Portable Charger – $32.99
Jackery’s Portable Charger is the solution to doctors in need of some extra battery on their phones while on the road visiting patients.
It is not uncommon for doctors and medical professionals to leave their office or the hospital.
In these cases, battery on their phones is very important and may be needed to update family members or friends of any news.
Being a doctor can be very challenging at times especially when you have hard days with critical patients.
As Gemnote says on their website, it is one of the best corporate gifts, and is also one of the best gifts for doctors.
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers.
This topic came up in a discussion during the latest episode of Google’s SEOs & Devs video series.
Splitt is joined by Jenn Mathews, SEO manager at Github, to discuss how SEO professionals and web developers can better understand and communicate with each other.
One of the ways SEOs and developers can improve their working relationship, Splitt suggests, is if SEOs could more readily admit when they don’t know something.
He says it’s common for developers to say “I don’t know” and be open to learning new things through testing.
However, it’s rare hear those words from an SEO professional, Splitt says.
Why is that?
Mathews shares her insight as an SEO manager and enlightens Splitt to the fact that SEO professionals constantly have to be on the defensive.SEO Professionals Always Have To Defend Their Work
The work of SEO professionals is constantly being questioned, Mathews explains.
This puts them on the defensive, and saying “I don’t know” will only lead to greater scrutiny.
“SEOs are constantly questioned, so it gets to a point where we almost kind of get on the defensive. When we’re asked a question, or how is this going to work, or if we do this thing what’s the result going to be, it’s hard for us to say ‘I don’t know’ just for that reason. Because we’re constantly under scrutiny or constantly being questioned.
What I usually tell other SEOs is it’s okay to say ‘I don’t know’ because [developers] are going to say ‘I don’t know’ too sometimes.”
Or, if you’re not comfortable with saying “I don’t know,” you could suggest testing things together to see what happens.
Not only will that approach reduce friction between the SEO and the developer, it will help cover both parties down the road if a launch doesn’t work out as expected.
“When we do launch things, and they say ‘how come it’s not working,’ instead of us digging in and trying to understand which algorithm is not letting us rank, it’s okay to say ‘I don’t know’ and ‘let’s try something else and move on.’ But it’s very difficult for SEOs because we are constantly under scrutiny.”
Mathews adds that everyone within an organization scrutinizes the expertise of SEO professionals — from management, to developers, to content writers.
While saying “I don’t know” may lead to a smoother working relationship, it would also help if people within an organization were more trusting of an SEO professional’s expertise.
That’s is just one of many points discussed in Google’s new video, which you can watch below in full:
Featured Image Khosro/Shutterstock
You can access Google’s ad settings via your Google account:
1. Head to the My Account page.
2. If prompted, enter your Google username and password.
3. In the menu on the left, select “Data & personalization.”
4. Find the “Ad personalization” card and select its “Go to ad settings” link.
5. This will open the Ads Settings for your Google account. At this point, you have a few options.1. Turn off personalization 2. Exclude non-Google activity 4. Disable Ad Categories on YouTube Conclusion
Jessica Thornsby is a technical writer based in Derbyshire, UK. When she isn’t obsessing over all things tech, she enjoys researching her family tree, and spending far too much time with her house rabbits.
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Do you wish to optimize Google Ads campaign but aren’t sure how to do it in a data-driven way?
You’re not alone.
In this guide, we’ll walk you through five different strategies you can start using to analyze your Google Ads data and make changes that improve your core metrics.
An overview of what we’ll cover:
So let’s jump in.1. Monitor your Main “Conversion” Metrics
Arguably one of the most important metric groups to track inside Google Ads are your conversions and all the metrics surrounding this value.Conversions
You’d be surprised how many accounts flat out don’t track conversions or track it, but not well enough.
These metrics are the foundation that you’ll build on for a lot of your analysis later on, so if you haven’t already, make sure this is set up and tested!Cost / Conversion
So you’re tracking Conversions now.
But how do we find out if a campaign is worth it or not?
Queue Cost / Conversion.
This metric allows you to assess how effective the campaign is at driving conversions based on the amount you’re actually spending to acquire them.
There may be other useful conversion metrics to look at like ROAS, CAC & LTV, but for the purpose of this post, we will mainly be looking at Cost / Conversion as our main optimization metric.2. PPC Targeting
Now the fun part – optimization.
The goal of optimizing any ad account involves analyzing your data and making decisions that maximize positive outcomes.
This could be improving your targeting, capturing more conversions, and much more.
This way, when you increase your budget, the conversion rate will also increase.
But if the conversion cost is exactly what you want, you’re actually increasing your speed at no extra cost.
The first thing for you to analyze is whether your current Cost / Conversion amount is at a threshold or not. If that’s not your goal for the company’s budget trends, you can try to minimize it.
Are you in scale mode or efficiency mode?
If you’re happy with your Cost / Conversion figures, you may want to start scaling your campaigns.
If you think this figure could be better, then the best place to start is with your targeting.Adding Negative Keywords
Easily one of the best reports to start at to optimize your Cost / Conversion is the Search Term Report.
You can find the keywords from the Keyword section on your Google Ads homepage.
For example, our search keywords here are facebook retargeting or retargeting.
I know right…shock.
Keywords and Search Terms are defined as:
Keywords: The word/s that you choose to bid on that end up determining when and where your ad can appear.
Search Terms: The word/s that a user actually types into a search engine to make your ad appear.
The way that these keywords trigger for different phrases is constantly being changed by Google (not helpful, I know) and controlled by a thing called Match Types. But that’s besides the point.
And how you can potentially weed out all of the noise and just focus on the good stuff.
In our report, we saw that 30 people searched for the term “how to retarget on facebook”.
We also have the term “retargeting solutions” which doesn’t really make sense for us to trigger for.
We do it with something called Negative keywords.
So let’s go ahead and add “solutions” as a negative keyword so that we don’t trigger for it in the future.
Copy the keyword, and open Negative keywords in the left sidebar.
Under Add to, choose Campaign. This is because we want to add this keyword to all the ad groups on our campaign level.
Let’s go back to Search terms and refresh the page.
Once done, you’ll see that the particular keyword will be excluded from our campaigns going forward.
Let’s search more to find any other negative keywords that aren’t related to our campaign.
Another term that doesn’t fit with our offering is “fbx”.
We can add that as another negative keyword and continue this process to develop a comprehensive list that grows over time and slowly improves our account targeting.Keyword Match Types
For example, we think that facebook retargeting pixel might be a good fit for our campaign.
We can use this keyword in an ad that describes our website’s facilities for the training regarding installing the pixel or where to find pixel code.
As we already mentioned, adding and removing keywords is one of the methods to increase campaign effectiveness.
So it might be the correct time to pause the second ad for the time being.
Additionally, we can create another ad and create a split test by adapting the elements of the better-performing ad.
So, these are the three modifications you can do to your campaigns to increase your effectiveness.
However, the next method is a little different.4. Optimize Quality Score
Quality Score is the most important part of an ad campaign.
Let’s open an ad group from one of our campaigns. You may notice some keywords suggesting a low Quality Score.
This will significantly increase your quality score.
In some cases, simply using correct keywords won’t work. You might need to create a more compelling ad for the quality score to improve.
So, that’s how you use the quality score to decrease your overall cost.
🚨 Note: If you want to dive deeper into this topic, check out our handy guide on how to improve quality score in Google Ads.
Finally, our last strategy depends on the amount we bid for each keyword.5. Bid Competitively
According to this strategy, we need to identify the keywords that are below the first page bid.
Let’s understand this with the help of an example.
For training purposes, we bid $0.60 for the keyword ‘retargeting’. However, Google suggests that this price is Below first page bid ($1.66).
This means we need to bid an amount of $1.66 to land our ad on the first page.
Similarly, some keywords may even have their prices up to $10-15, because different keywords will have different bid amounts.
So you’ll need to decide the amount you’re willing to pay for each keyword.
There is another simple way to do it. We can use Google’s automated bidding.
But before we start using up our budget, we first need to remove all the negative keywords from our campaign so that we don’t spend more on those keywords.
In our campaign, we strategically used below first page bidding for the initial stages of our campaign, and then switched to Google’s automated bidding.
We marked a period in our campaign post that we decided to switch to maximize conversions.
Our strategy of executing automated bidding was to use the strategy of maximize conversions temporarily.
Gradually, we transferred it to target CPA bidding.When to Use Automated Bidding?
We’ll use automated bidding at a campaign level. So, open the Settings section of the campaign.
Navigate to Bidding → Change bid strategy.
Select Maximize conversions.
Additionally, you can also choose the option to Set a target cost per action.
So for the initial stages, we recommend starting with Maximize conversions to populate some data on your campaigns.
Gradually you can also try to decrease the cost per conversion.
Once done, we’ll verify if the process works correctly.
Open the ad group for which we modified the bidding strategy.
You’ll notice that you no longer have the option to change the bid amount when you switch to this conversion type, as Google will take control of that.
You can also monitor which Bid strategy type you’re using by adding it to your column set.
💡Tip: Consider adding notes to your account when making bidding and other large setting changes to help you understand the effect of these changes weeks or months down the line.FAQ How do I track conversions effectively in Google Ads?
To track conversions effectively, make sure you have set up conversion tracking in your Google Ads account. Ensure that the conversions you track are of similar value and align with your campaign goals. Monitor metrics like conversions and cost per conversion to evaluate the effectiveness of your campaigns.What is Quality Score and why is it important for my ad campaign? What is Cost/Conversion and how can it help optimize my campaign?
Cost/Conversion is a metric that measures the effectiveness of your campaign by evaluating the cost incurred to acquire each conversion. By analyzing the Cost/Conversion, you can determine if your campaign is cost-effective and make necessary adjustments to improve it.Summary
So there you go, those were the five steps we use to optimize Google Ads search campaigns.
Remember, as long as you’re using data to make your decisions you should be all set!
If you’re a retailer, make sure to check out these 5 tips for optimizing Google shopping campaigns.
If you want to analyze your users’ activity on your ad campaigns check out our guide on how to set up WooCommerce Google Ads conversion tracking.
Have you already tried one of these steps to optimize your Google Ads campaign?
Last week, CNN’s Don Lemon did a segment on Ebola. It makes sense for the media to cover the virus, considering that the current outbreak has been raging for several months in West Africa—where it has killed more than 4,400 people—and that the first Ebola-related death in America occurred in Dallas on October 8th. There have been two secondary infections in the Dallas case, too, due to a serious breach of safety protocol. But what does not make sense is the “expert” Lemon invited on the show: eye-doctor and medical thriller author Robin Cook. Yes, really. Here is the clip and here is the transcript.
Why was Cook on the show? Because of his 1987 novel Outbreak, which features a fictional Ebola epidemic. During his CNN interview, Cook offered his opinion on the CDC’s response to the current, actual Ebola cases in the US, as well as his ideas on how easily the virus might mutate (which, by the way, contradicts what most actual infectious disease experts have had to say about it).
Then there’s the matter of The Hot Zone, Richard Preston’s 1994 best-selling nonfiction book about Ebola and Marburg, a related virus. While the book is a page-turner—one that I personally thoroughly enjoyed—it has been criticized as sensationalist. On August 24th, a decade after the book’s initial publication, it was #7 on the New York Times nonfiction paperback bestseller list. That particular list corresponds to book sales ending the week of August 9th, when media outlets were breathlessly recording the movement of ambulances carrying Ebola-infected US missionary aid workers to Emory University Hospital in Atlanta.
The Hot Zone has stayed in the top 20 on the bestseller list for seven of the past 10 weeks, and the book’s publisher has printed a reported 70,000 new copies.
To be clear, the Hot Zone was written by a journalist, and although it may be overly dramatic, it is not in the same class as a medical thriller. Still, both of these books depict infectious disease as entertainment, and both impact how people react to real-life outbreaks. There are outlets covering the crisis responsibly (The Washington Post, Global News, and Vox to name just a few). So why do people turn to fiction and sensationalized nonfiction to get their Ebola fix? And how do these fictionalized and popularized accounts feed into our collective—and in many cases, overblown—Ebola fear?
To help answer these questions, I spoke with historian Nancy Tomes from Stony Brook University, who has focused part of her career on the popularization of germ theory.
If you have not recently traveled to West Africa and you are not a healthcare worker who has treated an Ebola patient, Don’t Panic. You’re fine.
Part of the problem, says Tomes, is the act of making epidemics entertainment at all. Many of us like to be scared—including me!—and are drawn to post-apocalyptic shows and comics like The Walking Dead or scary novels like Outbreak. It’s no surprise that we also like to get information from nonfiction storytelling like The Hot Zone, which has a novel-like appeal.
These stories provide a catharsis for some of our deepest fears about the invisible threat of a pathogen. But it cuts both ways: they also exacerbate our fears in the real world. That isn’t to say that we can’t have nice things, like a fun comic series or scary movie or book. But we do need to be cognizant of the fact that consuming this media can twist our perception of an actual epidemic.
“There is a blurring of the lines between what is fact and what is fiction, what is science fiction, what is fantasy,” says Tomes. “There is this kind of sense that we’re turning an epidemic into entertainment and that makes me uncomfortable even though—here’s my sense of guilt—I do it academically. But how can we deal with it in a more responsible fashion?”
Adding to a germ panic, says Tomes, is the cultural climate in which it occurs. In a 2000 article she wrote on the topic, Tomes noted that the original germ panics started in the early 1900s, not long after scientific experiments again and again confirmed that pathogens were the cause of certain diseases. After that, there were more panics during the polio outbreaks and the AIDS epidemics, as well as related media and pop culture responses (although it initially took an enormous amount of effort to get the mainstream media to acknowledge AIDS). The current Ebola cases come to us during a period of distrust of experts as well as a tense geopolitical climate, says Tomes.
“As in past periods, there are other things going on that already have people quite freaked out,” she says. “This outbreak touches on the post-9/11 fear of disintegration of world order.”
Tomes wrapped her 2000 article with this: “Undoubtedly, we have not seen the last of the killer germ phenomenon, for it involves too many of the public health challenges we carry into the new millennium.”
Indeed. And having the likes of Robin Cook on a mainstream news station like CNN certainly doesn’t help.
Nancy Tomes, “The Making of a Germ Panic, Then and Now,” American Journal of Public Health 90:2 191-198 (2000).
Georgios Pappas et al, “Infectious Diseases in Cinema: Virus Hunters and Killer Microbes,” Clinical Infectious Diseases, 37:7 939-942.
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