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If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be?

In other words, what’s the optimal length of web content for SEO purposes?

Depending on the year and the source, you might hear the ideal word count for SEO is anywhere from 250 to more than 2,000 words per piece.

Proponents of lower word counts will argue it’s not the number of words but the quality of the information and the number of backlinks that matter most.

So, what’s the truth? Does word count really matter that much to search engines? And if so, what’s the best length for pieces of content?

According to Google’s John Mueller, the fount from which so much search engine knowledge flows, the number of articles is not included in Google’s quality scores.

So, that’s it, right? Case closed, the shortest article in the history of Search Engine Journal has confirmed that you don’t need to worry about word counts.

Not quite.

Word count is not a direct SEO ranking factor, but it’s still something you need to keep in mind.

In the course of this piece, we’re going to discuss why it matters, how the length of your pieces can both indirectly help and hurt your rankings, and give you some pointers for helping you write pieces that are the ideal length for your needs.

“Go With 2,000 Words & An Optimized H1”

But is it the best practice, common knowledge, or an urban myth?

As previously mentioned, there’s no consensus on the perfect word count, but there is a general rule to follow: Generally speaking, long-form content tends to outperform shorter content.

If you think about it, this makes a lot of sense. Google’s algorithm seeks to gauge search intent, and longer pieces help give it a better idea of what your page’s content is all about.

So, bigger is always going to be better, right? Not necessarily.

So, every article needs to be as long as it needs to be. Clear as mud, right? Don’t worry. We’ll explain further.

It’s Not Content-Length That Ranks An Article – But The Backlinks That Are Correlated With The Length

Yoast performed a study in 2023 that included information about the correlation between post length and SEO ranking. It determined that a minimum word count depends upon the page type.

As a general rule of thumb, Yoast suggests taxonomy pages (those used for classifying content and data) should be 250 or more words, regular posts and pages should be 300 or more, cornerstone content pages should land north of 900 words, and product pages require a measly 200+ words.

As you can see, that’s a lot of variety.

Taxonomy and product pages tend to work fine with fewer words because they’re highly specific. And users don’t generally land on them directly from search results and instead dive into them from higher up the website.

For example, if you’re shopping for a new set of kitchen knives, you’re likely not searching for [Wusthof Performer 8” Chef’s Knife]. Instead, you’re going to search for [Good Chef’s Knife] and drill down from the Wusthof or retailer’s general page.

On the end of the spectrum, longer content is usually more focused on providing useful information. This, in turn, tends to earn more backlinks.

A 2023 study by Ahrefs analyzed around 900 million webpages and found a strong positive correlation between word count and the average number of referring domains.

In another 2023 study, Ahrefs found almost 91% of all pages never get any organic traffic. And that seems to be predominantly because they do not have any backlinks:

“It looks like 66.31% of pages don’t have even a single backlink. And 26.29% of pages have links from less than three websites.”

So, the impact of content length on rankings seems a two-step process rather than an “if longer, then ranks better” equation.

The path to ranking success looks like this:

More links lead to better rankings (and more organic traffic).

It seems what might be ranking the website is not so much about the content length itself but more about the number of links the page received.

Guides, skyscrapers, pillar pages, and content hubs make the most interesting link targets. Thus, it is recommended to create the most conclusive, interesting, and in-depth piece of content on the web and run an extensive outreach campaign for it.

Making it sexy might not even need more words. Instead, it might just be a matter of more accurate targeting, better graphics, or detailed market research results.

Answer Search Intent Effectively By Starting Your Article With The Most Important Information

“Don’t shoot for a particular word count — just make sure you cover a topic in full. Whether that takes 500 words or 10,000, the key is that you are creating the best resource available for your target keyword.”

In other words, your content should be as long as it needs to be to give search bots enough information to determine what it’s about and long enough to satisfy user queries.

What Does It Take To Satisfy Search Intent?

For many years, SEO professionals have been trying to write longer content, no matter the cost of usability. This led to fluffed-up super-long pieces instead of the word count that is relevant to your goals.

It might have also inspired Google to push the featured snippets – and give answers instantly instead of providing a bad user experience with scroll marathons.

It wasn’t so very long ago that a “how to lower bounce rate” query would return page one results that talk about the importance of bounce rate for 700 words before even revealing the first tip on how to decrease it.

But if we needed an introduction on bounce rate, we would have Googled it. These pieces clearly fail search intent.

Thankfully, Google has gotten smarter, and these types of returns are less common than they once were, but they should still serve as an invitation to rethink content creation and meet search intent.

I recommend turning your content structure upside down – and thus providing value to the user from the first second they arrive at your page.

Turn your SEO article into a newspaper article or executive summary:

Most important information first = Answer the question.

Start with the main message.

Then go into depth as the piece continues, and detailed-focused users continue reading.

This matters for your business, revenue, and marketing goals, but also for the users who came to the website with a certain intention. Make it easy for them to find what they need.

This can include:

Links/read more to related articles.

Sign-up for a whitepaper or how-to guide.

Buy the product.

Fluffing Hurts The Content Ontology & Thus Your Keyword/Topic Targeting

The main reason I would like you to think about satisfying search intent is content ontology and the hierarchy between keywords and articles.

This is something that Google has been considering as well, as thin pages, duplicate content, and keyword cannibalization can all now negatively affect your SEO results.

Getting search intent right will also allow you to build a clean website architecture – making it easier for Googlebot to crawl and index your site.

If we are mindlessly aiming for 2,000 words to write about a topic such as “apples” (as per best-case practice), we will quickly realize that most writers and SEO pros tend to talk about “bananas” and “oranges” when running out of things to say about “apples.” They are trying to hit their target word count no matter what it takes.

This is diluting the keyword targeting of a page – and your ability to hit search intent.

Instead of making it clear to Google that this is the best page about “apples,” we are now confusing users and the search engine about the purpose and topic of the content piece.

We call this content cannibalization when we talk about “fruits” in general to forcefully extend our piece about “apples” to hit the target word count.

It’s called keyword cannibalization when we confuse Google so much that it doesn’t know which piece to rank for the query “apples,” which causes it to alternate between the two – hurting your overall ranking performance.

The name of the game is:

One article per keyword (cluster) (e.g., one piece for “apple/apples”).

Respect the relationship between your articles (ontology or content hierarchy). Everything about “fruits,” in general, goes on that parent page/category page.

Make it clear to users and search engines what the one concept/topic for every article is: Only talk about “apples” in the “apple” piece.

The goal to create the best content piece on “apples” will determine the content length.

How Articles Rank: Satisfying Intent, Appropriate Word Count & Backlinks

If we then keep in mind what page one competitors are currently doing in terms of content length, satisfying the search intent, giving the best answer, and inviting users to convert – we not only have created a piece of content that will rank well itself – we have also created a piece that makes a great backlink target that will lead to successful rankings.

It’s Time To Move On From Word Count Obsession

In the early days of SEO, ranking highly for a keyword generally meant jamming that word or phrase into your content anywhere it would go. Those days are long gone, and gone with them are the hard and fast requirements for content length.

Yes, this article asserts that longer is often better for SEO purposes, but it’s for a more roundabout reason than you might think. And a higher word count alone will not help you rank higher.

Instead, you need to create quality content with the information searchers want.

Remember why users are coming to your page; satisfy their intent and give them what they seek.

By doing this, you’ll also make your content an appealing backlink for other content creators. And speaking of which, it’s a good idea to perform outreach initiatives to build incoming links and build your site’s credibility in Google’s eyes. 

More Resources:

Featured Image: A Lot Of People/Shutterstock

In-post images #3-5: Paulo Bobita/Search Engine Journal

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A Quick Glance Of Postgresql Count With Examples

Introduction to Postgresql Count

There are many aggregate functions present in the PostgreSQL database. One of the aggregate function that is used to find the row count is the COUNT() aggregate function. This function counts the total number of rows according to the query statement and clauses. When it is used on a particular column, then only non-NULL values are considered. In this article, we will see how does COUNT() function works with *, a particular column for nun-NULL values, DISTINCT keyword, GROUP BY clause, and HAVING clause with the help of examples. We will begin studying and understanding the working of the COUNT() function by learning its syntax. In this topic, we are going to learn about Postgresql Count.

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Syntax

FROM tableName [WHERE conditionalStatements];

The count function can accept different parameters. It can be passed with either “*” to count all the rows in the result set or with a column name preceded by the distinct or all keyword, to count distinct or all values in that specific column. By default, it is an ALL keyword when mentioned in a particular columnName. Using the DISTINCT keyword limits the result set to unique values within the specified columns. The table name specifies the table from which we want to retrieve the result and determine the row counts. ConditionalStatements are the conditions you wish to apply in the where clause and are optional.

Example of Postgresql Count

Let us begin by connecting to out PostgreSQL database and open the psql terminal command- prompt using the following statements –

sudo su – postgres psql

The above queries will result in the access to Postgres command-prompt as follows –

Now let us create one table and insert values in it.

CREATE TABLE educba (technical_id serial PRIMARY KEY,technology_name VARCHAR (255) NOT NULL,course_Duration INTEGER,starting_date DATE NOT NULL DEFAULT CURRENT_DATE,department VARCHAR(100));

Firing the above query in our psql terminal command prompt will result in the following output –

Let us insert the value in the educba table without mentioning the starting_date column’s value while inserting.

INSERT INTO educba(technology_name, course_duration, starting_date, department) VALUES ('psql',35,'2024-04-07','Database');

This gives the following output –

Let’s insert some more entries –

INSERT     INTO      educba(technology_name,     course_duration,     department)     VALUES ('mysql',40,'Database'); INSERT     INTO      educba(technology_name,     course_duration,     department)     VALUES ('javascript',30,'scripting language'); INSERT INTO educba(technology_name, course_duration, department) VALUES ('java',35,'server- side language'); INSERT     INTO      educba(technology_name,     course_duration,     department)     VALUES ('Angular',35,'Client-side language');

That results in the following output –

Let us now check the contents of our table educba by firing the following SELECT command –

SELECT * FROM educba;

That gives the following output –

Let us retrieve the row count of the educba table using the COUNT() function. The query statement will be as follows –

SELECT COUNT(*) FROM educba;

That results in the following output –

Now, let us count the rows with 35 days of course_duration using the following query statement –

SELECT COUNT(*) FROM educba WHERE course_duration=35;

That results in the following output result –

As there are three rows with psql, java, and angular as technology_name that have a course duration of 35 days, we got the row count as 3.

Using DISTINCT keyword

You can use the DISTINCT keyword in the SELECT clause whenever you want to get the unique row count of the particular column field. For example, suppose that we want to retrieve

How many departments are used in the educba table then we can mention DISTINCT(department) in the SELECT clause using the following query statement –

SELECT COUNT(DISTINCT(department)) FROM educba;

That results in the following output-

Using GROUP BY clause

Now, let us retrieve the count of rows grouped according to the course_duration. Following will be the query statement that will be used to get the count of records grouped based on the course_duration column –

SELECT COUNT(*),course_duration FROM educba GROUP BY course_duration;

Those output will be as follows –

As three technologies are having a course duration of 35 and one technology counts with 40 and 30 days duration each, the above output is correct. But we cannot know which technologies are considered in that count. To do so, we can use GROUP_CONCAT() function.

Using string_agg function

The above query just retrieved the count of technologies grouped on course_duration used in the educba table. If we want the list of those technologies, then we can use the string_agg() function to get the comma-separated list of those technologies in the following way –

SELECT  COUNT(technology_name)  as  technology_count,  course_duration   as duration_in_days ,string_agg(technology_name,',') as list_of_technologies FROM educba GROUP BY course_duration;

The output of the above query statement is as follows –

Retrieving column count alter table educba add column temp_null_col varchar default null;

And for verifying the records of educba, we will fire the following command –

SELECT * from educba;

Whose output is as follows –

update educba set temp_null_col='temp' where department='Database';

Whose output is as follows –

SELECT * from educba;

That results in the following output –

Now, let us get the count of the column temp_null_col using the following query –

select count(temp_null_col) from educba;

Whose output is as follows –

Considering only non-null values, the count of rows in the column temp_null_col is 2.

Conclusion

We can use the COUNT() aggregate function in PostgreSQL to get the count of the number of rows of the particular query statement. Internally, the query fires to obtain the result set containing all the rows that meet the condition. To determine the count value, the system performs calculations on the retrieved result set. Additionally, you can apply the COUNT() function to specific columns to retrieve the count of non-null values within those columns.

It can also be used with the GROUP BY clause to get the count of grouped results. To fetch the count of unique values, the DISTINCT() function can be used in the SELECT clause. Additionally, the string_agg() function can be employed to obtain a list of column values from other columns, excluding the column used for counting, providing a list of values considered in that count.

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Count Distinct Elements In An Array In C++

We are given an unsorted array of any size containing repetitive elements and the task is to calculate the count of distinct elements in an array.

Arrays a kind of data structure that can store a fixed-size sequential collection of elements of the same type. An array is used to store a collection of data, but it is often more useful to think of an array as a collection of variables of the same type.

For example Input− int arr[] = {1, 1, 2, 3, 3, 4, 4} Output − count is 4

Explanation − In the given array there are 4 distinct elements and those are 1, 2, 3, 4 but the size of array is 7 as it contains repetitive elements and our task was to remove the duplicates and then count the array elements.

Input − int arr[] = {1, 2, 3, 4, 5, 5, 5, 5} Output − count is 5

Explanation − In the given array there are 5 distinct elements and those are 1, 2, 3, 4 and 5 but the size of array is 8 as it contains repetitive elements and our task was to remove the duplicates and then count the array elements.

Approach used in the below program is as follows Using sort function()

Create an array of let’s say, arr[]

Calculate the length of an array using the length() function that will return an integer value as per the elements in an array.

Call the sort function and pass the array and the size of an array as a parameter.

Take a temporary variable that will store the count of distinct elements.

Start a loop for with i to 0 till i is less than the size of an array

Inside the loop, run while i < size-1 and arr[i] = arr[i+1]

Inside the while, increment the value of i

And inside for, increment the value of count

Return count

Print the result.

Without sorting

Create an array of let’s say, arr[]

Calculate the length of an array using the length() function that will return an integer value as per the elements in an array.

Take a temporary variable that will store the count of distinct elements.

Start a loop for with i to 1 till i is less than the size of an array

Inside the loop, set j to 0 and start another loop for with j to 0 and j less using namespace std; int distinct_elements(int arr[], int n){    // Sorting the array    sort(arr, arr + n);    // Traverse the sorted array    int count = 0;    for (int i = 0; i < n; i++){             while (i < n – 1 && arr[i] == arr[i + 1]){          i++;       }       count++;    }    return count; } int main(){    int arr[] = { 3, 6, 5, 8, 2, 3, 4 };    int n = sizeof(arr) / sizeof(arr[0]);    cout <<“count is “<<distinct_elements(arr, n);    return 0; using namespace std; int countDistinct(int a[], int size){    int i, j, count = 1;    for (i = 1; i < size; i++){       for (j = 0; j < i; j++){          if (a[i] == a[j]){             break;          }       }       if (i == j){          count++;       }    }    return count; } int main(){    int a[] = { 3, 6, 5, 8, 2, 3, 4 };    int size = sizeof(a) / sizeof(a[0]);    cout << “count is “<<countDistinct(a, size);    return 0; }

Output

If we run the above code we will get the following output −

count is 6

How To Embed Fonts In Microsoft Word

You might have noticed that when a coworker or collaborator opens a Word document you’ve carefully styled, it looks a little different. This often happens because the user doesn’t have the same fonts you do. And when you use one of those fonts in your document, their copy of Word can’t recreate it. Instead, Word just picks either the default font or a similar font and does its best.

For everyday documents, this isn’t so much of a problem. But for documents where appearance matters, this can be a major downside. It’s one of the reasons that many people use PDFs to distribute content, but PDFs don’t offer the same editing capabilities as Word documents. If you need your text to stay the same and preserve editing capabilities, you’ll have to embed your fonts in Microsoft Word.

What does embedding fonts do?

Embedding the font saves the font file inside your Word document. This will have the effect of increasing the size of the file since now the font needs to ride along with the document. However, if you already have embedded images, the difference isn’t likely to be too noticeable. There are also space-saving measures you can take to reduce your file’s footprint.

This only works with Microsoft Word, PowerPoint and Publisher, and only with the Windows version of the applications. It won’t work on Mac, iOS, Android or web versions of any application.

Further, the font can only be embedded if the font allows it. This is called “embedding permission,” and not every font will allow it. It’s a way to limit the font’s usage to a number of machines, so licenses might exclude this use to lower the cost. If this happens, you’ll find that the recipient can view and print the document but not edit it.

How to embed fonts in Microsoft Word

To embed fonts in Microsoft Word, you’ll need to have the relevant document open and active.

4. Find “Preserve fidelity when sharing this document,” and check the “Embed fonts in the file” option.

5. If you want to reduce the size of the file, check the “Embed only the characters used in the document (best for reducing file size)” option. This will only include characters that already appear in the document, reducing file size. However, your recipient won’t have full editing capabilities, and other styles of the typeface, like “Light” or “Semi-bold,” will not be available if they don’t already appear in the document.

6. Make sure to leave the “Do not embed common system fonts” option enabled. This will avoid shipping the document with common fonts like Calibri and Times New Roman. You can likely assume the end recipient already has those fonts installed.

Conclusion

If you need to preserve the appearance of your Word document, you can embed unusual fonts with the document itself. This will prevent font-related display errors and replacements. But it can significantly increase the size of the file, so be wary. PDFs may be a better option if editing is not a concern.

Alexander Fox

Alexander Fox is a tech and science writer based in Philadelphia, PA with one cat, three Macs and more USB cables than he could ever use.

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Word Icon Not Showing In File Explorer

Although nearly perfect, there is occasionally a bug or two, which may cause problems with your applications. One such problem as reported by users is the Word icon not showing error, which shows either a generic icon for the word file or shows no icon at all.

When opening the file, the file opens correctly, but the word icon is missing in File explorer. Here I shall discuss how you may resolve the Word file icon not showing in Windows 10 error.

With this slight information about Microsoft Office icons missing, now let us take a look at how to solve if word icons are missing from your File Explorer.

Many users have reported that it was, in fact, a hidden malware that was causing interference with the normal functioning of Windows. You may have gotten a virus onto your device from many possible sources like unsecured flash drives, or more commonly, over the internet.

If you own premium antivirus software, it may be a good place to start for solving the Word icons missing an error. Start a full or deep scan for your computer, and let it run and search for any lurking virus or malware on your device.

However, if you do not own a premium third-party software, you can choose from other free options like Avast antivirus or Malwarebytes anti-malware, which can do the basics for free.

The Icon cache is the database file that is used by Windows to keep copies of each icon handy; so that it does not have to go to the original application file each time you load the same application.

Like all other cache files, icon cache is also prone to corruption, and you may be facing this error due to outdated or corrupt cache. In these situations, you need to rebuild the icon cache database in order to solve the Word icon not showing error on your device.

In Windows 7 & 8, you can rebuild icon cache by following these steps:

Open File Explorer on your device.

Under the View tab, check the box next to Show Hidden system files.

C:Users%username%AppDataLocal

Locate and delete the hidden db file.

Reboot your device.

The method to rebuild icon cache in Windows 10 is slightly different than in Windows 7. However, you can use command prompt to do so easily as well.

C:Users%username%AppDataLocalMicrosoftWindowsExplorer

Here, delete all the files that start with the name “iconcache_”. Note that you may many files starting with this file name; make sure to delete all of them. If you are able to delete some of these files, you will find a folder that says IconCacheToDelete. This folder shall be removed automatically once you reboot your computer.

Reboot your PC.

If this failed to delete the cache files, you can use the Command Prompt to do so as well.

Open an elevated command prompt. To do this, open a Run window by pressing Win + R, type cmd and press Ctrl + Shift + Enter to launch Command Prompt with administrative privileges.

Type the following commands one by one and press Enter after each one of these:

cd /d %userprofile%AppDataLocalMicrosoftWindowsExplorer

attrib –h iconcache_*.db

del iconcache_*.db

start explorer

Reboot your computer to rebuild the icon cache.

This should help you solve the error if Windows was incorrectly displaying Word icons in File Explorer. However, if this failed, here are some other methods that you can use.

This is a simple hack that has helped some of the users solve this problem on their devices. This involves opening the target .docx file with WordPad to change the file allocation and then reverting it back to the default Word application. Simply follow these steps:

Scroll down, select WordPad, and then check the “Always use this app to open .docx files” checkbox.

Close WordPad.

Select the Word program from the list and then check the “Always use this app to open .docx files“.

Close Word application and then check if the DOCX files displayed with the right Word icon in Explorer. This should solve your error on your device.

This is another simple method in which you can reload the icon cache by attributing the file to the chúng tôi app. Simply follow these steps to do so:

Scroll down and make sure the box next to “Always use this app to open .docx files” is checked.

Word 20XX (32-bit): C:Program Files (x86)Microsoft OfficerootOfficeXX

Select the chúng tôi application.

Now when you open the file, you should see the correct icon displayed.

You can also make this change in the registry, which would make this change more effective.

Export your registry to make a backup of the same, and keep it secure in case you need to restore it if something goes wrong.

ComputerHKEY_CLASSES_ROOTWord.Document.12DefaultIcon

For Word 2024 (64-bit) keep it as C:Program FilesMicrosoft OfficerootOffice16wordicon.exe,13

For Word 2024 (32-bit) Keep it as C:Program Files (x86)Microsoft OfficerootOffice16wordicon.exe,13

Once you reboot your computer, your error should be solved.

Lettercraft Review: A Word Game Crafted With Care

With Lettercraft, developer Marco Torretta has created a game built to conquer the mobile market. It’s a word game, one of the App Store’s most popular categories. It’s short, with each session taking just about two minutes. It’s even straightforward and easy to learn. The real success of Lettercraft, however, is its surprising depth and creative mechanics.

Concept

On the surface, Lettercraft is a fairly standard word game. When you start up a level, you are presented with a five by five grid of letters. The goal is to utilize these letters to form as many words as possible before time runs out. Lettercraft breaks a bit of word game tradition by allowing players to select letters that are not connected, but this mercy is appreciated when the game reveals its trickier nature.

Lettercraft contains a single player campaign mode that is rife with crafty challenges. One level might ask you to only use words with the letter “a,” while another will force you to come up with words longer than five characters. These challenges are extremely fun and push Lettercraft to the next level.

Design

The sound design is very minimal, with only the barest of sound effects and no music at all. It’s not offensive or bothersome, but it doesn’t really add to the experience either. The graphics, however, are great. Everything has a little splash of color to it, and all of the icons animate slightly when selected.

Gameplay

The Good

I love how easy Lettercraft is to control, but the real draw is the campaign mode. The challenges that the game provides are the most compelling thing I’ve seen in a word game to date. I love word puzzles, but always wind up neglecting my iPhone’s collection of them. I don’t see that happening with Lettercraft.

The Bad

Lettercraft does have a few strange flaws, though, the first being that the game only supports Bluetooth multiplayer. This may have been a decision because Game Center takes care of issuing challenges, but it feels more like an oversight. The second flaw can be found in the game’s difficulty adjustments. Switching the single player difficulty over from medium to hard only increases the amount of points required to achieve each star. It doesn’t provide new challenges. It’s a nice little addition, and I realize that it didn’t need to be included. I just wish there was a bit more to it.

Value

Lettercraft is free to download, but that really only gets you a demo version of the game. The compelling campaign mode is capped off at five levels. This effectively gates “survival” as well, because you need 20 stars to unlock it. In my mind, the $0.99 purchase to unlock these modes is a no brainer.

There is a lot of challenging gameplay here for such a low price. Things get a bit more complicated when looking at Lettercraft’s other in-app purchases, however. The game’s statistics are amazingly detailed, but come with a price tag of $1.99. Thirteen addition themes are also available for $0.99.

Finally, you can unlock the levels, the stats, and the themes all for $2.99. Themes have never really been my thing, but since I love stats I happily parted with my $2.99 and came away with themes in hand. Luckily, the game allows you to browse all of the color schemes and all of the stats before purchasing, which makes this an easy decision for anyone to tackle.

Conclusion

I highly recommend giving Lettercraft a look. It can be a fun little diversion if you want, or it can evolve into an engrossing challenge. The price point even mirrors this by adjusting to fit your desires. It’s free to try and well worth a go.

Related Apps

If you’re looking for a fun word game with a funky twist, Wordbase has you covered.

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