Trending February 2024 # Your Definitive Guide To Submitting Guest Posts For Links And Leads # Suggested March 2024 # Top 4 Popular

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Guest posting has certainly gained popularity mainly because it has a ton of benefits for webmasters. From an SEO standpoint, posting content on other websites helps you gains backlinks, thus giving you more search engine juice.

It’s also a huge boon from a marketing perspective because it gives you the opportunity to connect with your peers and your audience. Aside from getting to “borrow” the readers of another website, guest posting gives you the opportunity to form solid relationships with other webmasters and thought leaders.

When submitting guest posts, it’s important to remember that quality and relevance are crucial, and like many other online strategies it will only do wonders for your site if you do it right. Below are a few tips on how you can do just that:

Only approach websites that are relevant to your target readers. Think about your audience and go for the blogs that THEY would check out, not necessarily the ones that you would visit.

Get organized – If you’re only submitting guest posts to a couple of websites then you probably won’t need a sophisticated system to manage pitches and articles. However, if you’re having a full-blown guest post campaign that involves numerous websites, then do yourself a favor and get organized right from the start.

Another good reason why you need to be reader first is that it allows you get acquainted with what the blog is all about. It enables you to really get to know the site’s readers and familiarize yourself with its voice, thus allowing you to write your pitch or post more effectively.

Follow instructions – Already have an idea on what to write? Good. Before you compose your pitch though, be sure to read (and re-read) the site’s guest posting policy. Different sites have different rules when it comes to guest posts. Some blogger prefer that you send them an outline first, while others want the entire article good to go. There are websites that have a special form for submissions, while some prefer to get pitches via email.

Keep an eye on these little details as they can make or break your chances of getting a response. Take note of special instructions (ex: specific subject lines, email formatting, etc.) and follow them to the letter. Some bloggers won’t even respond to people that do not follow instructions, so pay attention.

Don’t send out canned pitches – Site owners can see right through canned pitches so don’t bother sending them. Put an effort to each proposal that you send out. Make sure that they’re unique. This shouldn’t be that difficult if you’ve been a regular reader of the blog (if not, then go back to item #1).

Also remember that when you’re pitching an article to another site, your message should be about THEM and THEIR readers. Avoid being too self-absorbed with your emails and instead tell them why your post will benefit their site. How will your article provide value to their readers? If you’re able to articulate the answer to that question effectively then you stand a good chance of getting a positive response.

Provide value – Unarguably THE most important aspect of writing guest posts, the amount of value that you can offer in your article will determine whether it will be a hit or miss.

If everything went as planned and you like the results, then it would be best to build your relationship with that particular blog for future guest posting opportunities. Didn’t get the results you desired? Then try to pinpoint the reason why the post wasn’t successful. Perhaps the blog’s readers aren’t really the audience that you’re targeting. Or maybe the topic that you wrote about isn’t engaging enough. In any case, use the data and insights you gathered to improve your guest post pitching and writing strategies in the future.

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How To Audit Your Internal Links

Your website is an interconnection of pages.

Whatever SEO and user experience issues it has, the problem always boils down to its two basic elements:

The pages themselves.

The connections between them, a.k.a. internal links.

This makes internal links your second biggest priority.

So today we’ll look into all the ways internal links might be hampering your site’s performance.

1. Revising Website Structure

An optimized website is a structured website.

Too many websites have no clear organization at all.

Why does this happen?

Typically, it’s because website content is added sporadically, without any actual strategy. Sometimes this is due to business needs changing and things that were once important no longer are.

To figure out what you’re working with, you need to get a bird’s eye view of your website architecture.

Ensuring a Consistent Structure

As Google’s John Mueller puts it, the way your pages are interlinked provides Google with “context.”

Internal links helps the search engine understand how your pages are related and what their roles are.

So you need to make sure your website is not a mess of randomly interlinked pages. This make the site’s context unclear.

You also need to make sure the type of structure you use is actually the optimal one.

Which one is the one depends greatly on your business needs, but here are some options to consider:

A flat website structure is when there’re only two levels of hierarchy implied – the homepage itself and the rest of the pages (linked to directly from the homepage). Obviously, this one can only fit smaller websites and becomes really confusing when we’re talking hundreds and thousands of pages.

A pyramid structure is when you start with the homepage and go down to categories, subcategories and single pages within them. That’s one of the most common ways to arrange an ecommerce store.

A thematically clustered structure is when you group your content by themes. And not in a pyramid manner, but rather having one “pillar” page in each cluster and a number of subordinate pages supporting it. The pillar page, in this case, covers the topic in general. While the subordinate ones, focusing on specific long tails, all link back to the “pillar”, thus “voting” for its authority on the topic:

This tactic got especially popular with websites relying heavily on blogging and proved itself well in some experiments.

So start by identifying your most important pages. Make sure they didn’t get buried deep by accident.

I strongly recommend revising your pagination.

Eliminating Orphan Pages

Another pretty common issue is orphans – the pages that got left out from your website structure altogether, because:

They have no internal links pointing to them. Quite likely, these are some older pages that had been linked to from removed content or new pages you forgot to include into the navigation.

You’ve messed up with nofollowing and noindexing. Like if you decided to remove your paginated pages (I’ve seen people do so…) from Google’s index. The deeper pages the paginated pages linked to would remain reachable to users, but not to Google bot:

The problem with fixing orphan pages is that they’re hard to find.

You might search for them in the XML sitemap (in case they were added to the sitemap but not the navigation) and Google index (in case Google knows about them because of external links).

Also, fire up a crawling tool to scan your website as the Google bot does and check if any disallow instructions are standing in its way.

Fixing Content Duplication

Another common issue is that inconsistent interlinking might create duplicated versions of your pages.

Like when some of your internal links have trailing slashes, and some of them don’t. In case there’s no redirect set up, these two URLs look as if separate duplicate pages:

The same thing might be happening with www and non-www versions of your site, tracking parameters in the URLs and other cases of content duplication.

The thing to keep in mind here is that you shouldn’t just set the redirects up. You need to fix the internal links themselves to avoid constantly triggering unnecessary redirects.

2. Auditing the PageRank Flow

I won’t go into how PageRank actually works. I’ll just mention that, for the past 20 years, PageRank has been a key Google ranking signal.

That’s why you want a well thought-out website structure – one that naturally passes authority to your most important pages.

However, you still need to make sure the PageRank your website earns externally flows unhindered across the website and doesn’t go to waste.

Stopping ‘Nofollow’ PageRank Evaporation

I don’t usually fall for whatever Google reps have to say, but the official statement (at least one of them) goes as follows:

“When you have a page with ten PageRank points and ten outgoing links, and five of those links are nofollowed… the five links without nofollow would flow one point of PageRank each.”

This implies that nofollowed internal links “evaporate” PageRank from your website.

The PageRank points flow away from the original page through the link but never land anywhere else.

So, if you’re still nofollowing your internal links, there’s an easier solution:

Make sure you don’t have too many internal links pointing to your less important content.

Releasing PageRank from Dead Ends

Another trap for your PageRank flow is dead-end pages – the pages that don’t pass the PageRank they’ve received anywhere else on your site.

This might happen when the pages simply have no outgoing links to follow (which is a vexing experience both for users and the bots).

Also, dead ends are your:

Noindex pages.

Broken links to 4xx and 5xx pages.

Redirect loops.

And so on.

These issues tend to reappear every now and then as your website changes and evolves. So auditing your broken links, redirects, and robot instructions must be your regular habit.

3. Revising Anchor Text

Besides building hierarchy and passing authority, internal links play into your pages topical relevance.

And although these days it takes way more to rank a page for a keyword than just anchor text, Google still uses them to understand what your pages are about.

Adding Meaningful Anchors

So, given the fact that internal anchors are still used by Google and cannot lead to a penalty, you have every reason to put some keywords into them.

However, the thing to keep in mind here is the possible (though somewhat questionable) first link priority rule.

It states that if “Page A” links out to “Page B” twice, it’s only the first anchor text that counts to Google.

Thus, it might be a good idea to make your top navigation (which search engine bots discover before they get down to the main content) keyword-rich:

Cutting Down on Image Links

Google’s John Mueller warns against using image links without anchor texts:

“The one thing I would avoid doing is changing anchor text into an image. So if you have… a fancy font or something that you want to use on your pages and you change a link from being a text link to an image link and you don’t have any textual kind of connection with that image for that link then it’s really hard for us to understand what the anchor text is supposed to be.”

So, if you link between pages with images and for some reason wish the things to stay this way, at least make sure every image has a descriptive alt text.

Conclusion

I could go on and on about the various internal linking tactics and best practices. But the three covered aspects (hierarchy, authority, and keyword relevance) – are the three pillars you can start off from.

Finally, remember to:

Mind how a link’s importance is affected by its position on a page.

Make use of relevant chúng tôi markup for breadcrumbs, internal bio links (because of E-A-T), and lists (now available for recipes, movies, courses, and articles).

More Resources:

Image Credits

5 Ways To Use Your Clients To Build Links

So, I am going to guess that you know this already – link building is tough.

Unlike in the old days, where you could build almost any kind of link and as long as you had plenty of them, you could rank a site really high (OK, I am simplifying things a little here but you get the idea), today the number of factors constituting a good link increase almost every day.

What’s worse, the more popular and scalable a particular link building technique becomes, the more certain you can be that it will get devalued pretty soon.

Yet, in spite of all this, you still need to build those links, right? Regardless of how hard and time consuming it might be, that’s what your clients have booked you for. And, that’s what they expect to get, fast.

Luckily in every challenge there is an opportunity. You need to get links to a clients website and you need them fast. Then why not use them to get those. Naturally I don’t mean that your client will do the work for you. However, they can be a very good link opportunities source, even though they don’t know about it.

5 Ways to Use Your Clients to Build Links

Get Them Interviewed

Interviews are a great way to build links. They are easy to get, difficult to replicate by your competitors (not impossible though), offer some good PR opportunities and most importantly, links from them are 100% natural in the eyes of a particular search engine.

So, get your clients interviewed, simply. They don’t really have to talk about their business. Perhaps they have recently rebranded, or won an award? These are good enough reasons to be interviewed about.

Run a PR Campaign

Submitting press releases to syndication sites might not be the most valuable link building strategy. Links you gain from it are either ignored by Google or at best of a very low quality.

However, that doesn’t mean that press releases are bad. Instead of just syndicating them, why don’t you do it properly and distribute them directly to journalists and editors in your clients industry magazines, blogs and other online publications? If your story is good, there is a chance it will get picked up and published giving you a very high quality link.

TIP: If you are struggling to find out names of journalists and media people in your country, consider investing in your local media list. I bet there is one published in every country and includes a list of current contact details of every journalist working in the media. Even though it might be a bit pricey, such publication can be a valuable asset when it comes to running link building PR campaigns for clients.

Open Up Their Address Book

Very often your clients’ address book might prove to be a valuable resource for link building opportunities. Their customers and suppliers’ websites might be an easy way to obtain good quality links for them.

It might require some effort to convince the client to open up their contacts list to you. But with some clever argumentation you can gain a lot of links, fast.

Check Their Sales People’s Online Profiles

Sales people are notorious for setting up various personal profiles on the web. However, they are also notorious in not filling in those profiles in full. Quite often they leave out such things as website out and here lies a great link building opportunity.

Contact your clients sales team and ask them to supply you with a list of every profile page they have ever created. Or research every sales person in the team yourself to see what profiles they have online. Check which ones are missing a link in a bio and there you have a new set of links at your fingertips.

Check Associations They Are Members Of

Similarly, clients often sign up for various associations. Sometimes they do it just to get a recognition or accreditation, other times they want to be seen as part of a particular community.

In spite of their reasons, similarly to the sales people’s profiles, they often leave out website field blank in the profile. Or else, they use only the standard field for it (which quite often might give only a nofollow link) but there is an opportunity to include a better quality link in the bio.

Again, ask your client for a list of associations they are members of and check their profiles for a link. Also, check if those associations allow members to submit press releases or other content, which might generate even more quality links and exposure.

Lastly, ask your client for a list of any other association in their industry they might not be members of yet. There might be some nice link building opportunities in there too.

Conclusion

Getting natural, original and good quality links is a key for any successful SEO campaign. Quite often though many of those opportunities lie right at your fingertips, with your client. And if you are not availing of them yet, now is the time to start using your clients to build links, fast.

24 Instagram Apps To Take Your Posts To The Next Level

The right tool makes all the difference. These Instagram apps can help boost the quality of your posts — and save you time.

If you’re using Instagram for business, you’re probably aware of the countless benefits of using this social media platform to connect with your target audience and promote your products or services.

Instagram itself provides marketers with tons of useful functionality. But, sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in.

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The best apps for Instagram

Photo editing

. These are apps that help you edit, resize and add filters to your photos.

Layout and design

. These apps help your brand add interesting elements like collages and graphics.

Video tools

. These apps elevate how your brand captures, designs, and edits videos

Audience engagement, analytics, and data

. Use Instagram apps to track how your brand is engaging with your audience and monitor your content performance.

You’ll find a quick summary of each app and why/when you should be using it for your Instagram campaigns.

Instagram editing apps

1. VSCO (iOS and Android)

Source: VSCO on Apple Store

Why you should try it

VSCO is one of the original and most popular photo editing and filter apps. In fact, it’s so popular that more than 205 million Instagram posts feature the #VSCO hashtag.

There are 10 free preset filters that make your phone-shot photos appear as though they were captured on film. VSCO also offers a range of photo-editing tools available to help elevate your photo quality, like contrast, saturation, grain, crop, and skew tools.

2. Avatan Photo Editor (iOS and Android)

Source: Avatan Photo Editor on Apple Store

Why you should try it 3. Snapseed (iOS and Android)

Source: Snapseed on App Store

Why you should try it

With this photo-editing Instagram app, you can work on both JPG and RAW files making it a powerful tool for professional photographers.

Beyond filtering your photos using its presets, you can perform serious photo-editing tasks in Snapseed. There are 29 tools and features that allow you to edit photos by removing elements (or even people) from the photo. You can also adjust the geometry of buildings, use curves to control the brightness of your image, and enhance images with incredible precision.

​​4. Adobe Lightroom Photo Editor (iOS and Android)

Source: Adobe Lightroom on App Store

Why you should try it

Adobe products are known for their powerful photo editing capabilities, and the Adobe Lightroom Photo Editor app is no exception. Capture and edit raw images using the app’s editing tools and elevate photos to a professional quality by adjusting their hue, saturation, exposure, shadows and more.

5. A Color Story (iOS and Android)

Source: A Color Story on Google Play

Why you should try it

This photo editing app is all about making the colors in your photos pop. There are 20 free editing tools, as well as filters, effects and presets designed by professional photographers and influencers.

Instagram layout apps

6. Instagram Grid Hootsuite integration (Hootsuite app directory)

Why you should try it

Note: Instagram Grid currently only works with personal Instagram accounts. Business accounts are not yet supported.

7. Layout From Instagram (iOS and Android)

Source: Layout From Instagram on App Store

Why you should try it

Create collages with ease using this free Instagram layout app, compiling up to nine photos in various combinations. Layout makes it easy to create different collage layouts, pair the collage with filters, add other personalized elements, and share to Instagram. You can also pick photos from your library or shoot as you go using the app’s built-in photo booth.

8. A Design Kit (iOS)

Source: A Design Kit on App Store

Why you should try it

This Instagram app comes from the makers of A Color Story. Use it to personalize and customize the content on your Instagram feed by layering stickers, fonts, designs and textures over your photos.

The app boasts over 60 different fonts, more than 200 collage layouts and more than 200 design options. And the realistic brushes and different backgrounds, like metallics, marble and speckle, will add texture and depth to your photos.

9. AppForType (iOS and Android)

Source: AppForType on App Store

Why you should try it

This is one of the best Instagram apps for lovers of typography. As well as offering designs, frames and collage templates, AppForType has 60 font choices to lay over your brand’s photo. What really makes this Instagram app stand out is how you can take a photo of your own handwriting and upload it to the app.

10. Unfold (iOS and Android)

Source: Unfold on App Store

Why you should try it

Unfold lets you stylize your Instagram feed like never before. With a full suite of template collections (of which Selena Gomez is a fan) you can build beautiful Instagram feeds that look like they were professionally designed.

With over 400 custom templates to choose from, and exclusive fonts, stickers, filters, and effects, Unfold is the perfect tool for creating beautiful Instagram posts. Not to mention, Unfold also offers post and Instagram Story editing within the app.

Instagram video editing apps

11. InShot — Video Editor (iOS and Android)

Source: InShot on App Store

Why you should try it

This is one of the best Instagram apps out there for video editing, mainly because it’s so comprehensive. You can trim, cut, split, merge, and crop video clips. And it’s easy to adjust settings like brightness and saturation.

Plus, this app has features that are specific to Instagram, like making videos square for Instagram display.

12. Go Pro (iOS and Android)

Source: GoPro on App Store

Why you should try it

If you shoot epic, outdoorsy video content for Instagram using a GoPro camera, the GoPro app will make your life much easier.

While capturing footage, use your phone to adjust the video or time-lapse settings and get a clear preview of your shot. Once your video is recorded, make edits–like freezing your favourite frames, movie-like transitions or playing with speed, perspective and color—right in the GoPro app.

13. Magisto Video Editor (iOS and Android)

Source: Magisto Video Editor on App Store

Why you should try it

This Instagram app is an artificial intelligence-powered video tool. Magisto uses AI to find the best, most eye-catching parts of your footage to create a video that resonates with an audience. It also uses its algorithm to incorporate edits, effects and transitions to take your clip to the next level.

14. Clips (iOS)

Source: Clips on App Store

Why you should try it

Clips is an Instagram app made by Apple that lets you bring your Reels to life with quirky and eye-catching features. Add built-in captions to your videos, or bring your videos to life with stickers, emojis, and music. Plus, you can share directly from Clips to Instagram.

You’ll need an iPhone 13, a 6th generation iPad mini, and a 3rd generation or later iPad Pro to use this app.

15. FilmoraGo (iOS)

Source: FilmoraGo on App Store

Why you should try it

Instagram analytics apps

16. Hootsuite mobile app (iOS and Android)

Why you should try it

The Hootsuite app is one of the best apps for Instagram posts and analytics. It allows you to track performance and measure your success on every social network — Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest and YouTube.

The Hootsuite app tracks many Instagram analytics metrics, including your account’s reach, engagement rates and follower growth, as well as detailed performance stats for every individual post.

You can create analytics reports and easily share data specific to your brand’s goals with your team and other stakeholders.

But Hootsuite is more than an Instagram analytics tool!

Using the app, you can schedule Instagram posts to publish later, even if you can’t be at your desk. This way, you’ll always be posting content at the right time to engage your audience and fill your social media content calendar. This feature alone makes it argueably the best Instagram planning app available.

Hootsuite also makes it easy to monitor your competitors’ Instagram content and track hashtags.

Find more details on Hootsuite analytics for Instagram here:

Try it free

17. Panoramiq Insights

Source: Hootsuite app directory

Why you should try it 18. Command for Instagram (iOS)

Source: Command for Instagram on App Store

Why you should try it

Command provides a host of unique metrics and shares your brand’s most important stats each day. It also generates a report card that grades everything from your followers count to your post frequency. You can also get hashtag and caption recommendations, caption writing support, and recommendations on the best hashtags for your content.

19. Trending Hashtags by StatStory (iOS and Android)

Source: Trending Hashtags by StatStory on App Store

Why you should try it

Adding hashtags to your Instagram posts is a great way to increase audience engagement. This Instagram app supports your brand’s hashtag strategy by helping you incorporate popular hashtags. It also uses an algorithm to find hashtags that are relevant to your brand and recommends a mix of popular and less-popular hashtags to help you reach a broad audience.

20. Clean it Up (iOS)

Source: Clean it Up on App Store

Why you should try it

With one tap, this app will mass clean your follower list, bulk block bot accounts or inactive followers, bulk delete duplicate content, bulk unlike and bulk like posts.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Instagram engagement apps

21. Hootsuite Boost

Why you should try it

Boost single posts using the Single Post Boosting function, or choose Auto Boosting to automatically Boost posts that meet certain performance goals or campaign criteria.

Boost also makes it easy to track the performance of your boosted posts so you can see how they’re performing and make adjustments as needed.

22. Carousels, Stories and Reels scheduling in Hootsuite

Why you should try it

When it comes to finding the best Instagram posting app, you don’t need to look further than Hootsuite!

Hootsuite Business accounts can schedule carousels Reels, and Stories within the Hootsuite app and Dashboard.

Scheduling Reels is a great tactic for brands who want to create cohesive and well-planned Reels but don’t have the time or resources to post them all at once. Scheduling Reels in Hootsuite can be done in the same way as an Instagram Story. Learn how to schedule Reels here.

Carousels still get some of the highest engagement on Instagram. Use Hootsuite to schedule Carousels in the same way as a regular Instagram post. Learn how to schedule carousels here.

23. OwlyWriter AI in Hootsuite

Did you know that Hootsuite also comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work?

You can use OwlyWriter to:

Write a new social media caption in a specific tone, based on a prompt

Write a post based on a link (e.g. a blog post or a product page)

Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)

Identify and repurpose your top-performing posts

Create relevant captions for upcoming holidays

To get started with OwlyWriter, sign in to your Hootsuite account and head to the Inspiration section of the dashboard. Then, pick the type of AI magic you want to see in action.

Start your free 30-day trial

OwlyWriter will generate a list of post ideas related to the topic: 

And that’s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full — and sit back to watch your engagement grow.

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24. Repost for Instagram #Repost (iOS)

Source: Repost for Instagram on App Store

Why you should try it

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

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Grow on Instagram

Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

Your Guide To Popular Video Container Formats And Codecs

Videos arrive on your screen with a wide variety of extensions, and it can be confusing to keep what they all mean straight. You can use this guide to get a handle on popular video container formats and compression codecs.

What’s a video container?

A video container format, like any other digital container format, is essentially a digital wrapper for your content. They’re easy to distinguish because they determine the extension of your video file. Popular container formats include MP4 (.mp4), AVI (.avi), QuickTime (.mov) and Matroska (.mkv).

The different container formats all have different strengths and weaknesses, with certain formats preferred by certain content providers. Not all containers support all compression standards or allow for secondary features like subtitles and chapters. The container itself doesn’t effect the quality of the video directly, but it can limit the compression codecs available for use.

If you’re choosing a container format to use for an encoded video, you’ll want to pick one that has the right mix of supported compression codecs and features.

Popular container formats

Matroska (.mkv): The Matroska format is one of the most flexible container formats available, but it’s not widely supported. It can hold just about anything and supports a full range of subtitle, chapter and audio options. However, encoding and playback requires the installation of third-party utilities like MakeMKV and VLC. It’s also freely licensed, avoiding the patent-encumbered status of most container formats.

MP4 (.mp4): MP4s are widely supported and flexible and might be the best all-purpose container format for current usage. They’re not as infinitely flexible as .mkv files, but they support the majority of modern-day codecs and include options for streaming, chapters, subtitles and more. MP4 files are natively supported by nearly every modern device.

QuickTime (.mov): Apple’s proprietary QuickTime format is the choice for professional video, supporting a huge range of high-quality codecs for the highest-fidelity content delivery. QuickTime files can be played back in Microsoft’s Media Player and are supported by many non-Apple devices.

AVI (.avi): The AVI format is likely the worst on this list. It doesn’t support chapters, captions or subtitles by default, and it can’t support menus or streaming. Even players that support AVI playback typically break when seeking through a video. However, AVIs are extremely flexible, accommodating just about any video codec that exists. This once made it a key choice for heavily-compressed videos, but it has since been supplanted by Matroska’s superior implementation and flexibility.

You can see more comparisons on other video container formats on the Wikipedia page devoted to the topic.

Popular compression codecs

Compression codecs are the algorithms used to compress digital video for distribution. Unlikely container formats, they’re essentially invisible to the viewer. There are dozens in existence, but only a handful are widely used.

H.264/MPEG-4 AVC: While H.264 might be the most popular modern codec, its days are numbered. It’s a powerful compression codec designed specifically for digital HD video, achieving a good mix of quality of space savings. H.264 playback is nearly universally supported, from DSLR video to embedded playback. However, the steady move towards higher-resolution video means that H.264 won’t be around for much longer.

H.265/HEVC: Unlike it’s predecessor, H.264, the H.265 codec can handle video up to 8K UHD. This modern successor to H.264 also compresses video twice as efficiently, with files of the same visual quality using up about half as much disk space. It’s not yet supported on every device, but its popularity will continue to grow in the years to come.

WMV: Microsoft’s proprietary WMV format has drawn some flack over the years for its association with broken digital rights management implementations. It’s a custom implementation of the MPEG-4 Part 2 standard and is supported almost exclusively by Microsoft software. It’s fallen out of use in favor of more broadly-usable compression codecs.

MPEG-2: The ancient MPEG-2 codec was originally created for DVDs, and its age shows. It should only be used for legacy hardware compatibility or when mastering DVDs specifically.

Pro-Res: This professional-grade codec is used for sharing high-resolution footage with minimal degradation, and it’s best suited for content delivery by multimedia professionals.

Conclusion

If you need to choose a video container and compression codec, a combination of MP4 container and H.264 codec will probably be the best choice. It’s flexible and broadly playable, making it a great fit for delivery to unknown devices. But if you work with higher-resolution video, you’ll want to further investigate the H.265 standard.

Alexander Fox

Alexander Fox is a tech and science writer based in Philadelphia, PA with one cat, three Macs and more USB cables than he could ever use.

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How To Fix Mafia: Definitive Edition Bugs

How to fix Mafia: Definitive Edition bugs [PC, Xbox & PS4]

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Mafia: Definitive Edition is a complete remake of the 2002 game with the same name.

Users of all platforms have already been reporting numerous bugs, just days after launch.

To learn more about the latest in gaming, check our website’s Gaming section.

If the tech world in general interests you, the latest info can be found in our News section.

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Mafia: Definitive Edition was launched on the 25th of September 2023, and it took the gaming community by storm.

Not only was it a complete remake from the ground up of the 2002 game that bears the same name, but it came with the same story and mechanics, but with 2023 technology powering it.

However, everyone remembers how Mafia II Definitive Edition faired, and how riddled with bugs it was. Well, Mafia: Definitive Edition seems to be not too far away in that department.

The issues found by players so far are not too many, and we will be listing them all below, along with solutions for each of them wherever they were available.

An excellent remake of a classic.

Experience a breathtaking cityscape.

Realistic recreation of Prohibition-era USA.

Plenty of Trophies and easter eggs to collect.

You need a beefy PC to run it

Check price

What are the most frequent issues in the Mafia remake?

1. Game locked 60 Hz on 144hz screen

Many PC owners reported that their game lacks a refresh rate option in-game, only a resolution selector.

Additionally, it seems that their monitor can only run at 60 Hz inside the game, which can be frustrating for those that have powerful gaming monitors.

Solutions:

You can try disabling fullscreen optimizations on the .exe’s file properties.

It seems that setting the game to Windowed mode, then enabling borderless gameplay fixes the issue, albeit it is mostly a workaround.

If you own the Steam version of Mafia: Definitive Edition, you can launch the game in windowed mode by following these steps.

2. Mafia Definitive Edition doesn’t support HDR on PC

Many players were reported that they were disappointed to see that Mafia: Definitive Edition lacked a High-Dynamic Range option despite it being a feature heavily marketed in the promotional material.

Additionally, they were disappointed to learn that their console counterparts didn’t have this issue.

Solutions:

Unfortunately, there is no current solution to this problem available. As such, simply wait until a new patch fix is available and try running it again.

3. Mafia: Definitive Edition black screens

This particular issue seems to be targeting Steam users more than Epic Games users, and it is pretty self-explanatory: the game always launches with a black screen hang.

Steam users stated that it didn’t matter whether they launched the game with or without the launcher, they would still be getting a black screen hang.

Solutions:

Unfortunately, no one is currently aware of why this issue happens, and your only choice so far is to just wait until some patch fixes are released.

4. Random freezes

Many players have reported that under certain conditions, they would experience game freezes when entering new vehicles.

[…] in my case, the game doesn’t stutter much but occasionally freezes for a minute or two, it’s damn irritating.

This issue is pretty common, as many other users said that they were experiencing the same issues. They all have different system specs, and this happened to both Epic games and the Steam versions of the game.

Expert tip:

Unfortunately, no one is currently aware of why this issue happens. that being said, players will need to wait until the game gets patched.

5. Randomly spawning NPCs

Solutions:

Unfortunately, this type of issue is related strictly to the game’s coding and has nothing to do with the user’s installation or hardware.

As such, a patch fix is the only solution.

6. Issues with pre-loading Mafia: Definitive Edition

This particular bug targets Xbox One users, and it is mostly an inconvenience.

Many users reported that they are having difficulties pre-loading Mafia: Definitive Edition, especially if they have some of the previous titles in their gaming libraries.

This is not necessarily a bug related to the game itself, but rather the way your console’s game store handles game purchases.

For example, a lot of times right after you buy a game it starts auto-downloading, but this may not always be the case.

Solutions:

If you purchased Mafia: Definitive Edition and it didn’t pre-load, go to your Ready to install list and check if it’s there.

7. Mafia Trilogy PS4 owners find Mafia: D.E. at the end of the results

A PlayStation 4-exclusive bug and it is more of an inconvenience than a game breaker, users reported that if you already own the trilogy in your gaming library, searching for Mafia: Definitive Edition will make it appear at the end of your searches.

This is a bug since usually any game you would be looking for would be among the first results, especially if you already own entries from that franchise or series

Additionally, those that own Mafia 1 reported that Mafia: Definitive Edition is labeled as unavailable for purchase.

Solutions:

According to users, there is a workaround that they can try:

Be sure to search for mafia definitive edition and select the option that does not say “pre-order” afterward, there are two options for some reason.

It will ask you to “choose version” asking you to pick to pay for the game or to pick “free”, obviously choose free and boom, workaround.

That pretty much wraps up our list of common bugs and issues found in Mafia: Definitive Edition. However, keep in mind that the games have barely been launched and that new bugs are bound to appear.

Patches are sure to come as well, and we’ll be updating this list with both issues and solutions as they appear, so stay tuned.

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