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Try this scenario; I think a lot of you know this one. An SEM gets laid off or fed up with their current employer and decides to try go it on their own. They secure a few clients but then realize that taking care of their paid accounts would be easier with a My Client Center in AdWords.
Imagine it: your own login with the ability to see all your new clients, schedule client-wide reports, and (if you pass the test) a cool new designation as an AdWords Professional.
So how do you get that done? As with most things Google AdWords, it’s pretty easy.
Sign up for the Google Advertising Professionals Program
Use the Google Account you want to be your login.
I’m not done though … it is easy to do, but there are other things you might want to know.
Email address – Be sure to use the one you want. I use my Gmail address because I stay logged in all day. It helps when I don’t have to log in and out all day. But remember that if that email address is associated with any other AdWords account, you have to disassociate it (remove it temporarily). You’ll be able to add that client into your new MCC soon, promise.
If you opened an account with that address and the client isn’t an administrator, there is an easy fix. Create another Google login with a free email account (pick one), assign that as an administrator to the account and remove yourself. This will free up your favorite Google login.
Taking the Test – It is NOT required to take the AdWords Professional exam to have a My Client Center. I think it’s a good thing to do and relatively easy if you have been doing this for a while. If you’re new, do the training. It’s the best I’ve seen so far. The training is free. The test is $50. Cheap.
Other Perks – As you grow your business and add more accounts, you’ll most likely be assigned a team at Google. They have the inside track to all the Beta tests and research you might need. Want a new feature? Just ask, they are probably already testing it and can give you access to it. Some I’ve tried in the past are the Access Levels for accounts and Monthly Budgets/Invoicing. Pretty. Sweet. Stuff.
Got more questions? Google covers most of them in their FAQs.
Kate Morris is the Director of Client Strategies at New Edge Media. You can find her on her blog or on twitter @katemorris.
You're reading Start A Google Adwords My Client Center In 2 Easy Steps
Perhaps there is no better example of living partnerships than there is between a plant’s roots and the living soil it exists in. Soil serves many purposes and is often used to protect a plant’s patrolling roots; keep a plant anchored and upright; provide a nutritious medium; help convey air and water to a plant’s roots; and provide a rich ecosystem for it to thrive in, equipped with everything from microbes to mycelia.
When we think of soil, we often don’t get the sense that it’s alive, but it is in fact teeming with life—much of which remains hidden from our view. Given that most of us don’t have a fancy electron microscope on hand to explore the depths of good dirt, the “I’ll believe it when I see it” model might not cut it. Microscopic bacteria, archaea, fungi, nematodes, and protozoa all abound in a healthy soil substrate.
Even a mere teaspoon (about 4 grams) of healthy soil in a forested area may contain anywhere from 100 million to 1 billion bacteria, which are integral to both carbon and nitrogen recycling. In that same teaspoon of soil, there may also be 1 to 40 miles (1.6 to 64 kilometers) of fungal hyphae, hundreds of thousands of protozoa, and hundreds of nematodes, not to mention nutrients and leaf matter. All of this helps contribute to the health of the plant and its seedlings. Bacteria and archaea can help release nutrients for the plant; mycorrhizal fungi can also increase nutrient uptake, provide resistance against pathogens, and help reduce overall stress. Additionally, air pollutants and other volatile organic compounds (VOCs) like benzene and formaldehyde can be siphoned through a plant and rendered harmless in the rhizosphere, otherwise known as the root-soil interface. Additionally, roots—though operating in the dark belowground—are constantly moving and communicating. It’s been shown that they can emit their own VOCs as a way to defend a plant against pathogens—further offering protection to the plant’s overall health.
When we grow plants in planters, however, we remove them from this rich environment. And if we were to take soil from outside and put it in planters, it would react in a very different way in an enclosed environment—perhaps even harming the plant. So, instead, we often need to use sterile potting mixes and then build the soil up by perhaps adding beneficial microbes, mycorrhizae, and nutrients and even aerating the potting mix as it ages. Providing plants with well-draining potting mix is particularly important as it ensures the roots remain oxygenated.
There are, of course, so many other elements that we can discuss that can benefit plants, including temperature and airflow (both of which are more fully discussed in my Houseplant Masterclass online), but if you keep these three fundamentals of light, water, and soil in mind, then you’ll be equipped to reevaluate the role you play in plants’ lives. If you have yet to get a plant for your home, then the next step is getting the one that is right for you and your conditions. Keep the above information in mind as you choose and then make a home for your plants—watch how they react to the space you put them in and think about what they might need that they aren’t getting, or even if they’re getting too much of something, like if the soil is holding too much water and asphyxiating the roots.
One simple way to get good at plant observations is to designate one day per week solely to your plants. I’ve found that it’s soul-lifting and life-affirming—so it’s as good for me as it is for my plants. That’s my Sunday—a day I really look forward to. Though I take care of my plants on the other days of the week—often walking through the house in the morning to top off anyone who needs water, deadheading any dried flowers, or picking off any dried leaves—I’ve found that having that one day devoted to my green friends makes caretaking less a quotidian chore and more of an activity to enjoy. It also helps me keep track of and observe positive or negative changes in my plants. Every day I learn from my plants; and much of what I’ve learned over the years is now being passed on to you. So go forth and plant.
“How to Make a Plant Love You: Cultivate Green Space in Your Home and Heart” by Summer Rayne Oakes is on sale now. Courtesy of Optimism PressGet-growing exercise: light, projection, and placement
Find the light. What direction do your windows face? If you’re not certain, take notice of where the sun rises and sets. If you still need help, most smartphones have a compass app, which can help determine the precise orientation of your windows. At what time does light enter your home? Perhaps you get soft morning light. Or hot afternoon light. How long does the light shine in your house? And does the light intensity change seasonally, if at all? Once you determine the direction, quality, and quantity of light that enters your home, begin to research what plants thrive best in those conditions.
Observe a plant and guess its needs. Next time you’re in a plant shop, stop in and take a good look at the plants. Choose one in particular and see if you can intuit where that plant is from and what kind of climate or conditions it grows in. Are its leaves thin and tapered? Fat and succulent? Are they green and glossy or gray and fuzzy? Does it have thick roots, a bulb, or perhaps thin, webby roots? All of these characteristics can be used to intuit more about the plant, and can help you become more sensitive to a plant’s care.
Make the plant cozy. Once you’ve determined which plant is most appropriate for your home, place it where you think it’ll do best. Observe it over the course of two weeks. How does it react to where it is placed? Does its stem move toward the window light? Are its leaves getting bigger? If it’s not responding well, try to place it in another area, and observe how it reacts there. Sometimes finding the best location for a plant takes time and involves a little trial and error.
From HOW TO MAKE A PLANT LOVE YOU: Cultivate Green Space in Your Home and Heart by Summer Rayne Oakes, published by Optimism Press, an imprint of the Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2023 by Summer Rayne Oakes.
We all know which issues blog templates usually have with SEO – and one of the most wide-spread problems is a duplicate content one: blog home page, categories, tags and archives basically have same content.
This post looks at easy ways to eliminate the problem at blog category pages to make them SEO-friendlier.Disable Indexing of Your Categories
(Warning: if you use this step, you don’t need the rest of the post)
If you are sure that your category pages are not going to generate any search traffic for you, you may just exclude them from Google’s index. One option is to use All-in-One SEO Pack for that.
However a much smarter plugin for that is Meta Robots WP plugin that allows to use noindex,follow robots meta tags for category pages to forbid indexing while allowing to follow the links to individual posts:
If you still want your category pages to be able to appear in search engine result pages, skip this one and proceed to the following steps:1. Eliminate Duplicate Content
The hugest issue with your categories is that they don’t have unique content. We’ll change that though:
1. Display category descriptions:
Most people are aware of the fact that there’s a handy extra field at your category editor page called “Description“. Few people use it to the full potential though.
By default, the category description is shown when you hover over the category link in the sidebar widget. To display it on your individual category page you will need to use the following code:
2. Work on the list of posts
You want to make the category pages lightweight and as unique as possible. For that you need to either:
Strip the post extract and only display the list of post headings; OR
Display excerpts of the page (to strip images, formatting, links, etc).
For the first option you will just need to go to the theme editor and remove
part that follows each page title.
And for the second option you will need to change that for:
Now, if you need to modify which type of HTML tags you want to strip in your excerpts, use this plugin that:
Keeps HTML markup in the excerpt (and you get to choose which tags are included)
Trims the excerpt to a given length using either character count or word count
3. Optimize Paging Structure
WordPress SEO Pager plugin implements a multi-page customizable pager to replace the standard, boring WordPress “Earlier Posts” and “Newer Posts” links. This improves SEO as well as usability.
Add page numbers to category and archive listing page titles.
Optionally excerpt posts on page numbers greater than 1.
Let the search bot easier access deeper pages:
4. Interlink your categories
Yes, your categories are already linked to sitewide from your blog sidebar. However you should also link to them organically from the post content as well as vary the internal anchor text:
Use this method I described earlier to smartly interlink your blog pages automatically;
1. Use an updated negative keyword list
2. Use proper combination of keywords. Are there keywords that have not been considered so far?
When auditing keywords you get an overview on how many broad or phrase match terms are being used. If the majority of the terms are broad match, one way to get more control of your cost and revenue is to add phrase match and exact match terms.
The more specific you group your campaigns and ad groups, the greater their relevancy and the better the quality score. This will positively affect your performance. Eliminate ad groups that include keywords covering too many topics and organize them into segmented groups. Also, make sure to create tailored landing pages per ad group.
In order to continuously improve ad performance, test what works best on a regular basis. For example, if your landing page has a low conversion rate, e.g. 1%, create a copy of that page and make small changes. The trick is to make small changes one at a time so you are able to pinpoint what changes work.
Experts are divided when it comes to ad optimization because some think the top performing ad is the one with the highest CTR and the conversion rate is just determined by the landing page and some think it’s a combination of ad text and landing page.
5. Where are you losing the majority of your impressions?
If your impressions are lost due to rank, your budget is fine but the ad position is too low to get the maximum impressions that are available in the market place. In this case, try new ad copies and split test landing pages to increase the quality score. You can also increase keywords bids.
6. Optimize your performance with display network placements
7. Evaluate performance by device and optimize bid based on margins
Make sure that you regularly run your “segmentation by device report” and look at every ad group. By performing this analysis periodically, you can keep your campaigns running more efficiently across all devices.
Don’t forget to integrate Google Analytics! It’s a great way to compare mobile and desktop users and it provides you with enough data to tailor your communication strategy.
8. Adjust bids per geographic location & based on actual results
There are two ways of adjusting your bid per geographic location. One is to simply create one campaign per country. This will also enable you to analyze conversions by the hour of the day because you have less time zones to deal with.
You can also exclude locations that you don’t service or are not interested in getting inquiries from. If radius-targeting is being used, make sure it targets an accurate range surrounding your location.
9. Analyze conversion rate by day & hour
10. Use ad extensions
Make certain your campaigns have ad extensions such as Services Offered or the traditional About Us and Contact tabs. Why? It’s a free tool to increase your CTR! New formats of product extensions are coming out on a regular basis. If you are unsure what extensions to use, start with site links. Also consider location extension and call extension.
Surface Pen not Working: Troubleshoot & Fix in 8 Easy Steps Check out everything you need to do if Surface pen is not writing
If the Surface pen is not writing. this
can be caused by a problem with your
We’ve shown below how to reset your Surface pen in order to restore its functionality.
INSTALL BY CLICKING THE DOWNLOAD FILE
Try Outbyte Driver Updater to resolve driver issues entirely:
This software will simplify the process by both searching and updating your drivers to prevent various malfunctions and enhance your PC stability. Check all your drivers now in 3 easy steps:
Download Outbyte Driver Updater.
Launch it on your PC to find all the problematic drivers.
OutByte Driver Updater has been downloaded by
readers this month.
Microsoft Surface is a great device, but many users reported that Surface Pen is not writing while the buttons on the pen work without any problems. This is a strange issue, and in today’s article, we’ll show you how to fix it.Why is my Surface Pen not working?
There are various issues with Surface Pen that can occur, and speaking of issues, here are some common problems reported by users:
Surface Pro 3, 4, 7 Pen not working – Sometimes your Surface Pro pen won’t work at all. This is usually caused by your battery, so make sure that it isn’t empty.
Surface pen not working but connected – This problem can occur due to certain Bluetooth glitches. To fix the problem, simply unpair and pair your pen again.
Surface pen not working in Photoshop, in Word, OneNote – Sometimes your pen might not write on the screen or in other applications such as Word and OneNote. To fix the problem, you need to disable Intel devices in Device Manager and enable them again.
Surface Pen is paired but not writing – This is a relatively common problem with Surface Pen, and you should be able to fix it using one of our solutions.
Surface pen not working after update, battery change – Battery changes can cause several system changes and driver bugs which you have to adress as we have shown below.
Surface pen not working but eraser is – Resetting your pen as we have shown below will make sure all its components work properly.
Surface pen not showing up in Bluetooth – Updating your Bluetooth and pen drivers is one way to address this issue.
Surface pen not working in Windows 10, 11 – Luckily the solutions below work in both OSs.
Surface pen not writing but buttons work – Reboot the pen in order to start from a blank slate and see if the pen will work as well.
Surface pen tip/button not working – Check the battery of the pen then make sure it is paired correctly to your device.
Without further ado, let’s jump right into the list of solutions!How do I get my Surface Pen to work? 1. Update your drivers
Sometimes issues with Surface Pen can occur if there’s a problem with your drivers. If one of your drivers is out of date, certain components might not work properly, and that will cause this and many other problems to appear.
In order to ensure that everything is working properly, we strongly suggest keeping all your drivers up to date. You can download the latest drivers manually, using Device Manager.
Here’s how to do it:
Download and install the Outbyte Driver Updater app.
Launch the software.
Wait for the app to detect all incompatible drivers.
Afterward, it will show you a list of the drivers found to select the ones to Update or Ignore.
Restart your PC to ensure the applied changes.
Outbyte Driver Updater
Use this software and solve all driver-related issues from your PC.
Free trial Download now
Disclaimer: You may need to upgrade the app from the free version to perform specific actions.2. Unpair your pen with the Surface and connect it again
Note: Once the pairing process is completed, your Surface Pen will start writing again. Bear in mind that this is just a workaround, so you might have to repeat this solution if the problem reappears.3. Check your battery
If your Surface Pen is not writing, but other buttons work, the issue might be your battery.
In case you don’t know, Surface Pen uses two batteries, one of the pen and one for the buttons, so if the pen isn’t working, it’s rather likely that your battery is empty.
To fix this problem, simply replace the battery and check if that solves the problem for you. Many users reported that the battery was the problem, but after replacing it, the issue was permanently resolved.4. Restart your Surface device
Press and hold the Power button on your Surface for 30 seconds. Make sure that the device is completely turned off.
Now press and hold the Volume Up and the Power button together for about 15 seconds. Your screen should flash the Surface logo. This is perfectly normal.
Release the buttons and wait for about 10 seconds. Press and release the power button to turn the Surface back on.5. Run the troubleshooter
Note: If the issue persists, you might want to try running the Bluetooth troubleshooter as well. Keep in mind that troubleshooters are designed to fix some common problems and glitches so they might not be able to fix your problem.6. Disable and re-enable Intel(R) HD Graphics 520
Note: Bear in mind that you might have to repeat this solution every time the issue appears.
Some users recommend disabling and enabling the Intel(R) Precise Touch Device and also disabling and enabling their Surface Pen, so you might want to try that as well.7. Reboot the pen
After doing that, the pen will reboot and the problem should be resolved.8. Install the latest updates
Windows will now check for available updates and download them in the background. Once the updates are downloaded, restart your PC to install the updates. After installing the latest updates, check if the problem is still there.
If Surface Pen is not working on your PC, that can be a big problem, but we hope that you managed to fix this issue by using one of our solutions.
If you have any questions or suggestions, please leave us a line in the Comments section below.
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How to Reset iPhone or iPad Passcode in Easy Ways and Steps Try to recall your Password
While recalling your password, remember that trying your password for more than 6 times will disable your iPhone or iPad temporarily.How to unlock disabled iPhone Unlock Phone using iTunes
Follow the below-mentioned steps to unlock iPhone using iTunes:
Connect your phone with the device you synced with previously.
Go to iTunes. If iTunes does not ask for a Passcode you can proceed. If iTunes asks for a Passcode, this method won’t work for you; you can switch to another way to reset iPhone Passcode.
If iTunes does not ask for a Passcode, wait for some time and iTunes will sync your phone and will create a new backup.
After the completion, tap on your iPhone or iPad on Restore from iTunes backup.How to reset iPhone Passcode using Recovery Mode
Remember, using recovery mode on iPhone will remove all your data permanently.
Connect your iPhone with the computer. Open iTunes on your computer.
Press hardware key combination for entering the recovery mode (based on the model of iPhone). Below-mentioned is the combination of iPhone hard keys:
For iPhone 8, iPhone X and above: Quickly release and press Volume Up key. After this, press and quickly release the Volume Down key. After this, press and hold the Side button till the recovery mode opens up on the screen.
For iPhone 7 or iPhone 7 Plus: hold and press the Side and Volume Down at the same time. Hold the keys until you see the recovery-mode
For iPhone 6s, iPad and earlier: hold and press the Home and Topside button at the same time. Hold the button until you see the recovery-mode
After the restoration process, you can set a new Passcode for your iPhone or iPad.Short Tips for iPhone and iPad users
In this case, you have successfully reset iPhone Passcode, but in the worst-case scenario, you might lose the data permanently. Therefore, please note the below-mentioned short tips:
Keep your iOS up-to-date: Apple keeps on launching new updates, therefore, keep iPhone software updated from time to time to not lose the data permanently.
Always keep easily recognizable Passcode: in order to not lose the data, create a Passcode which is strong and easily memorable. Like, you can use your birth dates to keep the strong and memorable Passcode.
Always back up the data on time: in order to not lose the data, keep creating back for your iPhone and iPad.
I hope this article helped you to reset your iPhone Passcode. Comment down and let us know if you face any issues during the process. Follow Tweak Library on all social media platforms for tech-related updates.
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