Trending February 2024 # The Presence Of Carbon Dioxide Cold Traps On The Moon Have Been Confirmed # Suggested March 2024 # Top 3 Popular

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The presence of carbon dioxide cold traps on the moon have been confirmed

For decades scientists have speculated that the moon potentially had solid carbon dioxide hidden in something researchers called lunar carbon dioxide cold traps. Finally, after decades of speculation, the presence of those carbon dioxide cold traps on the moon have now been confirmed. This is an important discovery that could be a significant influence in future lunar missions and can potentially impact sustained missions on the moon.

Scientists have determined that in permanently shadowed areas on the moon’s poles where temperatures are extremely frigid, carbon dioxide molecules may freeze and remain in solid form even when the moon is at its peak summer season. The frigid temperatures in these areas are colder than the coldest areas of Pluto. The discovery is important because the solid carbon dioxide could be harvested from these cold traps to produce fuel or other materials for sustained lunar missions.

Researchers also believe the presence of solid carbon dioxide and other potentially volatile organics might shed light on the origins of water and other elements on the moon. Cold traps have been hypothesized for years, but this study is the first to confirm and map their presence. Scientists analyzed 11 years of temperature data gathered by the Diviner Lunar Radiometer Experiment aboard the lunar Reconnaissance Orbiter to confirm the cold traps existed.

By sifting through that data, the researchers were able to determine the coldest spots on the surface of the moon. Combined, the total area of the carbon dioxide traps is 204 square kilometers. The largest area is located in Amundsen Crater, with 82 square kilometers of cold traps. In the cold traps, temperatures are consistently below 60 degrees Kelvin, about -352 degrees Fahrenheit.

Scientists on the project are clear that the existence of carbon dioxide cold traps does not guarantee the presence of solid carbon dioxide. However, the verification of the cold traps shows that it is highly likely that future missions could discover frozen carbon dioxide in those locations. The areas discovered are cold enough, beyond a doubt, to support frozen carbon dioxide, according to researchers.

Potential uses for solid carbon dioxide include resources for use in the production of steel, rocket fuel, and biomaterials directly on the surface of the moon. The materials could be critical for sustained robotic and human presence on the moon. Researcher Paul Hayne believes that carbon dioxide may be a tracer for water and other volatile sources on the lunar surface. The discovery of solid carbon dioxide could help explain how the materials arrived on the moon.

Hayne believes the site should be a priority for future missions landing on the lunar surface. In addition, he believes the discovery pinpoints locations where we should explore the lunar surface to answer the question once and for all. The researchers note that the possibility of solid carbon dioxide in these newly discovered cold traps has attracted interest from governmental agencies and private companies.

In other interesting moon news, recently a near-Earth asteroid called Kamo`oalewa was identified as potentially an ancient moon fragment. Earlier this month, NASA shared new information on the future of the Artemis missions. Unfortunately, the first human landing for the Artemis program isn’t expected to be any earlier than 2025. Currently, NASA is focusing on the Artemis I mission, which is an uncrewed mission. NASA has already chosen the landing location for its Artemis Rover, near the western edge of Nobile Crater on the south pole of the moon.

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An Inflatable Tent For Camping On The Moon

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Hang time has always been a problem on the moon. The Apollo program landed a dozen men there from 1969 to 1972, but they spent a total of only three days and six hours actually walking the surface. That’s because they couldn’t stray from their lunar lander and its life support. To help future moon men and moon women extend their stays and their range, and to make the most of their time exploring, aerospace engineers at MIT have now designed lightweight, packable, inflatable habitats.

The mobile overnight habitat, designed to fit aboard a no-frills lunar rover, is made up of an inflatable pod that sleeps two; a reflective shield to prevent the sun’s rays from roasting explorers; life support systems on the rover that will supply oxygen, water and food, maintain the habitat’s temperature, scrub out carbon dioxide, and remove excess humidity; and a flexible roll-out solar array to supply the shelter’s power and recharge the rover’s batteries. When packed, the entire system, would take up roughly half as much space as an average refrigerator, says Samuel Schreiner, one of the MIT engineers.

A cutaway view of the operational system in its deployed state. The inflatable habitat (1) provides an overnight shelter in which two astronauts can sleep, while the environmental control and life support system on the rover (2) maintains the habitat’s internal environment. The thermal shield (3) mitigates solar radiation, and a solar array (4) supplies power. Schreiner, Setterfield et al.

Astronauts would set up the shelter using inflatable tubes made of the same silicone-coated fabric that the Mars Pathfinder and Mars Exploration Rovers used in their landing bags. These pressurized tubes would serve as support ribs, giving the habitat a pill-like shape, and providing roughly 425 cubic feet of habitable space. Once the astronauts enter the pod, and close the airlock, the life support systems on the rover will kick in and fill the habitat with oxygen via umbilical cables.

Moon dust, which collects on the astronaut’s suits, poses a problem. The dust is electrostatically charged and sticks to everything, the way a rubbed balloon attracts lint. It is also dangerous, each grain similar to a shard of glass. “On Apollo 17, Harrison Schmitt reported feeling congested and complained of hay fever symptoms from inhaling lunar dust,” Schreiner says. “Lunar dust can also cause skin and eye irritation and corrosion and, when inhaled, can possibly cause lower-airway issues.” So Schreiner and company created a flexible divider inside the pod that can be moved to cordon off the area where astronauts remove their suits from where they sleep. He also believes astronauts could use magnetic wands to pull off dust and use air filters to keep the habitat breathable. “This is still an area of open research that NASA is looking into,” he says, but not part of his project.

Schreiner, Setterfield et al.

The proposed habitat is more compact than anything engineers have previously dreamed up, making it a realistic fit for future missions. Consider the 1960s Lunar Stay Time Extension Module that Goodyear designed. Meant to support two astronauts for eight days, it weighed 1,276 pounds, nearly as much as a small car. The MIT habitat, by contrast, supports two people for a single overnight mission and weighs in at 273 pounds.. Such an overnight shelter could double the distance reachable from a permanent, as-yet-to-be-built moon base. This could, for instance, help explorers investigate a variety of sites at the 60-mile-wide Copernicus impact crater, one of the most prominent craters on the moon. Probing Copernicus from its floor to its central peaks could yield key insights on the history and evolution of the moon, Schreiner says.

Deflating the habitat to stow it back on the rover should be easy, too because “the lunar vacuum will make it relatively easy to evacuate all of the gas within,” says Schreiner. He and his team detailed their work online in the journal Acta Astronautica.

Schreiner cautions, however, that his team’s concept is still in the early stages and as such designs mature “the mass and volume of the system often increase by about 20 to 30 percent, but that still puts our design in a reasonable range,” he says.

The engineers imagine that their inflatable, packable habitat will first be used for overnight trips when the lunar lander is still what astronauts call home. But it could also be used after larger permanent moon bases are built,. Schreiner also sees another function: as a quickly deployable emergency shelter if a spacesuit fails. And in case the astronauts have trouble setting up the habitat and cannot enter it, the engineers say they can hook their suits up to the habitat’s life support systems on the rover and drive back to base.

Of course, a moon visit might be a long way off. NASA cancelled its deep-space Constellation program—which might have put astronauts on the moon—five years ago, and has no plans to revive it. Still, Schreiner believes, “humanity will, at some point, return to the moon. At some point in the future, the moon will present an intriguing exploration destination, both for its proximity to the Earth and also for the interesting science and exploration that has yet to be done. The moon is by no means a closed case, and there remain many compelling reasons for humanity to return.”

How Can Ai Leverage Organization’s Presence On Quora?

Introduction

Quora is one of the most popular online question-and-answer platforms, with millions of users asking and answe on various topics. As the platform has grown in popularity, it has become an important source of information and knowledge for individuals and organizations. However, answering questio  questions daily. To address this problem, this article proposes an innovative solution – using OpenAI’s ChatGPT to automate the process of answering questions on Quora.

ChatGPT is a state-of-the-art language generation model developed by OpenAI. Trained on a massive dataset of text, it can generate human-like text in response to a given prompt, making it an ideal tool for answering questions on Quora. By integ nswers are accurate and relevant. Moreover, this tool can also be used to answer questions on other platforms such as Yahoo Answers, StackOverflow, etc. This can be extremely beneficial for organizations that must maintain a strong online presence and engage with their customers and clients.

This article will discuss the technical details of implementing such a tool, including using Selenium to extract questions from Quora and integrating ChatGPT to generate answers. We will also explore some of this approach’s potential challenges and limitations. By automating the process of answering questions on Quora, organizations can improve their efficiency, reduce costs, and enhance their reputation as reliable sources of information.

Learning Objectives

In this article, you will learn:

1. The technical details of implementing a Quora answering tool using OpenAI’s ChatGPT and Selenium.

2. The use cases and applications of ChatGPT across industries and domains.

3. The impact of AI-based tools on organizations’ efficiency and cost-effectiveness.

This article was published as a part of the Data Science Blogathon.

Table of Contents

2.1 Problem Statement

Pre-project Requirements

4.1 Warning

5.5. Step 5

Integrating ChatGPT’s API

Posting the Answers Back to Quora

Evaluating the Performance of the Tool

How Does the Tool Help in Time & Cost Savings

Challenges & Limitations of Using Automated Tools

Conclusion

Project Description

The tool will be helpful for organizations that need to maintain a strong online presence and engage with customers and clients on a regular basis, particularly in industries such as customer service, marketing, and e-commerce.

Problem Statement

This project aims to solve the inefficiency and resource-intensive nature of manually answering questions on Quora for organizations. This project aims to develop an automated tool that utilizes the capabilities of OpenAI’s ChatGPT to extract questions from Quora, generate answers using the ChatGPT API, and post the answers back on Quora.

To undertake this project, the following prerequisites should be met:

1. Experience with Selenium: Selenium will be used to extract questions from Quora, so experience with Selenium is necessary to navigate the Quora website and extract the necessary information properly.

2. Familiarity with OpenAI’s API: The tool will utilize the ChatGPT API to generate answers to questions. It is important to understand how to interact with the API and use it to generate answers.

3. Understanding of web scraping: the project relies on web scraping to extract questions and answers from Quora, so understanding how to do web scraping is important.

4. Familiarity with web development: The tool will interact with the Quora website, so knowledge of web development concepts is important to understand how the website works and how to navigate it.

5. Familiarity with Quora: Understanding how Quora works and what kind of questions are asked will help develop the tool.

6. Understanding of machine learning and natural language processing: As this project utilizes a machine learning model, it would be beneficial to understand machine learning and natural language processing concepts and techniques.

Approach to the Project

The approach for this project is to utilize the capabilities of OpenAI’s ChatGPT to automate the process of answering questions on Quora. The steps that will be taken to achieve this are:

1. Use Selenium to extract questions from Quora based on a specified topic and time frame.

2. Use the ChatGPT API to generate answers to the extracted questions.

3. Post the generated answers back to Quora.

4. Evaluate the tool’s performance by measuring its ability to extract questions from Quora, generate accurate answers, and post them back on Quora.

The choice of Selenium is based on its ability to automate browser actions, which allows for easy navigation of the Quora website and extraction of the necessary information. ChatGPT is chosen for its state-of-the-art language generation capabilities and ability to generate human-like text in response to a given prompt.

Warning!

Source: Pexels

Before we move any further, I would like to state explicitly that this project is executed for academic purposes only and should not be used in a commercial setting without proper permission. Web scraping without permission violates Quora’s terms of service and can result in your IP address being blocked from accessing Quora’s website. Before considering using this tool in a production environment, make sure to understand and abide by Quora’s web scraping policies.

Data Collection from Quora Step 1:

We will start by importing the necessary libraries, such as Selenium, Pandas, and time and setting up the chrome driver. Selenium is a library that allows you to automate web browsers, which is helpful for collecting data from websites. Pandas is a library that allows you to work with data in a tabular format, and time is a library that allows you to control the flow of the program based on time. Finally, the chrome driver is a piece of software that allows Selenium to interact with Google Chrome.

# Importing the necessary libraries import selenium from selenium import webdriver as wb import pandas as pd import time from chúng tôi import WebDriverWait from chúng tôi import By from selenium.webdriver.support import expected_conditions as EC from chúng tôi import Keys import datetime driver = wb.Chrome(r"YOUR PATHchromedriver.exe") Step 2: # Logging into Quora time.sleep(5) # Finding the email input field and entering the email address driver.find_element_by_xpath('//*[@id="identifierId"]').send_keys('[email protected]') time.sleep(2) time.sleep(2) # Finding the password input field and entering the password driver.find_element_by_xpath('//*[@id="password"]/div[1]/div/div[1]/input').send_keys('YOUR PASSWORD') Step 3: Step 4:

The next step is to scroll down the page to load more questions by using the elem.send_keys(Keys.PAGE_DOWN) method, which simulates the pressing of the “Page Down” button on the keyboard. This is done multiple times, in this case, 1 time, to load a sufficient number of questions on the page.

# Defining the topic to search for as "data science" query = 'data science' # Defining the time frame as "day" t = 'day' # Navigating to the Quora search page for the defined topic and time frame time.sleep(5) driver.set_window_size(1024, 600) driver.maximize_window() # Finding the body element of the HTML document elem = driver.find_element_by_tag_name("body") # Defining the number of times to press the "Page Down" key no_of_pagedowns = 1 # Pressing the "Page Down" key on the keyboard while no_of_pagedowns: elem.send_keys(Keys.PAGE_DOWN) time.sleep(5) no_of_pagedowns-=1 Step 5:

The next step in the process is to extract all the loaded questions from the Quora page and store them in a dataframe. We further use a try-except block to handle any errors that may occur during the extraction process. This is useful because it allows the code to continue running despite an error rather than stopping and crashing the entire program.

The code uses the find_element_by_xpath() method from the Selenium library to locate and extract the text of the questions on the page. The method takes as input the XPath of the elements in the HTML of the page that we want to extract. Xpath is a way to navigate through the elements and attributes of an XML document, which is the webpage format. The code uses a loop to extract the questions from different page sections and saves them in a series, which is then appended to the dataframe.

# Initializing an empty dataframe df = pd.DataFrame() try: # Iterate through a range of numbers from 1 to 5 for i in range(1,5): # Finding and extracting the question text using xpath questions = driver.find_element_by_xpath('//*[@id="mainContent"]/div/div/div[2]/div['+str(i)+']/span/a/div/div/div/div/span').text questions = pd.Series(questions) df_temp = pd.DataFrame({'Questions':questions}) df = df.append(df_temp) except: print('No more from this section') try: # Iterate through a range of numbers starting from the next number after the first loop for j in range(i+2,10): questions2 = driver.find_element_by_xpath('//*[@id="mainContent"]/div/div/div[2]/div['+str(j)+']/span/a/div/div/div/div/span').text questions2 = pd.Series(questions2) df_temp2 = pd.DataFrame({'Questions':questions2}) df = df.append(df_temp2) except: print('No more from this section') # Creating a variable "date_today" that will store the current date in the format "YYYYMMDD" date_today=datetime.date.today().strftime("%Y%m%d") # Inserting a new column "S.No" with a sequence number starting from 1 to the end of the dataframe df.insert(0, 'S.No', range(1, 1 + len(df))) df

We have managed to extract the following four questions

Integrating ChatGPT’s API

This method takes several parameters, such as the engine, specifying the specific version of GPT-3 to use; prompt, which is the text we want the model to complete; and temperature, which controls the “creativity” of the generated text. A lower temperature will result in more conservative, safe answers, while a higher temperature will generate more creative, unexpected answers. In our case, we use the text-DaVinci-002 engine and a temperature of 0.5. We also pass the question as the prompt to the API, which will generate the answers.

The code then loops through the questions in the dataframe, and for each question, it generates an answer using the OpenAI API and appends the answer to a new dataframe called answers_df. The code also uses a try-except block to handle any errors that may occur during this process.

import openai import pandas as pd # Set your OpenAI API key openai.api_key = "YOUR API KEY" # Create an empty dataframe to store the answers answers_df = pd.DataFrame(columns=["Questions", "Answers"]) # Iterate over the questions and get the answers for index, row in df.iterrows(): question = row["Questions"] try: # Using the OpenAI API to generate an answer for the current question response = openai.Completion.create( # The GPT-3 model to use for generating answers engine="text-davinci-002", # The prompt to be passed to the model prompt=f"Answer the following question: {question}", # The degree of randomness in the generated answer, value between 0 and 1 temperature=0.5 ) # Extracting the generated answer from the API response answer = response["choices"][0]["text"] # Appending the question and answer to the dataframe answers_df = answers_df.append({"Questions": question, "Answers": answer}, ignore_index=True) except Exception as e: print(f"Error occurred while processing the question: {question}") print(e) answers_df

We get the following output: a dataframe with the extracted questions and their answers generated through ChatGPT’s API.

Posting the Answers Back to Quora

Once we have obtained the answers to the questions, the next step is to post them back to Quora. This step is crucial in building our online presence, as it allows us to engage with the community and showcase our expertise in the field of data science. There are a few different ways to post answers on Quora. One method is to manually copy and paste the answers into the answer box on the website. Another method is to use a script or program to automate the process of posting answers. Both methods have their own set of pros and cons and should be carefully considered before deciding which one to use.

The manual method of posting answers is simple. It involves logging into Quora, navigating to the question page, and then manually copying and pasting the answer into the answer box. However, this method can be time-consuming and may not be practical for answering many questions.

The automated method of posting answers involves using a script or program to automate the process of logging into Quora, navigating to the question page, and posting the answer. This method can save a lot of time, but it also risks being detected by Quora’s anti-scraping system and getting your account suspended. Additionally, using an automated method may violate Quora’s terms of service. However, given the academic nature of this project, we will use a script for posting the answers back on Quora and demonstrate how the process can be automated entirely.

# Iterate over the answers for index, row in answers_df.iterrows(): question = row["Questions"] answer = row["Answers"] try: # Go to the question page time.sleep(3) time.sleep(3) # Enter the answer driver.find_element_by_xpath('//*[@id="root"]/div/div[2]/div/div/div/div/div[2]/div/div[2]/div[1]/div/div[1]/div[2]/div/div/div/div/div[1]/div/div').send_keys(answer) time.sleep(3) time.sleep(5) # Select your credentials time.sleep(5) except Exception as e: print(f"Error occurred while posting the answer for question: {question}") print(e)

Source: Quora

Evaluating the Performance of the Tool

In evaluating the tool’s performance we have created, it is important to consider several factors. One key factor to consider is the accuracy and relevance of the questions that are being extracted from Quora. The tool should be able to extract questions that are relevant to the topic and likely to be of interest to the target audience. Additionally, the tool should be able to generate answers that are accurate, informative, and well-written.

Another important factor to consider is the speed at which the tool can extract questions, generate answers, and post them back to Quora. With the use of web scraping and an AI language model, this tool can automate the process of answering questions, saving organizations significant time and resources. The ability of the tool to quickly and efficiently extract questions, generate answers, and post them back to Quora can be measured by the number of questions answered per unit of time.

It is important to note that the tool’s performance can be improved by fine-tuning the parameters and settings used in the web scraping and AI language model.

How Does the Tool Help in Time & Cost Savings?

By using this tool, organizations can potentially save a significant amount of time and money that would have been spent manually answering these questions. However, it can be difficult to estimate the exact amount of time and cost savings that organizations can achieve by using this tool, as it will depend on factors such as the number of questions being answered, the complexity of the questions, and the efficiency of the automation process. However, organizations can save significant time and resources by automating answering questions on Quora.

For example, if an organization is answering 100 questions daily, and it takes an average of 10 minutes to answer each question manually, the organization would spend approximately 16 hours answering them. With this tool, the organization can automate the process and potentially reduce the time spent answering questions to a fraction of that amount.

Similarly, organizations can save on labor costs by automating the process of answering questions. Instead of hiring a team of people to answer questions, organizations can use this tool to automate the process, reducing the need for additional staff.

Additionally, organizations can save on hiring outside agencies to build and manage their online presence.

It’s worth noting that these are just estimates, and the actual time and cost savings will depend on the specific organization’s usage, and it might not be the same for everyone.

Challenges & Limitations of Using Automated Tools

Using automated tools such as Selenium and the OpenAI API in answering questions on Quora can bring about many benefits for organizations. However, there are also certain challenges and limitations to consider when implementing this tool.

1. One major challenge is that Quora does not currently have a public API for developers. This means that the tool must rely on web scraping techniques to access the data, which can be more prone to errors and may not be as efficient as using an API. Additionally, as web scraping is against Quora’s terms of service, it could lead to an account ban if the tool is used excessively or in a way that goes against Quora’s policies.

2. The absence of an official API also means that the tool may be more susceptible to changes in the website’s layout and s

3. Another limitation is the cost of using the OpenAI API, which can be substantial for organizations that need to answer many questions.

4. Furthermore, as the tool is based on a pre-defined set of rules and instructions, it may not be able to adapt to unexpected situations or edge cases. Therefore, it’s crucial to keep monitoring the answers on quora after posting them to ensure that it is not breaking any rules of the platform and is providing value to the community.

Conclusion

However, it’s important to note that this approach has challenges and limitations. Firstly, this approach’s success depends on the quality of the AI model used. Additionally, as Quora’s website structure and xpaths may change, the script may need to be updated accordingly. Furthermore, the non-availability of Quora’s API can also be challenging in implementing this tool.

In summary, this tool provides organizations with a powerful way to build their online presence on Quora efficiently, and the key takeaways are:

1. One can increase their online presence and brand awareness on Quora and automate the process of finding and answering relevant questions

2. AI can be leveraged to ensure the relevance and accuracy of the answers

3. This can result in potential time and cost savings for the organization

4. One needs to be aware of the limitations and challenges of the approach and update the script accordingly if needed.

5. Monitoring and tracking the tool’s performance is required to ensure it’s meeting the organization’s goals.

6. The tool can be improved by using machine learning techniques such as fine-tuning the AI model with more data and monitoring the performance of the answers on Quora.

The media shown in this article is not owned by Analytics Vidhya and is used at the Author’s discretion.

Related

Absolut Vodka And Their Marketing Campaign Have Stood The Test Of Time

Absolut vodka and their marketing campaign have stood the test of time

Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a lot of things in life in general. Simple and effective is more often than not the way to go. Let us see how Absolut vodka did that.

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The history

Absolut as a company was founded in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. He challenged, and beat, the city of Stockholm’s liquor marketing monopoly with his vodka. He sold it just outside the city border at a lower price than the monopoly’s product. Smith even offered free boat rides to the distillery and “Rent Brännvin” made Smith a fortune. The signs of being different and delivering quality at the same time is rooted in the history of the brand.

In 1917, the Swedish government monopolized the country’s alcohol industry. Vodka was then sold nationwide under the name “Absolut Rent Brännvin”. The name changed with intervals, and in 1979, the old name Absolut was picked up when the upper-price range ABSOLUT VODKA was introduced.

It was only sold in Sweden for a century before it hit the global market in 1979. At this time they were entering a market which was filled with powerhouses like Smirnoff. It was a bold move and for them to stand out they needed to be different. Part of the difficulty of standing out was the fact they had little to no branding and their bottle design was very understated.

The Play

With the branding and bottle design being so simple it was tasked to the company to try an make themselves known to the global market. Shortly before the campaign started, Absolut sought the expertise of consultants, the most important being Gunnar Broman, a well-known adman in Stockholm. Mr. Broman began with nothing—no brand name, no package, not even a vodka.

With an ethos of purity being the main expectancy of their USP, Brooman went to the US with his simple brief.

At a meeting in New York with the top creative team from ad agency N.W. Ayer ABH International, Mr. Broman presented five different concepts for a Swedish vodka. In what would later become a familiar pattern, the suggestion that met with the most extreme reaction—both positive and negative—was “Absolute Pure Vodka.” – Adage

Absolut went out of its way to avoid head-to-head comparisons with rival brands. Instead, the positioning strategy relied on the promise of an entirely new experience.

“Absolut’s positioning strategy relied on the promise of an entirely new experience” – Brooman

Absolut became an iconic bottle when it piqued the interest of Andy Warhol, who created Absolut’s famous print campaign in 1986. According to the Absolut Book: 

“Over dinner one night, Warhol tells Michel [Roux] that he’s enthralled by the artfulness of the Absolut bottle. He reminds him that while he doesn’t drink alcohol, he sometimes uses Absolut as a perfume . . . Warhol proposes painting his own interpretation of the Absolut Vodka bottle . . . When Warhol was finished, [Roux] loved it and thought it would make a great Absolut ad.”

This was it, they knew what they needed to do and how they wanted to do it. The next 25 years would see 1,500 variations of the ad created for the brand and it would take the company global.

The possibilities

With Andy Warhol lighting the spark that would eventually turn into a fire, Absolut explored every avenue of creativity. The idea could be used to get in with current seasonal activities.

Being linked with things like Christmas only went to resonate with consumers. By being in touch with the human side of life, like friends and family, then you open the door to a consumer brand relationship.

They could position adds in locations and make them fall in line with their surroundings. This ad was created for duty-free in airports.

By doing this it kept the consumer in the physical arena they were in and added their brand to it. Duty-free and alcohol are a couple which is always seen together due to the high tax of alcohol within economic zones. Why not buy your favourite bottle before you leave the airport?

They realised they could be part of current events and sporting events. All they needed to do was put it in the shape of the bottle and voila, Absolut is reaching another subsection of their consumers. This is what they did with their World Cup edition.

Finally, their most successful and creative campaigns came around a geographical location. This was a masterstroke from Absolut as it made it more personal to people and where they live. If a brand speaks to you personally then you are more like to purchase from them. It has been proven time and again so Absolut was very clever to use this tactic.

The outcome

This campaign ran non stop for 25 years and racked up more than 1500 variations. They were used globally and generally focussed locally. This meant that people felt connected, and when people feel connected they’re happier to purchase from you.

In the US alone they saw a rise of 10,000 cases sold in 1980 to 4.5million cases in 2000. They made up more than half of the imported brands to the entirety of the US. The company saw a rise in cities around the globe and they did that by making their bottle the star of the show.

This campaign did so well because it embodied the values and original USP of the brand. It was pure.

How To Get A Custom Rich Presence On Discord

To get a Custom Rich Presence on Discord, you need to first download BetterDiscord.

Then, install the “AutoStartRichPresence” + “BDPluginLibrary” plugins, create a new app, configure the visualizer, and paste the configuration on AutoStartRichPresence’s settings.

After you’ve pasted the configuration from the visualizer, your profile will have a Custom Rich Presence.

Are you looking to add buttons to your Discord status?

If you are, you need to have a Custom Rich Presence on Discord.

A Custom Rich Presence on Discord allows you to add a custom game, description, and buttons to your profile.

You can promote your Instagram, Twitter, YouTube, and more.

You can configure the button’s text and link from AutoStartRichPresence’s settings.

Here’s how to get a Custom Rich Presence on Discord:

1. Download BetterDiscord

The first step is to download BetterDiscord on your desktop.

BetterDiscord expands the current features of Discord.

With BetterDiscord, you can add plugins to Discord such as the Custom Rich Presence plugin.

After you’ve installed BetterDiscord, the Discord app will open automatically.

On Discord, you’ll see a “BetterDiscord” pop-up that informs you of the latest update.

This means that you’ve successfully installed BetterDiscord.

2. Install AutoStartRichPresence

The first plugin that you want to install is the AutoStartRichPresence plugin.

The AutoStartRichPresence plugin will automatically start the Custom Rich Presence app when you open Discord.

3. Install BDPluginLibrary

The second plugin that you want to install is the BDPluginLibrary plugin.

The BDPluginLibrary plugin adds a plugin library to BetterDiscord.

4. Add the plugins to BetterDiscord

After you’ve downloaded the AutoStartRichPresence and the BDPluginLibrary plugins, you need to add them both to BetterDiscord.

Firstly, open Discord on your desktop.

Once you’re on Discord, you’ll see your profile picture at the bottom of the left sidebar.

Next to your profile picture, you’ll see three icons including a microphone, headphones, and gear.

On the left sidebar, you’ll see multiple options including “My Account”, “User Profile”, “Privacy & Safety”, and more.

Scroll down the sidebar until you find the “BetterDiscord” header and do this:

After you’ve added the AutoStartRichPresence and the BDPluginLibrary plugins to the plugins folder, you need to enable them.

Firstly, enable the AutoStartRichPresence plugin under your plugins.

Then, enable the BDPluginLibrary plugin.

5. Create a new app on the Discord Developer Portal

The fifth step is to create a new app on the Discord Developer Portal.

This will allow you to get the Custom Rich Presence on Discord.

Then, log in to your Discord account.

This name will be displayed as your Discord status.

For example, if the name of your application is “YourGameName”, your Discord status will be “Playing YourGameName”.

Hence, you need to choose a name that you want to display as your Discord status.

6. Add images to “Art Assets”

Now that your application is created, you’ll see multiple options on the left sidebar.

This includes “General Information”, “OAuth2”, “Bot”, and others.

This will open the “Rich Presence Art Assets” page where you need to do this:

Now, you need to wait for 5 minutes or more for Discord to process your images.

7. Open “Visualizer” & edit it

This will open the Rich Presence Visualizer.

On the Rich Presence Visualizer, you’ll be able to change the appearance of your Custom Rich Presence on Discord.

You can see a preview of how your Custom Rich Presence will look like on the right.

Play around with these fields until you get the appearance that you want.

8. Copy your app ID & open AutoStartRichPresence’s settings

Now that you’ve created an application in the Discord Developer Portal, you need to link it to the AutoStartRichPresence plugin.

After you’ve copied your application ID, you need to go back to Discord.

If this is your first time using the plugin, you need to create a new profile.

9. Open “Visualizer” & paste everything on AutoStartRichPresence

After you’ve created a new profile, scroll down AutoStartRichPresence’s settings and do this:

Firstly, open the “Rich Presence Visualizer” in your application (in the Discord Developer Portal from step #7).

Then, paste your application’s ID on the “Client ID” field (you should’ve copied this from step #8).

Secondly, copy the fields from the “Rich Presence Visualizer” and paste them into AutoStartRichPresence’s settings.

For example, the “State” field in the “Rich Presence Visualizer” goes into the “State” field in AutoStartRichPresence’s settings.

Similarly, the “Details” field in the “Rich Presence Visualizer” goes into the “Details” field in AutoStartRichPresence’s settings.

10. Edit the buttons

Now, scroll down AutoRichPresence’s settings.

At the bottom of AutoRichPresence’s settings, you can add buttons to your Discord profile.

Here’s how you can do this:

Otherwise, the links might not work.

11. Enable “Game Activity”

The final step is to enable the “Game Activity” setting on Discord.

Otherwise, your Custom Rich Presence will not show up.

Firstly, go to your user settings on Discord.

This will open your activity status settings.

Lastly, enable the “Display current activity as a status message” option by turning on the switch next to it.

If you’ve successfully enabled and configured Custom Rich Presence, here’s what your Discord profile should look like whenever someone visits it (as shown above).

If you don’t see it, press “CTRL + R” to refresh Discord, then visit your profile again.

Congrats, you now have a Custom Rich Presence on Discord!

Further reading

How to Get Discord Nitro For Free

How to Cancel Discord Nitro

150+ Cool, Funny, And Cute Discord Names

Sky Gamblers: Cold War Review: Become The Dogfighter You Want To Be

Sky Gamblers is a popular flight simulation series of arcade games that puts you in the cockpit of a fighter plane as you take down enemies in a variety of missions. It is best known for being a Mac based game, but the game’s creators have decided to launch an iOS version in tandem with the desktop app.

Sky Gamblers is a popular flight simulation series of arcade games that puts you in the cockpit of a fighter plane as you take down enemies in a variety of missions. It is best known for being a Mac based game, but the game’s creators have decided to launch an iOS version in tandem with the desktop app.

Sky Gamblers: Cold War is a universal app that follows up on Atypical Games’ award-winning Storm Raiders title. This time, you’ll be flying during an era that spans 50 years and multiple battles…

Design

This game offers hyper-realistic imagery of actual landscapes around the world. View the hills, mountains, and forests of Vietnam, Korea, Afghanistan, and Siberia as you fight against the enemy in epic air battles.

You can select from different fighter planes in different eras, including two or three types from each generation and three different designations for each plane in the category.

The graphics are so good that I literally got sick to my stomach when my plane went into a tailspin. You can change the camera’s angle to six different views, including from below, behind, inside the cockpit, a wing shot, and first-person.

The controls can be either tilt or joystick controlled. If you are playing on the iPad, I recommend joystick controls. My arm started to get sore flinging it around during the craziness of the dogfight.

There are nine different modes for single player games. See how long you can last against waves of enemies in Survival Mode. Follow the story in Campaign mode. Play individual missions in Dogfights. Race against other pilots in Free-for-All. You can also play Capture the Flag, Team Deathmatch, and Defend the Base missions and try to stay alive in Last Man Standing.

If you need to work on your technique, test your skills in Free Flight where you can practice your movement and firing abilities without the distraction of others.

Connect with friends in Multiplayer mode through local Wi-Fi, online with groups of up to eight other players, connecting with random players using Game Center, or head-to-head with someone in the same room through local Wi-Fi or Bluetooth.

Gameplay

Holy poop. This game is amazing. Sometimes, it blows my mind that this level of graphics and detailed gameplay is available on a mobile device. When I was a kid, the only game you could play in your home was Pong.

Players take to the skies in a variety of different missions. For brevity’s sake, I’m going to describe gameplay of Campaign Mode using the joystick controls.

You will first see a small cinema clip of the beginning of the battle. This tells the story of why you are in the area fighting the particular enemy. Then, the fight is in your hands.

You will immediately be surrounded by a group of enemy fighters. Your goal is to destroy them all. To attack, get an enemy in front of you. This is much harder than you might think. You do have tail flares that you can launch if an enemy has a lock on you, but those weapons won’t destroy your opponent. You must get them in your sights.

Your plane will have a couple of different weapons options. You will have the main weapon, which shoots basic machine gun style bullets at the enemy. You will also have a heat-seeking missile that will lock on to your target and engage it, no matter where it flies. On some levels, you will have a third weapon that sends out a cluster of missiles to attack a group of enemies.

To hit an enemy, get him in your crosshairs. When your HUD shows an enemy in target, fire the main weapon. Be careful how long you attack with your main weapon. It will overheat. When your missile locks onto the enemy plane, your white crosshairs will turn yellow, letting you know that it is time to shoot. You will get two missiles at a time. They regenerate after about 15 seconds and you will get two more. You don’t run out of missiles, but they do take a little longer to load than your main weapon.

You can set your plane to autopilot, which doesn’t make it any easier to shoot down the enemy, but it does seem to keep you from getting hit as much if you are still new to the game. Of course, veterans of the Sky Gamblers series won’t need such “cheats” (I can say that because I am a noob who uses Autopilot a lot).

You will also have a group of companions with you in single-player mode. These extra dogfighters will do their best to help you take care of the enemy, but the nitty-gritty is up to you.

Be prepared for a very large download. Even though the game is only 751 MB, it will take about twice that much to download it. If you buy the game and are told the file is too big, download it on your desktop or laptop first. Then sync your device with iTunes.

The Good

I don’t’ think I’ve ever seen a game that looked this good on the iPad. I was surprised at how disorienting it was for me to watch the plane spin out of control while the images rotated between earth and sky over and over again. The graphics are great.

This game is also AirPlay enabled so you can watch the action take place on your big screen using Apple TV and AirPlay Mirroring. This is absolutely console-quality gaming at its finest.

The Bad

For gamers who have been making a go of it with the Sky Gambler series for years, the controls and fast-paced game play are probably easy to get used to. But for me, the game proved to be very difficult, right from the first level of the first campaign. I was constantly twisting and turning and diving to try to find the nearest enemy. I wish the beginner mode were just a little bit easier.

Value

Sky Gamblers: Cold War costs $4.99, which is the same price as the Mac version and the most recent Storm Raiders release. So, the price is completely comparable to others in the genre and very reasonable for the level of gameplay you get.

Conclusion

Fans of flight simulation arcade games will enjoy how fun and fast-paced this is. There is a wide variety of different modes to keep you coming back again and again. Since you can mirror it to your television set using Apple TV and AirPlay, it is like playing a console game using your iPhone or iPad. If you like dogfighting flying games, you won’t want to pass this one up. Download it in the App Store today.

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