Trending February 2024 # Top 4 Niche Automation Tools To Save Your Accounting Team # Suggested March 2024 # Top 7 Popular

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In functional areas such as accounting, automation tools are something incoming staff members welcome and expect. For example, a 2023 survey of soon-to-be accounting graduates revealed 71% linked automated processes and tech with the profession’s future success. A majority of the participants agreed that technology makes their work easier.

Top 4 Niche Automation Tools to Save Your Accounting Team

The C-suite is starting to believe that tech will speed up business work. According to a study by the Association of Chartered Certified Accountants, more than 50% of top executives foresee developing complete automated accounting systems. Automation tools are available in many areas of accounting and offer a variety of features.

Automation tools cover everything, from payroll to project management and invoicing. These are four niche categories of automation tools that can boost the performance of your accounting team.

1. Revenue Reporting for Digital Content

Digital content is everywhere. You can find blog posts, YouTube videos, downloadable songs files, and many other creations online. Many people and companies make this content available online for monetization.

While they may be the creators of the content, many companies hire performers and production studios to help them. This means that there are other entities or individuals to whom fees and royalties can be paid.

It is also important to track what content generates revenue and how much. These processes can be automated by digital rights management platforms or revenue reporting tools for your accounting staff.

One example is Aux Mode, a DRM platform that developed revenue reporting software to calculate these figures and help monetize your YouTube content. Reports can be generated by your accounting team that details the revenue from each piece of content.

Also read: Best Top 10 Paid Online Survey Website in the World

2. Expense Management for Projects

Companies, like those in the construction sector, can generate revenue and incur expenses for different projects or jobs. Automation tools that integrate project management and accounting features help track transactions within individual projects.

Your accounting team could spend hours associating expenses reports and other transactions with specific jobs.

Acumatica or Jonas Premier will now automatically complete these tasks and ensure that expenses are reconciled with the right project. This will save your accountants time and reduce the repetitive work involved in accounting.

The likelihood of errors occurring can be reduced by using the integrated expense and project management tools. Your team won’t need to investigate why invoices are arriving and how to expense them.

Project and expense management tools allow project managers to work more effectively with accounting teams. Project leaders can track the progress of tasks and see what may be holding up vendors’ invoice payments. Accounting managers can better predict expenses and payouts. Both sides can see how each job or project contributes to overall company revenue.

3. Credit Card Management and Reconciliation

Businesses can manage their payments with credit cards, which are convenient for employees and incidental expenses. These incidentals may include expenses for business travel such as hotel rooms, rental cars, and gas. These incidentals can include office supplies and break room snacks. Accounting teams can find it difficult to manage, track, and reconcile multiple credit card payments from employees.

Accounting staff might be spending too much time on additional tasks such as catching fraud, errors, and misuse. When employees are stretched thin, mistakes and potential abuse can be difficult to spot. Fortunately, there are digital accounting tools to handle many of these tasks and workflows.

To catch fraudulent transactions and mistakes, your accounting team can use reconciliation software such as Fyle and Abacus for credit card management. This software can do the job continuously, rather than employees double-checking for errors during closing.

Also read: Best 10 Email Marketing Tools in 2023

4. Cash Flow Management and Predictions

Knowing how much cash your company has is a critical part of being an accountant. Your company needs to meet its financial obligations, and poor cash flow management can lead to missed payments. Insufficient cash flow management can lead to insolvency. You can maintain a healthy amount of reserves by keeping track of what is coming in and going away.

CashAnalytics or HighRadius are automated tools that can help you manage and forecast your cash flow. They also provide future forecasts for your cash flow. Your accounting team and leaders can get micro and macro views of how cash flow is affecting the company.

Also read: How to Calculate Your Body Temperature with an iPhone Using Smart Thermometer


Some employees may feel anxious about giving up their job tasks or workflows to technology. Some employees may be concerned that their jobs will disappear or that the nature and scope of their work will change. Automation can and does, change the tasks that people do. However, it also opens up opportunities for meaningful work.

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Top Ai Tools To Boost Your Social Media Strategy

If that’s the case, you should think about how artificial intelligence may help you boost social media income while lowering the expenses of planning, development, and management. Continue reading to learn more about it in detail.

What is Artificial Intelligence (AI)?

Artificial intelligence (AI) is a broad phrase that encompasses a wide range of technologies such as machine learning, image processing, speech recognition, deep learning, and others. However, at its most basic level, AI technology enables computers to do particular cognitive tasks on par with or better than humans. For example, AI-powered object detection algorithms in self-driving vehicles can detect impediments in the same way that humans can, allowing the machine to take control. Your favourite voice assistant, such as Alexa or Siri, interprets your statements as if they were spoken by another person and then answers in kind—all thanks to artificial intelligence. Amazon and Netflix utilise AI recommendation algorithms to suggest items and movies that you might enjoy, making an assumption about your tastes in the same way that a fellow product or movie fan would.

Why AI Is Relevant to Social Media

AI technology is a significant component of most social media sites. As a result, AI powers the world’s most popular social networking platforms from behind the scenes. For increasing user engagement, social media networks employ modern technology and upgrades.

Instagram utilises artificial intelligence to recognise various images. Snapchat utilises artificial intelligence to monitor characteristics and create an overlay that allows you to move your head in real time.

LinkedIn utilises artificial intelligence (AI) to provide job suggestions and to serve particular items in your feed.

For social media marketers, artificial intelligence improves social media marketing in two major ways:

Decrease costs: AI may help your team concentrate on more important work by partially or entirely automating some of the more labor-intensive processes that consume their time. This covers things like scheduling and posting shares, fetching relevant links and tags, and simplifying and speeding up the research process for what to post.

9 AI Tools to Streamline Your Social Media Strategy

  1. Yotpo Another time-consuming chore that can now be managed owing to clever technologies like Yotpo is managing client reviews. Its moderating tool analyses consumer feedback and attitudes, giving you information into how to enhance your goods and services. It may also be used to increase sales by collecting important data from previous reviews and providing it to potential customers.   2. AI-Writer AI isn’t only a data-processing technology that delegates creative labour to people; it can also be used to create content. With simply a headline, AI-Writer can produce complete blog entries. Although the material isn’t flawless, and the text output often needs some tweaking, this programme may nevertheless save content producers a lot of time when it comes to the labour of producing a new blog.   3. is an artificial intelligence (AI)-powered sales tool that automates email communication and personalised conversation. This marketing automation technology tries to replicate human discussions by giving potential clients a natural experience, conversing with them, and learning their product needs before transferring the discussion to a real sales professional.   4. NetBase Social media listening has been used by brands for decades, but NetBase takes it a step further by including machine learning and artificial intelligence. Its artificial intelligence (AI)-powered system monitors millions of social media discussions in real time to give real-time feedback on the audience’s reaction to your newest brand news and changes. These insights may help marketers defend their brands, enhance crisis management, and increase campaign results.   5. Node Node is an AI platform that uses data from people and organisations to anticipate how a company might engage its customers, workers, investors, and partners more effectively. The programme first establishes links between online elements such as people, goods, and companies, and then uses its algorithm to identify those who are most likely to convert or purchase. Marketing automation, management consulting, job applicant monitoring, and other applications may all benefit from these prognostic insights.   6. Atomic Reach The AI technology from Atomic Reach is like having a content marketing assistant on staff. Its content switchover platform uses conversion optimisation and business analytics to help organisations convert their content into sales. While it can aid SEO, its findings are considerably more ROI-oriented, detecting what drives conversions and offering seamless improvements for blog headlines and tone.   7. is a marketing platform that allows users to search and sift through big contact databases fast. Without the laborious process of list creation, contact research, data input, and other types of busywork, this sales intelligence application helps stack contact information (emails, mobile numbers, etc.) and then generate a list of prospects.   8. Crayon   9. Unscreen Unscreen makes use of artificial intelligence to completely eliminate backgrounds from videos. Background free video used to necessitate complicated procedures, but with Unscreen, you can capture your film anywhere and then remove the background with ease. After you’ve eliminated the backdrop, Unscreen lets you replace it with a new static or video wallpaper.  


How To Find Your Writing Niche – Even In A Saturated Market

When I first started blogging, I made a huge list of topics I knew quite a bit about and could help others with.  Unfortunately, my mistake was one that many beginning bloggers and writers know all too well – when you spread your knowledge too thin across multiple subjects, you end up not being particularly well known for any of them. Instead, your writing comes across as a mish-mash of thoughts and ramblings, and neither you, nor your readers, have any real idea what your expertise is.

The solution to all this scattered writing?  Finding and capitalizing on a niche.

Of course, there’s no shortage of software, websites and guides all written to help you find a niche, however, you don’t really need any of them.  Computer programs and web services are great at sifting through and organizing keyword searches, and that can tell you the potential for new markets, but the real answer to “how to find a niche” comes from YOU.

What Drives You to Write?

What is it that you love to write about?  What kinds of posts really resonate with you or your readers?  What do you feel you could truly make a difference with, just by words alone?  Make a list or brainstorm possible subjects, and be detailed.  If your blog is about horses, ask yourself what it is about them that specifically strikes that “vibe” in you.  It could be showing, racing, grooming or even talking about a certain breed.  But go even deeper – such as asking yourself, what is it about showing horses that you truly enjoy?  Why?

What if My Niche is Still Too Saturated?

If you’ve done this little exercise and come up with a niche that has lots of competition – that’s actually a good thing!  That means there are people out there who are interested in, and possibly willing to pay for information related to the subject.  If your niche is ultra-competitive, consider a way that you could put your unique spin, experience or angle onto it.  For example, “internet marketing” is extremely crowded, and has been since the early days of the web.  Yet there are people starting blogs on this very subject every day, and bringing their own perspective to it while creating a loyal legion of fans and followers. 

So ask yourself, what could you bring to your niche that no one else has?  If you can’t think of anything, could you build upon someone else’s work or update a relatively old post from someone else whose work you admire? (Just be sure to credit the original author!)  The truth is – there’s no new “idea” that hasn’t already been done, somewhere, by someone.  But putting a fresh new perspective to it can attract a whole new audience.

Give these tips a try and watch as all kinds of great niche ideas open up, ready for you to step up and claim them as your own.

Sherice Jacob is the author of “Get Niche Quick!” – A step by step guide to discovering the perfect niche and building a thriving online business around it.  To download the first two chapters free of charge, visit chúng tôi

5 Effective Ways To Motivate Your Marketing Team

Back in October, I wrote Are Any of These 3 Things Draining Your Passion for SEO?

In it, I looked at how things like lack of client education and the constant pressure of the industry can lead to burnout.

The thing is, regardless of whether you’ve been in the digital marketing space for 10 months or 10 years, you are continuously faced with new challenges.

And that’s just three platforms!

The thing is, digital marketing can be a tough space and keeping your team motivated is key to both their success and your own.

What can we do?

Obviously, it will vary by person and by team but there are available tactics that will help us motivate our teams. Let’s take a look.

1. Get Team Buy-In

At the end of every month, we sit down as a team, evaluate client performance, look at what was accomplished, what is still pending, and what we need to do the following month.

We ask each member of the account team to come to the meeting with a few ideas and next steps based on both data and their own knowledge of the program.

Seems straightforward enough, right?

The thing is, this wasn’t always the case.

Several years ago, client planning was created by the Director and Account Manager and sent to the team. People were simply told what they would be doing.

As both the team and organization grew, however, it became more apparent people didn’t want to just be told. They wanted to feel involved.

By asking each person to come to planning with their own ideas, it forces them to not only understand what’s happening across the account but also ensures we have their buy-in on the monthly plan.

After all, some of it was their idea and according to a Salesforce study:

“Employees who feel their voice is heard at work are 4.6 times more likely to feel empowered to perform their best work”.

Ask your team for input and get their buy-in on ideas you are proposing. They’ll not only feel engaged but they’ll also be more motivated to perform the task at hand.

2. Share Results

For anyone on the agency side, working with clients who have multiple marketing departments with multiple marketing leaders is standard stuff. The challenge is getting teams on the same page and motivating them to help one another.

Take for example the content team. We all know content is an integral part of SEO success, but what happens when the content team has no accountability to SEO?

This scenario happened to me not too long ago and I’d be lying if I said we immediately figured it out.

We didn’t.

In fact, even after hosting trainings, providing guides and best practices, providing topics, and helping optimize content that was already written, we still were getting pushback.

It wasn’t until we started specifically creating reports to show the content team how their work was impacting site performance.

We highlighted shifts in rankings, shifts in traffic, and showcased the search results themselves.

Do you know who loves a featured snippet?

The person who wrote the piece that’s now in the featured snippet!

Here’s the thing…it’s not that people don’t want to help one another.

In fact, 73% of workers say their to-do lists become overgrown because they want to be accommodating, helpful, and polite.

It’s more likely everyone has their own set of tasks and taking on more or changing a process can feel like an unnecessary burden.

If we take the time to show the team why their work matters and how they are impacting the organization, they’ll be more motivated to listen and continue helping.

3. Celebrate Wins

72% of people ranked employee recognition as having the greatest impact on engagement. So, what are you doing to recognize your team?

Whether it’s hitting that monthly revenue number, attaining that top spot in the SERPs, or creating a killer Facebook ad, it’s important we take the time to celebrate our wins.

We work in a “what have you done for me lately” industry and it can be very easy to simply look ahead to the next thing.

Stop. Take a minute and celebrate.

In previous organizations I’ve been a part of, new sales meant ringing a gong or taking a victory lap around the office on a motorized scooter.

To be quite candid, it was a bit annoying but it also forced everyone to take a moment and celebrate what was happening.

You don’t have to get an office gong and you certainly don’t need an office scooter as there are other ways to show appreciation:

Say Thank You. At the next team meeting, let everyone know what happened and say thank you. Sometimes it’s as simple as that.

Write a Note. I know of several offices that keep thank you cards handy for just these occasions. Don’t hesitate to write a thank you note letting your team know how much they are valued or congratulating them on a win.

Give a Gift. This is the most obvious one but can also one of the more challenging. How much should you spend? What is an appropriate gift? Things like $25 gift cards or even an extra vacation day can go a long way towards motivating your team.

Have a Happy Hour. Grab some drinks for the office or cut out early and buy the team a round.

Get Social. A few months ago our team won an award for a social media campaign. Exciting right? We recognized them in front of the entire organization but also shared it out on social media. Their success was now being shared by the world.

Every win doesn’t have to result in a big celebration but recognizing your employees is imperative to keeping them motivated.

4. Offer Training

In LinkedIn’s 2023 Workforce Learning Report, 94% of respondents noted they would stay at a company longer if the company was invested in their development.

Of course, they would!

You are showing them you not only care about where they are currently, but you care about their future.

The thing is, not all organizations offer training and more importantly, not all organizations offer the right kind of training.

At KoMarketing, we offer our team several types of training, including the following:

Bi-Weekly Team Training. Every two weeks we discuss a topic in the digital marketing space. Trainings can be in the form of presentations, exercises, or discussions. The key is to give each member of the team exposure to something they may not see every day.

Dale Carnegie / LinkedIn Learning. Both of these programs offer courses to help with leadership development, communication, and career growth. As much as we’d love to provide the team with trainings on time management or how to manage up, we don’t have the time (ironic right). These courses allow the team to get an outside perspective and develop skills we can’t necessarily help them build.

Conference & Event Attendance. Regardless of what organization you work for, you are only exposed to so much. Events allow the team to learn from their peers, hear what other companies are doing, and network with people they can later turn to when they have questions.

The trainings I noted above are just the tip of the iceberg and what works for our organization might not work for you. It’s important to find something that benefits both the employee and the organization.

Start by asking your team what they are interested in, where they feel like they are lacking expertise, and what types of training they’d actually enjoy.

5. Have Fun

What are the things people enjoy about their jobs? A lot of things:


Growth Opportunities




Know what else they enjoy?

Having fun. You don’t have to install a slide like Google or set up ping pong tables, it can be as simple as playing music on Fridays or holding a game of charades (trust me, it’s hilarious).

We spend a large portion of our lives at work and there has to be a balance. Your team will appreciate it.

Getting Started

If there’s one tip I can give you, it’s this – start small.

If suddenly you are making big public announcements and handing cards out to everyone, people are going to wonder what’s up.

Start by celebrating wins in meetings, ask your team for input during the next meeting, or get people together for happy hour next Friday.

Keeping the team motivated takes more than just one or two actions. It has to be continuous and by starting small you can start to get some of these processes in place.

Have other ideas for motivating your team? I’d love to hear them!

More Resources:

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4 Best Smart Home Apps For Smart Home Automation

The Internet of Things has made it possible to reduce many household chores to afterthoughts. You can schedule your robotic vacuum to clean the floors while you’re at work, automatically lock your door when you leave, and turn your lights on and off from afar. All of this convenience can make a modern home feel a bit like The Jetsons, but it comes at a cost: too many smart home apps.

When you have to open a dozen apps just to access all of your devices, the convenience becomes a burden. Thankfully, there are apps that combine all your smart apps into a single location. The following are the best smart home apps for total smart home automation.

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Some of these apps may require an external hub, while others need nothing more than your phone.

The SmartThings smart home app is one of the original all-in-one smart home control apps, courtesy of the Samsung SmartThings Hub. It connects to devices like Yale, Ring, ecobee, and many more. It combines control for every connected device into a single app. 

You can also set up routines and automatic triggers through the SmartThings app. While it isn’t compatible with every device out there, SmartThings will work with a vast majority of mainstream devices. If you have smart home devices from more obscure companies, SmartThings may not be the best option.

You can download the SmartThings app for both Android and iOS. The SmartThings Hub must be directly connected to your router, but once the app is set up it’s easy to connect your devices.

The Alexa app is necessary for anyone that has an Alexa device, whether it’s something like the Amazon Echo or a third-party device with Alexa built-in. If you have an Alexa device, you have the app—and you can add other compatible devices with ease.

The Amazon Alexa smart home app is compatible with a huge number of devices, since even the most obscure smart home product companies try to work in Alexa functionality. It works with Philips Hue, Nest, Wemo, and many others. The Alexa app does more than just control your smart home, though; it can be used for creating shopping lists, listening to music, and more.

The Alexa app is also how users can make calls to other Alexa users, drop in to video chat through the Echo Show, share images, and more. The app will prompt users to add compatible devices and will walk you through the process to set them up.

The Amazon Alexa app is a great option for controlling all of your devices because it’s likely to already be part of a modern smart home setup. Just download it, set up compatible devices, and control them all from one place.

Alexa may lead the smart home market, but for users that prefer Google, the Google Assistant app is a great pick for controlling your entire smart home from one place. Google Assistant works with Philips Hue, Honeywell, Nest, and many more smart home companies to give you near total control.

The true power of Google Assistant lies in how versatile it is. It can be used via your phone to text family members, search for information on the web, and play music.

Google Assistant, like the Alexa app, prompts you to add compatible devices it detects on the network. Also like Alexa, the Google Assistant app will already be part of your collection of apps if you have a Google device—but you don’t have to own a Google device to download the app and utilize it.

The Google Assistant smart home app is available for both iOS and Android.


Apple HomeKit has the least range of compatibility of any of these options, but it’s also a popular choice due to how strong Apple’s grasp of the market is. Because the Home app comes pre-installed on iOS, it’s already available to a huge number of users, but it does require a hub to work.

The good news is that hub can be an iPad, a HomePod, or an Apple TV. Most Apple users already have one of these devices (although let’s face it—no one has a HomePod.) More good news is that although HomeKit does not work with as many products as Amazon or Google, it does have a range of dedicated devices.

Setting up a device on HomeKit is usually an easy affair, too. Most devices just require you to scan the QR code on the back and the rest of the process is mostly automated. HomeKit excels in another aspect, too: the aesthetic. The layout of the HomeKit app is attractive and has a more modern look than most smart home apps.

If you find the idea of opening app after app to control your home unappealing, check out one of these smart home apps. When you can control everything from a single place, a smart home becomes truly convenient.

While Upskilling Your Enterprise Cyber Security Team

It’s not a question of who gets attacked but of when, as hackers get more adept and assaults become more regular. For many businesses, reality has meant rethinking their approach to security and prioritizing where to put limited funds to limit the damage as soon as feasible. The success of this effort depends on having an expert team with a wide range of security expertise.

Here are ten security-related abilities your company should prioritize when recruiting new security personnel or enhancing the current security team’s capabilities.

Knowledge of Security-Related Tools

Understanding how to use available resources is the first step in ensuring everyone’s safety. Due to a lack of internal expertise with security systems, many businesses instead opt for a “set it and forget it” strategy.

CompTIA’s senior director of product development James Stanger uses security information and event management (SIEM) products as an illustration. “These technologies are excellent because they offer you a fifty-thousand-foot picture of your network and infrastructure landscape,” says Stanger. “But they also enable you to look very granularly at events to pinpoint trouble areas.” Is user error usually at blame for most incidents? Do your cloud deployments have any potential security holes? Those flaws are now in plain sight so that they can fix. How can we prevent people from opening the attachments we send them? When asked, “How can we ensure that sensitive data is not in a susceptible place?” he posits the following question.

A Security Evaluation

Stanger argues that although having the right tools is essential, it is also crucial to know how those tools fit into your larger security plan. According to Stanger, “you need someone who knows the business of security” before determining what security technologies you want and how to use them. What is the process like at your company? Each company has its own set of challenges regarding information security, which is informed by factors such as the company’s distinctive characteristics, markets, consumers, infrastructure, and industry. He continues, “Security analysis can identify the factors that make assaults more probable and assist those attack surfaces,” adding that CompTIA research indicates the need for security analysts to expand by 18 percent by 2023.

Management of Projects

According to Stanger, an expert in managing IT projects is always in demand, but project managers focusing on security are in high order. According to him, the responsibilities of a typical system or network administrator have become more specialized over time.

“Back in the day,” Stanger adds, “it was as simple as installing some antivirus, spam filtering, and maybe even some perimeter defense technologies, and you were good to go.” He explains the need for security-focused project management skills by saying, “But now you have to think of these security solutions as a week- or months-long project and figure out how to connect it with the rest of your systems, add training, maintenance, updates.”

Reaction to an Incident

When it comes to protecting computer networks, incident response is also crucial. As a result of its widespread usage in government IT systems, Splunk is one of the most well-known technologies in this domain. Rapid threat identification is made more accessible with incident response, and experts in Splunk are in high demand, as noted by Zafarino.

“Most businesses cannot maintain adequate employee levels, and even if they could, it would be prohibitively expensive. “What we’re seeing is companies bringing in contract security professionals to undertake analysis and then upskilling their current people so they can stay up,” he adds. That, he explains, might require doing things like educating current employees and bolstering automated detection and mitigation technologies.

Robotic Process Automation

Zafarino argues that keeping up with the rapid changes in cybersecurity risks and capabilities is tough. He claims that security teams used to manually monitor and mitigate firms’ vulnerabilities, but it is no longer a viable strategy.

According to Zafarino, “companies are utilizing DevOps and automation to manage the threat environment.” Irregularities: “How can we learn from them and isolate them for study?” Who or what poses a danger, where it originated from, and how can we prevent further intrusion? How vulnerable are we? In what ways can we make sure it doesn’t happen again? These issues are of the utmost significance, but only some institutions have the personnel to address them simultaneously.

Data Science and Analytics

According to Stephenson, businesses can utilize the massive volumes of data they gather to trace the origins of threats, pinpoint possible assaults, and evaluate the success of mitigation efforts. However, doing so takes knowledge and expertise in analytics.

He explains that while handling all this data, crunching the figures, and evaluating reports, the cybersecurity profession requires “people with the expertise, experience, and understanding to use these analytical technologies,” such as machine learning, algorithms, and even artificial intelligence.


Stephenson argues that scripting expertise is essential for making all the moving pieces function together smoothly.

My go-to programming language is Python, although I know plenty of others who swear by Perl or some other language. According to him, you can’t have one without the other two, especially regarding incident management, dashboards, and monitoring systems.

Technically-Independent Abilities

According to Antoniewicz, “you have to think like the ‘bad guys,'” meaning you need to be familiar with social engineering techniques to recognize potential threats like phishing and spear-phishing. To protect your business from potential dangers, you must first predict how your staff and customers will react and what will cause them to relax their guard.

He also notes that security professionals need to operate effectively under pressure and triage rapidly, prioritizing activities to limit damage should an attack occur or know how to proceed while doing a post-mortem after an attack.

In-Depth Investigations

According to Ryan Corey, co-founder of the free online security MOOC provider Cybrary, security professionals need to be able to do a post-mortem and forensic investigations following incidents. According to Corey, some major companies have their security staff participate in intensive deep forensics training to improve their incident response capabilities.

As businesses became more aware of and prepared to deal with established and novel dangers, Corey notes that more people are enrolling in courses focusing on threat response, malware analysis, and post-mortem/deep forensics.


Antoniewicz concludes that top-notch security professionals are genuinely interested in teaching others and committed to improving industry standards. He notes that that may take several forms, such as learning a new computer language, enrolling in classes, or participating in knowledge-sharing activities inside the workplace or at local meetings.

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